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About The Oregon statesman. (Salem, Or.) 1916-1980 | View Entire Issue (April 5, 1925)
r- . ffl ' - THE OREGON STATESMAN, SALEM,! OREGON i if . -: i r .'SUNDAY MORNING, APRIL 1925 nwr vi REDUCTIONS INDICATE , HIGHER INtElXl6EP Wi ItSIIPULW dustrv savs mcicMteiii .". i fL m-km M j .1 ill im i V . .J.A. . Continuous Driving Possible When I wo hxpenenced v Drivers in Party f Sometimes automobilmahufac turers build "even -better than they anticipated, and each. Jiasf proven the case with the Oldsmobile ; 5 passenger coach, j- ,Althoiigh en tirely tmintntional on the part of the body designers, it has devie loped that -the coach Quickly and easily can be trairsformeed into; a perfect Pullman Bleeping compart ment. , f - J-- 1 ' ! ; The discovery of the possibili ties In this direction was .made by Oldsmobile dealers on thej Pacific coast where a 1,000. mile drive Is considered just a little Jaunt. The sleeping compartment wa tested out in a drive from Seattle; .Wash., to San Francisco and return. Long Life Paclcard knows no The Packard Efefci Five Passenger Jrff j tff' X Long . quality in .either chassis or in body. There are no grades of Packard' bodies. Each is built to the unchanging Packard standard of twenty-five years. Every Packard body retains the original ; beauty, distinction and comfort which : assures much (of the contentment and most of the joy of motoring. Every rPackard is a unit in excellence . . - Motor Cars ,v :f'--:' '''-':lM- .Iferry and Cottage. I I i Phone 4l26 Ask-theiM43tH4Who Owns f One I y j; : '. c o ' X - j ' IET it rain -it's dry and warm, inside .an Oldsmobile Coach. 'And when the clouds roll: by,1 instantly opened windbiys provide the airy freedom of the whole outdoors ! r Irs r a beautiful car, too, ;and powerful vith j its Fier body,; Duco finished, and ' its li-Head, stocTlinder, Delco-equipped engine. Certainly $1075 is aii unbeUevly low price for a car soxyidely acclaimed r the best of ; the ligtit sixesl l And you can buy this Coach on General .Motors' convenient time-payment plan!. , F.J,W. After Wc SeH We Serve. VI- , U y RO ' - ' I ..." i. V . '" ' ' '. ' . . . ' ' ' A : .:! . ''MiiHr v. Hi,., I , - ; . ' Oldsmobile Coach Trans formed into Pullman . , Changing the seating arrange ments of the Oldsmobile coach in to a - bed ; is somewhat similar to the familiar procedure of i making up the lower berth in a Pullman sleeper. ' The rear seat J cushion Chassis Deserve Life Bodies compromise with n i 1 Pettyjoh D U C T "o". ENS HAl.MnTOKS f is first i removed. This discloses, two. wood screws that hold the back upholstery in place. ; Remov ing these crews, this back section can be raised r off the retaining hooks and lifted out of place. The rear seat cushion then .is replaced, with, the front of -the cushion' to. the rear; to jtive the proper slope for a pillow. ; , The back section then is placed between the front and .rear seats,' the front portion resting on the foot rail which has been; raised to a, perpendicular position. . ..'. . i ' ; It: is necessary to remove : the bolts from the hinges of the front seat- backs -and replaee them ; with bolts -and wiag -nuts ;so that they can be easily .removed;: -These bolts' ; removed, 'the 'bafeks ' or tbe front seats are laid on top of the seat , proper, bring. rup tbe -lront. seat to the level -of the remainder of the bed. This arrangement makes, a j comfortable full 'length bed upholstered" with springs.. H The. fipst test of. the, arrange ment was made "several daysago by A. R. Tyson.' president of 5 the Oldsmobile Motor Co. -. of- Seat tle, and Norman ,P. Storm, .auto mobile editor of the Seattle Post Intelligencer. Each driring alter nately, while- the other slept, they made 'the 934 .mile . trip to Sail Francisco in exactly 34 hours, elapsed time, and without at- any time breaking the speed '.. laws of the ' states - or. municipalities through they passed. The Tetnrn, over another route 