THURSDAY 21QRNING, JANUARY 1, lSggv
THE OREGON STATESMAN, SALEM, OREGON"
Q 2rvic3; Id Business Keyiipte
i Day & Zosel Make This Discovery and Apply
Principles to. Repair and .Tire Establishments
The entire Industrial world is In
the midst of an evolution of meth
od tending towards - employing
trained specialists in every - de
partment. Aa this idea gains sup
port It results. In every line of bus
iness being 'scientifically separat-
1 ed Into departments to which ars
assigned certain classes of opera
tions and processes. Thet basH
principle on which this tendency
to departmentize all lines of busi
ness rests is SERVICE. It has
been demonstrated to the satisfac
tion of the public that a workman
. devoting his entire time and tal
ent to the perfecting of some one
operation or class of. work -ion
qualifies as an expert in 'that line
and la able to render a class of
service beyond the power of an
amateur, or a workman whose en
ergies and skill must be scattered
among a multitude of operations.
Every line of business and In-
. dnstry must first pass through an
experimental stage during which
the using public Is ailed upon to
- pay the bill for bungling and Un
skilled service. Tbl3 has been es
pecially true of the automobile and
t motor truck Industry. The rapid
growth of the Industry and the ra-
. ther complicated mechanism of the
machines resulted in frequent re-
pairs as a result of unskilled op
erators and this in turn made an
" unprecedented ' demand for me
chanics in the thousands of gar-
. agea over the country. There was
a tendency for every -man who
' knew the difference between a
monkey wrench and a screw driver
to pose as an automobile mechan
ic. Gradually the public demand
for skilled expert service has' not
only elevated the quality of service
but has also separated the. auto
mobile repair business into several
well defined departments. The
Volume of business being such that
entire establishments now devote
themselves exclusively to single de
partmen ts and qualify , themselves
as experts in that line, ; -. . - 4 ,
' Such a firm is Day & Zosel who
have made a special study of tires,
their scientific care and repair.
They have two shops in Salem, one
at the northwest corner of Com
mercial and Ferry which will move
across the street to used Car Cor
ner early in January; the other
, at the corner of Commercial and
Chemeketa streets.: These shops,
are equipped with the latest and
best tools and machines obtainable
' for expert tire "work. ; They, are
claimed to. be the best equipped
tire shops on the coast, outside of
Portland. Their workmen !are not
only skilled and experienced me
chanics In their lines but they are
versed in the scientific knowledge
o tire construction so that their
work is placed on the market as
the best obtainable any place.
Tire repairing,, like every, other
line of automobile problems, pass
ed through an experimental stage
where It was handled by amateurs
and unskilled workmen until the
public began to conclude that the
cheapest way to dispose of a dam
aged tire was to throw.it away
But all this Is now changed. - A
tire repaired by!, Day; & ; Zosel's
workmen Is made as good as new
A tire offered for : retreading ts
first carefully Inspected for possJ
ble defects in the body, -If found
la good condition it may be re
treaded by Day & Zosel and made
to deliver as many, miles, of satis
factory service as a new-tire. If
the body of the tire Is found to
have been damaged so as to mate
its retreading of doubtful value,
the expert: so informs the custom
er and saves him a useless ex
pense -that Is one factor In 'EX
PERT SERVICE.. , x i -
Another valuable' feature of the
Day & Zosel firm is its; JRIVE
IN SERVICE." This means quick
service to the auto owner .who ip
ia need 'of prompt and immediate
service that 'is the "DRIVE JN
SERVICE" of Day && ZoseL If
- This firm also carries a large
stock of -standard accessories In
addition to its stock of Goodyear
and Sieberling tires. Both pneu
matic and solid tires of . all sizes
are carried in stock ready for in
stant service. ' The company is al
so prepared to do re-grooving for
solid tires, i They are the 'exclu
sive dealers in Waverlyj oils for
this territory. In addition they
carry a full line of Veedol oils,
Alemlte greases and guns, Weed
tire chains, . " automobile r robes,
gloves and in fact everything In
the accessory line calculated' to
make "their place a TOURIST'S
DELIGHT as well as a source of
supplies for the local automobile
owner who desires and appreciates
prompt and satisfactory service, t :
' f j ' TTT0" "' lfT Jl tive machine is said to mark tiie
Dr. M. P. Mendelsohn Devotes Third of Cen
tury to Perfecting Himself Along This Activity
Salem is. the filbert center, and
will be, . because this is I the only
section of the United States where,.
the industry caa be made; commer
cially successful. .;' ;
!
slsMMsss
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GOODYEAR
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- (SOLIDS AXD PXEUMATIC) .
