Image provided by: University of Oregon Libraries; Eugene, OR
About The Oregon statesman. (Salem, Or.) 1916-1980 | View Entire Issue (Oct. 18, 1925)
f ' 1 ' i "MMM"M""MM"W""MM"MMMWiaSSSMaaMMaMWMsMMMSS . - i t - .- - t r - : - t t 7 bwom THE OREGON STATESMAN. SALEM, OREGON .YOMIiMIl - IS ABOUT Fall an3 -Winter Demand to . Equal if Not Better Spring I .. Is Claim " , .. i DETROIT Mich., Oct. 17-r?dw ' that enclosed models constitute about eighty-five per cent of the entire production la all but rery k email cars; and since all tnannfae- turers hare adopted the poller of making important changes in July and August instead of in January as we used to do, We do 'sot, look , for any noticeable slackening off in demand for automobiles" says Captain E. V. Rickenbacker, Tice president and director of sales, ? Rickenbacker Motor company. V I "On the contrary, everything up to now indicates that the fan and ... winter demand, will be fully equal too,, and some of us ' think will exceed, mat .? or the summer , months. "It Is too earlyAyet to know the total figures of production for the entire industry in September but from where I sit It looks as if that will probably prove to hare heen the biggest month the indus try has ever known. f ; - .. f- ; v "Deliveries and specifications .sfor October are now about all in . and : : they indicate an Increase rather than a reduction of de- rnand. " . i "I am speaking now for Ricken- backer Motor company but I see no reason why the same rule , Rbould not apply to all those other , companies who have a modernized 5 product and one which is in favor with the public. i "There are excellent reasons - for : this Increased "demand In months of most inclement weather. "When .weather conditions are -unfavorable, the motorist requires more than ever, that his car be not only dependable but that it ig weatherproof, warm and com .I fprtable. He will no longer toler ate the breezes whistling in at the doors or windows, or rain coming through chinks In the roof. "Tens of thousands of motorists ,;"whohaTe found the "old boat" good enough for the clear warm days of summer, soon discover, when the raw October days come t along and still more so when the old winter approaches that the old car is mighty uncomfortable and a more up-to-date one is ne "tessary, ' .-. - '. ' "An t o m o b i 1 e manufacturers used to pursue a policy which made the purchase of a car in the fall months a risky prdposi , tlon. "It was a short-sighted pQlicy 'but somehow- it, bAam therule and. has only been changed during 4the ast two years. Manufacturers used to wait The Landing vf Columbus 1 - J;i & I: A v 1 ' v- I x:.(t . ww A Si ow .the movie depict tb Jandiiig of Christopher Columbus isle hitlut'wajr a pert of India, An the foreeround. . How n the watching with, wonder the :hjp from -out of the skies, are redmen benceiortb to pe iuowa as ladiaas. . until New-Yore siiow time (Jan uary) for the announcement of changes and important improve ments. "Naturally the buyer hesitated to purchase, . a car only" two or three months before those changes were scheduled to appear. . "This, year all manufacturers, without exception, and that in cludes even Ford who has only made one important change in a decade, adopted the saner policy of making' changes in the labora tory during the spring months when the factory was running full capacity on production, installing and announcing those changes in July'and August. So we arenow all set for the coming year. -"We keep , pretty close tab on what is being done in all the other experimental departments and my own opinion is that no important changes will be made either . In , chassis or body between now and next July 1. "A few of the old-time makers who are still lagging two or three years behind in details of ad vanced, engineering and in body ypes,.may)(de,clde to catch up with the- procession "buT w ea"STol Ee f leading makers, who have kept to the front with these things, are now delivering our "1926 models" ! our every-effort from now on will be directed to just one thing. namely, .making the car Just as good as we know how while rigid ly adhering to the present proven design. "For our part, we are enjoying the biggest demand we have ever known. - "Every month seems to exceed the previous one. "fiven July and August, called for the full capacity of the plants; and now with harvests coming to market and the west buying as it has not bought in many years; with export demand increasing by leaps and bounds; we expect to run the Rickenbacker plants full rapacity right through from now until next July at least," says Rickenbacker. WONDERFUL ROAD RECORD Kansas Waste Lands Now Diversified With: Crops DODGE CITY. KnsA waste of sand hills and rain-washed gul- leys, covered with tumble weeds, scrub brush and buffalo grass uch is the picture oft-drawn of western Kansas, that section of the Sunflower state that lies west of the 100th meridian. , But how different Is the west ern Kansas of today. True, there siay still be found abode houses here and there; the fast-fading tracks made by the oxdrawn wagons of the pioneers pushing westward over the Sainta Fe trail may still be discerned at several places; the jack rabbit rushes like the wind over the prairie; , the grasshopper nibbles at vegetation; there are the great open, rolling prairies, the stark, sand hills and the dry, sandy washes that over night may run deep with flood water from a sodden cloudburst. Over .all this western country, hoWehrefY' has come - gradual change" "as the cold steel of the plow share, pushing ever west ward, has turned under the buf falo sod and fitted the soil for di versified agriculture. Last year the 24 counties comprising this main west of the meridian pro duced field crops and livestock products worth more than 156. 000.000. or $550 per capita. The land yielded 26,000,000 bushels of wheat, worth nearly $28,000,000 a greater yield than in any one of 38 states. Two Boys Walk 175, Miles ' - To Take College Course BIRMINGHAM.! A!?