926 miles Jong, was made in 32 hours... ; The run beat the best train time" be tween the two cities and was made at a cost of seven-tenths of a cent per mile per person. : - . During the trip . the driver's seat was pot utilized as a bed, so that , one man could j drive .while the otherf slept, This arrange ment gave ample room for one to rest. Storm wrote a descriptive story of the drive from .which the following excerpts were taken: i "While the writer drove, Tyson ated; as Pullman porter and in a few minutes had transformed the rear seat cushions and the right front folding seat into a wonder ful bed. A sleeping bag and robes were brought out and Tyson went to bed to be called : out of his sleep at 10 p. m. He then took the? wheel i and invited me to try DalUa Tires 1: Go. -I 219 N Commercial 4 When jat the Very beginning 'of. " .. y will O v u eraof prosperity In its stdry, 'the automobile Indus'try generally, reduced nrices on its product, the unthinking jumped to the concld- siin that conditions must be bad in the industry.- : '. ? ' . "Such I a policy is so unusual in other Industries that the natural conclusion, based on past' experi ence 'was that there must be slump fn 'flemahd for motor cars -else why should one maker", af ter .another, announce reductions in price " r; .- -. t.. "Now I the fact! is, th ahto-; mobile industry is the most intel-l ligent of jail Industries," says Cap-, tain Rickenbacker. c ' "It y wis because of intelligent leadership and direction, that this industry has become the largest ' in tne wona, marxeiing a rinisnea product. J.; ? ' ' ' l- r "Twenty vyears ago no na Out side the automobile Industry;- ana only a. tew In it could fojfesee !a demand tor even 10,000 cars -per year. - j. . ' ;. - . "As recently 'as five yefr ago.'j no onisiaer cooia see wnere a possible demand could develop for 2,000,000 cars per annum.' "Yet, Inearly 4.000,000 wefe sold last "j year. - And we called it a poor year.- . J" -' "That jthis. demand waa 'd eyel-bped,,-iaa,ue to Just causeWnia'c ing the pric"eotbe product Vlfh in the reach of mofe and always people. , ' ' : "In other" words, passing on to the t buyer the benefits and ! sbar ing with' Jilm the profits -k of im proved and increased efficiency. "Co-incident with,thls, of course "Was the fact that, the automobile Industry, J itself, cheated vast wealth and distributed it around among ' executives and workmen in all other Industries, "W j -"In ita 'own operation, the auto mobile Industry "draws dfr'ectiy from ? fully .one ' hundred ; others, and indirectly .from all, begin ning with lumber, rahch and mind. And the scale f wages which has "been develdped" ' by this industry nas extended to those others. "Time was when the high: wages paid in the automobile Industry. was considered' a menace to "and resented by otbers.;' Some short sighted manufacturers and false economists still hold that opinion, "They overlook, the Important fact that those high wages reduce cost of production because nap' pier, 'better fed, better- housed workers produce vastly more : especially when aided by highly specialized automatic machinery which the worker Is willing ib operate to Its full capacity, prov ided he shares. In the way 'of In creased pay,, In the results of in creased production. ' , ' ; "This ' process " creates j vast wealth and "pttrch'asihg power a purchasing power unknown in any other -country - and unknown . In this country prior - to- the advent of the automobile. ; ::" . "Right now, at the beginning of the year 1925 you see all other industries raising the price of their commodities. , , T "Charge all;'the ! traffic will bear" is the axiom and it la "ap plied the minute prosperity makes its appearance. . , .'; ,"fV . "tVheh prices "go above a certain well defined line, which marks the. limit of actual value, buying slows down. l"The Inevitable result la, to stop prosperity. "For example, we read in the papers f the head lines: ."'Steel i Industry . Enjoy," a' big