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About The Oregon statesman. (Salem, Or.) 1916-1980 | View Entire Issue (May 3, 1925)
DODSE DR0H1EE1S SETiriEW RECORD Source of General Petroleum Corporation Products WILLYS . OVERLAE! FINE CARS If Deliveries and Production Best Previous Exceed, Week in History special leather done in "plain pan eled effect to harmonize, Fender wells forward for spare tires, front bumper aad rear fender guards, windshield wing's, folding trunk rack and nickeled Wind shield frame', comprise ' standard equipment for this attractive' body type. The top, made, of special material over .mahogany bows, with nickel f trimming, when not up may be folded back ! unusually flat and fitted into si top boot of the same material. I! The Lincoln was awarded the grand prize at the Elks' Automo bile Fashion , show held recently at New Orleahs, La. ;, N .; Driven by j a prominent society girl of the city, a Lincoln touring car captured first honors In the sport medal louring car class, and then was given the grand prize over all other. entrants. j;:; U The Lincoln, Judkins coupe also V MOTOR odge Brothers, hare been es tablishing new high records con tinuously for several months, as compared wjth similar periods for previous years, but the record of the week eoding April 11 is the best in thet Jcompany's history. , With retail deliveries aggregat ing more than 7,000, an average of more than 1,300 each produc tion day, ttye" best previous week was Surpassed by several hundred cars. New jre tail orders exceeded ,lhe corresponding week of 1924 by 1,000, or approximately 19.7 per cent. ; .. 1 . "Had dealers' stocks permitted, the numbef of deliveries for the record week would - have been even greater," said John A. Nich ols, Jr., vice-president in charge of sales, i "It is not a spurt, but a steady, healthful climb. . J : ' Smith & Watkins Claim Quality of Autocrat Steady , ' ' ' I j. - .' "i The McClaren Autocrat cfrd tire has been noted for Us un usually long-wearing qualities un der every possible road condition. That th quality of the tire has not varied; during the past four years la 'conclusively proven by came in for honors, captur.ng the first prize in the two-door closed car class. v i ESSEX HUM RESUMES JOURNEY Three Machines, Gaudily - Painted, Stop for Short I Visit Saturday ; following McClaren remarkable record:. Six Autocrat cord tire builtiia the years 1920 1921, 1922 and 1923, all averaged 47, 620, mile: of service apiece. In eacl case the carcass was still perfect and that the tread construction was also in A-l con dition as shown ! by the fact that all delivered this phenomenal mileage wearing down evenly all around and not one ever blew out. , "The nost gratifying thing to me abou this mileage of tires 1uilt during four consecutive years is he fact once the perfect carcass construction and tread de sign was found by H. L. McClaren after countless exhaustive tests, they were never changed. Price floctuatiqns-after- price fluctua tions, canie, yet never did MtiCiar en lower! the quality of materials required to build this phenomenal mileage Wiving tire nor hire any but the most skilled workmen. By so doing motorists .today the country jover recognize the. fact that they cannot buy cheaper mileagel.? j -. : . i Lincoln Add Sport Touring To Line of Smart Models May 2 A 6f the DETROIT. Mich., sport touring car. duplicate type which created so much com ment in the Lincoln exhibit at the Automobile salon, held early in the yeaif In Chicago, has been add ed to the Lincoln line. Introduc tion of jtbis smart car comes as a .result of the popularity which it f attained at the show and the V. numerous orders coming in for it V sinoe that time. j j rami is- in uveiy coiors w 1 1 n striped moulding which accent uates the long sweeping lines of the car. The upholstery is of a Three Essex soaches painted red, white and blue and j covered with large letters and f figures showing the new price of! the car left Salem Saturday on the first leg of their Journey down the Wil lamette valley, grhey arrived Fri day night. I ) (.;. j:i The caravan pt three cars ar rived in the citf for the express purposes of uhowlng the prices of the new cars and to how the re ductions in pricp that have been mad recently. - j j f j IK .- y 1 ;. y, ;if Uftder the leadership of O. L. Lef ferts, wholesale! representative of the Portland; Motor company. the caravan will visit practically every part of the -state, touching at every agency j of l the Essex and Hudson company, w :':'( ,:'V I; ;j- The Essex company has taken a step forward in the production of !.'''