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About The Oregon statesman. (Salem, Or.) 1916-1980 | View Entire Issue (Oct. 25, 1925)
5 i - I y.r ,TH& OREGON STATESMAN, SAL&M, OREGON A; I : . ! I PMiQI Fin If! SEMIS Success of New Car Depends to Great Extent oh Beauty of Models I ST. LOUIS, Oct. 24. As one of America's most' Important , indus tries, and as a fundamental part of our economic structure, the au tomotive industry is Indeed a barometer forecasting future pros perity or depression periods in American life. With this thought i in mind, Russell E. Gardner, Jr., president of The Gardner Motor company,, reviews tendencies In this industry which Indicate-that the future outlook for great pros perity in the automobile business is better than at any . previous tune. Mr. Gardner states there are four factors contributing to this- condition: .-.- j , v First, lowering of operating costs, resulting fa a continuance of excellent products at much less than pre-war prices. As a matter ot fact, products far su perior to those of pre-war times . are now being sold for 30 per eent less than 1913 prices, -while commodity-prices are about 67 per cent higher and labor about 0 per cent higher. ' t Second, the continuance of ' good road building. j Third, the stimulation to busi ness caused by the refinements in driving and riding performances and a continuance, of changes in body liner, iterior trimmigs and cxtertor painting. As a matter of fact eye appeal has probably more to do with the success of a new car than any other single factor. Price alone ".- is certainly less a f acton new than ever before. The difference in the first payment between two ears in same general price field ia so- small that a great majority of buyers will pay S100 or $200 more in order to get something that appeal to their Individual pride of ownership. Henry Ford recognized this when he definitely gave up the conventional black and began . using colors and nickel radiators. The tremendous success of the Gardner eight-in-line during the past season, I believe, has been di rectly attributable to the fact that it has that strong eye appeal; those driving and riding refine ments that the great American public is willing to pay for ac cording to their individual tastes. WALT E R P. CH ftYS LE JVS ' V, bcJth motorists' and pedestrians have rights . Every motorist is st some time a pedestrian. ' Most ' 'motorists are pedestrian most of the time. r Pedestrians will always outnum Ler motorists. Motorists have ' rights ; v pedes trians have rights. Motorists must respert the rights, of pedestrians. Pedestrians should . likewise respect the rights of motorists. , r; UTien "motorists are signalled by traffic officers to go pedestrians should not try to cross. Pedestrians for their owi safety should ob serve traffic signals, i : i , . When motorists fare required to top they should not stop their cars in the line, of march of pedestrians. ' Motorists' should be . careful irt Tunding corners not to frighten: pedestrians who have the signal to go. J .. fr Pedestrians jost like motorists should not take chances. - Pedestrians should cross streets at crossings. ..Motorists ' should be careful . ia using their bora not to frighten pe destrians 'and not to come upon them unexpectedly. : What im - needed is thoughtful consideration ef the motorist by the pedestrian and equally thoughtful consideration of the pedestrian by the motorist. Both should be con stantly careful Both should be constantly thoughtful. Both should never take chances. v; -The burden of responsibility of course rests upon the motorist be cause a pedestrian cannot exchange bumps with a motor car. I PEDESTOIAM llOAJTO MOBILE Lrrff- 1 iKm i ;? i X Al&ifS - V: f mutual respect for each others rights is helpful WEOUS DEVICES USED' If CTORES Wonderful Machines Weigh ing Many Tons, Have Sen sitiveness of Finger The marvels of modern auto motive precision and production methods are depicted in a series of 42 enlarged photographs now being shown to the public at the salesrooms of all American and Canadian Chevrolet dealers. The photographic -series cov ers the same interesting opera tions in the manufacture of Chev rolet cars which would toe shown a visitor at the factories.' , One of the most spectacular pictures shows a huge drop forge hammer weighing 1 4 0,0 0 0 pounds. Hammers of this type are used to make the, Chevrolet crankshaft:1 ' The tailing weight is a three-ton block of steel which is lifted by steams It isse respon sive to the touch f the skillful operators that they are able, to place a watch on the bottom die block and strike it with the ham mer so delicately that the . crystal remains unbroken. Each ham mer will forge S80 crankshafts during 'a 10 hour day. Other striking features of the exhibit are pictures of a mon ster machine which uses 340,000 amperes of electricity to weld the Chevrolet one-piece banjo-typ rear axle housing; a machine which drills 32 holes simultaneously in the bottom of the Chevrolet cylin