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About The Oregon statesman. (Salem, Or.) 1916-1980 | View Entire Issue (Dec. 13, 1925)
TftE OREGON STTCIANSAiM;ORfe;aN SUNDAY MORNING, DECEMBER. 131025 I .UTO DEft EflSSI . ,-Too ManyjDistribtitors Try . 'Writer 'Says ; DEfRO'lT, &ich..Dee. 1 2 "Too many ; automobile dealers are working for the landlord and not enough , lor hemsejvesor t In , Hie interests' of the' "'customer, "says R. T. Hodgklns, 'general sales manager, . Ricken backer v jUotor J fl . overhead tn te'fofm'bf refit for i I (aney showlyTooms on "Alain v mreet crushes most atitnnh4i I flealersis 5If4 5lQdgk!BsfcVonteii- f'S ;r -iMsregardlagU" economic laws experience, piany automo w Wle dealers feel they, must have a salesroom: Jocajfedat.ihft corner of "Mala-Street 'ttfC ''First ;Jtce nue In their iown and the build - Ing must be a a architectural gem. i "Xow, experts in"i these- matters VHrteH you that Irhlle ""drug and cigar stores can "atdTd to 'pay as , Mgh as ten per; cent;-jf the fgrpss OTertFn;in ;Tentar;-fStres -which sell fancy men's furnishings or tfoinen'a wear, fire per cent; and Other line's of business can pay percentages ranging between these two; the automobile cannot afford - More than two per cent.fpr-rent. Difference is in the 'fact that the drug store, for- example, de pends almost entirely t on .'pedes trian trade and the casual drop- to.. r 4 able better, show, room can be had tor , ileai than-a hble-la-tbe-wall en (Main ;Street.. ' 'Simflariy with Service 'stations. irM''0Vder to render quick serv ice at a reasonable price, the deal er 'cknnbt afford: a, big overhead in the form of rent 'based oa down town taud'Talues."- J 'v A hioc fcr two Troim his jBales- ty of 'space ior a first class service 'station at a still l6wer rental 'rate. ; ie'reiSe caaineet W "enstom ersoften Fronw ther;pfbTided his service Is rfgb'tV other' prospect will develop while he Is nursing Jiis best Vof , all prospects the present owner 1 , ; lffi "From every standpoint ; the automobile' dealer - who i located In the--VfiTiil" t 'rairff AttM aanttAn where UvV thatclaVs to whom his particular car appeals, has a great er chance tbi'g'et 'business and a u.?h better fhan.ee to show a net at the end of the year! .; " "On the other , hand the, dealer wJo prideg himself :on his, erpan uu expensive ironi on 'Main StretTand spends Ms time in ad mrjaV the; monument he has erected for "himself while still alive will be working mostly for the, landlords . ; . f " f he" Would j 'keep intftosjc touch with demand and deliver the best iervlce.io; owners, every large city. distributor should - have tot eral regional dealers or banches In the valous residential sections of his metropolis. "High main, p.ff ice may just as well be tmonVof these as in a side streetdb'wii Wirtf.'- vj;: -r '.r "A;afetrlbutbr'1r6r a Douular malfe'bf,fcar who. because lie can't maintains a bljt Dlace on 'Mich lea ril J .WAln. flLI i".. . f'1! a . ,cuuc -vuicago, ,ieis me custom- body designs and the : two great est ' developments In "automotive Industry in tthe last five years; Duco t finish : and - four- wheel brakes, -,besldesr air p filter, oil ft i- cleaner. e 'automatic- spark and other "Bound accepted' engineering advancements,"' explains Mr. Vick. "That the cars have many rears of ? unused -transportation inj tbem is readily apparent "when It is eon sidered.. by the j best authorities"! that the -average life of cajrs built within the last three yaars Is sev en years: Therefore,- these 61 per CfTl n f fhA nannf a - il.VA " JvV I -r 4f Dfttn Ama in' hk J V.' 4 .uc vvjic TV tjv ,WoA& .vv.mvjm vviii Ua.u AUU -Ilia past , a certain corner; 'etwecli1 tn'all branch, atores on the tiorth, eleven and twelve, any; day 'anif southland1 west .titles sell ''fndTe you can compute pretty Vecu&feiv carj-v '," K you can compute pretty Vceufa'feiy how many will drop 16 for some 1 one of the 3 7.0 90 articfes caVrled1In.u5t0?t, : tninuinthe Maifi bya modern dxttc.;8tore,! i-'f rri-H n'ice.H5ftf '!The automobile tuyeldbm ViAr-. KZL .ft i fivrbp iu nil rnii 1 1 1 n Ann if n t r M HAL .walks; and never does he drop In U casually. ;, J-. u .