r- . ffl '
- THE OREGON STATESMAN, SALEM,! OREGON
i if .
-: i r .'SUNDAY MORNING, APRIL 1925
nwr vi
REDUCTIONS INDICATE ,
HIGHER INtElXl6EP Wi
ItSIIPULW
dustrv savs mcicMteiii
.". i
fL m-km M j .1 ill im i V .
.J.A.
. Continuous Driving Possible
When I wo hxpenenced
v Drivers in Party f
Sometimes automobilmahufac
turers build "even -better than they
anticipated, and each. Jiasf proven
the case with the Oldsmobile ; 5
passenger coach, j- ,Althoiigh en
tirely tmintntional on the part
of the body designers, it has devie
loped that -the coach Quickly and
easily can be trairsformeed into; a
perfect Pullman Bleeping compart
ment. , f - J-- 1 ' ! ;
The discovery of the possibili
ties In this direction was .made by
Oldsmobile dealers on thej Pacific
coast where a 1,000. mile drive Is
considered just a little Jaunt. The
sleeping compartment wa tested
out in a drive from Seattle; .Wash.,
to San Francisco and return.
Long Life
Paclcard knows no
The Packard Efefci
Five Passenger Jrff j tff' X
Long
. quality in .either chassis or in body.
There are no grades of Packard' bodies.
Each is built to the unchanging Packard
standard of twenty-five years.
Every Packard body retains the original
; beauty, distinction and comfort which
: assures much (of the contentment and
most of the joy of motoring.
Every rPackard is a unit in excellence
. . - Motor Cars ,v :f'--:' '''-':lM-
.Iferry and Cottage. I I i Phone 4l26
Ask-theiM43tH4Who Owns f One
I y j; : '. c o ' X - j '
IET it rain -it's dry and warm, inside .an
Oldsmobile Coach. 'And when the clouds
roll: by,1 instantly opened windbiys provide
the airy freedom of the whole outdoors ! r Irs
r a beautiful car, too, ;and powerful vith j its
Fier body,; Duco finished, and ' its li-Head,
stocTlinder, Delco-equipped engine. Certainly
$1075 is aii unbeUevly low price for a car
soxyidely acclaimed r the best of ; the ligtit
sixesl l And you can buy this Coach on General
.Motors' convenient time-payment plan!. ,
F.J,W.
After Wc SeH We Serve.
VI-
, U y RO
' - ' I ..."
i.
V .
'" ' ' '. ' . . . ' ' '
A : .:! . ''MiiHr v. Hi,., I , - ; . '
Oldsmobile Coach Trans formed into Pullman . ,
Changing the seating arrange
ments of the Oldsmobile coach in
to a - bed ; is somewhat similar to
the familiar procedure of i making
up the lower berth in a Pullman
sleeper. ' The rear seat J cushion
Chassis Deserve
Life Bodies
compromise with
n
i 1
Pettyjoh
D U C T "o". ENS HAl.MnTOKS f
is first i removed. This discloses,
two. wood screws that hold the
back upholstery in place. ; Remov
ing these crews, this back section
can be raised r off the retaining
hooks and lifted out of place. The
rear seat cushion then .is replaced,
with, the front of -the cushion' to.
the rear; to jtive the proper slope
for a pillow. ; , The back section
then is placed between the front
and .rear seats,' the front portion
resting on the foot rail which has
been; raised to a, perpendicular
position. . ..'. . i
' ; It: is necessary to remove : the
bolts from the hinges of the front
seat- backs -and replaee them ; with
bolts -and wiag -nuts ;so that they
can be easily .removed;: -These
bolts' ; removed, 'the 'bafeks ' or tbe
front seats are laid on top of the
seat , proper, bring. rup tbe -lront.
seat to the level -of the remainder
of the bed. This arrangement
makes, a j comfortable full 'length
bed upholstered" with springs..
H The. fipst test of. the, arrange
ment was made "several daysago
by A. R. Tyson.' president of 5 the
Oldsmobile Motor Co. -. of- Seat
tle, and Norman ,P. Storm, .auto
mobile editor of the Seattle Post
Intelligencer. Each driring alter
nately, while- the other slept, they
made 'the 934 .mile . trip to Sail
Francisco in exactly 34 hours,
elapsed time, and without at- any
time breaking the speed '.. laws of
the ' states - or. municipalities
through they passed. The Tetnrn,
over another route 926 miles Jong,
was made in 32 hours... ; The
run beat the best train time" be
tween the two cities and was made
at a cost of seven-tenths of a cent
per mile per person. : - .
