DODSE DR0H1EE1S
SETiriEW RECORD
Source of General Petroleum Corporation Products
WILLYS . OVERLAE! FINE
CARS
If
Deliveries
and Production
Best Previous
Exceed,
Week in History
special leather done in "plain pan
eled effect to harmonize, Fender
wells forward for spare tires,
front bumper aad rear fender
guards, windshield wing's, folding
trunk rack and nickeled Wind
shield frame', comprise ' standard
equipment for this attractive' body
type. The top, made, of special
material over .mahogany bows,
with nickel f trimming, when not
up may be folded back ! unusually
flat and fitted into si top boot of
the same material. I!
The Lincoln was awarded the
grand prize at the Elks' Automo
bile Fashion , show held recently
at New Orleahs, La. ;, N .;
Driven by j a prominent society
girl of the city, a Lincoln touring
car captured first honors In the
sport medal louring car class, and
then was given the grand prize
over all other. entrants. j;:; U
The Lincoln, Judkins coupe also
V MOTOR
odge Brothers, hare been es
tablishing new high records con
tinuously for several months, as
compared wjth similar periods for
previous years, but the record of
the week eoding April 11 is the
best in thet Jcompany's history. ,
With retail deliveries aggregat
ing more than 7,000, an average
of more than 1,300 each produc
tion day, ttye" best previous week
was Surpassed by several hundred
cars. New jre tail orders exceeded
,lhe corresponding week of 1924
by 1,000, or approximately 19.7
per cent. ; .. 1 .
"Had dealers' stocks permitted,
the numbef of deliveries for the
record week would - have been
even greater," said John A. Nich
ols, Jr., vice-president in charge
of sales, i "It is not a spurt, but
a steady, healthful climb.
. J : '
Smith & Watkins Claim
Quality of Autocrat Steady
, ' ' ' I j. - .' "i
The McClaren Autocrat cfrd
tire has been noted for Us un
usually long-wearing qualities un
der every possible road condition.
That th quality of the tire has
not varied; during the past four
years la 'conclusively proven by
came in for honors, captur.ng the
first prize in the two-door closed
car class. v i
ESSEX HUM
RESUMES
JOURNEY
Three Machines, Gaudily
- Painted, Stop for Short I
Visit Saturday ;
following
McClaren
remarkable record:. Six
Autocrat cord tire
builtiia the years 1920 1921,
1922 and 1923, all averaged 47,
620, mile: of service apiece.
In eacl case the carcass was
still perfect and that the tread
construction was also in A-l con
dition as shown ! by the fact that
all delivered this phenomenal
mileage wearing down evenly all
around and not one ever blew out.
, "The nost gratifying thing to
me abou this mileage of tires
1uilt during four consecutive
years is he fact once the perfect
carcass construction and tread de
sign was found by H. L. McClaren
after countless exhaustive tests,
they were never changed. Price
floctuatiqns-after- price fluctua
tions, canie, yet never did MtiCiar
en lower! the quality of materials
required to build this phenomenal
mileage Wiving tire nor hire any
but the most skilled workmen.
By so doing motorists .today the
country jover recognize the. fact
that they cannot buy cheaper
mileagel.? j -. :
. i
Lincoln Add Sport Touring
To Line of Smart Models
May 2 A
6f the
DETROIT. Mich.,
sport touring car. duplicate
type which created so much com
ment in the Lincoln exhibit at the
Automobile salon, held early in
the yeaif In Chicago, has been add
ed to the Lincoln line. Introduc
tion of jtbis smart car comes as a
.result of the popularity which it
f attained at the show and the
V. numerous orders coming in for it
V sinoe that time. j
j rami is- in uveiy coiors w 1 1 n
striped moulding which accent
uates the long sweeping lines of
the car. The upholstery is of a
Three Essex soaches painted
red, white and blue and j covered
with large letters and f figures
showing the new price of! the car
left Salem Saturday on the first
leg of their Journey down the Wil
lamette valley, grhey arrived Fri
day night. I ) (.;. j:i
The caravan pt three cars ar
rived in the citf for the express
purposes of uhowlng the prices of
the new cars and to how the re
ductions in pricp that have been
mad recently. - j j f j IK .- y 1 ;. y, ;if
Uftder the leadership of O. L.