-.'' v '. r or car e goes waerever cars are sold."-, 'f&'Jjf 0 t'T t ii.i'i: . . f ' - 'i 11 me auveniBing nas a one its work as It. should, he has become prepossessed In favor of a certain . make of" car. . . z :- ' vHe has not decided to buy It perhaps; but he has. resolved to cee that car before he buys any Ji other. . .., ... . I "Such a customer will zo round th; corner or even on "Second 'fX Street ' " :-: : 'Especially if an attractive elec tric sign marks the location and makes It easy to find. .'"J do not mean by this that the location, entirely ignore the loca tion ?f "Automobile Row." ; : ,But I do mean that when "Automobile Row means Michi gan avenue in Chicago, Broadway in Kew York, Van Ness it San Francisco, or Figueroa in Los .Angeles;- and when Tents on those .streets have gone to an altitude th'ai doubles the two per c'efc't al-lowance-r-the Td "start "a new "Automobile Row." and snend the "difference in advertising to Induce customers to beat a pathway to my -1 A Tu a. r. vvvf wnerever u was.. , .But 'Automobile Row ln any large city no longer means ono street. .jyt may mean sevefal'strets or Bcrai secuous in any city. ?-ince the motor car has be cbtne a commodity Of every da use a veritahle ntnnlA nf (rant porta tion neonla no lonter tro oh lon excursion whea; la 'search of iicw use. "Ninety per cent of cars are now bought within eix.br ten blocks of the home of the! custom R. N. Mac Donald of the1 Mac- Donald Auto company is one of tne most optimistic auto men in Salem and -he is closing one of the most 'successful. '-rears of his twentv-fivft vcarj In th rnilnmn. tive,bufeiBess, haVins'doh'nearry M A W A A A m m .. ' , - fv.'Vy woriB or, ousinesg since coming to Salem two years ago. Since coming into his present location Mr. MacDonlad has . re modeled the building, havins one of, the best "display rooms in the city, together with an uptodate repair shop in charge of Mr. Brug ger, wnp , nag uaa years oi exnerr ierice ,ia factories'. . " A eheet metal denartment and many other features which zo to make up one of the best equip ped sales and service on the Salem "automobile - row," ' has ,abeen opened. v . ; ' - er. ; , - . -.- t "People like to. trade with people they know--sa the neigh borbood automobile dealer, like the community drug'sCere, Is Co to ing Into his ownj" - r j "Here rents Are - more-reason 1 . ' ' ' "yfeS! RIGHT lifOW! Hive your cr "pklnted "be- fore Christmaivlfe!tiie Holidays more cheerful. . 1)0NT WAIT UNTIL ; : SIKlKG , . ; The latre asd. beauty - of our BAkaTl finish is . ' j unharmed 1y raJtt. - VE GIVE ITEMS ' Reliance Aufo Painting Co. r ?S17 SUte Street, Salem ; . Will Your Brakes Pass POLICE i INSPECTION ion't take chances ---let us make your . iS -Lr- u fct adjustment or relining that's our ft MIKEiPAfJEK brake Specialist ibusiness. t:: i lt; ts "from these.' the, revenue CLOSES Up-to-Date "Equipment and tnlarged bales Rooms MaRe Best-Plants- ea: If you - owned a r--and perhaps yjdu do could ou tKihk bf aaiy- Gift that Would plesise you mofe fe SEIBERLING TIRE? We know the other fellow feels the same way about it. Z. VtitXi DELANO RETTRXS Fred Delano of the Salem Auto- mobfle Co'muanv. local Star.' Moon and Diana dealers, returned Fri day from a trip to Oakland. Cal.. w'her ehe attended a conference of Star, dealers. He was accompan ied by Andrew Fischer. Salem tarmer, wno has property interests np'ar Dalcland. Mr IVlann VIpwpA one of the new Star sixes but fs keenine the details