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About The Oregon statesman. (Salem, Or.) 1916-1980 | View Entire Issue (Jan. 1, 1925)
THURSDAY 21QRNING, JANUARY 1, lSggv THE OREGON STATESMAN, SALEM, OREGON" Q 2rvic3; Id Business Keyiipte i Day & Zosel Make This Discovery and Apply Principles to. Repair and .Tire Establishments The entire Industrial world is In the midst of an evolution of meth od tending towards - employing trained specialists in every - de partment. Aa this idea gains sup port It results. In every line of bus iness being 'scientifically separat- 1 ed Into departments to which ars assigned certain classes of opera tions and processes. Thet basH principle on which this tendency to departmentize all lines of busi ness rests is SERVICE. It has been demonstrated to the satisfac tion of the public that a workman . devoting his entire time and tal ent to the perfecting of some one operation or class of. work -ion qualifies as an expert in 'that line and la able to render a class of service beyond the power of an amateur, or a workman whose en ergies and skill must be scattered among a multitude of operations. Every line of business and In- . dnstry must first pass through an experimental stage during which the using public Is ailed upon to - pay the bill for bungling and Un skilled service. Tbl3 has been es pecially true of the automobile and t motor truck Industry. The rapid growth of the Industry and the ra- . ther complicated mechanism of the machines resulted in frequent re- pairs as a result of unskilled op erators and this in turn made an " unprecedented ' demand for me chanics in the thousands of gar- . agea over the country. There was a tendency for every -man who ' knew the difference between a monkey wrench and a screw driver to pose as an automobile mechan ic. Gradually the public demand for skilled expert service has' not only elevated the quality of service but has also separated the. auto mobile repair business into several well defined departments. The Volume of business being such that entire establishments now devote themselves exclusively to single de partmen ts and qualify , themselves as experts in that line, ; -. . - 4 , ' Such a firm is Day & Zosel who have made a special study of tires, their scientific care and repair. They have two shops in Salem, one at the northwest corner of Com mercial and Ferry which will move across the street to used Car Cor ner early in January; the other , at the corner of Commercial and Chemeketa streets.: These shops, are equipped with the latest and best tools and machines obtainable ' for expert tire "work. ; They, are claimed to. be the best equipped tire shops on the coast, outside of Portland. Their workmen !are not only skilled and experienced me chanics In their lines but they are versed in the scientific knowledge o tire construction so that their work is placed on the market as the best obtainable any place. Tire repairing,, like every, other line of automobile problems, pass ed through an experimental stage where It was handled by amateurs and unskilled workmen until the public began to conclude that the cheapest way to dispose of a dam aged tire was to throw.it away But all this Is now changed. - A tire repaired by!, Day; & ; Zosel's workmen Is made as good as new A tire offered for : retreading ts first carefully Inspected for possJ ble defects in the body, -If found la good condition it may be re treaded by Day & Zosel and made to deliver as many, miles, of satis factory service as a new-tire. If the body of the tire Is found to have been damaged so as to mate its retreading of doubtful value, the expert: so informs the custom er and saves him a useless ex pense -that Is one factor In 'EX PERT SERVICE.. , x i - Another valuable' feature of the Day & Zosel firm is its; JRIVE IN SERVICE." This means quick service to the auto owner .who ip ia need 'of prompt and immediate service that 'is the "DRIVE JN SERVICE" of Day && ZoseL If - This firm also carries a large stock of -standard accessories In addition to its stock of Goodyear and Sieberling tires. Both pneu matic and solid tires of . all sizes are carried in stock ready for in stant service. ' The company is al so prepared to do re-grooving for solid tires, i They are the 'exclu sive dealers in Waverlyj oils for this territory. In addition they carry a full line of Veedol oils, Alemlte greases and guns, Weed tire chains, . " automobile r robes, gloves and in fact everything In the accessory line calculated' to make "their place a TOURIST'S DELIGHT as well as a source of supplies for the local automobile owner who desires and appreciates prompt and satisfactory service, t : ' f j ' TTT0" "' lfT Jl tive machine is said to mark tiie Dr. M. P. Mendelsohn Devotes Third of Cen tury to Perfecting Himself Along This Activity Salem is. the filbert center, and will be, . because this is I the only section of the United States where,. the industry caa be made; commer cially successful. .;' ; ! slsMMsss .i . i ..... .... ... . GOODYEAR ..