.'..('.... i . . - - - I III , I I i W . ' ' , . .... . Jl .. v.. - v j . V ' , .... , . . " - : ; .... . ,.--.-,, . -., , . . ,- . : :' "y,.:: . -. . -. . :' --. : v . vv "v -- .- , " :. - . i - - - ' . y - -- ' ' . . x IlwIw ' ' " y' ' '" ; .. v. -i. ; . x. V v-. . . ' f.;''! ;' .. :,-: . '.C . ' rV-- - ... - i r. - rrTiJ, k.- .. ' 'Cr .or approximately 1115.000, 000.1 "Practjlcally all of the General Petroleum nroducts used In this vicinity ire refined at the refinery located j at, ; Vernon. California," states W. R. Speck, distributor of General Petroleum products, Sa lem, On . However, a portion also comes from the refinery at Lebec. California, i It Is at these two plants that the 'distinctive process used by the General Pet roleum corporation develops Gen eral gasoline from the crude pet roleum "The oil. ! ' General Petroleum cor- cars. Their record f was at the 1200 mark, which will be increas ed to 1400 cars perfday within a few weeks. The change ill mean that the Hudson aiid Essex cars will be the secondt largest pro ducers of automobiles, estimating from a monetary valuation. ' VELIB APPOINTS ASSISTANT SALES MANAGER WITH HEADQUARTERS ATI SIOLINE Announcement Is made of the appointment of L. F, Murphy as assistant sales ..manager . Qf . Velie Motors Corporation, : Moline, Illinois., ;" . r. . -. : .;.. . . The new sales executive brings to the company a wealth of ex perience in the ! field of an to mo- identified with period of nine biles, having been the industry for a years, during l?hich time he held responsible positions with leading motor car manufacturers, i FORDSOX TiIaCTORS j i . SUPPLY PLANT POWER Chugging smoothly along; seem ingly conscious that Tulitime ; em ployment of .tnany men. and I full production of the plant ; depends upon . them, I thirteen! Fordson poration, which is a comparatively young organization, having been formed about 12 years ago, has had an amazing growth and en joyed a rapid but sound expansion. Its payroll already numbers sev eral thousand employees. Its latest annual report showed an investment In property of more than $76,000,000 and total assets for the or approximately 1115,000,000. The first shipment of fuel oil to fhe Northwest by this organization took place just ten years ago, at which time the corporation's hold ings here would approximate only $60,000. This has been increased until at present the holdings are valued at $4,000,000; "Until recently, the entire busi ness was that ; of supplying the industrial trades and transporta tion companies with fuel oil. Among the corporation's custom ers in this department are the Admiral Line, the Dollar Steam ship company. Union Pacific Railroad, Great Northern Rai road, and i many large industrial plants. It also supplies die3el oil, distillate, gasoline, and lubri cating oils" for all types of marine engines. .- : ' "About a year arid a half ago, it started shipping General Gaso line from the Vernon refinery, into this territory for use; of the automobile trade.,1 Since that time its' gasoline business has had a mqst phenomenal growth, and now th Green-and-White signs of General are displayed ; by Inde-1 pendent dealers j throughout I the entire Pacific northwest. 5 "This exceptional growth has bejen due largely! to the quality of the product turned out at the refineries. Through a special process' used in refining, they have been enabled to make a gasoline that has all the necessary requis ites desired by motorists, nanlely mileage, power, easy starting, and clean combustion. This gasoline hks been sold ! to Pacific coast motorists on the basis of: 'Fill up your tank and let your engine decide. Thi3 has proved i very satisfactory as sales records show." tractors are now furnishing power Sao Paulo, Brazil, branch of the Ford Motor company. The use of the tractors is oc casioned by, a shortage of electric power due to lack of rain. During the emergency, power and lights are completely shut off three days of the I week, and on other days only. 70 per cent of the power quota lof the plant is received. The situation is calculated to last six months and possibly to the end of the jyear. i The IMPORTANT TO OTHER LINES success of the automobile business is important to other lines of effort when we realize that the automobile? industry is a customer for 46 per; cent of alum inum production, 52 per cent of plate glass, 69 per tent of uphol stery leather, 80 per of crude rub-j ber, and 15 per cent of hard wood; lumber. ; ' ' ; : 1- tfng views of the progress of a Ford car through the various phases of production at the tjranch. Featured among the many sjcenes was the orderly "progress of SEATTLE PLANT EMPLOYEES : : i SEE SELVES IN FILM Seeing themselves in the movies was the pleasant , experience of employes of the Seattle branch, pf the Ford Motor company w ha saw the film, "The Busiest Factory in Seattle," shown at; a Seattle the ater recently. f The picture is a newsreel depic- tne car line. along! the final assembly LAKE ARROWREAD HAS ALL ROADS READY 1 The Club Sedan 1 T a 1 . ... I I I mil il V I I ; Mil LV -i qcn 1 7 "OHEKeUy Flexible Cord is NX V . 