Af the new ma chine a deep secret, until the "plant Is ready to aonoubce the "car to the world". The trip was made la a Star touring car . : - ;. -A" giant hammer, weighing 140,- 0 0 0 ; pounds jnakes 8 1 0 'Chevrolet crankshaft In a 10-hour1day. ; During the past jear Chevrolet has created six new zone offices-in jts -natkmaj organization. M SI Never In History Have Such -Goop Buys been utter edf Dealer States Never before la the history of the motor 'car industry nas such exceptional value been offered In used cars aa today. ; ' A recent analysis of used car advertisements la the Sunday classified section, ; of a ' typical large metropolitan newspaper fchowed that 6 1 - per cent of these advertisements were jfor the sale of used cars less than three years old. The city selected was taken as a typical example of the trend in other cities because. It Us con sidered a very steady market.' The fact that CI per cent of the used j. cars were 1933, 1924 and 1925 models, indicates that these cars are both, .modern, and - ad vanced in . engineering desigu points out Alfred Vick. loca Oakland Six dealer, and have years of unused transportation in 1 -. r II J Ir ill mh I iu vj irm Vulcanizing and Retreading All kinds of Tire Repairing Zoiel.B 1 ire WALTER A. ZOSEL, Prop. Corner Commercial and Ferry Telephone 471 - cent of used; ears advertised, are good for from "four, to six years, Judged by the mileage of "the av erage .cart owner per year. t s Statistics indicate tht. the new car buyer today gets tor 70 cents the same value that he paid a dol lar for in ; 19 13.: So, likewise is the dollar for' doHaWaTue of the used car greater today than ever before The unused transportation for sale in the majority of used, ... -, ...... .. . - - . "T t cars toaay atrords the lowest per sonaV transportation tost' - ever, offered. . . ..,..; New Model 31 Sih'YCS s: : " ' , L: Business men are buying it; prpfes aional menare bayine it; small families are buyingit; bachelors are buying it ---and they'll tell yon one and all, it's the finest Coupe value they've ever seen! ' It is the new Cleveland Six Model 31 Coupe . . . 2520 pounds of beauty, power, durability and comfort, with a price that actually figures at 7es tbaxi 40 cents per potind r It seats three passengers with full regard for comfortand it rides on buoyant balloon tires. You have your choice in upholstery of either leather or smart gray corduroy. -The finish is Duco real du Font, Duco. The Urge rear dedr cmpartnient is water, proof as iell as theft-proof J As to power, you've got ail the power ih.'this fine Coupe ouTl ever need to keep a leading place in traffic to set a pace on the open highway--or to show your heels to many herpricecara wherever your way leads over the hills. 'Equally popular among buyers is tne big. new Model 43 Special Coupe, at $1175; the new Model 31 Four-Door Sedan at $995 and the, new Model 43 Four-Door Special Sedan, at $1295. Prices tab. Cleveland." Easy payments. Bring in your old car. ' "One-Shot" Lubrication System All Cleveland Sixes offtr ths fneoerparabi advantagae'aftd bsteflts f '.'Qvs-Shot" cntralisd chaaais labrieatioB. To ab yrf part it the entire chassis with fresh, cUan tabricant. yn BMrtJy proM a pianjrvv whh your had -sad it's doasl "OM-Shot" ie kcsaa4 aadsr Bowsa patania. CLEVELAND AUTbi4"d B1L COlAPAHY CLEVELAND iW s Li j i, MacDonald Auto Company r.nrnir drittafjrA and FerVv Streett "A : large percentage of these cars, thref ore, embody the late . r i .'f-iK H.t 4,, . -..:; :j" . id Famil: ii7ifi a MARIVlON, LOCOMOBILE or CLEVELAND .... immui iacDO'NMI) aUTO M $3295 $5000 Lt comobile 90 .i. $5000 to $15,000 ;8 Loco mobile Jr $2100 to $2700 ClevelaiiH Six $1275 ... t6 $1985 4'-: A L L PR I C E S :;-D E L 1 V ERE D IN SAL ' i CORNER COTTAGE AND FERRY : TELEPHONE 409 3C 1 . 7 - i!
