lij-.: -TOE OREGdN CTATESJIAN; SALEM; OREGON -rr.
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;Go!den Anniversary as Man-
j utacturer of Motor bars
Is Celebrated '
That "continued adherence to a
'sound, ' practical . business policy
' Is the secret of success is empha
sized and: confirmed by the con-
' tlnued growth of the Gardner Mo
tor Co. Inc., of St, Louis, which
''celebrates Us golden anniversary
this year.
i t The . foundation on , vbich the
' present Gardner business has
' been bnllt was laid by Russell E.
(Jardner in" 1875, when he began
the manufacture of Banner bug
gies, after an extensile experience
in ihankinr. the sale of timber.
. and as a (vehicle dealer. Mr. '
" dardner entered the vehicle man
, ufacturlng busings when it was
, already , an established Industry,
and-when thousands of manufao
I luring concerns wer already in
the field. Many of these compan
ies ha dalready built up business
of tremendous volume and' had
vas resources at their command.
Undaunted, Gardner entered the
. Held' confident that a lasting suc-
, cess., could be made by a concern
operating 'on three fundamental
- business principals -first; ; the
Ulnd't of transportation' people
wanted; second. ; paying cash for
alt ' parts and materials in order
to gain the advantage of lower
prices thus effected; .and, third.
passing the savings thus secured
along to the' purchaser In the form
of either a better product for the
money or a lower price for the
iame quality.
j Within a very few years time,
Gardner saw his business grow
from an humble beginning to the
largest buggy manufacturing plant
in the world, with more than
10,000 dealers throughout the
world' handling this product '
; Hanging in Mr. Gardner's off
ice was a sign which epitomized
iiis Idea of the golden rule for the
manufacturer of vehicular trans
portation... That sign, read : "Build
what people i want; Build the best
you know; how. j Pay cash for. all
materials. .Return the savings
. thus effected to the purchaser in
the form of a better value for his
money. ;
1U saw the! beginning of . the
gfeat growth: of tbo automobile as
. the universal method of transpor
tation, and Gardner recognized
that it was only a Question of time
until he would, no longer be able
tq keep his great factories oper
r ting at capacity In the production
ot horse-drawn vehicles. Accord
- .
WHEN BETTER AUTOMOBILES" ARB BUILT BUlCK
o r if
ingly arrangements were made for
the manufacture, of a popular
priced automobile by a company
owned and opera ted by the Gard
ner organization.
Gardner engineers had" spent
much time in Europe and America;
studying the trend of motor car
development and much experi
mental work was done on two new
Gardner cars.' The first of these.
the' Gardner Elgnt-ln-line, made
Its debut at the New York Auto
mobile Show, last January, Where
It scored a remarkable success,
which was later duplicated at. "vir
tually every metropolitan' center
In America. Then at the Chicago
Automobile Show, Gradner sprang
a second surprise when he
nounced the new Gardner Six.
I .Popular approval was quick to
make itself manifest, and within
three months after the 'initial
showing of the new cars, Gardner
found it necessary to double the
1925 production schedule original
ly planned for the Gardner Eight-in-line
and to treble that originally
planned for the Gardner Six.
'Early In .July, 1925, the Gard
ner Anniversary Sedan on both
the Eight-in-line and Eix-cyllnder
chassis was announced as a fit
ting commemoration of 50 years
of building well. The Gardner
Eight-in-line Anniversary Sedan is '
said to be the first full-sized 4
doof Sedan ever offered the Amer
ican public at exactly the; same
price as the open car. The; Gard
ner Six Anniversary Sedan at
S155 is,! considering the equip
ment carried, the lowest-priced
Gardner closed car ever built.
The uninterrupted success of
the Gardner Motor CO. Ine.j is re
vealed by the latest financial state
ment issued. Russell E. Gardner
Sr., the founder of the business.
Is now chairman of the board of
directors, havinr been succeeded
to the presidency by his eldest son
Russell E. Gardner, Jr., a few
years since. Fred W. Gardner is
vice president in charge of the pro
duction, W. H. Yeldedd is secre
tary , and general sales manager.
