5 i -
I y.r
,TH& OREGON STATESMAN, SAL&M, OREGON
A;
I
:
.
! I
PMiQI
Fin If! SEMIS
Success of New Car Depends
to Great Extent oh Beauty
of Models I
ST. LOUIS, Oct. 24. As one of
America's most' Important , indus
tries, and as a fundamental part
of our economic structure, the au
tomotive industry is Indeed a
barometer forecasting future pros
perity or depression periods in
American life. With this thought
i in mind, Russell E. Gardner, Jr.,
president of The Gardner Motor
company,, reviews tendencies In
this industry which Indicate-that
the future outlook for great pros
perity in the automobile business
is better than at any . previous
tune. Mr. Gardner states there
are four factors contributing to
this- condition: .-.- j , v
First, lowering of operating
costs, resulting fa a continuance
of excellent products at much
less than pre-war prices. As a
matter ot fact, products far su
perior to those of pre-war times
. are now being sold for 30 per eent
less than 1913 prices, -while commodity-prices
are about 67 per
cent higher and labor about 0
per cent higher. '
t Second, the continuance of
' good road building. j
Third, the stimulation to busi
ness caused by the refinements in
driving and riding performances
and a continuance, of changes in
body liner, iterior trimmigs and
cxtertor painting.
As a matter of fact eye appeal
has probably more to do with the
success of a new car than any
other single factor. Price alone
".- is certainly less a f acton new than
ever before. The difference in
the first payment between two
ears in same general price field
ia so- small that a great majority
of buyers will pay S100 or $200
more in order to get something
that appeal to their Individual
pride of ownership.
Henry Ford recognized this
when he definitely gave up the
conventional black and began
. using colors and nickel radiators.
The tremendous success of the
Gardner eight-in-line during the
past season, I believe, has been di
rectly attributable to the fact that
it has that strong eye appeal;
those driving and riding refine
ments that the great American
public is willing to pay for ac
cording to their individual tastes.
WALT E R P. CH ftYS LE JVS ' V,
bcJth motorists' and pedestrians
have rights .
Every motorist is st some time
a pedestrian. '
Most ' 'motorists are pedestrian
most of the time. r
Pedestrians will always outnum
Ler motorists.
Motorists have ' rights ; v pedes
trians have rights. Motorists must
respert the rights, of pedestrians.
Pedestrians should . likewise respect
the rights of motorists. ,
r; UTien "motorists are signalled by
traffic officers to go pedestrians
should not try to cross. Pedestrians
for their owi safety should ob
serve traffic signals, i : i , .
When motorists fare required to
top they should not stop their cars
in the line, of march of pedestrians.
' Motorists' should be . careful irt
Tunding corners not to frighten:
pedestrians who have the signal to
go. J .. fr
Pedestrians jost like motorists
should not take chances. -
Pedestrians should cross streets
at crossings.
..Motorists ' should be careful . ia
using their bora not to frighten pe
destrians 'and not to come upon
them unexpectedly. :
What im - needed is thoughtful
consideration ef the motorist by the
pedestrian and equally thoughtful
consideration of the pedestrian by
the motorist. Both should be con
stantly careful Both should be
constantly thoughtful. Both should
never take chances. v; -The
burden of responsibility of
course rests upon the motorist be
cause a pedestrian cannot exchange
bumps with a motor car.
I PEDESTOIAM llOAJTO MOBILE Lrrff-
1 iKm i ;? i X Al&ifS - V:
f mutual respect for each others rights is helpful
WEOUS DEVICES
USED' If CTORES
Wonderful Machines Weigh
ing Many Tons, Have Sen
sitiveness of Finger
The marvels of modern auto
motive precision and production
methods are depicted in a series
of 42 enlarged photographs now
being shown to the public at the
salesrooms of all American and
Canadian Chevrolet dealers.