- - , ... j. . ' . ' i, '. "' M r - ' . . - (SOLIDS AXD PXEUMATIC) . SEIBERLING Everything for the Car Owner I' day,;4.;zoseL" - s 1 :' Commercial and Chcmcketa, also Commercial and Ferry Tlone frO ' 1 'f' ' Phone 471 A 'a I t f ' - " : iJ-.::-: practic history - Do you understand how the ac tivities of the acientlfic world in the field of wireless and radio ac tivity and along other electr leal lines has contributed its wonder ful advancement in the developing delicate i instruments to the cause of suffering humanity? Without these activities the Neurocalome ter would not have been possible, j Dr. O. TU Scott, occupying rooma 414 to 419 in the U. S. National Bank building has added a Neuro calometer to his already extensive equipment and laboratories. - Dr. Scott is a Chiropractic physician of the Palmer school. ' He has had fourteen -years successful practice in his profession and is well and favorably known all over the Wil lamette valley: - His Interest In keeping abreast of the times, as shown by his securing the Keuro calometer as a , scientific aid and check up of his already acquired skill In the art of healing places him well in the ranks of the lead ing physicians of Oregon. TURNER, OREGON - Tli a IT T. Vorl hiriTvara itnre in Turner, is one of the. oldest and I most successful . business icstlta- tlons In the town. Mr. Earl car- friers a fine' well-selected stock of staple, hardware besides automo bile accessories, stockj remedies and poultry supplies. . His place fills a distinct and useful position in supplying the community with such a wide variety of merchandise all well selected and sold at rea i sonable prices. ' " "' '' -i ' " "' iUlJ jSj JfL :j ?M T 1 1 i. r "'-l I t-tAM-'-Ci rr.i L-tr- -. v, r- t iVr-fy- v - - .. ' t4- - 1 Serving: by (Urovmg Dr. 31. P. Mendelsohn For more than a third of a cen ture Dr. M. P. Mendelsohn has devoted his time- and energy to the problems of , correcting : the eyesight of those who hare defec tive ' vision. . He - has attained a reputation as a specialist in the care of children's ' eyes and since this is one of the most important lines of the. work has many friends among the, parents for his work. .Basing his conclusion ; on the merit of his work. Dr. Mendelsohn Bays that since the eyes are ; the' two most delicate organs of the body it behooves one who ha trou ble to consult a specialist regard ing treatment, and: ways in which they may ,be more effectively, cared for." :;: . , . . , - , .i i - . : Dr. Mendelsohn has been in Sa lem for 17 years ;With the excep tion of two vears when he was in Eugene. He returned to Salem within the last three years and is again devoting his time ' to the correction of eye i trouble and vision defects. : I : , Dr. Mendelsohn is located since his return to Salem on the second floor of the United States Nation al bank building, rooms 210 and 2u. .. r . . .."V ,f; v! v.---jy:-; Coming to these rooms for ad vice and assistance with their eye troubles are not only many Salem folk, but, many; from surrounding towns and communities who have known him for such a long time and who trust' his opinion in the H. L. Earl hardware: Auto Accessories, AJax Tires Poultry ; and Stock Remedies and Supplies Turner, Ore. Phone 85X1 EVERY .time an installer signs ' :i for a telephone instrument at the stock room counter and starts out for the; home or. office of a new; f subscriber w.here ht is to connect , it with the Bell System, he is servj- 'v jng-yoa.,1-,1 - ; 1 ... ' Each ew -telephone added -to , the; system puts you in potential' :; contact With the users of this new , instrument. - Every new Jnstalla- v tion,arywhere, increases the scope 1 1 of your'service; makes your jele- . phone more valuably to you. ' - i Since the invention of the tele- 1 phone in i 1 876, miny improve- , ments 'in equipment jmd in operat- ' ing methods have combined to in- crease the value of telephone serv ice -to the individual subscriber. - Not only has it been made possible to' hear clearly over the telephone, 1 and' at far greater distances, but also to ; be , promptly connected . with a larger number of subscrib ' crsfor lthe telephorie serves by '-' F. ; 'J '.!!