TftE OREGON STTCIANSAiM;ORfe;aN
SUNDAY MORNING, DECEMBER. 131025
I .UTO DEft EflSSI .
,-Too ManyjDistribtitors Try
. 'Writer 'Says
; DEfRO'lT, &ich..Dee. 1 2 "Too
many ; automobile dealers are
working for the landlord and not
enough , lor hemsejvesor t In , Hie
interests' of the' "'customer, "says
R. T. Hodgklns, 'general sales
manager, . Ricken backer v jUotor
J fl . overhead tn te'fofm'bf refit for
i I (aney showlyTooms on "Alain
v mreet crushes most atitnnh4i
I flealersis 5If4 5lQdgk!BsfcVonteii-
f'S ;r -iMsregardlagU" economic laws
experience, piany automo
w Wle dealers feel they, must have
a salesroom: Jocajfedat.ihft corner
of "Mala-Street 'ttfC ''First ;Jtce
nue In their iown and the build
- Ing must be a a architectural gem.
i "Xow, experts in"i these- matters
VHrteH you that Irhlle ""drug and
cigar stores can "atdTd to 'pay as
, Mgh as ten per; cent;-jf the fgrpss
OTertFn;in ;Tentar;-fStres -which
sell fancy men's furnishings or
tfoinen'a wear, fire per cent; and
Other line's of business can pay
percentages ranging between these
two; the automobile cannot afford
- More than two per cent.fpr-rent.
Difference is in the 'fact that
the drug store, for- example, de
pends almost entirely t on .'pedes
trian trade and the casual drop-
to..
r
4
able better, show, room can be
had tor , ileai than-a hble-la-tbe-wall
en (Main ;Street..
' 'Simflariy with Service 'stations.
irM''0Vder to render quick serv
ice at a reasonable price, the deal
er 'cknnbt afford: a, big overhead
in the form of rent 'based oa down
town taud'Talues."- J
'v A hioc fcr two Troim his jBales-
ty of 'space ior a first class service
'station at a still l6wer rental 'rate.
; ie'reiSe caaineet W "enstom
ersoften Fronw ther;pfbTided
his service Is rfgb'tV other' prospect
will develop while he Is nursing
Jiis best Vof , all prospects the
present owner 1 , ; lffi
"From every standpoint ; the
automobile' dealer - who i located
In the--VfiTiil" t 'rairff AttM aanttAn
where UvV thatclaVs to whom his
particular car appeals, has a great
er chance tbi'g'et 'business and a
u.?h better fhan.ee to show a net
at the end of the year! .; "
"On the other , hand the, dealer
wJo prideg himself :on his, erpan
uu expensive ironi on 'Main
StretTand spends Ms time in ad
mrjaV the; monument he has
erected for "himself while still
alive will be working mostly for
the, landlords . ; . f
" f he" Would j 'keep intftosjc
touch with demand and deliver the
best iervlce.io; owners, every large
city. distributor should - have tot
eral regional dealers or banches
In the valous residential sections
of his metropolis.
"High main, p.ff ice may just as
well be tmonVof these as in a side
streetdb'wii Wirtf.'- vj;: -r '.r
"A;afetrlbutbr'1r6r a Douular
malfe'bf,fcar who. because lie can't
maintains a bljt Dlace on 'Mich lea ril
J .WAln. flLI i".. . f'1!
a . ,cuuc -vuicago, ,ieis me custom-
body designs and the : two great
est ' developments In "automotive
Industry in tthe last five years;
Duco t finish : and - four- wheel
brakes, -,besldesr air p filter, oil
ft i-
cleaner.
e
'automatic-
spark and
other "Bound accepted' engineering
advancements,"' explains Mr. Vick.
"That the cars have many rears
of ? unused -transportation inj tbem
is readily apparent "when It is eon
sidered.. by the j best authorities"!
that the -average life of cajrs built
within the last three yaars Is sev
en years: Therefore,- these 61 per
CfTl n f fhA nannf a - il.VA " JvV I -r 4f Dfttn Ama in' hk J V.'