SALES MANAGER NAMED
rRENTISS OP OLDS MOTOR
WORKS GETS PROMOTION
D. S. Eddins, - general - sales
manager of Olds Motor works, an
pounces the appointment -of Don
Prentiss as manager, of the sales
promotion division of the Olds
Motor works. i
Mr. Prentiss has had of experi
ence In merchandising automo
biles. He has been in business
for himself and has spent several
years actively engaged In working
with a dealer organization and in
building up an efficient retail sell
ing organization. As head ot the
sales., promotion department he
will work very closely' with" Olds
mobile dealers throughout the
country. :' . :,
t
T1926l InlproVcriiciits 75 Hcn
l uuotom Duco Colars.Ua biltcrr bisber II
l&Wheei Brakes, Qas FO&rVAit ClscsnzrZV
BUlClCPtdfil
MASTER Si, . '
UmI- Mm:... A Tmm, UK'
later at t. 1494'
TmKb .S ftM. 1S45--
4-Dmt S4m. S Ti 1779
Oay ............4 Pm. 20M
4-DmT SiJf......7 Tm. 23-.-
tfmframt ......... J tmm. 7J79
Spmt'Xmd..... Ttm. 17W
' CM .Umml.Zi.ZTm.-IS'Jt
$pm TMriag.'.... .4 Ttm. 179S
. . STANSAXDSIX
84W S4m......S Fsm. S142S
m4ttmr .......2 Pm. 1345
Cmt ............2T Psm. 1415
4-Dmt .5 fmm. 15M
CmH .....4 Pm 1SH
rtrir,, n
OTTC? J. WILSON
388 North Commercial Street Salem, Oregon
ll.lTiff ;
ARE BAB BUYERS
Salesmen ; of Motor Cars
Must. Conform to New
Element in Purchasing
' Some . unusnl circumstances
among car buyers are reported by
Willys-Overland dealers through
out the country that reveal new
buying tendencies and new fac
an"itors having entered into the pur
chase ot a motor car. '
Never before in the history of
the automobile industry have wo
men -played the part In the pur
chase ot the family car that la no
ticeable at the' present time, ac
cording to dealer reports. There
onee was a time when the head of
the family deckled he needed a
car, i investigated all available
makes within his financial limit
and then purchased the machine
without so much as quizzing the i
other members
to whether they were in favor of
the purchase or net.
Not so these days, dealers de
clare, for the wife is responsible
for the actual purchase of the
family car in more than 70 per
cent of sales made to family men.
It is a distinct departure from
the old type of buying, but never
theless' . true," reports a Willys-
Overland dealer, "thiat fc hen a I
lamuj m. " ",1"
store heather brings , friend wife
along with him, or else makes an
appointment with the salesman for
a demonstration where his spouse
can be present."
Several things have been re-
sponsible for this change Inthe
purchase or a ear. in-ine unii
place friend wife has, through the
social and political reseneration of 1 1
the past few years, placed herself
on ah even plane with her husband
in the matter of occupation andl.
activities. Friend husband is nojCal., was a gaest at the home of
longer the only' individual In the I Harry Scott yesterday afternoon,
family who plays golf, who drives! Mr. Guthrie is a former resident
his own car, and who enjoys the.0f Portland where he was the fac-
outdoors, but the lady of thejtory representative for the Har
house how seeks the same recrea-1 ley-Davidson motorcycle. He made
tional advantages as does the male
head of the' house. Necessarily,
the motor car plays an essential
part in the modern woman's ac-
tivities. . She mustt have her , car
to attend her friend's bridge party,
she must drive out to the country
clutt tor her hi-weekly laxrrsoTne.
anc! she must nave he own caf for
her shopping tours. In. anort. miri
1. Ti.tv. t. 9 mnmt "V. a MMU I
in.ij.o v.
staatly at ner uspoai, ana wnere i
one maCTiine oniy is svaiiaoie. ma
lady musV needs play an Import
ant part in Its selection.
' WffltOveriand has been quick
tor realize this . trend of woman's
diction" Iff thf' matter of selecting
the : family means of trahsporta-
WILL BUILI7THE1I
9
PotrcrTl
1-
I
irons; and new -models -have" been
designed ' particularly' to give" mi
lady Just the right' type' ot motor
car.- The modern woman's judg
ment' In style, lines,' coloring and
general ensemble beauty have
done much to determine the mod
el lines and ' equipment ' ot OveT
land and Willys-Knight cars, and
the beauty, comfort and ease ot
handling of WUlys-Knight prod
ucts have done much to influence
a vast number of women in their
possibilities as milady's own per
sonal car. Besides playing an all
important part in the selection of
the family car, Willys-Overland
dealers indicate that more and
more are today buying their own
personal car that Is used exclusive
of the motor which friend husband)
employs on nis trip to me ouice.
