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About The Oregon statesman. (Salem, Or.) 1916-1980 | View Entire Issue (Aug. 30, 1925)
lij-.: -TOE OREGdN CTATESJIAN; SALEM; OREGON -rr. . - - ... , :v. . , . cmmiv icrTvrTXr a TT.TTCP- oo iqo- - - - - - i! I 1 r I ;Go!den Anniversary as Man- j utacturer of Motor bars Is Celebrated ' That "continued adherence to a 'sound, ' practical . business policy ' Is the secret of success is empha sized and: confirmed by the con- ' tlnued growth of the Gardner Mo tor Co. Inc., of St, Louis, which ''celebrates Us golden anniversary this year. i t The . foundation on , vbich the ' present Gardner business has ' been bnllt was laid by Russell E. (Jardner in" 1875, when he began the manufacture of Banner bug gies, after an extensile experience in ihankinr. the sale of timber. . and as a (vehicle dealer. Mr. ' " dardner entered the vehicle man , ufacturlng busings when it was , already , an established Industry, and-when thousands of manufao I luring concerns wer already in the field. Many of these compan ies ha dalready built up business of tremendous volume and' had vas resources at their command. Undaunted, Gardner entered the . Held' confident that a lasting suc- , cess., could be made by a concern operating 'on three fundamental - business principals -first; ; the Ulnd't of transportation' people wanted; second. ; paying cash for alt ' parts and materials in order to gain the advantage of lower prices thus effected; .and, third. passing the savings thus secured along to the' purchaser In the form of either a better product for the money or a lower price for the iame quality. j Within a very few years time, Gardner saw his business grow from an humble beginning to the largest buggy manufacturing plant in the world, with more than 10,000 dealers throughout the world' handling this product ' ; Hanging in Mr. Gardner's off ice was a sign which epitomized iiis Idea of the golden rule for the manufacturer of vehicular trans portation... That sign, read : "Build what people i want; Build the best you know; how. j Pay cash for. all materials. .Return the savings . thus effected to the purchaser in the form of a better value for his money. ; 1U saw the! beginning of . the gfeat growth: of tbo automobile as . the universal method of transpor tation, and Gardner recognized that it was only a Question of time until he would, no longer be able tq keep his great factories oper r ting at capacity In the production ot horse-drawn vehicles. Accord - . WHEN BETTER AUTOMOBILES" ARB BUILT BUlCK o r if ingly arrangements were made for the manufacture, of a popular priced automobile by a company owned and opera ted by the Gard ner organization. Gardner engineers had" spent much time in Europe and America; studying the trend of motor car development and much experi mental work was done on two new Gardner cars.' The first of these. the' Gardner Elgnt-ln-line, made Its debut at the New York Auto mobile Show, last January, Where It scored a remarkable success, which was later duplicated at. "vir tually every metropolitan' center In America. Then at the Chicago Automobile Show, Gradner sprang a second surprise when he nounced the new Gardner Six. I .Popular approval was quick to make itself manifest, and within three months after the 'initial showing of the new cars, Gardner found it necessary to double the 1925 production schedule original ly planned for the Gardner Eight-in-line and to treble that originally planned for the Gardner Six. 'Early In .July, 1925, the Gard ner Anniversary Sedan on both the Eight-in-line and Eix-cyllnder chassis was announced as a fit ting commemoration of 50 years of building well. The Gardner Eight-in-line Anniversary Sedan is ' said to be the first full-sized 4 doof Sedan ever offered the Amer ican public at exactly the; same price as the open car. The; Gard ner Six Anniversary Sedan at S155 is,! considering the equip ment carried, the lowest-priced Gardner closed car ever built. The uninterrupted success of the Gardner Motor CO. Ine.j is re vealed by the latest financial state ment issued. Russell E. Gardner Sr., the founder