During the trip . the driver's
seat was pot utilized as a bed, so
that , one man could j drive .while
the otherf slept, This arrange
ment gave ample room for one to
rest. Storm wrote a descriptive
story of the drive from .which the
following excerpts were taken:
i "While the writer drove, Tyson
ated; as Pullman porter and in a
few minutes had transformed the
rear seat cushions and the right
front folding seat into a wonder
ful bed. A sleeping bag and robes
were brought out and Tyson went
to bed to be called : out of his
sleep at 10 p. m. He then took
the? wheel i and invited me to try
DalUa Tires
1:
Go.
-I
219 N Commercial 4
When jat the Very beginning 'of.
" .. y will O v u
eraof prosperity In its stdry,
'the automobile Indus'try generally,
reduced nrices on its product, the
unthinking jumped to the concld-
siin that conditions must be bad
in the industry.- : '. ? '
. "Such I a policy is so unusual in
other Industries that the natural
conclusion, based on past' experi
ence 'was that there must be
slump fn 'flemahd for motor cars
-else why should one maker", af
ter .another, announce reductions
in price " r; .- -. t..
"Now I the fact! is, th ahto-;
mobile industry is the most intel-l
ligent of jail Industries," says Cap-,
tain Rickenbacker. c '
"It y wis because of intelligent
leadership and direction, that this
industry has become the largest '
in tne wona, marxeiing a rinisnea
product. J.; ? ' ' ' l-
r "Twenty vyears ago no na Out
side the automobile Industry;- ana
only a. tew In it could fojfesee !a
demand tor even 10,000 cars -per
year. - j. . ' ;. - .
"As recently 'as five yefr ago.'j
no onisiaer cooia see wnere a
possible demand could develop for
2,000,000 cars per annum.'
"Yet, Inearly 4.000,000 wefe
sold last "j year. - And we called it
a poor year.- . J" -'
"That jthis. demand waa 'd eyel-bped,,-iaa,ue
to Just causeWnia'c
ing the pric"eotbe product Vlfh
in the reach of mofe and always
people. , ' ' :
"In other" words, passing on to
the t buyer the benefits and ! sbar
ing with' Jilm the profits -k of im
proved and increased efficiency.
"Co-incident with,thls, of course
"Was the fact that, the automobile
Industry, J itself, cheated vast
wealth and distributed it around
among ' executives and workmen
in all other Industries, "W
j -"In ita 'own operation, the auto
mobile Industry "draws dfr'ectiy
from ? fully .one ' hundred ; others,
and indirectly .from all, begin
ning with lumber, rahch and mind.
And the scale f wages which has
"been develdped" ' by this industry
nas extended to those others.
"Time was when the high: wages
paid in the automobile Industry.
was considered' a menace to "and
resented by otbers.;' Some short
sighted manufacturers and false
economists still hold that opinion,
"They overlook, the Important
fact that those high wages reduce
cost of production because nap'
pier, 'better fed, better- housed
workers produce vastly more :
especially when aided by highly
specialized automatic machinery
which the worker Is willing ib
operate to Its full capacity, prov
ided he shares. In the way 'of In
creased pay,, In the results of in
creased production. ' , ' ;
"This ' process " creates j vast
wealth and "pttrch'asihg power a
purchasing power unknown in any
other -country - and unknown . In
this country prior - to- the advent
of the automobile. ; ::"
. "Right now, at the beginning
of the year 1925 you see all other
industries raising the price of their
commodities. , ,
T "Charge all;'the ! traffic will
bear" is the axiom and it la "ap
plied the minute prosperity makes
its appearance. . , .'; ,"fV
. "tVheh prices "go above a certain
well defined line, which marks
the. limit of actual value, buying
slows down.
l"The Inevitable result la, to stop
prosperity.
"For example, we read in the
papers f the head lines:
."'Steel i Industry . Enjoy," a' big
rbemahd,''!. and we( "who .are" ex
perienced, know before we ,190k,
that the 'second . paragraph' will
state that the ,,"Ste.el jndustry
proposes to raise its prices!;' . ";i v
"I use the-'steel industry; only
as, an example of all the others,
with the one exception of this in-
te lligent industry , which manuf ac-1
tures and sells motor .cars. "'
-"Inevitably, prosperity will be
stopped In . Its . tracks by V this
method ; of collecting a super-tax
from it;; as 'it passes. . ,
'm vine; automoDue . industry
the .rule la to Invite prosperity by
o ff eririg greater' values : from time
to time to increase . demand 'vand
volume The ;' greater YOluine
makes this , lower ; price possible
and insures increased demand.
