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THE OREGON STATESMAN. SALEM, OREGON
.YOMIiMIl
- IS ABOUT
Fall an3 -Winter Demand to
. Equal if Not Better Spring I
.. Is Claim " , .. i
DETROIT Mich., Oct. 17-r?dw
' that enclosed models constitute
about eighty-five per cent of the
entire production la all but rery
k email cars; and since all tnannfae-
turers hare adopted the poller of
making important changes in July
and August instead of in January
as we used to do, We do 'sot, look
, for any noticeable slackening off
in demand for automobiles" says
Captain E. V. Rickenbacker, Tice
president and director of sales,
? Rickenbacker Motor company. V I
"On the contrary, everything up
to now indicates that the fan and
... winter demand, will be fully equal
too,, and some of us ' think will
exceed, mat .? or the summer
, months.
"It Is too earlyAyet to know
the total figures of production for
the entire industry in September
but from where I sit It looks as
if that will probably prove to hare
heen the biggest month the indus
try has ever known. f ; - .. f- ;
v "Deliveries and specifications
.sfor October are now about all in
. and : : they indicate an Increase
rather than a reduction of de-
rnand. " . i
"I am speaking now for Ricken-
backer Motor company but I see
no reason why the same rule
, Rbould not apply to all those other
, companies who have a modernized
5 product and one which is in favor
with the public. i
"There are excellent reasons
- for : this Increased "demand In
months of most inclement weather.
"When .weather conditions are
-unfavorable, the motorist requires
more than ever, that his car be
not only dependable but that it
ig weatherproof, warm and com
.I fprtable. He will no longer toler
ate the breezes whistling in at
the doors or windows, or rain
coming through chinks In the roof.
"Tens of thousands of motorists
,;"whohaTe found the "old boat"
good enough for the clear warm
days of summer, soon discover,
when the raw October days come
t along and still more so when the
old winter approaches that the
old car is mighty uncomfortable
and a more up-to-date one is ne
"tessary, ' .-. - '. '
"An t o m o b i 1 e manufacturers
used to pursue a policy which
made the purchase of a car in
the fall months a risky prdposi
, tlon.
"It was a short-sighted pQlicy
'but somehow- it, bAam therule
and. has only been changed during
4the ast two years.
Manufacturers used to wait
The Landing vf Columbus
1
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I x:.(t . ww
A Si
ow .the movie depict tb Jandiiig of Christopher Columbus
isle hitlut'wajr a pert of India, An the foreeround.
. How
n the
watching with, wonder the :hjp from -out of the skies, are redmen
benceiortb to pe iuowa as ladiaas. .
until New-Yore siiow time (Jan
uary) for the announcement of
changes and important improve
ments. "Naturally the buyer hesitated
to purchase, . a car only" two or
three months before those changes
were scheduled to appear.
. "This, year all manufacturers,
without exception, and that in
cludes even Ford who has only
made one important change in a
decade, adopted the saner policy
of making' changes in the labora
tory during the spring months
when the factory was running full
capacity on production, installing
and announcing those changes in
July'and August. So we arenow
all set for the coming year.
-"We keep , pretty close tab on
what is being done in all the other
experimental departments and my
own opinion is that no important
changes will be made either . In ,
chassis or body between now and
next July 1.
"A few of the old-time makers
who are still lagging two or three
years behind in details of ad
vanced, engineering and in body
ypes,.may)(de,clde to catch up with
the- procession "buT w ea"STol Ee f
leading makers, who have kept to
the front with these things, are
now delivering our "1926 models"
! our every-effort from now on
will be directed to just one thing.
namely, .making the car Just as
good as we know how while rigid
ly adhering to the present proven
design.
"For our part, we are enjoying
the biggest demand we have ever
known. -
"Every month seems to exceed
the previous one.
"fiven July and August, called
for the full capacity of the plants;
and now with harvests coming to
market and the west buying as
it has not bought in many years;
with export demand increasing by
leaps and bounds; we expect to
run the Rickenbacker plants full
rapacity right through from now
until next July at least," says
Rickenbacker.
WONDERFUL ROAD RECORD
Kansas Waste Lands Now
Diversified With: Crops
DODGE CITY. KnsA waste
of sand hills and rain-washed gul-
leys, covered with tumble weeds,
scrub brush and buffalo grass
uch is the picture oft-drawn of
western Kansas, that section of
the Sunflower state that lies west
of the 100th meridian. ,
But how different Is the west
ern Kansas of today. True, there
siay still be found abode houses
here and there; the fast-fading
tracks made by the oxdrawn
wagons of the pioneers pushing
westward over the Sainta Fe trail
may still be discerned at several
places; the jack rabbit rushes like
the wind over the prairie; , the
grasshopper nibbles at vegetation;
there are the great open, rolling
prairies, the stark, sand hills and
the dry, sandy washes that over
night may run deep with flood
water from a sodden cloudburst.
Over .all this western country,
hoWehrefY' has come - gradual
change" "as the cold steel of the
plow share, pushing ever west
ward, has turned under the buf
falo sod and fitted the soil for di
versified agriculture. Last year
the 24 counties comprising this
main west of the meridian pro
duced field crops and livestock
products worth more than 156.
000.000. or $550 per capita. The
land yielded 26,000,000 bushels of
wheat, worth nearly $28,000,000
a greater yield than in any one
of 38 states.