1 W C "ire Kelly has ever lhlrtl i builu 1x1 addition to f Q N trsz I II t the long, uninterrupted mile-1 NX ' ssst.io9$. ab(c V II age for vhich Kelly shave j V 4 A I always been noted, this new Pv . rXTiSK I Kelly tire-affords a degree of Lg TJZJlZJZ V. j riding comfort second only to1 . . J ! "'nr-hrm. Kelly Balloons. j. I 1 , y 7e have them in a size ta vv ! i KELLY . I Flexible CORD I . A :c- f Iilsxicn Autcmobilo Co. f D3y and Night Service. Jis ' Phene 362 i The at-increasing number of new good Maxwell cars on the streets is causing widespread comment. It is a perfectly logical happening, for no other four delivers the Maxwell combination of 58 miles an hour, 5 to 25 miles in 8 seconds, and 25 miles to a gallon of gasoline. But there are still greater satisfactions for the Maxwell owner. The ' car is completely manufactured within its own great plants. This is an advantage. of genuine importance! to the buyer. In no other way could you be assured of the quality that distinguishes the new good Maxwell from all other fours v It is this high quality that accounts yery" largely for the dependable nature of Maxwell performance, thV car's durability and, above alL costs of operation and maintenance so low as to create a new stand ard of economy. . j , ' ;rl;" , ;. l .' . We' are always eager to demonstrate the new good Maxwell, for a ride in the car proves at once that it offers more fine motoring than was ever before available at the price. 0. B. Gingrich Motor Co.' South Commercial and BelleYuet h PHONE 635 ' j fur.- lj) AM j 4 a W Ife:ainis2ing Success isntain; wgwnmmu The success of the new Overland Six dearly suostantiates uus cue car sxanu ng as a motor car value beyond com. parison . a car whose beauty, style and luxury command attention, respect, admiration outdoing cars of higher price in power, pickup, smoothness ... r c?r of exacdy the right size, weight and balance. Giving car value far in excess cfilf remarkably low price. Si2ill down fpeyiamt, long easy terms. Da Lose Sedan $1150 o.b. Toledo. il uiut a Lowest Priced Sedan. ; - 4th " Sliding Qmt Tr imtom FOUR CYLINDERS FOUR DOORS . All Steel Body $715 F.O.&TIa LAI xjoith S iil I" - ; - VIGK BROTHERS Trade Street at High of over Strawb.erry Flat, Is in fine condition. The toll road, via, the desert and Hesperia, is also inf good shape and the new county road, completed. Motorists .will the Arrowhead jnunicipal from the toll road to Hesperia is camp now open LAKE ARROWHEAD.. May 2. j All roads to Lake Arrowhead tvill Yia In enrA rrmAitinn . fnr travel the da before fishing sea son opens Mayjl. The City Creek ioad is in only fair condition. The jWaterman Canyon road, and on through Burnt Mill road, instead I $Ihe easiest wcto bi a am- It is easy to save a small sum each week to apply on the purchase of a Ford car. The amount you pay is what you feel you can afford out of your earningsi You do not have to sacrifice other necessities. -The "down payment," so m . ... - i - r . - . s oiten a handicap, is eliminated. A local bank acts as your depository and on your deposits. ; ; ; . 165,000 families have already secured their cars by this method. Enrollments , are now being made at the rate of 1000 a day. - : - ' ' - i allows interest Ask the nearest Authorized Ford Dealer about this practical plan or write us direct. XnW - - - BALLOON Tire Equipment Full Size v29 4-40) ' S2SO TaJor SJam S20 ' Fordor Sedan AU pric f. . b. Dmtnit . fSSO - SCO Now Optional On All Ford Can At An Extra Cbtt oi '25 lSMlMttWSltttSlltMttltltWtMlSltSltttMtMSMMStSStltttSttMMfttNSltMlttStMtSMlSte - ! Ford Motor Company, Dept. N-3, Detroit, Mich. : ; Madl mm full particulars on rourestr plam for owning mn automobUa. ; I - -i- ! " : TOURING CAR ... i i- . ; Straet ; ; : Town " State- . J S HMWIIIIIHIIIHHItllllMIIIIMtinilHMIIHHIIIIIIIIIIIIMIHHItllMHIIIIIIHIIIIIHlHIflHttl " Detroit , I tiaw and Mna an 9J extra ' J. - 1 - ei'l LL' ' ''' I MAKE SAFETY YOUR R E8PONSI D I L IT Y is i t find auto 1 1