"In sthll way . we create a, 'bene
ficent ;clrcle.v - - i 4, t - -
' "The old -method': ;creafes'
'vicious ' circle Increased, ' price,
re&ucedJ'demand-gher - cost of
production less volume, and fin-ally'cessatlon-
of buying- business
slump. J'i ,.''' :- . ' 1 '; -. ' . '.
' "End of bTief ,era of prosperity.
the bed which I . found .to- ie ex
ceHe'nt; In' "a' few mWutesX was
sleeping soundly . . and did. - not
k waken "'.'hhtn'-called'tVo' hours
later , for my turn at the wheel.
. "Our. trip proved to . our satis
faction "that the Olds mob fie coach
can be transformed into sleeping
compartment without Interfering
with the driver's seat, and. .with
two. experienced drivers, a party
can; travel almost continuously for
an lnd"efittite: period Vithout dis
comfort to the occupants.
.That this can.ee done comfort
ably was demonstrated by ' this
'pair of traVelers who arrived Tack
ho3 atSl3? lathe mtfrt.'.'sg, p?3
at 8:30 were at their respective
desks prepared for a day or res
nlar work.
"There Isno gairistfying the fact
that' ifot" 'art .Manufacturers made
their ' reductions 'throu'gh high In
telligence1 hot sbraerat ?leafet, be
cause of. a pressure of compit1tfir.
yPor In'thlsIridijstrjr' aresohie
shqrt-slghfed' Inehc t Rnt - f brtiiha
tely for the 'Industry Jt has leaders
who kre 'so In tel ligen t, so. far:
sighted, and o powerful hat."those
who; would ; adqptl a policy of
short, weigh and long charge "are
forced to follow more enlightened
leadership. I. - ! -K
"Manufactjuring e c 6 n'o'jn lei
which result" from 'greater Volume
can only be 'accomplis"hed by first
creating a greate'r'demand. j -
MUMr ' thWt the 'demand
must be created must be Visible
first.1'- ' f p. ' 1 r :'-1-.JJ4
'' UN-. i ' t ; . . ,' f ' ;
'Until then, volume production
canot even boj considered., ; .
l"So a lower m-lce J:he -fJrst
factor " In " the scheme of pr'ogres-J
slon:-- - u j . 5 1
rThkt frCch 'aoes crte 'hls
demand "has f'been",80 c6nclusfveiy
pfov'e'n "there is . no longer room J
for coribt! v
AS
9 an extreme. example, just
recaJi the( incident Vf a! few4 years
ago hen reduced the prlee
of all his cars one model months
by ouJy ,$.0. , , i : i . ..j...
."Wiseacres laughed; "What
will 1 5 do,. hy-way-of increasing
volume,' their asked;-- r- h -
I iAnswerr is, a , mjlllon or so,
who. .are buying their ca?s on f 5
a reek payments, will realize their
ambition to oWn an" automobile
one week sooner.
I '"That '"$5
price-cut reduced v a
year to fifty
one weeks!
and' to' ' an"! even
"Similarly,
greater extent, the redhction of
$2f00 on' ifs istanhard hiodels an
nounced by RickehVacTcer Motor
Company, January. 1 and similar
reductions by other concerns)
meant that h couple 6f hfillibus'bf
other buyers) will ht least 4 year
sooner be able "to 'realize, their am
bition to own a 'better ; car. than
was formerly, within their, reach.
"If all other , industries should
adopt as. sound a policy as this, we
would not hire alternate periods
of prosper! t y aud 'slump " " "
! ."There Is 'always"demand forj
, I ,"We eat,'thi,ee; .meals per day;
we wear clothing . all the time-
summer as well as winter; we
need houses to live in and we want
always better houses and better
furniture. - -1
. S& there f Is only' one reason
for alternate ' "periods of de
pression and" of prosperity: that
Is-due to lack of. Intelligence ,on
the; part of I business executives
who conside ; themselves super-
Intelligent and yet who stop pros
perity by' putting Insurmountable
obstacles in Its' way. . ;j ' '
j The usdit method 'for ' doing
this is .to skimp quality, and In
crease price Just as soon' as 'pros
perity puts in an appearance.,
;. !The -automobile industry f : has
revolutionized many "business prac
tices and rendered obsolete many
old axioms.. L "f-- ?. ,
.flt 'ls hoVfshowipg the way to
permanent prosperity minus Ithe
several fluctuations which in the
past have "followed one upon another.-'';
-;V 1 " ,- ; ' s
'Ih settin this example' Of
ginving even- better 'values "and
better service n good time this
industry Is taking the reverse way
of insuring against' disaster.'! V
AtfSftlWMAfcNATES!