of the business. Is now chairman of the board of directors, havinr been succeeded to the presidency by his eldest son Russell E. Gardner, Jr., a few years since. Fred W. Gardner is vice president in charge of the pro duction, W. H. Yeldedd is secre tary , and general sales manager. SALES MANAGER NAMED rRENTISS OP OLDS MOTOR WORKS GETS PROMOTION D. S. Eddins, - general - sales manager of Olds Motor works, an pounces the appointment -of Don Prentiss as manager, of the sales promotion division of the Olds Motor works. i Mr. Prentiss has had of experi ence In merchandising automo biles. He has been in business for himself and has spent several years actively engaged In working with a dealer organization and in building up an efficient retail sell ing organization. As head ot the sales., promotion department he will work very closely' with" Olds mobile dealers throughout the country. :' . :, t T1926l InlproVcriiciits 75 Hcn l uuotom Duco Colars.Ua biltcrr bisber II l&Wheei Brakes, Qas FO&rVAit ClscsnzrZV BUlClCPtdfil MASTER Si, . ' UmI- Mm:... A Tmm, UK' later at t. 1494' TmKb .S ftM. 1S45-- 4-Dmt S4m. S Ti 1779 Oay ............4 Pm. 20M 4-DmT SiJf......7 Tm. 23-.- tfmframt ......... J tmm. 7J79 Spmt'Xmd..... Ttm. 17W ' CM .Umml.Zi.ZTm.-IS'Jt $pm TMriag.'.... .4 Ttm. 179S . . STANSAXDSIX 84W S4m......S Fsm. S142S m4ttmr .......2 Pm. 1345 Cmt ............2T Psm. 1415 4-Dmt .5 fmm. 15M CmH .....4 Pm 1SH rtrir,, n OTTC? J. WILSON 388 North Commercial Street Salem, Oregon ll.lTiff ; ARE BAB BUYERS Salesmen ; of Motor Cars Must. Conform to New Element in Purchasing ' Some . unusnl circumstances among car buyers are reported by Willys-Overland dealers through out the country that reveal new buying tendencies and new fac an"itors having entered into the pur chase ot a motor car. ' Never before in the history of the automobile industry have wo men -played the part In the pur chase ot the family car that la no ticeable at the' present time, ac cording to dealer reports. There onee was a time when the head of the family deckled he needed a car, i investigated all available makes within his financial limit and then purchased the machine without so much as quizzing the i other members to whether they were in favor of the purchase or net. Not so these days, dealers de clare, for the wife is responsible for the actual purchase of the family car in more than 70 per cent of sales made to family men. It is a distinct departure from the old type of buying, but never theless' . true," reports a Willys- Overland dealer, "thiat fc hen a I lamuj m. " ",1" store heather brings , friend wife along with him, or else makes an appointment with the salesman for a demonstration where his spouse can be present." Several things have been re- sponsible for this change Inthe purchase or a ear. in-ine unii place friend wife has, through the social and political reseneration of 1 1 the past few years, placed herself on ah even plane with her husband in the matter of occupation andl. activities. Friend husband is nojCal., was a gaest at the home of longer the only' individual In the I Harry Scott yesterday afternoon, family who plays golf, who drives! Mr. Guthrie is a former resident his own car, and who enjoys the.0f Portland where he was the fac- outdoors, but the lady of thejtory representative for the Har house how seeks the same recrea-1 ley-Davidson motorcycle. He made tional advantages as does the male head of the' house. Necessarily, the motor car plays an essential part in the modern woman's ac- tivities. . She mustt have her , car to attend her friend's bridge party, she must drive out to the country clutt tor her hi-weekly laxrrsoTne. anc! she must nave he own caf for her shopping tours. In. anort. miri 1. Ti.tv. t. 9 mnmt "V. a MMU I in.ij.o v. staatly at ner uspoai, ana wnere i one maCTiine oniy is svaiiaoie. ma lady musV needs play an Import ant part in Its selection. ' WffltOveriand has been quick tor realize this . trend of woman's diction" Iff thf' matter of selecting the : family means of trahsporta- WILL BUILI7THE1I 9 PotrcrTl 1- I irons; and new -models -have" been designed ' particularly' to give" mi lady Just the right' type' ot motor car.