-..;',! growing, v . : I The number of Bell System telephones is growing at the rate of ' about three quarters of a million a ycal-a' fact which at once illus trates the increasing value of tcle phone service to existing subscrib- . crs jand its increasing acceptance by the public as indispensable to modern life. , ::.:r.:-,,. ' . fell The Pacific Telephone and Telegraph Company L One Policy - "One System ; Unfirersai Serrieo Photographer is ,True Artist Diagnosis Dictates important matter ?ot that aii im- Elarl Kennell Has Natural Talent for Lights and jortant, sense, that of sight.' ! i . . . i j 1L Lines; Upens rine otudio Here Late .Last, rail Healing Neurocalometer is 'Delicate Machine; Used in Chiropractic Work by Dr. O. L. Scott . Here Jstrated by practical ' results as to also be an artist of- high order. The development, of the photo graphic art is by no means the least 1 of the wonderful achieved ments of modern science.; Like everything else it began in a crude and experimental ) way but $ today it has advanced to the point where the successful, photographer must (By Edward T. (Barber) The most difficult problem in the art of healing has been that of diagnosis, or determining'-the exact eause of the, disease from thev symptoms.' Symptoms ' are merely-the 'effects af the under lying cause but they are always so prominently obvione as to often be misleading to the physician, whatever school of I the : healing arts he "practiced. Ujn'tll recently, the ; element of human fallibility and error of judgment . entered Into the diagnosis of the practi tioner.-! Chlropractid science has mastered the. problem and produc ed a mechanical device which en ables the practitioner to locate the. canse with a delicacy and me chanical exactness far beyond the pcesibllity of human effort. . This delicate machine 1s called a NEUROCALOMETER. The name is a combination of three root words .which fully interpreted meaa "A measurer ; of heat, or temperature, of a nerve." Chiropractic healing, as is well known; . Is based upon the demon strated principle that diseased conditions are- due to compression ef oome one . or more of the 24 pairs of spinal -nerves by a mal adjustment of the vertebra at the point where" the nerve leaves the spinal column tor distribution to the parts of the body which it serves, r The art of the Chiroprac tic physician is to locate this mal adjustment and then to re-ad Just it to iU normal position. This leaves nature free' to act unham pered in the portion of the body where the result' of the1 mal-ad-justment had- caused 'disease. Chiropractic principles and meth ods have been so amply demon- need no further ; explanation or The term "Artist" is used here in argument here.; This is .written its; highest sense , to apply to an to inform the public of the great individual having a natural talent atep forward' in Chiropractic his- for skillful combinations of ,har- tory the new instrument la. - - I monious lines, lights and shadows This machine is based upon the as true to nature as possible; an fact that at the point In the spinal individual whose soul is stirred column where the particular nerve by contact . with the beautiful affected is compressed or pinched, things in every line of human ac- the s normal " temperature of z the tivity, music, patn ting, sculpture. body is affected locally. Without architecture, the sky, the-clouds, th!a -Neurocalometer the practi- the. landscape, the . rivef s . and tioner could only locate this affecU tnountalns, the plains, and, valleys, ed area by his sense of touch. A To such a one the harmonies of carefully trained and super-sensi- line, formcolor, light and! shad: tive aense, of temperature in his low, sound and silence appeal as a finger tips was ; his sole guide. (stimulant to mental and physical The Neurocalometer - is adjusted action- and .become the character to record ; changes" of . temperature istics of the product, xf the skill as small as the one hundreth of I or handiwork of such an. indivld- a degree'.' Furthermor it makes uaL.; That is -your true: artist. a record of 4ts findings which are I whether he paints of plows, wheth mechanically exact IV and correct! er he Blngs or plays, whether he No human? hand can attain such I writes or speaks. He may be a a degree of seoeltlvity or accura cy. -; This machine, furthermore, operates a needle something on the order of the' needle of the ammeter of an automobile which shows, charge, discharge and se- GOAl WOOD ; By the Sack or Carlocd "Fuel Sarvice" ?".?.T. hlli.LiW"':F;! JEL CO. Phcne 1C55 ; Salem DIctrlLutcrs fcr IRON FIB A T workman in a very humble sosi tlon but there will be about his work a personal f artistic r charac- .terlstic which marks It as distinct from that of his fellow workmen. Salem secured such an s artist ro. , The Neurocalometer indicates Mast, uctooer when Earl. Kennell its delicate differences in temper-1 decided to locate here and engage ature and locates he. place to the tin the work of Portrait Photogra- right or left of the spinal column I phy. The firm name is Kennell- and points to sero when the prop-1 Ellis . Company, er adjustment has; been made andi - This comDanvfcaHF w An.NV j the stricture of the nerve fiber re- ing a portrait photograph studio imoved. ; , ; j A ! at Eugene for some time but they as stated before in this article. 