PURSUE invASforj OF
BRITISH FILM FIELD
rch': - 28.i-The
Watch - j28.-The
I mOaning and
wrlnklng bf hands
pver"? the "state " of" fheT Blitlsh
moving. plctufe.Tflm 'business wsx
ea rlouderr dayby 4ay,V- Ierhaia
the public, cares, -but it' shqWa no
inclination .to -cease crowding, Inta
he-hundredsj o.. British ; theaters
where AmeTicaa filtns are run. off
almost - exclusively, - year In l and
year;'out.;r ' j '-' V" T ; ' '
"xnkay ah enviqus eye at Hollywood
Wdthey Tfft ' fhir .Voices.4 ierreh
iy; hoping, to catcnThe eara of;boji
0Ternmeht'and ? the "Vecfpiej and
potes't - that; even Ehglkhd,' F&$rn
domlniqhs aal coloWles ar fng
'3Lpircaied'xne
gand4 cohtatned fn 'the ceufoidal
products of xheSfudlos Txt tJa'Uf 6r
n fa an Kew Y6tK. Lesit their far
ginen ts f ail on deaf 'ears,- trade,
tho Very' Iff'e Alobd br: the etdprre;
iV -Wsgh't fhtovWay. : If wonto
eem that trade ha broken ifself
ti fxlft tibit 'f f dTlbwiag flags:
these "daysYt folI6w the jilm.
There Is a very' active camfalga
ohrto 1 have'the -fea'ltfwfa govern
ment ilipli Tievy taxoflforefgn
filfc'k, fand 'lieTp the tottertfig .iabv
ta xaaghites of th& couhfry-tfatU
their tiailhess" trows tp -. a'ad"fce
Comes 'steady j.on j Its ' feet. The
government has "so f kr-"kept'sileat
oi6n Its tnlentltms, if any,- as re
gafds thrtnovles'i.- : '
;f lleaWhrra :i deilar4en -i(aa?
hitei cf'the fabvles hfia1altrtJ3
Eroaflway,"Ona after another nd
iAiSxt 'ittrind ithe . Brltlsa- ' Isles;
6uiIJ!f5 t 'Circuses aatzst cdn
HUtion from ! ifGtir.Ttamt&iSvta
fcOlstarii- tisir Cngiisbr fcuIneii
t btri'cf tfesataveeven, goa' so
f ar iai ti ts3 tallies cr tjL.z
Ursa thectersi cl tldr tnra tl3
precincts' of riccadllly Circus.
tII' rt or 1
TKe En;meermg i-S
. - - ; . ' ' 1
ival Ne a r
The fine new Overland with
Six Cylinders had its pre-
limtnary showriuant the
National Automobile Shows
and there in comparison
with all motor . cars won ,
immediate recognition ' as
the greatest sik-cyiinder
closed car value of 1925. '
STANDARD SEDAN $985 DELUXE SEDAN $1150 L o. b.ToIeda
D
cord upholstery.
,
Co. .
1 ' ; , . .... - f
. i ' 1 i 1
the! Pr i ce!
It Is awav aheadoi all others
cars of its class in beauty
Away; ahead in- power,
pick-up and getaway . . .'a . ,
car beautifully designed .
wonderfully, balanced v . -staunchly
buflt V. . Don't .
fail to' see it. ; Small down
payment long, easy terms.
VIGBu BROTHERS
Trade Street at High
fa-
BE - id F3QTW
COACH
A popular ariattrartive addition to Dode ;.
Brothers line of inotor cars. r---:rY ' y. ..
Every coach convenience is provided: tsifeti
tered vision on all sides, an intimate yet roomy
Interior, easy handling in Jbraffic, protection for
'Children against c$a t'eartloors, modish hsrd- ; ?
ware and finish, balloon tires and smart whip-
Built on I Dodge Brothers-sturdy chassis, the-)
Coach will deliver years df'dpen'dahle fservice 7
at aveiyj moderate annual cost;, , s
It b available both In the :itani3ard and -cesn '; :
pletely equipped Special types. -" , - :.v
BONESTEELE MOTOR CO.
474 S. ComiaerciaL Phone-423;
i v y -ruy
'Another Sensation ct
mm
1:,'- iV'l.Tis
Priced; Sedan
u4sh Sliding Oiat TrmntmluU
Toot Domv ' ' Tout CrHa3r
,