PLATE GLASS INSTALLED
Experiment Hoped to jomrt
Traffic Accidents
T .i nu .v . i i
. m cuoiniiuu nuu iuu ukuvii-.
wid "Saftv First" camnaian to
reduce the toll of life and dam-ic
age taken by the heavy traffic in
I 1 .III.. , 1. A illnnl. A
street car lines are conducting ex
periments with plate glass in the
vestibules of . their cars with a
view to improving the motorman's
vision and thus cutting down the
number ot accidents.
According to P. A. Jordan of
the Georgia Railway and Power
Company; the operators of the
street railway system in Atlanta,
the company recently purchased
twenty cars whose front windows
I are -glazed with plate glass. Those
ln BOW:lB';pwatloB. anl ac.
tual working conditions are being
used- to determine the value ot the
new type of glass. "Reports re
ceived so far indicate that its use
will have considerable effect in
j redttclllg the number of accidents
hlch involved.
CYCIJS MAX VISITS
;Vere Guthrie, of Hunting Park,
many visits to Salem at that time
and was well acquainted with Mr.
Scott. Mr. Guthrie was accom-
panied by Mrs. Guthrie and her
mother, Mrs, Oderman. They are
returning to Hunting Park, where
Mr. Guthrie is the Hudson-Essex
i dealer.
Hlllsboro Ray-Maling cannery
' ., .
i operating ai maximum
t ' ' ?
Acli TEicgo Questions i
o2 Yoor Eldttor TtTticIi j
How much did it haul?
How for did it fun?
How much did it cost?
White Trucks haul the
most goods the greatest
numtier of milbs, without
interruption, at lowest
cost That is why there
are more White Trucks in j
servicie today than trucks
of any other high-grade
iiiake; . :
We nave booklets detailing the experiences of
owners of White Trucks la your line of business.
Ask for them
The White Compaiiy Cleveland
Marion Auto Co.
Day and
235 S. Commercial
v " I 1 11 11 1 r 1
deduction In Prices Hanging from
S50 to $200 Many Re
finements. The wide acceptance, it Is said,
by the public ot the Moon Series
"A" cars and the tremendous
sales on these cars during the
first seven and a half months ot
I this year coupled with the Moon
Motor Car company.a elective
nrn.r,m nf .ftnomv ln m-nnfac
" '" -
turing its product has made possi
ble a general price reduction ln
Moon cars ranging from 960 to
S200. This price reduction be
comes effective September 1st and
applies to all Moon Series "A
cars wun me exception oi me
& . it m .
. ...
Sport Roadster the price of this
remaining the same as at pres
ent.
W. R. Brashear, Assistant Gen
eral sales manager of the Moon
Car company, in speaking of the
price cuts in Moon cars said, "The
Moon Series 'A models introduced
recently represent the greatest
automobile value ever produced
considering the price and the nu
merous improvements in these
cars and this fact is clearly borne
out by the wide acceptance of
these cars by the automobile buy
ing public. This public is today
getting more real value horn the
money it expends for motor card
than ever before in the Llsto:y oi
the Industry but despite this Ia t
tne Moon Motor Car company rec
ognizing that its great success is
due wholly to the public's accep
tance of its cars, is going a step
farther and Is making sharp reduc
tions in the new Moon Series 'A
for 1926, effective Sept. I, thus
giving' the automobile buyer the
benefit of the same high value but
at a lower price, in other! words
effecting a, real saving for the
buyer'bf Moon Cars.
'The reduction In prices of the
Moon Series 'A cars for 1926 Is
made possible by the unprecedent
ed sales on these cars during the
past seven and a half months
which has proven to be the most
successful period in the ristory of
the company, and also on account
of the fact that the -Moon car is
the product of a I75.0V0.00O.0O
combination of engineers and man
ufacturers cooperating fully in the
i manufacture of Moon cars.
' , ....
The
Value now being built into Moon
n
Night Service
TeL 362
rem
37
J I J Li' U It JU
automobiles will - continue as a
cardinal requisite of Moon engin
eering and . manufacturing and
will under- no circumstances be
effected in any way whatsoever by
the price- redaction announced
fof Sept; 1. Sales for August are
well ahead of sales for the same
period of last year ad now with
the introduction of the drastic
price cuts on the Moon Series 'A'
models for 1926 at hand sales for
the next several months bid fair
to eclipse any previous sales rec
ords of the company especially
since we have recently acquired a
manufacturing plant adjacent to
our present main plant, the ac
quisition ot this plant adding ap
proximately 200.000 square feet
ot floor space to our manufactur
ing and shipping division thus
giving much better facilities for
the handling ot the large volume
of business that is sure to come
with the price reductions."