--xempll-fying the adage, Where there's a will, there's a way," tfro boys en tered Howard college it the open ing of the school year after having walked 175 "niiles.;" r These youths haili from . the same town Floraja, on the south ern boundary of . Alabama and have long been neighbors. One of them, Samuel Hart, is preparing himself for the ministry, the other;- Edwin ' Doster, is ! pursuing a pre-medieal course. j The boys started oh foot from their homes six days before school opened with less money than is re quired to see a couple of. good movies. They worked n route to Birmingham, thereby securing suf ficient funds for food and lodg ing. ' They neither asked nor ac cepted, charity. They arrived at the college in. fine fettle-' and en tered upon their studies with teal. "Both boys are graduates of "the Covington High school. In mod est circumstances, ' they found it necessary 'to walk-Jo .Birmingham and to depend upon their own ef forts if they were to attend col lege. , . V Forecasts. Satisfactory v Future in German Auto BURLIX A satisfactory future of the German automobile industry-is forecast by Dr. Gustav Blum, prominent industrial auth ority of Frankfurt, now that the German automobile tariff has been accented.. - i - - In Germany, said Dr.BlUm,-Vb motor trnek business has confined U be of unaltered excellence, but ne admitted a marked diminution in the private motor car business. This he attributed to the fact that the traveling season Is in full swing, when all prospective buy ers hare made their purchases, and to the existing tightness of the money market. A limitation of the producers output, he considered bnt a na tural reaction of the tight money market, for with the augmented discount rate any congestion of the producers' stock would be bound to result In a business loss. J. T. Hunt, county judge, and John Porter- and Jim Smith, com missioners, are proud of the Mar ion county roads. Judge Hunt said: "There Is ka total of 1243 miles of roads in Marion county and only 237 miles are dirt roads. There isn't a county In the northwest with such fine roads as Marion county." If IV V - ft - - 5, Wliat Cadillac is and does is in describable since no words can duplicate the pleasurabe allur ing excitation of a CADILLAC in action. It can be fully understood only by p ersonal experience. And personal experience wi th Cadillac has established beyond peradventure, this signifjean t fact. , r: , . ' . ; . . . .. - - . '" i it.- i , ' r . ( ' !' X.'' If demonstration determines your choice you must choose this new Cadillac. W We will be pleased 4o giveldem onstrations at any time. )iM; Call at Our Sales Room or Telephone 1260 - ' ..v - - 3 F. W. PETTYJOHN CO. S65 NTJRTII COMMERCIAL ; f : BOOH Rarely in manufacturing history has a name entrenched itself so firmly in the confidence of the entire world as the name Dodge Brothers. Everywhere and to everyone this name means but one thing: a product built honestly of the best available materi als and sold at a just price. Behind this product, this price and this enviable reputation lie certain impressive and fundamental facts. So important is a knowledge of j these facts to the motor car buyer that Dodge Brothers, Inc.,have determined to publish them, from time to time, until every newspaper reader in America may be presumed to have read them: -V: f Dodge Brothers, during the past eleven years, have built and sold more than one million four hundred thousand motor cars and more than 90 of these cars are still in service. This record requires no com ment It stands impressively alone in motor car history. It has never been Dodge Bro thers policy to build yearly models. When an improve ment, that is really an im provement, is discovered, it is made at once. Their slogan, "Constantly Improved But No Yearly Models" is familiar the wbrld over. Dodge Brothers build one chas sis and only one. This policy materially lowers manufactur ing cost It also enables Dodge .Brothers engineers to concen trate their entire time and thought on the betterment of this one type. Dodge Brothers have never had an "off year" or an "off car." This is because they have never used the public as a test ing ground for "new models" or lowered the quality of their product in the slightest degree. . Every change has been an im provement on the original design. Dodge Brothers pioneered in building the first all-steel open car and the first all-steel closed can These epochal develop- ments have saved Dodge Brothers owners many .millions of dollars by materially prolong ing motor car life and by effect ing marked economies in man ufacture. This construction has also reduced incalculably the danger from accident and fire. . f . - , Dodge Brothers sell directly through their dealers to the purchaser. There are no sec tional distributing agencies to increase the cost of distribution and the cost of the carl ' i '-- - ' -4;- : ' ' ' ' ;" - Podge Brothers have never given so-called "free service." The car is sold at a fair and honest price. Nothing is added to this original purchase price to pay for service that the owner may never need. '" Dodge Brothers Dealers ; were pioneers in 4 unanimously; adopting the flat rate service system. By this systenvthe owner knows in advance what any service job will cost There are no unpleasant surprises in his bills , ; The sturdiness and long life of Dodge Brothers Motor Car is reflected in its resale value. Comparatively few Dodge Brothers Motor Cars are ad vertised in the resale columns of the newspapers. The values they bring testify unanswerably to their goodness and the pub lic's belief in their goodnessJ The time has passed when transient novelties can lead - thoughtful buyer to overlook the great essentials of motor : car worth. A few of these essentials, outlined above, go far to explain why Dodge Brothers name is accepted, the . world over, as the hall mark of dollar -for -dollar valued i . - ' ' j ' . - & DD 6 B RDTH BR.S, j N t. ROI BONESTEELE MOTOR COMPANY " 474 South Commerdai 9 T . .