rbemahd,''!. and we( "who .are" ex perienced, know before we ,190k, that the 'second . paragraph' will state that the ,,"Ste.el jndustry proposes to raise its prices!;' . ";i v "I use the-'steel industry; only as, an example of all the others, with the one exception of this in- te lligent industry , which manuf ac-1 tures and sells motor .cars. "' -"Inevitably, prosperity will be stopped In . Its . tracks by V this method ; of collecting a super-tax from it;; as 'it passes. . , 'm vine; automoDue . industry the .rule la to Invite prosperity by o ff eririg greater' values : from time to time to increase . demand 'vand volume The ;' greater YOluine makes this , lower ; price possible and insures increased demand. "In sthll way . we create a, 'bene ficent ;clrcle.v - - i 4, t - - ' "The old -method': ;creafes' 'vicious ' circle Increased, ' price, re&ucedJ'demand-gher - cost of production less volume, and fin-ally'cessatlon- of buying- business slump. J'i ,.''' :- . ' 1 '; -. ' . '. ' "End of bTief ,era of prosperity. the bed which I . found .to- ie ex ceHe'nt; In' "a' few mWutesX was sleeping soundly . . and did. - not k waken "'.'hhtn'-called'tVo' hours later , for my turn at the wheel. . "Our. trip proved to . our satis faction "that the Olds mob fie coach can be transformed into sleeping compartment without Interfering with the driver's seat, and. .with two. experienced drivers, a party can; travel almost continuously for an lnd"efittite: period Vithout dis comfort to the occupants. .That this can.ee done comfort ably was demonstrated by ' this 'pair of traVelers who arrived Tack ho3 atSl3? lathe mtfrt.'.'sg, p?3 at 8:30 were at their respective desks prepared for a day or res nlar work. "There Isno gairistfying the fact that' ifot" 'art .Manufacturers made their ' reductions 'throu'gh high In telligence1 hot sbraerat ?leafet, be cause of. a pressure of compit1tfir. yPor In'thlsIridijstrjr' aresohie shqrt-slghfed' Inehc t Rnt - f brtiiha tely for the 'Industry Jt has leaders who kre 'so In tel ligen t, so. far: sighted, and o powerful hat."those who; would ; adqptl a policy of short, weigh and long charge "are forced to follow more enlightened leadership. I. - ! -K "Manufactjuring e c 6 n'o'jn lei which result" from 'greater Volume can only be 'accomplis"hed by first creating a greate'r'demand. j - MUMr ' thWt the 'demand must be created must be Visible first.1'- ' f p. ' 1 r :'-1-.JJ4 '' UN-. i ' t ; . . ,' f ' ; 'Until then, volume production canot even boj considered., ; . l"So a lower m-lce J:he -fJrst factor " In " the scheme of pr'ogres-J slon:-- - u j . 5 1 rThkt frCch 'aoes crte 'hls demand "has f'been",80 c6nclusfveiy pfov'e'n "there is . no longer room J for coribt! v AS 9 an extreme. example, just recaJi the( incident Vf a! few4 years ago hen reduced the prlee of all his cars one model months by ouJy ,$.0. , , i : i . ..j... ."Wiseacres laughed; "What will 1 5 do,. hy-way-of increasing volume,' their asked;-- r- h - I iAnswerr is, a , mjlllon or so, who. .are buying their ca?s on f 5 a reek payments, will realize their ambition to oWn an" automobile one week sooner. I '"That '"$5 price-cut reduced v a year to fifty one weeks! and' to' ' an"! even "Similarly, greater extent, the redhction of $2f00 on' ifs istanhard hiodels an nounced by RickehVacTcer Motor Company, January. 1 and similar reductions by other concerns) meant that h couple 6f hfillibus'bf other buyers) will ht least 4 year sooner be able "to 'realize, their am bition to own a 'better ; car. than was formerly, within their, reach. "If all other , industries should adopt as. sound a policy as this, we would not hire alternate periods of prosper! t y aud 'slump " " " ! ."There Is 'always"demand forj , I ,"We eat,'thi,ee; .meals per day; we wear clothing . all the time- summer as well as winter; we need houses to live in and we want always better houses and better furniture. - -1 . S& there f Is only' one reason for alternate ' "periods of de