1 used Salem so well they decided the Neurocalometer eliminates the to open a studio here as well. Mr: element of human; fallibility and j Kennell having charge of the Sa- error in judgment of the practi-1 lem studio and Mr. i Ellis remain tioner. --,. ling at Eugene. A-dlagnosis by this instrument . A visit to therr studio at once may indicate a mil-adJustment as lniprecssea one that t&ere is an ar existing on . the; right side. The tlstic factor, preraillng in the place practitioner may proceed to. make which is. far beyond. mere mecljan- the necessary' adjustment. ? Again Jcai Pnotography. You have 4 en the machine , is asked ; for-its de-1 tered an art studio- operated by cialon as to results. It may re- j ona wno understands the psychol cord a reduction tof temperature I and t of portraiture as well indicating the adjustment was notf ae tne-art of photography. sufficient, although it was in the Al Interview with Mr. Kennell rizni airecuon.-ine. degree oil "s iainer was an temperature, indicating the degree rt 134 before him,' being gifted in of adjustment necessary. Again the practitioner make. an adjust- Imeht and applies; the NetTrocal- ometer. It records an excess of adjustment or the needle, points to the opposite side of the zero mark from the original diagnosis. Again the practitioner applies his skill and a zero, or normal, con dition Is recorded. .There is no longer a doubt fn the; mind of either patient or nraetitioner. Both know to an absolute certain ty that is. the correct; adjustment. They also know that the correct location of the disturbance was located beyond ?any power of hu man Judgment to dtspntf -ft, es!-r tat -3. ' both music and painting. So the son began with an inherited artis tic temperament! tie began snowj ing a4 interest in art at tenyeark of age and has followed it all his life. , jHe worked at photography to v eafn his way i through schooi With, the development of the mov ing picture Mr. Kennell realized that the entire system of photog raphy especially: porjtraiture,"'wap destined to be revolutionized. , Ae cordidgly ; he went to Hollywood where for two years he Btudle and practiced the changes taking place jin the art in order to make it meet the demands of the mpvv ing ptctnre Industry j The mim ing pictare art discarded many of the old established Yules and practices of.' photography Tand the almost miraculous -popularity of the moving picture 'gave the pub lic an education along the newer lines. - Mr. Kennel! worked in the Hollywood studios' two years and for several years afterwards wai connected with the moving picture business, all this' while perfecting and developing within himself the wonderful artistic talents in por traiture hefts now offering the people of Salem, j ' ' ; ! " I " ; ; V The Kenpeil-Ellls' "studio" was opened Jh. Salem!, ni .the; Oregon building; Oct. 1. 1924. Almost from the first : day it has been owamped with' orders for . its ar tistic portraits. ' ' f;. ;v.f: ; ; ' Mr. Kennell is .an artistic , stur i dent of human nature and his vast knowledge of artistic portraiture enables him to give to ' each pat ron a service which is distinctive ly individual and . characteristic of the subject of the' portrait that Is supreme art in portraiture photography. ;- -'j . ! When asked as to the effect the kodak." and amateur phctograpby has upon high art portraiture pho tography Mr. Kennell Bald that the kodak had been a creat, bene fit to his line of art. Tl. at It had developed in the pecpl a lasts for, photographs and, a detre4j for better, ones "than they co.Ui make as amateurs. , That mary of his best patrons were grea: kodak fans .and lost no occasion to kodak a picture.' The small unskilled photographer who could turn out no better work . than tl s kodak owner-himself, had been put out of business,. The kodak mati wants!' more and better picture than he can make himself and li willing to pay for such work when. ; it is obtainable, tor that reason the kodak has been a friend1, to all- high class S art j Us photographers.' . ! , . Ladies' and Gentlemen's SEioe nil '. : - bli!::ing Cleaning and Dyeing We take in suits or orders for cleaning and cresainar. Wnrir done by Cherry; City Cleaners. 3b SlijnS C1 Leslla 1L Springer, 'Pro?. .. ';'! ! rni A. 1L HAS BEEN REVOLUTIONIZED THE . PAST FEW YEARS ' BY THE DEMANDS OF THE , .MOVING PICTURE PRODUCERS 71 ' if is f 1 V i Brings all of these newer methcdD cf producing better nor" trait3 directly.to ita Salem patrona ; .: " : i I- .1.. ; . i." r '.. ;: . ..' . -' ' . y151 our studio will convince the meet ekeptical of the J 'Y. superiority of thi3 Wctem of portraiture i VhiIe;we are a3 yet;new in Sr!cm; we arc a permanent member of Salem's busincca circle. In other words, wp did not intend to come here for the Christmas ruch and then leave, but will remain hervrn rr rf vrnr f,B HWnr S'-l i 'A ; . i i t arie. 7q , .... 420 Orccn Euildin- J -v. 4s. ......... X . A D j you now tine!, r; - J vly t! 439 State 'St. :'-Tclr.nr.A' ?4S ;v:':;cr.t cf t! j