SEIBERLING
Everything for the Car Owner
I'
day,;4.;zoseL"
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Commercial and Chcmcketa, also Commercial and Ferry
Tlone frO
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Phone 471
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practic history
- Do you understand how the ac
tivities of the acientlfic world in
the field of wireless and radio ac
tivity and along other electr leal
lines has contributed its wonder
ful advancement in the developing
delicate i instruments to the cause
of suffering humanity? Without
these activities the Neurocalome
ter would not have been possible,
j Dr. O. TU Scott, occupying rooma
414 to 419 in the U. S. National
Bank building has added a Neuro
calometer to his already extensive
equipment and laboratories. - Dr.
Scott is a Chiropractic physician
of the Palmer school. ' He has had
fourteen -years successful practice
in his profession and is well and
favorably known all over the Wil
lamette valley: - His Interest In
keeping abreast of the times, as
shown by his securing the Keuro
calometer as a , scientific aid and
check up of his already acquired
skill In the art of healing places
him well in the ranks of the lead
ing physicians of Oregon.
TURNER, OREGON
- Tli a IT T. Vorl hiriTvara itnre
in Turner, is one of the. oldest and
I most successful . business icstlta-
tlons In the town. Mr. Earl car-
friers a fine' well-selected stock of
staple, hardware besides automo
bile accessories, stockj remedies
and poultry supplies. . His place
fills a distinct and useful position
in supplying the community with
such a wide variety of merchandise
all well selected and sold at rea
i sonable prices.
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Serving: by (Urovmg
Dr. 31. P. Mendelsohn
For more than a third of a cen
ture Dr. M. P. Mendelsohn has
devoted his time- and energy to
the problems of , correcting : the
eyesight of those who hare defec
tive ' vision. . He - has attained a
reputation as a specialist in the
care of children's ' eyes and since
this is one of the most important
lines of the. work has many friends
among the, parents for his work.
.Basing his conclusion ; on the
merit of his work. Dr. Mendelsohn
Bays that since the eyes are ; the'
two most delicate organs of the
body it behooves one who ha trou
ble to consult a specialist regard
ing treatment, and: ways in which
they may ,be more effectively, cared
for." :;: . , . . , - , .i i - . :
Dr. Mendelsohn has been in Sa
lem for 17 years ;With the excep
tion of two vears when he was
in Eugene. He returned to Salem
within the last three years and is
again devoting his time ' to the
correction of eye i trouble and
vision defects. : I : ,
Dr. Mendelsohn is located since
his return to Salem on the second
floor of the United States Nation
al bank building, rooms 210 and
2u. .. r . . .."V ,f; v! v.---jy:-;
Coming to these rooms for ad
vice and assistance with their eye
troubles are not only many Salem
folk, but, many; from surrounding
towns and communities who have
known him for such a long time
and who trust' his opinion in the
H. L. Earl
hardware:
Auto Accessories, AJax Tires
Poultry ; and Stock Remedies
and Supplies
Turner, Ore.
Phone 85X1
EVERY .time an installer signs ' :i
for a telephone instrument at
the stock room counter and starts
out for the; home or. office of a new; f
subscriber w.here ht is to connect ,
it with the Bell System, he is servj- 'v
jng-yoa.,1-,1 - ; 1 ...
' Each ew -telephone added -to ,
the; system puts you in potential' :;
contact With the users of this new ,
instrument. - Every new Jnstalla- v
tion,arywhere, increases the scope 1 1
of your'service; makes your jele- .
phone more valuably to you. ' - i
Since the invention of the tele- 1
phone in i 1 876, miny improve- ,
ments 'in equipment jmd in operat- '
ing methods have combined to in-
crease the value of telephone serv
ice -to the individual subscriber. -
Not only has it been made possible
to' hear clearly over the telephone,
1 and' at far greater distances, but
also to ; be , promptly connected
. with a larger number of subscrib
' crsfor lthe telephorie serves by
'-' F. ; 'J '.!!-..;',!
growing, v . : I
The number of Bell System
telephones is growing at the rate of
' about three quarters of a million a
ycal-a' fact which at once illus
trates the increasing value of tcle
phone service to existing subscrib-
. crs jand its increasing acceptance
by the public as indispensable to
modern life. , ::.:r.:-,,. ' .
fell
The Pacific Telephone and Telegraph Company
L One Policy - "One System ; Unfirersai Serrieo
Photographer is ,True Artist
Diagnosis Dictates
important matter ?ot that aii im- Elarl Kennell Has Natural Talent for Lights and
jortant, sense, that of sight.' ! i . . . i j 1L
Lines; Upens rine otudio Here Late .Last, rail
Healing
Neurocalometer is 'Delicate Machine; Used in
Chiropractic Work by Dr. O. L. Scott . Here
Jstrated by practical ' results as to also be an artist of- high order.