der blocks, and a 62- ton press which forms a Chevrolet fender at one stroke. The individual grinding of valves, the delicate balancing of pistons so that every piston in each motor weighs the same and many interesting micrometrlc In spections also are illustrated in the remarkable exhibit. nun Piant at Commercial and Ferry stocked With Used Cars and Supplies- TIE SALESMAN' HERB P. C. Speer, representative of the Seiberling Rubber company of Akron, Ohio, with offices at 473 Hoyt street, Portland, was a Sa lem visitor Thursday. The Zosel Tire shop, corner Commercial and Ferry street, are the Salem Seiberling dealers. E IS Gl Built under the Exclusive SiiperSix Patents 7 $ 5 for fa Coach " Freight and Tax Extra " ' Everyohekhowsthesupciiority Those! who, kriowre j not content with less thanr .SuperfSix. perf oirmance. , It tiherease p6weirf smoothness; flexibility and car life with fti out adding to weight or motor size Its prin ciple is patented and exclusive to Hudson and Essex. And HudsbnEssex are the world's la v That volume makes possible the lowest prices in history. In Essex there is a big saving in cost, a greater economy in operation, and a finer satisfaction, fromtheeandcomfort Owners gladly tell you. this. Eiveryone, says fine things forEssex; Sales prove its leadership. Everywhere it is regarded with Hudson as the ; . . jj 4" World'Sr.&reatest.Vdlue HUDSON COACH $1195 Hudson 6rougKam "1495 Hudson 7-Pass. Sedan 1695 . All Prices Wrath and Tax Extra FRED M. POWELL MOTORrCAKS ' 330 N. High, Salem, Oregon . The McDonald Auto company has opened up a new branch at Commercial and Ferry for their used cars, and will also carry tires, gas and oil there. - Mr. R, C. Anderson is in charge of this department, and Mr. Bruesser ot Boise, Idaho, is in charge of the repair shop. Mr. -Bruegger. has been foreman ot the leading -garage at Boise for a number of years,1 and is an expert mechanic, being familiar with all makes, of cars. Owing to the number of high grade new cars Marmon, Loco mobile, Flint and Cleveland which the MacDonald Auto com pany are carrying and the limited amount ,of space at the present location,' the need of another lo cation was felt for used cars. Business has been at its beat since October 1, according to F. R. MacDonald, many new cars have been sold. A carload of Marmons, and also a carload of Clevelands are on the way to Sa lem, and will be disposed of upon their arrival here as orders have already been placed for them. Courtesy and service is gladly extended by the efficient sales force, which includes R. C. " An derson, It. C. Farrell, William Ire land, J. H. Milsom, H. Tarpley and D. Fellers, said Mr. MacDon ald. The company offers demonstra tions at any time from their sales room at Cottage and Ferry Sta. Skipper and Vincent will: re main in charge 'of the service de partment at the Cottage and Fer ry street location, and Tom Leatherwood will attend to the washing of the cars. UITOHE BUILT BY OAUD Production of General Motors Product Will Be Started Soon, Said PONTIAC. Mici... Oct. 24. Or ders for special machinery and equipment totaling nearly $3,00 000 have already been placed to build the new car announced re cently by the General Motors Cor poration. This car will be pro duced and distributed by the Oak land Motor Car company as com panion to the present Oakland six. A. J. Brandt, works manager at Oakland, states that already 20 per cent of the new equipment has arrived and is being installed in the Oakland factories. 6venty-five tool designers have ieen engaged since early in June drawing up plans for the new ma chinery, tools and special equip ment and 125 more men have been engager :n rearranging the lay out of the factories for the pro duction of the new car. Mr. Brandt reports that 500 new machines have been ordered as part of the additional equip ment necessary to build the en gine alone. First production of the new cars will be handled "on an assembly line paralleling tho present Oakland assembly. Ad ditional assembly lines will be placed in operation as production gets under way. HADIOLC CHATS WITH velCroslqyJE HE radio industry .offer another example of Ameri ca leadership ! in tfonimer- t-i.-il enterprise. Mrt of the truly scientific developments in radio came from the Old ;Vorld. It trns in America:, hoover. - thut broadcasting and brttadoaul ; re reption wms developed. v Ameri can influence, has nnhdnated thin field strongly tiiMtOnat Brit ain and other rountrles found it necessary to place restrictions on the importation f rtidfct equip ment to protett tbir own manu facturers. Announcement ban just been made of the removal of these restriction. Open compe tition between British factories and American factories, would have resulted in the foreign plants having to close. IOREIGN broadcasting i or ganized on very different basis thaa in- the United States, la many ot the foreign coun tries, the listener have to pay a fa to hear the conccrttv although there are "hoot-lei" or nun-payers who take advantage-? the officials inaSility to control ih tiroation. Contribu tioos to tb uplceap of broadustirjf comes tf'.n.ojt & system of taxa tion. IJstner in thi country are fortunate in nuf'Tavr pay di rectly !