Lef ferts, wholesale! representative
of the Portland; Motor company.
the caravan will visit practically
every part of the -state, touching
at every agency j of l the Essex and
Hudson company, w :':'( ,:'V I; ;j-
The Essex company has taken a
step forward in the production of
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f.;''! ;' .. :,-: . '.C . ' rV--
- ... -
i r. -
rrTiJ,
k.- .. ' 'Cr
.or approximately 1115.000, 000.1
"Practjlcally all of the General
Petroleum nroducts used In this
vicinity ire refined at the refinery
located j at, ; Vernon. California,"
states W. R. Speck, distributor of
General Petroleum products, Sa
lem, On . However, a portion
also comes from the refinery at
Lebec. California, i It Is at these
two plants that the 'distinctive
process used by the General Pet
roleum corporation develops Gen
eral gasoline from the crude pet
roleum
"The
oil. ! '
General Petroleum
cor-
cars. Their record f was
at the
1200 mark, which will be increas
ed to 1400 cars perfday within a
few weeks. The change ill mean
that the Hudson aiid Essex cars
will be the secondt largest pro
ducers of automobiles, estimating
from a monetary valuation. '
VELIB APPOINTS ASSISTANT
SALES MANAGER WITH
HEADQUARTERS ATI SIOLINE
Announcement Is made of the
appointment of L. F, Murphy as
assistant sales ..manager . Qf .
Velie Motors Corporation, : Moline,
Illinois., ;" . r. . -. : .;.. .
. The new sales executive brings
to the company a wealth of ex
perience in the ! field of an to mo-
identified with
period of nine
biles, having been
the industry for a
years, during l?hich time he held
responsible positions with leading
motor car manufacturers, i
FORDSOX TiIaCTORS j i .
SUPPLY PLANT POWER
Chugging smoothly along; seem
ingly conscious that Tulitime ; em
ployment of .tnany men. and I full
production of the plant ; depends
upon . them, I thirteen! Fordson
poration, which is a comparatively
young organization, having been
formed about 12 years ago, has
had an amazing growth and en
joyed a rapid but sound expansion.
Its payroll already numbers sev
eral thousand employees. Its
latest annual report showed an
investment In property of more
than $76,000,000 and total assets
for the
or approximately 1115,000,000.
The first shipment of fuel oil to
fhe Northwest by this organization
took place just ten years ago, at
which time the corporation's hold
ings here would approximate only
$60,000. This has been increased
until at present the holdings are
valued at $4,000,000;
"Until recently, the entire busi
ness was that ; of supplying the
industrial trades and transporta
tion companies with fuel oil.
Among the corporation's custom
ers in this department are the
Admiral Line, the Dollar Steam
ship company. Union Pacific
Railroad, Great Northern Rai
road, and i many large industrial
plants. It also supplies die3el
oil, distillate, gasoline, and lubri
cating oils" for all types of marine
engines. .- : '
"About a year arid a half ago,
it started shipping General Gaso
line from the Vernon refinery,
into this territory for use; of the
automobile trade.,1 Since that time
its' gasoline business has had a
mqst phenomenal growth, and now
th Green-and-White signs of
General are displayed ; by Inde-1
pendent dealers j throughout I the
entire Pacific northwest.
5 "This exceptional growth has
bejen due largely! to the quality of
the product turned out at the
refineries. Through a special
process' used in refining, they have
been enabled to make a gasoline
that has all the necessary requis
ites desired by motorists, nanlely
mileage, power, easy starting, and
clean combustion. This gasoline
hks been sold ! to Pacific coast
motorists on the basis of: 'Fill
up your tank and let your engine
decide. Thi3 has proved i very
satisfactory as sales records
show."
tractors are now furnishing power
Sao Paulo, Brazil, branch
of the Ford Motor company.
The use of the tractors is oc
casioned by, a shortage of electric
power due to lack of rain. During
the emergency, power and lights
are completely shut off three days
of the I week, and on other days
only. 70 per cent of the power
quota lof the plant is received.
The situation is calculated to last
six months and possibly to the end
of the jyear. i
The
IMPORTANT TO OTHER LINES
success of the automobile
business is important to other
lines of effort when we realize
that the automobile? industry is a
customer for 46 per; cent of alum
inum production, 52 per cent of
plate glass, 69 per tent of uphol
stery leather, 80 per of crude rub-j
ber, and 15 per cent of hard wood;
lumber. ; ' ' ; : 1-
tfng views of the progress of a
Ford car through the various
phases of production at the
tjranch. Featured among the many
sjcenes was the orderly "progress of
SEATTLE PLANT EMPLOYEES
: : i SEE SELVES IN FILM
Seeing themselves in the movies
was the pleasant , experience of
employes of the Seattle branch, pf
the Ford Motor company w ha saw
the film, "The Busiest Factory in
Seattle," shown at; a Seattle the
ater recently. f
The picture is a newsreel depic-
tne car
line.
along! the final assembly
LAKE ARROWREAD HAS
ALL ROADS READY
1
The Club Sedan 1 T
a 1 . ...