The photographic -series cov
ers the same interesting opera
tions in the manufacture of Chev
rolet cars which would toe shown
a visitor at the factories.' ,
One of the most spectacular
pictures shows a huge drop forge
hammer weighing 1 4 0,0 0 0
pounds. Hammers of this type
are used to make the, Chevrolet
crankshaft:1 ' The tailing weight is
a three-ton block of steel which is
lifted by steams It isse respon
sive to the touch f the skillful
operators that they are able, to
place a watch on the bottom die
block and strike it with the ham
mer so delicately that the . crystal
remains unbroken. Each ham
mer will forge S80 crankshafts
during 'a 10 hour day.
Other striking features of the
exhibit are pictures of a mon
ster machine which uses 340,000
amperes of electricity to weld the
Chevrolet one-piece banjo-typ rear
axle housing; a machine which
drills 32 holes simultaneously in
the bottom of the Chevrolet cylin
der blocks, and a 62- ton press
which forms a Chevrolet fender at
one stroke.
The individual grinding of
valves, the delicate balancing of
pistons so that every piston in
each motor weighs the same and
many interesting micrometrlc In
spections also are illustrated in
the remarkable exhibit.
nun
Piant at Commercial and
Ferry stocked With Used
Cars and Supplies-
TIE SALESMAN' HERB
P. C. Speer, representative of
the Seiberling Rubber company of
Akron, Ohio, with offices at 473
Hoyt street, Portland, was a Sa
lem visitor Thursday. The Zosel
Tire shop, corner Commercial
and Ferry street, are the Salem
Seiberling dealers.
E
IS Gl
Built under the Exclusive SiiperSix Patents
7 $ 5 for fa Coach
" Freight and Tax Extra "
' Everyohekhowsthesupciiority
Those! who, kriowre j not content with less
thanr .SuperfSix. perf oirmance. , It tiherease
p6weirf smoothness; flexibility and car life with
fti out adding to weight or motor size Its prin
ciple is patented and exclusive to Hudson and
Essex. And HudsbnEssex are the world's
la v
That volume makes possible the lowest prices
in history.
In Essex there is a big saving in cost, a greater
economy in operation, and a finer satisfaction,
fromtheeandcomfort
Owners gladly tell you. this. Eiveryone, says
fine things forEssex; Sales prove its leadership.
Everywhere it is regarded with Hudson as the
; . . jj 4"
World'Sr.&reatest.Vdlue
HUDSON COACH $1195
Hudson 6rougKam "1495 Hudson 7-Pass. Sedan 1695
. All Prices Wrath and Tax Extra
FRED M. POWELL MOTORrCAKS
' 330 N. High, Salem, Oregon .
The McDonald Auto company
has opened up a new branch at
Commercial and Ferry for their
used cars, and will also carry
tires, gas and oil there. - Mr. R,
C. Anderson is in charge of this
department, and Mr. Bruesser ot
Boise, Idaho, is in charge of the
repair shop. Mr. -Bruegger. has
been foreman ot the leading -garage
at Boise for a number of
years,1 and is an expert mechanic,
being familiar with all makes, of
cars.
Owing to the number of high
grade new cars Marmon, Loco
mobile, Flint and Cleveland
which the MacDonald Auto com
pany are carrying and the limited
amount ,of space at the present
location,' the need of another lo
cation was felt for used cars.
Business has been at its beat
since October 1, according to F.
R. MacDonald, many new cars
have been sold. A carload of
Marmons, and also a carload of
Clevelands are on the way to Sa
lem, and will be disposed of upon
their arrival here as orders have
already been placed for them.
Courtesy and service is gladly
extended by the efficient sales
force, which includes R. C. " An
derson, It. C. Farrell, William Ire
land, J. H. Milsom, H. Tarpley
and D. Fellers, said Mr. MacDon
ald. The company offers demonstra
tions at any time from their sales
room at Cottage and Ferry Sta.