4 .uc vvjic TV tjv ,WoA& .vv.mvjm vviii Ua.u AUU -Ilia
past , a certain corner; 'etwecli1 tn'all branch, atores on the tiorth,
eleven and twelve, any; day 'anif southland1 west .titles sell ''fndTe
you can compute pretty Vecu&feiv carj-v '," K
you can compute pretty Vceufa'feiy
how many will drop 16 for some
1
one of the 3 7.0 90 articfes caVrled1In.u5t0?t, : tninuinthe Maifi
bya modern dxttc.;8tore,! i-'f rri-H n'ice.H5ftf
'!The automobile tuyeldbm ViAr-. KZL .ft i
fivrbp iu nil rnii 1 1 1 n Ann if n t r M
HAL
.walks; and never does he drop In
U casually. ;, J-. u .-.'' v '.
r or car e goes waerever
cars are sold."-, 'f&'Jjf 0
t'T t ii.i'i: . . f ' -
'i 11 me auveniBing nas a one its
work as It. should, he has become
prepossessed In favor of a certain
. make of" car. . . z :- '
vHe has not decided to buy It
perhaps; but he has. resolved to
cee that car before he buys any
Ji other. . .., ... .
I "Such a customer will zo round
th; corner or even on "Second
'fX Street ' " :-: :
'Especially if an attractive elec
tric sign marks the location and
makes It easy to find.
.'"J do not mean by this that the
location, entirely ignore the loca
tion ?f "Automobile Row." ; :
,But I do mean that when
"Automobile Row means Michi
gan avenue in Chicago, Broadway
in Kew York, Van Ness it San
Francisco, or Figueroa in Los .Angeles;-
and when Tents on those
.streets have gone to an altitude
th'ai doubles the two per c'efc't al-lowance-r-the
Td "start "a new
"Automobile Row." and snend the
"difference in advertising to Induce
customers to beat a pathway to my
-1 A Tu a.
r. vvvf wnerever u was..
, .But 'Automobile Row ln any
large city no longer means ono
street.
.jyt may mean sevefal'strets or
Bcrai secuous in any city.
?-ince the motor car has be
cbtne a commodity Of every da
use a veritahle ntnnlA nf (rant
porta tion neonla no lonter tro oh
lon excursion whea; la 'search of
iicw use.
"Ninety per cent of cars are
now bought within eix.br ten
blocks of the home of the! custom
R. N. Mac Donald of the1 Mac-
Donald Auto company is one of
tne most optimistic auto men in
Salem and -he is closing one of
the most 'successful. '-rears of his
twentv-fivft vcarj In th rnilnmn.
tive,bufeiBess, haVins'doh'nearry
M A W A A A m m .. ' , -
fv.'Vy woriB or, ousinesg since
coming to Salem two years ago.
Since coming into his present
location Mr. MacDonlad has . re
modeled the building, havins one
of, the best "display rooms in the
city, together with an uptodate
repair shop in charge of Mr. Brug
ger, wnp , nag uaa years oi exnerr
ierice ,ia factories'. .
" A eheet metal denartment and
many other features which zo to
make up one of the best equip
ped sales and service on the Salem
"automobile - row," ' has ,abeen
opened. v . ; ' -
er. ; , - . -.- t
"People like to. trade with
people they know--sa the neigh
borbood automobile dealer, like
the community drug'sCere, Is Co to
ing Into his ownj" - r j
"Here rents Are - more-reason
1 . ' ' '
"yfeS! RIGHT lifOW!
Hive your cr "pklnted "be-
fore Christmaivlfe!tiie
Holidays more cheerful. .
1)0NT WAIT UNTIL
; : SIKlKG , .
; The latre asd. beauty -
of our BAkaTl finish is .
' j unharmed 1y raJtt. -
VE GIVE ITEMS '
Reliance Aufo Painting Co.
r ?S17 SUte Street, Salem ; .
Will Your Brakes
Pass
POLICE
i INSPECTION
ion't take chances
---let us make your .
iS -Lr- u
fct adjustment or
relining that's our
ft
MIKEiPAfJEK
brake Specialist
ibusiness.
t::
i
lt; ts "from these.' the, revenue
CLOSES
Up-to-Date "Equipment and
tnlarged bales Rooms
MaRe Best-Plants-
ea:
If you - owned a r--and perhaps yjdu do
could ou tKihk bf aaiy- Gift that Would plesise
you mofe fe SEIBERLING TIRE? We
know the other fellow feels the same way
about it.
Z. VtitXi DELANO RETTRXS
Fred Delano of the Salem Auto-
mobfle Co'muanv. local Star.' Moon
and Diana dealers, returned Fri
day from a trip to Oakland. Cal..
w'her ehe attended a conference of
Star, dealers. He was accompan
ied by Andrew Fischer. Salem
tarmer, wno has property interests
np'ar Dalcland. Mr IVlann VIpwpA
one of the new Star sixes but fs
keenine the details Af the new ma
chine a deep secret, until the "plant
Is ready to aonoubce the "car to
the world". The trip was made la
a Star touring car . : -
;. -A" giant hammer, weighing 140,-
0 0 0 ; pounds jnakes 8 1 0 'Chevrolet
crankshaft In a 10-hour1day.