I I I mil il V I I
; Mil LV -i qcn
1 7 "OHEKeUy Flexible Cord is NX V .
1 W C "ire Kelly has ever lhlrtl
i builu 1x1 addition to f Q N trsz
I II t the long, uninterrupted mile-1 NX ' ssst.io9$. ab(c
V II age for vhich Kelly shave j V 4
A I always been noted, this new Pv . rXTiSK
I Kelly tire-affords a degree of Lg TJZJlZJZ
V. j riding comfort second only to1 . . J ! "'nr-hrm.
Kelly Balloons. j.
I 1 , y 7e have them in a size ta vv ! i
KELLY . I
Flexible CORD I . A :c-
f Iilsxicn Autcmobilo Co.
f D3y and Night Service. Jis ' Phene 362 i
The at-increasing number of new good Maxwell cars on the streets
is causing widespread comment. It is a perfectly logical happening,
for no other four delivers the Maxwell combination of 58 miles an
hour, 5 to 25 miles in 8 seconds, and 25 miles to a gallon of gasoline.
But there are still greater satisfactions for the Maxwell owner. The '
car is completely manufactured within its own great plants. This is
an advantage. of genuine importance! to the buyer. In no other way
could you be assured of the quality that distinguishes the new good
Maxwell from all other fours v
It is this high quality that accounts yery" largely for the dependable
nature of Maxwell performance, thV car's durability and, above alL
costs of operation and maintenance so low as to create a new stand
ard of economy. . j , ' ;rl;" , ;. l .' .
We' are always eager to demonstrate the new good Maxwell, for a
ride in the car proves at once that it offers more fine motoring than
was ever before available at the price.
0. B. Gingrich Motor Co.'
South Commercial and BelleYuet h
PHONE 635 ' j
fur.- lj)
AM j 4 a
W
Ife:ainis2ing Success
isntain;
wgwnmmu
The success of the new Overland Six
dearly suostantiates uus cue car sxanu
ng as a motor car value beyond com.
parison . a car whose beauty, style
and luxury command attention, respect,
admiration outdoing cars of higher
price in power, pickup, smoothness ...
r c?r of exacdy the right size, weight and
balance. Giving car value far in excess
cfilf remarkably low price. Si2ill down
fpeyiamt, long easy terms. Da Lose
Sedan $1150 o.b. Toledo.
il uiut a
Lowest Priced
Sedan. ;
- 4th "
Sliding Qmt Tr imtom
FOUR CYLINDERS
FOUR DOORS .
All Steel Body
$715
F.O.&TIa
LAI
xjoith S iil
I" - ; -
VIGK BROTHERS
Trade Street at High
of over Strawb.erry Flat, Is in fine
condition.
The toll road, via, the desert
and Hesperia, is also inf good
shape and the new county road,
completed. Motorists .will
the Arrowhead jnunicipal
from the toll road to Hesperia is camp now open
LAKE ARROWHEAD.. May 2.
j All roads to Lake Arrowhead
tvill Yia In enrA rrmAitinn . fnr
travel the da before fishing sea
son opens Mayjl. The City Creek
ioad is in only fair condition. The
jWaterman Canyon road, and on
through Burnt Mill road, instead
I
$Ihe easiest wcto bi a am-
It is easy to save a small sum each week to apply on the
purchase of a Ford car. The amount you pay is what you
feel you can afford out of your earningsi You do not have
to sacrifice other necessities. -The "down payment," so
m . ... - i - r . - .
s oiten a handicap, is eliminated.
A local bank acts as your depository and
on your deposits. ; ; ; .
165,000 families have already secured their cars by
this method. Enrollments , are now being made at
the rate of 1000 a day. - : - ' ' - i
allows interest
Ask the nearest Authorized Ford Dealer
about this practical plan or write us direct.
XnW - - -
BALLOON
Tire Equipment
Full Size v29 4-40)
' S2SO TaJor SJam
S20 ' Fordor Sedan
AU pric f. . b. Dmtnit
. fSSO
- SCO
Now Optional On All Ford
Can At An Extra Cbtt oi
'25
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! Ford Motor Company, Dept. N-3, Detroit, Mich. :
; Madl mm full particulars on rourestr plam for owning mn automobUa. ;
I - -i- ! " :
TOURING CAR
... i i- . ;
Straet ; ; :
Town " State- . J S
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" Detroit , I
tiaw and Mna an 9J extra ' J. - 1 - ei'l LL' ' ''' I
MAKE SAFETY YOUR R E8PONSI D I L IT Y
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find
auto
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