Skipper and Vincent will: re
main in charge 'of the service de
partment at the Cottage and Fer
ry street location, and Tom
Leatherwood will attend to the
washing of the cars.
UITOHE
BUILT BY OAUD
Production of General Motors
Product Will Be Started
Soon, Said
PONTIAC. Mici... Oct. 24. Or
ders for special machinery and
equipment totaling nearly $3,00
000 have already been placed to
build the new car announced re
cently by the General Motors Cor
poration. This car will be pro
duced and distributed by the Oak
land Motor Car company as com
panion to the present Oakland
six.
A. J. Brandt, works manager
at Oakland, states that already 20
per cent of the new equipment
has arrived and is being installed
in the Oakland factories.
6venty-five tool designers have
ieen engaged since early in June
drawing up plans for the new ma
chinery, tools and special equip
ment and 125 more men have been
engager :n rearranging the lay
out of the factories for the pro
duction of the new car.
Mr. Brandt reports that 500
new machines have been ordered
as part of the additional equip
ment necessary to build the en
gine alone. First production of
the new cars will be handled "on
an assembly line paralleling tho
present Oakland assembly. Ad
ditional assembly lines will be
placed in operation as production
gets under way.
HADIOLC
CHATS
WITH
velCroslqyJE
HE radio industry .offer
another example of Ameri
ca leadership ! in tfonimer-
t-i.-il enterprise. Mrt of the truly
scientific developments in radio
came from the Old ;Vorld. It
trns in America:, hoover. - thut
broadcasting and brttadoaul ; re
reption wms developed. v Ameri
can influence, has nnhdnated thin
field strongly tiiMtOnat Brit
ain and other rountrles found it
necessary to place restrictions on
the importation f rtidfct equip
ment to protett tbir own manu
facturers. Announcement ban
just been made of the removal of
these restriction. Open compe
tition between British factories
and American factories, would
have resulted in the foreign plants
having to close.
IOREIGN broadcasting i or
ganized on very different
basis thaa in- the United
States, la many ot the foreign coun
tries, the listener have to pay a fa to
hear the conccrttv although there are
"hoot-lei" or nun-payers who take
advantage-? the officials inaSility to
control ih tiroation. Contribu
tioos to tb uplceap of broadustirjf
comes tf'.n.ojt & system of taxa
tion. IJstner in thi country are
fortunate in nuf'Tavr pay di
rectly !-r iheir r;Jio catertainnsent.
The enlertimmeot ctfercJ in the
Llatted Sratet ia snpcrlcr in everv
way to tvhat ta paid far ia foreign
lands. i d
IVF. millio dotlert wrlk
A tnrrirmn-mmde 'radio equip
ment was sent to fareif taws-
tries in 1924. Many radio manufac
turers im this fnntry hmvi establish
ed their own foreign outltts through
export departments and tnJkations
point to m tremendous trolumo of
business for this year. -
flCa3
PltODUCTIOX OF CADIX.LAC
KEEPING HIGH LEVEL
.!
Production at the Cadillac Mo
tor Car company plant continues
at a high level, both! 'on domestic
and on export business. The
company is reported to be 650
cars behind on export orders.
Most departments are working on
an overtime schedule.
- - - 1 I '
i
; ' - The New
SPECIAL SIX SEDAN; $1510
ADVANCED SIX SEDAN, $1755
4-whcHl brakes, full balloon tires and 5 disc whorls
are Included at no extra cost. Prices f.o.bw factory.
The reason for the record-break-ing
sales success of this Sedan is
right here in this sentence it
offers far more for the money
in QUALITY and in VALUE
KIRKWOOD MOTOR COMPANY
Corner Commercial and Chemeketa
' .. ...... . i .i;.-
' . ' .. ' :" y r .. . . V.-'
- Speaking- of debt settlements,
the best plan we kcrow to settle is
for the debtor to pay up.