Two Boys Walk 175, Miles '
- To Take College Course
BIRMINGHAM.! A!?--xempll-fying
the adage, Where there's a
will, there's a way," tfro boys en
tered Howard college it the open
ing of the school year after having
walked 175 "niiles.;" r
These youths haili from . the
same town Floraja, on the south
ern boundary of . Alabama and
have long been neighbors. One of
them, Samuel Hart, is preparing
himself for the ministry, the other;-
Edwin ' Doster, is ! pursuing a
pre-medieal course. j
The boys started oh foot from
their homes six days before school
opened with less money than is re
quired to see a couple of. good
movies. They worked n route to
Birmingham, thereby securing suf
ficient funds for food and lodg
ing. ' They neither asked nor ac
cepted, charity. They arrived at
the college in. fine fettle-' and en
tered upon their studies with teal.
"Both boys are graduates of "the
Covington High school. In mod
est circumstances, ' they found it
necessary 'to walk-Jo .Birmingham
and to depend upon their own ef
forts if they were to attend col
lege. , . V
Forecasts. Satisfactory v
Future in German Auto
BURLIX A satisfactory future
of the German automobile industry-is
forecast by Dr. Gustav
Blum, prominent industrial auth
ority of Frankfurt, now that the
German automobile tariff has been
accented.. - i - -
In Germany, said Dr.BlUm,-Vb
motor trnek business has confined
U be of unaltered excellence, but
ne admitted a marked diminution
in the private motor car business.
This he attributed to the fact that
the traveling season Is in full
swing, when all prospective buy
ers hare made their purchases,
and to the existing tightness of
the money market.
A limitation of the producers
output, he considered bnt a na
tural reaction of the tight money
market, for with the augmented
discount rate any congestion of
the producers' stock would be
bound to result In a business loss.
J. T. Hunt, county judge, and
John Porter- and Jim Smith, com
missioners, are proud of the Mar
ion county roads.
Judge Hunt said: "There Is ka
total of 1243 miles of roads in
Marion county and only 237 miles
are dirt roads.
There isn't a county In the
northwest with such fine roads
as Marion county."
If IV V -
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Wliat Cadillac is and does is in
describable since no words can
duplicate the pleasurabe allur
ing excitation of a CADILLAC in
action. It can be fully understood
only by p ersonal experience.
And personal experience wi th
Cadillac has established beyond
peradventure, this signifjean t
fact. ,
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If demonstration determines your
choice you must choose this new
Cadillac. W
We will be pleased 4o giveldem
onstrations at any time. )iM;
Call at Our Sales Room or Telephone 1260
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F. W. PETTYJOHN CO.
S65 NTJRTII COMMERCIAL ; f :
BOOH
Rarely in manufacturing history has a name entrenched
itself so firmly in the confidence of the entire world as the
name Dodge Brothers.
Everywhere and to everyone this name means but one
thing: a product built honestly of the best available materi
als and sold at a just price.
Behind this product, this price and this enviable reputation
lie certain impressive and fundamental facts.
So important is a knowledge of j these facts to the motor car
buyer that Dodge Brothers, Inc.,have determined to publish
them, from time to time, until every newspaper reader in
America may be presumed to have read them:
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Dodge Brothers, during the
past eleven years, have built
and sold more than one million
four hundred thousand motor
cars and more than 90 of
these cars are still in service.
This record requires no com
ment It stands impressively
alone in motor car history.
It has never been Dodge Bro
thers policy to build yearly
models. When an improve
ment, that is really an im
provement, is discovered, it is
made at once. Their slogan,
"Constantly Improved But No
Yearly Models" is familiar the
wbrld over.
Dodge Brothers build one chas
sis and only one. This policy
materially lowers manufactur
ing cost It also enables Dodge
.Brothers engineers to concen
trate their entire time and
thought on the betterment of
this one type.
Dodge Brothers have never
had an "off year" or an "off
car." This is because they have
never used the public as a test
ing ground for "new models"
or lowered the quality of their
product in the slightest degree. .
Every change has been an im
provement on the original
design.
Dodge Brothers pioneered in
building the first all-steel open
car and the first all-steel closed
can These epochal develop-
ments have saved Dodge
Brothers owners many .millions
of dollars by materially prolong
ing motor car life and by effect
ing marked economies in man
ufacture. This construction has
also reduced incalculably the
danger from accident and fire. .
f . - ,
Dodge Brothers sell directly
through their dealers to the
purchaser. There are no sec
tional distributing agencies to
increase the cost of distribution
and the cost of the carl '
i '-- - ' -4;- : ' ' ' ' ;" -
Podge Brothers have never
given so-called "free service."
The car is sold at a fair and
honest price. Nothing is added
to this original purchase price
to pay for service that the owner
may never need. '"
Dodge Brothers Dealers ; were
pioneers in 4 unanimously;
adopting the flat rate service
system. By this systenvthe
owner knows in advance what
any service job will cost There
are no unpleasant surprises in
his bills , ;
The sturdiness and long life of
Dodge Brothers Motor Car is
reflected in its resale value.
Comparatively few Dodge
Brothers Motor Cars are ad
vertised in the resale columns of
the newspapers. The values
they bring testify unanswerably
to their goodness and the pub
lic's belief in their goodnessJ
The time has passed when transient novelties can lead
- thoughtful buyer to overlook the great essentials of motor :
car worth. A few of these essentials, outlined above, go
far to explain why Dodge Brothers name is accepted, the
. world over, as the hall mark of dollar -for -dollar valued
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& DD 6 B RDTH BR.S, j N t.
ROI
BONESTEELE MOTOR COMPANY
" 474 South Commerdai
9 T . .