-r iheir r;Jio catertainnsent. The enlertimmeot ctfercJ in the Llatted Sratet ia snpcrlcr in everv way to tvhat ta paid far ia foreign lands. i d IVF. millio dotlert wrlk A tnrrirmn-mmde 'radio equip ment was sent to fareif taws- tries in 1924. Many radio manufac turers im this fnntry hmvi establish ed their own foreign outltts through export departments and tnJkations point to m tremendous trolumo of business for this year. - flCa3 PltODUCTIOX OF CADIX.LAC KEEPING HIGH LEVEL .! Production at the Cadillac Mo tor Car company plant continues at a high level, both! 'on domestic and on export business. The company is reported to be 650 cars behind on export orders. Most departments are working on an overtime schedule. - - - 1 I ' i ; ' - The New SPECIAL SIX SEDAN; $1510 ADVANCED SIX SEDAN, $1755 4-whcHl brakes, full balloon tires and 5 disc whorls are Included at no extra cost. Prices f.o.bw factory. The reason for the record-break-ing sales success of this Sedan is right here in this sentence it offers far more for the money in QUALITY and in VALUE KIRKWOOD MOTOR COMPANY Corner Commercial and Chemeketa ' .. ...... . i .i;.- ' . ' .. ' :" y r .. . . V.-' - Speaking- of debt settlements, the best plan we kcrow to settle is for the debtor to pay up. Makes the first payment , on a new Columbia Bicycle and $1.50 Per Week , takes care of the balance Come in and see them this week Intelligent economy i ... Sensing and adopting, in advance of anybody else, the newest and most efficient equip ment and methods have made this low price possible. over and above . Ksany major feature one patented, exdnsire 91 alZtoid that come to you with this superlative amoriUght cars! 12tkmkal Riding In this great light automobile you ride buoyantly, i n cradle-smoothness. .TRIPLEX I SPRINGS patented, ex clusive. That is what does it . . . 30 - inches more spring-supported area that is the source from -which this super-riding-comfort comes! s . the Triplex Spring of the Over land pull Ahey do not push, as do all other types of spring. Attached .to the frame, IS inches in front of the wheels, they lift their load gently, smoothly, over any obstruc tion, j Easier Riding Easier Parking SO inches more spring-supported area, with 30 inches less wheelbase , to park!. . . It is small cfer LLOYD E. RAMSDEN , ; 38T Court Street Repairing, Accessories, Children's Wheel "troo'ds" nrach easier to' handle a than a big car. ; In traffic you weave in and oat, wnere your big, long car has to have plenty of apace . k 4 taf e j)r1dng. Yowr Overland Standard Sedaa parks-itr between" a close-Dacked line of other cars-4- it 'can- bet "sandwiched ia" almost a but Ihow Ard - the average small car tides compared with your Overland, i It's a case of 100-inca wheeyMse against 1904och, spring base. All eaey ridkig H a qtaCaon of springs. .,' r- Overland engineering the jnoet advanced in the industry - . i . and Overland engineering has found the answer to that difference in wheelbase. absolute! g . . ."TRIP LEX SPRINGS I ... This patented and exclusive Overland principle gives longer life to every mechan ical part easier operation to the car itself. Spriag troubles are cut to a minimum. . 100-inch actual wheelbase that's easy parking! 130-inch spring-base -that's easy riding! - , - --, Observe the smart, dean-cut lines e t 'this ear i it is rakish, low plenty of room in . it unequalled -in ' comfort for driver, ; and , jasseogers body fin ished in ponshet- lacquer, a rich , deep bhie with glistening jet-black trimmings. - y Wider seatstig, tnndoas Z-the widest of ang Ught car built'- new, single-piece, undivided front seat, 30 inches wide, 19 inches deep; wider .back seat, 45' inches wide, 18 inches deep. more than 29 square feet of win dow space. Extra wide doors, to '. easy entrance and fxit to' both front and rear seats.' No- discom fort to; anybody getting inr. oct. " J ' ' : i - 'V ' - ' V v ' Very latest one-pietxuirtdihuld : -especially valuable in night-driving. Gives i clear, unobstructed vision. . More easily adjurted 'you don't have to fus with it," tAdd f-eatly " to- the car's t appearaflee. asier .to clean and to. keep clean. .if And new cowl vcntilzitr ' : -. a comfort any late 'model Llg'xiar givesrtnew in me ngnt caiv Lets fresh -s. air , circulate continuously - through the lower' part of "the car. Then add to all these things? a 27 horsepower engine, fast, sturdy, re ". Jiable, 4 Three speed, selective , slidma-gear transmission. . j, 1 Bora and Beck disc type clutch, one ot the finest clutches made vAuto Lite-starting, lighting, and ignition. -A wonderful rear axle system; equal to that used in cars of doable the weight. Axle shafts of Molybdenum steel, the toughest steel known to engineering v-v . A Chassis of re markable strength. HTgK Street at Trade a ... U i tl it H ;.r a a v it U i u