Makes the first payment
, on a new
Columbia
Bicycle
and
$1.50
Per Week ,
takes care of the balance
Come in and see them
this week
Intelligent economy i ... Sensing and
adopting, in advance of anybody else,
the newest and most efficient equip
ment and methods have made this low
price possible.
over and above
. Ksany major feature one patented,
exdnsire 91 alZtoid that come to you
with this superlative amoriUght cars!
12tkmkal Riding
In this great light automobile you
ride buoyantly, i n cradle-smoothness.
.TRIPLEX I SPRINGS patented, ex
clusive. That is what does it . . .
30 - inches more spring-supported
area that is the source from -which
this super-riding-comfort comes!
s . the Triplex Spring of the Over
land pull Ahey do not push, as do
all other types of spring. Attached
.to the frame, IS inches in front of
the wheels, they lift their load
gently, smoothly, over any obstruc
tion, j
Easier Riding Easier Parking
SO inches more spring-supported
area, with 30 inches less wheelbase
, to park!.
. . It is
small cfer
LLOYD E.
RAMSDEN
, ; 38T Court Street
Repairing, Accessories,
Children's Wheel "troo'ds"
nrach easier to' handle a
than a big car. ; In traffic
you weave in and oat, wnere your
big, long car has to have plenty of
apace .
k 4 taf e j)r1dng. Yowr Overland
Standard Sedaa parks-itr between"
a close-Dacked line of other cars-4-
it 'can- bet "sandwiched ia" almost
a but Ihow
Ard - the
average
small car tides compared with your
Overland, i It's a case of 100-inca
wheeyMse against 1904och, spring
base. All eaey ridkig H a qtaCaon
of springs. .,' r-
Overland engineering the jnoet
advanced in the industry -
. i . and Overland engineering has
found the answer to that difference
in wheelbase. absolute! g . . ."TRIP
LEX SPRINGS I ... This patented
and exclusive Overland principle
gives longer life to every mechan
ical part easier operation to the
car itself. Spriag troubles are cut
to a minimum. . 100-inch actual
wheelbase that's easy parking!
130-inch spring-base -that's easy
riding! - , - --,
Observe the smart, dean-cut
lines e t 'this ear i
it is rakish, low plenty of room
in . it unequalled -in ' comfort for
driver, ; and , jasseogers body fin
ished in ponshet- lacquer, a rich ,
deep bhie with glistening jet-black
trimmings. - y
Wider seatstig, tnndoas
Z-the widest of ang Ught car built'-
new, single-piece, undivided front
seat, 30 inches wide, 19 inches
deep; wider .back seat, 45' inches
wide, 18 inches deep.
more than 29 square feet of win
dow space.
Extra wide doors, to '.
easy entrance and fxit to' both
front and rear seats.' No- discom
fort to; anybody getting inr. oct.
" J ' ' : i - 'V ' - ' V v '
Very latest one-pietxuirtdihuld
: -especially valuable in night-driving.
Gives i clear, unobstructed
vision. . More easily adjurted 'you
don't have to fus with it," tAdd
f-eatly " to- the car's t appearaflee.
asier .to clean and to. keep clean.
.if
And new cowl vcntilzitr ' :
-. a comfort any late 'model Llg'xiar
givesrtnew in me ngnt caiv Lets
fresh -s. air , circulate continuously
- through the lower' part of "the car.
Then add to all these things? a 27
horsepower engine, fast, sturdy, re
". Jiable, 4 Three speed, selective
, slidma-gear transmission. . j, 1 Bora
and Beck disc type clutch, one ot
the finest clutches made vAuto
Lite-starting, lighting, and ignition.
-A wonderful rear axle system; equal
to that used in cars of doable the
weight. Axle shafts of Molybdenum
steel, the toughest steel known to
engineering v-v . A Chassis of re
markable strength.
HTgK Street at Trade
a
... U
i tl
it
H
;.r
a
a
v
it
U
i u