; During the past jear Chevrolet
has created six new zone offices-in
jts -natkmaj organization.
M SI
Never In History Have Such
-Goop Buys been utter
edf Dealer States
Never before la the history of
the motor 'car industry nas such
exceptional value been offered In
used cars aa today. ;
' A recent analysis of used car
advertisements la the Sunday
classified section, ; of a ' typical
large metropolitan newspaper
fchowed that 6 1 - per cent of these
advertisements were jfor the sale
of used cars less than three years
old. The city selected was taken
as a typical example of the trend
in other cities because. It Us con
sidered a very steady market.'
The fact that CI per cent of the
used j. cars were 1933, 1924 and
1925 models, indicates that these
cars are both, .modern, and - ad
vanced in . engineering desigu
points out Alfred Vick. loca
Oakland Six dealer, and have
years of unused transportation in
1 -. r
II
J
Ir ill mh I
iu vj irm
Vulcanizing and Retreading
All kinds of Tire Repairing
Zoiel.B 1 ire
WALTER A. ZOSEL, Prop.
Corner Commercial and Ferry
Telephone 471 -
cent of used; ears advertised, are
good for from "four, to six years,
Judged by the mileage of "the av
erage .cart owner per year. t s
Statistics indicate tht. the new
car buyer today gets tor 70 cents
the same value that he paid a dol
lar for in ; 19 13.: So, likewise is
the dollar for' doHaWaTue of the
used car greater today than ever
before The unused transportation
for sale in the majority of used,
... -, ...... .. . - - . "T t
cars toaay atrords the lowest per
sonaV transportation tost' - ever,
offered. . . ..,..;
New Model 31 Sih'YCS s: :
" '
, L:
Business men are buying it; prpfes
aional menare bayine it; small families
are buyingit; bachelors are buying
it ---and they'll tell yon one and all,
it's the finest Coupe value they've
ever seen!
' It is the new Cleveland Six Model 31
Coupe . . . 2520 pounds of beauty,
power, durability and comfort, with a
price that actually figures at 7es tbaxi
40 cents per potind r
It seats three passengers with full
regard for comfortand it rides on
buoyant balloon tires. You have your
choice in upholstery of either leather or
smart gray corduroy. -The finish is
Duco real du Font, Duco. The Urge
rear dedr cmpartnient is water, proof
as iell as theft-proof J
As to power, you've got ail the power
ih.'this fine Coupe ouTl ever need to
keep a leading place in traffic to set a
pace on the open highway--or to show
your heels to many herpricecara
wherever your way leads over the hills.
'Equally popular among buyers is tne
big. new Model 43 Special Coupe, at
$1175; the new Model 31 Four-Door
Sedan at $995 and the, new Model 43
Four-Door Special Sedan, at $1295.
Prices tab. Cleveland." Easy payments.
Bring in your old car. '
"One-Shot" Lubrication System
All Cleveland Sixes offtr ths fneoerparabi advantagae'aftd bsteflts
f '.'Qvs-Shot" cntralisd chaaais labrieatioB. To ab yrf part
it the entire chassis with fresh, cUan tabricant. yn BMrtJy proM a
pianjrvv whh your had -sad it's doasl "OM-Shot" ie kcsaa4
aadsr Bowsa patania.
CLEVELAND AUTbi4"d B1L COlAPAHY
CLEVELAND
iW s Li j
i,
MacDonald Auto Company
r.nrnir drittafjrA and FerVv Streett
"A : large percentage of these
cars, thref ore, embody the late
. r i
.'f-iK H.t 4,, . -..:; :j" .
id Famil:
ii7ifi a MARIVlON, LOCOMOBILE or CLEVELAND
....
immui
iacDO'NMI)
aUTO
M
$3295
$5000
Lt
comobile
90
.i.
$5000 to $15,000
;8
Loco
mobile
Jr
$2100
to
$2700
ClevelaiiH Six
$1275
... t6
$1985
4'-:
A L L PR I C E S :;-D E L 1 V ERE D IN SAL
' i
CORNER COTTAGE AND FERRY : TELEPHONE 409
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