pression and" of prosperity: that Is-due to lack of. Intelligence ,on the; part of I business executives who conside ; themselves super- Intelligent and yet who stop pros perity by' putting Insurmountable obstacles in Its' way. . ;j ' ' j The usdit method 'for ' doing this is .to skimp quality, and In crease price Just as soon' as 'pros perity puts in an appearance., ;. !The -automobile industry f : has revolutionized many "business prac tices and rendered obsolete many old axioms.. L "f-- ?. , .flt 'ls hoVfshowipg the way to permanent prosperity minus Ithe several fluctuations which in the past have "followed one upon another.-''; -;V 1 " ,- ; ' s 'Ih settin this example' Of ginving even- better 'values "and better service n good time this industry Is taking the reverse way of insuring against' disaster.'! V AtfSftlWMAfcNATES! PURSUE invASforj OF BRITISH FILM FIELD rch': - 28.i-The Watch - j28.-The I mOaning and wrlnklng bf hands pver"? the "state " of" fheT Blitlsh moving. plctufe.Tflm 'business wsx ea rlouderr dayby 4ay,V- Ierhaia the public, cares, -but it' shqWa no inclination .to -cease crowding, Inta he-hundredsj o.. British ; theaters where AmeTicaa filtns are run. off almost - exclusively, - year In l and year;'out.;r ' j '-' V" T ; ' ' "xnkay ah enviqus eye at Hollywood Wdthey Tfft ' fhir .Voices.4 ierreh iy; hoping, to catcnThe eara of;boji 0Ternmeht'and ? the "Vecfpiej and potes't - that; even Ehglkhd,' F&$rn domlniqhs aal coloWles ar fng '3Lpircaied'xne gand4 cohtatned fn 'the ceufoidal products of xheSfudlos Txt tJa'Uf 6r n fa an Kew Y6tK. Lesit their far ginen ts f ail on deaf 'ears,- trade, tho Very' Iff'e Alobd br: the etdprre; iV -Wsgh't fhtovWay. : If wonto eem that trade ha broken ifself ti fxlft tibit 'f f dTlbwiag flags: these "daysYt folI6w the jilm. There Is a very' active camfalga ohrto 1 have'the -fea'ltfwfa govern ment ilipli Tievy taxoflforefgn filfc'k, fand 'lieTp the tottertfig .iabv ta xaaghites of th& couhfry-tfatU their tiailhess" trows tp -. a'ad"fce Comes 'steady j.on j Its ' feet. The government has "so f kr-"kept'sileat oi6n Its tnlentltms, if any,- as re gafds thrtnovles'i.- : ' ;f lleaWhrra :i deilar4en -i(aa? hitei cf'the fabvles hfia1altrtJ3 Eroaflway,"Ona after another nd iAiSxt 'ittrind ithe . Brltlsa- ' Isles; 6uiIJ!f5 t 'Circuses aatzst cdn HUtion from ! ifGtir.Ttamt&iSvta fcOlstarii- tisir Cngiisbr fcuIneii t btri'cf tfesataveeven, goa' so f ar iai ti ts3 tallies cr tjL.z Ursa thectersi cl tldr tnra tl3 precincts' of riccadllly Circus. tII' rt or 1 TKe En;meermg i-S . - - ; . ' ' 1 ival Ne a r The fine new Overland with Six Cylinders had its pre- limtnary showriuant the National Automobile Shows and there in comparison with all motor . cars won , immediate recognition ' as the greatest sik-cyiinder closed car value of 1925. ' STANDARD SEDAN $985 DELUXE SEDAN $1150 L o. b.ToIeda D cord upholstery. , Co. . 1 ' ; , . .... - f . i ' 1 i 1 the! Pr i ce! It Is awav aheadoi all others cars of its class in beauty Away; ahead in- power, pick-up and getaway . . .'a . , car beautifully designed . wonderfully, balanced v . -staunchly buflt V. . Don't . fail to' see it. ; Small down payment long, easy terms. VIGBu BROTHERS Trade Street at High fa- BE - id F3QTW COACH A popular ariattrartive addition to Dode ;. Brothers line of inotor cars. r---:rY ' y. .. Every coach convenience is provided: tsifeti tered vision on all sides, an intimate yet roomy Interior, easy handling in Jbraffic, protection for 'Children against c$a t'eartloors, modish hsrd- ; ? ware and finish, balloon tires and smart whip- Built on I Dodge Brothers-sturdy chassis, the-) Coach will deliver years df'dpen'dahle fservice 7 at aveiyj moderate annual cost;, , s It b available both In the :itani3ard and -cesn '; : pletely equipped Special types. -" , - :.v BONESTEELE MOTOR CO. 474 S. ComiaerciaL Phone-423; i v y -ruy 'Another Sensation ct mm 1:,'- iV'l.Tis Priced; Sedan u4sh Sliding Oiat TrmntmluU Toot Domv ' ' Tout CrHa3r ,