- The modern woman's judg ment' In style, lines,' coloring and general ensemble beauty have done much to determine the mod el lines and ' equipment ' ot OveT land and Willys-Knight cars, and the beauty, comfort and ease ot handling of WUlys-Knight prod ucts have done much to influence a vast number of women in their possibilities as milady's own per sonal car. Besides playing an all important part in the selection of the family car, Willys-Overland dealers indicate that more and more are today buying their own personal car that Is used exclusive of the motor which friend husband) employs on nis trip to me ouice. PLATE GLASS INSTALLED Experiment Hoped to jomrt Traffic Accidents T .i nu .v . i i . m cuoiniiuu nuu iuu ukuvii-. wid "Saftv First" camnaian to reduce the toll of life and dam-ic age taken by the heavy traffic in I 1 .III.. , 1. A illnnl. A street car lines are conducting ex periments with plate glass in the vestibules of . their cars with a view to improving the motorman's vision and thus cutting down the number ot accidents. According to P. A. Jordan of the Georgia Railway and Power Company; the operators of the street railway system in Atlanta, the company recently purchased twenty cars whose front windows I are -glazed with plate glass. Those ln BOW:lB';pwatloB. anl ac. tual working conditions are being used- to determine the value ot the new type of glass. "Reports re ceived so far indicate that its use will have considerable effect in j redttclllg the number of accidents hlch involved. CYCIJS MAX VISITS ;Vere Guthrie, of Hunting Park, many visits to Salem at that time and was well acquainted with Mr. Scott. Mr. Guthrie was accom- panied by Mrs. Guthrie and her mother, Mrs, Oderman. They are returning to Hunting Park, where Mr. Guthrie is the Hudson-Essex i dealer. Hlllsboro Ray-Maling cannery ' ., . i operating ai maximum t ' ' ? Acli TEicgo Questions i o2 Yoor Eldttor TtTticIi j How much did it haul? How for did it fun? How much did it cost? White Trucks haul the most goods the greatest numtier of milbs, without interruption, at lowest cost That is why there are more White Trucks in j servicie today than trucks of any other high-grade iiiake; . : We nave booklets detailing the experiences of owners of White Trucks la your line of business. Ask for them The White Compaiiy Cleveland Marion Auto Co. Day and 235 S. Commercial v " I 1 11 11 1 r 1 deduction In Prices Hanging from S50 to $200 Many Re finements. The wide acceptance, it Is said, by the public ot the Moon Series "A" cars and the tremendous sales on these cars during the first seven and a half months ot I this year coupled with the Moon Motor Car company.a elective nrn.r,m nf .ftnomv ln m-nnfac " '" - turing its product has made possi ble a general price reduction ln Moon cars ranging from 960 to S200. This price reduction be comes effective September 1st and applies to all Moon Series "A cars wun me exception oi me & . it m . . ... Sport Roadster the price of this remaining the same as at pres ent. W. R. Brashear, Assistant Gen eral sales manager of the Moon Car company, in speaking of the price cuts in Moon cars said, "The Moon Series 'A models introduced recently represent the greatest automobile value ever produced considering the price and the nu merous improvements in these cars and this fact is clearly borne out by the wide acceptance of these cars by the automobile buy ing public. This public is today getting more real value horn the money it expends for motor card than ever before in the Llsto:y oi the Industry but despite this Ia t tne Moon Motor Car company rec ognizing that its great success is due wholly to the public's accep tance of its cars, is going a step farther and Is making sharp reduc tions in the new Moon Series 'A for 1926, effective Sept. I, thus giving' the automobile buyer the benefit of the same high value but at a lower price, in other! words effecting a, real saving for the buyer'bf Moon Cars. 