Douglas connty ranteloape crop
is estimated at 15.000 crates.
Only Two Used
Cars Left
There's a Reason Why!
1923 Hudson Coath has
been used for demonstrat
or 11250
1923 Paige Seven-passenger
fully equipped. Price
$1200. Formerly owned
by prominent Salem ritl
sen. Our regular guarantee is on
these cars that's the rea
son we have very few
used cars on hand.
have the best terms in
tlx Mate-
lay while? you rfcle
MacDbnald Auto
Company
Marmon, Chandler and
Cleveland cars
Corner
Co!a nml
lbon -IOO
Ferry
'1 w
1
5 11
in
1 GENUINE
Willard Batteiy
' FULLY GUARANTEED
Fite Practically All Cars;
j JOE WILLIAMS
The Battery Man
531 Court Street Phone 198
. Member Willard Battery Men
rrirr
GUARANTEED
USED
FORDS
PRICED RIGHT
HE BLUE FRONT
Liberty
i
! 1
in
'IF
This Week Only
With Every Tire Bought at
Our Regular
A $1 to $6 sarin? on erery tire and tube) bought this week.
Buy your tire and jet your Blue Ribbon or Jumbo Tub,
of corretpondinK size at half our regular inner tube price'
ThU offer good only until Sept. 5th
W Word About "Western Auto" .Tirei
Whether 70a drfv a light, me
Uum or heavy car, a "Western
Auto" tire will meet ' your r
qutrementa. Quality and lone -wear are built
lat "Western Auto" tn-ea. Thry
are manufactured according to
ur nun standard of quality and
old direct to 70a through oar
Yotrr Tirem Will
'A $2,00 deposit will hold your tire and tube tor ten day:
I Western Canl Cords t Wear-well Cords
A tig, iwaliy tin utM r. Stmdi4 '.
.Mtrm mi flit .xfp. iMtf hi. rtmdari .mMj. .
! .trwlet m nr. MnUJ M. mmJtm4 I. riild -W..
1 30x3j $13 .aSQ
30x3 H Ciaat Orersla - '
Clincasr $18.65 Iu ..
32x3H Ci4 Str. Sid. 17.75 3 0..
31.4 Cit Str. Sid.. 23.45 30x3 Ovsrs.se CL. . . U.0
324 CUml Str. Sid. 24.65 30x3 Str. S.d 140
33x4 CUat Str. Sid 255 31x4 Stf. S.d 17.65
34x4 Gia Str. Side- 26.45 32x4 Sbr. S.d 18.45
32x4 H CUat Str. Side. 32.75 33x4 Stf. Sjde 15.J5
33a4 H Ciat Str. Side. 33.S5 32x4 H Str. Sid 25.75
34x4 H CUat Str. Side. 34.0 x4 H Str. Sid 26.85
33x5 Ciat Str. Slim. 43.SO Str. S.d 27.S0
33x5 CUst Str. Sid; 45.75 33x5 Stf. S.j 2S.S5
Ask far nttm mm Otke Sum 4- 35x5 Str. Stds Z9.SO
This Week's
SchrarJer,
Valve Imides
Valve IsaJca are the cans
of constant grief, to the
metorttt.' Flay aafe and
carry a hox of gsaulne
"Schradsr" Inside . that
rerularly sTl tT lie. 1 Fpe-
:
Salem Store: Corner
ER'S
and Ferry.
Low
more than 12S stores. This eco
nomical method ot distribution
enable us to sen these hlirh
grads. dependable tires at lower
prices. Hundreds of thousands
of "Western Auto" tires are
serving1 western motorists. Bay
during this special offer. Our
liberal gvaraate fully protects
you.
Bm Mounted Free
"Schrader?
Tire Gauge ,
Cals ganulae Schrader"
gaugo wQ rsflstsr aecu-
' rately the preaaurea la the
tire.- Heat leather 1 ease
furnished-with mmch gXugs.
Factory list (1 J&. FpcUl
TW wk . C
4- each ......w OwW
Court anilllsh
w mm
V
SPECIALS
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