'The reduction In prices of the Moon Series 'A cars for 1926 Is made possible by the unprecedent ed sales on these cars during the past seven and a half months which has proven to be the most successful period in the ristory of the company, and also on account of the fact that the -Moon car is the product of a I75.0V0.00O.0O combination of engineers and man ufacturers cooperating fully in the i manufacture of Moon cars. ' , .... The Value now being built into Moon n Night Service TeL 362 rem 37 J I J Li' U It JU automobiles will - continue as a cardinal requisite of Moon engin eering and . manufacturing and will under- no circumstances be effected in any way whatsoever by the price- redaction announced fof Sept; 1. Sales for August are well ahead of sales for the same period of last year ad now with the introduction of the drastic price cuts on the Moon Series 'A' models for 1926 at hand sales for the next several months bid fair to eclipse any previous sales rec ords of the company especially since we have recently acquired a manufacturing plant adjacent to our present main plant, the ac quisition ot this plant adding ap proximately 200.000 square feet ot floor space to our manufactur ing and shipping division thus giving much better facilities for the handling ot the large volume of business that is sure to come with the price reductions." Douglas connty ranteloape crop is estimated at 15.000 crates. Only Two Used Cars Left There's a Reason Why! 1923 Hudson Coath has been used for demonstrat or 11250 1923 Paige Seven-passenger fully equipped. Price $1200. Formerly owned by prominent Salem ritl sen. Our regular guarantee is on these cars that's the rea son we have very few used cars on hand. have the best terms in tlx Mate- lay while? you rfcle MacDbnald Auto Company Marmon, Chandler and Cleveland cars Corner Co!a nml lbon -IOO Ferry '1 w 1 5 11 in 1 GENUINE Willard Batteiy ' FULLY GUARANTEED Fite Practically All Cars; j JOE WILLIAMS The Battery Man 531 Court Street Phone 198 . Member Willard Battery Men rrirr GUARANTEED USED FORDS PRICED RIGHT HE BLUE FRONT Liberty i ! 1 in 'IF This Week Only With Every Tire Bought at Our Regular A $1 to $6 sarin? on erery tire and tube) bought this week. Buy your tire and jet your Blue Ribbon or Jumbo Tub, of corretpondinK size at half our regular inner tube price' ThU offer good only until Sept. 5th W Word About "Western Auto" .Tirei Whether 70a drfv a light, me Uum or heavy car, a "Western Auto" tire will meet ' your r qutrementa. Quality and lone -wear are built lat "Western Auto" tn-ea. Thry are manufactured according to ur nun standard of quality and old direct to 70a through oar Yotrr Tirem Will 'A $2,00 deposit will hold your tire and tube tor ten day: I Western Canl Cords t Wear-well Cords A tig, iwaliy tin utM r. Stmdi4 '. .Mtrm mi flit .xfp. iMtf hi. rtmdari .mMj. . ! .trwlet m nr. MnUJ M. mmJtm4 I. riild -W.. 1 30x3j $13 .aSQ 30x3 H Ciaat Orersla - ' Clincasr $18.65 Iu .. 32x3H Ci4 Str. Sid. 17.75 3 0.. 31.4 Cit Str. Sid.. 23.45 30x3 Ovsrs.se CL. . . U.0 324 CUml Str. Sid. 24.65 30x3 Str. S.d 140 33x4 CUat Str. Sid 255 31x4 Stf. S.d 17.65 34x4 Gia Str. Side- 26.45 32x4 Sbr. S.d 18.45 32x4 H CUat Str. Side. 32.75 33x4 Stf. Sjde 15.J5 33a4 H Ciat Str. Side. 33.S5 32x4 H Str. Sid 25.75 34x4 H CUat Str. Side. 34.0 x4 H Str. Sid 26.85 33x5 Ciat Str. Slim. 43.SO Str. S.d 27.S0 33x5 CUst Str. Sid; 45.75 33x5 Stf. S.j 2S.S5 Ask far nttm mm Otke Sum 4- 35x5 Str. Stds Z9.SO This Week's SchrarJer, Valve Imides Valve IsaJca are the cans of constant grief, to the metorttt.' Flay aafe and carry a hox of gsaulne "Schradsr" Inside . that rerularly sTl tT lie. 1 Fpe- : Salem Store: Corner ER'S and Ferry. Low more than 12S stores. This eco nomical method ot distribution enable us to sen these hlirh grads. dependable tires at lower prices. Hundreds of thousands of "Western Auto" tires are serving1 western motorists. Bay during this special offer. Our liberal gvaraate fully protects you. Bm Mounted Free "Schrader? Tire Gauge , Cals ganulae Schrader" gaugo wQ rsflstsr aecu- ' rately the preaaurea la the tire.- Heat leather 1 ease furnished-with mmch gXugs. Factory list (1 J&. FpcUl TW wk . C 4- each ......w OwW Court anilllsh w mm V SPECIALS t f I 7j - A. 1 i c X 1.