The development, of the photo
graphic art is by no means the
least 1 of the wonderful achieved
ments of modern science.; Like
everything else it began in a crude
and experimental ) way but $ today
it has advanced to the point where
the successful, photographer must
(By Edward T. (Barber)
The most difficult problem in
the art of healing has been that
of diagnosis, or determining'-the
exact eause of the, disease from
thev symptoms.' Symptoms ' are
merely-the 'effects af the under
lying cause but they are always so
prominently obvione as to often
be misleading to the physician,
whatever school of I the : healing
arts he "practiced. Ujn'tll recently,
the ; element of human fallibility
and error of judgment . entered
Into the diagnosis of the practi
tioner.-! Chlropractid science has
mastered the. problem and produc
ed a mechanical device which en
ables the practitioner to locate
the. canse with a delicacy and me
chanical exactness far beyond the
pcesibllity of human effort. .
This delicate machine 1s called
a NEUROCALOMETER. The name
is a combination of three root
words .which fully interpreted
meaa "A measurer ; of heat, or
temperature, of a nerve."
Chiropractic healing, as is well
known; . Is based upon the demon
strated principle that diseased
conditions are- due to compression
ef oome one . or more of the 24
pairs of spinal -nerves by a mal
adjustment of the vertebra at the
point where" the nerve leaves the
spinal column tor distribution to
the parts of the body which it
serves, r The art of the Chiroprac
tic physician is to locate this mal
adjustment and then to re-ad Just
it to iU normal position. This
leaves nature free' to act unham
pered in the portion of the body
where the result' of the1 mal-ad-justment
had- caused 'disease.
Chiropractic principles and meth
ods have been so amply demon-
need no further ; explanation or The term "Artist" is used here in
argument here.; This is .written its; highest sense , to apply to an
to inform the public of the great individual having a natural talent
atep forward' in Chiropractic his- for skillful combinations of ,har-
tory the new instrument la. - - I monious lines, lights and shadows
This machine is based upon the as true to nature as possible; an
fact that at the point In the spinal individual whose soul is stirred
column where the particular nerve by contact . with the beautiful
affected is compressed or pinched, things in every line of human ac-
the s normal " temperature of z the tivity, music, patn ting, sculpture.
body is affected locally. Without architecture, the sky, the-clouds,
th!a -Neurocalometer the practi- the. landscape, the . rivef s . and
tioner could only locate this affecU tnountalns, the plains, and, valleys,
ed area by his sense of touch. A To such a one the harmonies of
carefully trained and super-sensi- line, formcolor, light and! shad:
tive aense, of temperature in his low, sound and silence appeal as a
finger tips was ; his sole guide. (stimulant to mental and physical
The Neurocalometer - is adjusted action- and .become the character
to record ; changes" of . temperature istics of the product, xf the skill
as small as the one hundreth of I or handiwork of such an. indivld-
a degree'.' Furthermor it makes uaL.; That is -your true: artist.
a record of 4ts findings which are I whether he paints of plows, wheth
mechanically exact IV and correct! er he Blngs or plays, whether he
No human? hand can attain such I writes or speaks. He may be a
a degree of seoeltlvity or accura
cy. -; This machine, furthermore,
operates a needle something on
the order of the' needle of the
ammeter of an automobile which
shows, charge, discharge and se-
GOAl
WOOD
; By the Sack or Carlocd
"Fuel Sarvice"
?".?.T.
hlli.LiW"':F;! JEL CO.
Phcne 1C55 ;
Salem DIctrlLutcrs fcr
IRON FIB
A T
workman in a very humble sosi
tlon but there will be about his
work a personal f artistic r charac-
.terlstic which marks It as distinct
from that of his fellow workmen.
Salem secured such an s artist
ro. , The Neurocalometer indicates Mast, uctooer when Earl. Kennell
its delicate differences in temper-1 decided to locate here and engage
ature and locates he. place to the tin the work of Portrait Photogra-
right or left of the spinal column I phy. The firm name is Kennell-
and points to sero when the prop-1 Ellis . Company,
er adjustment has; been made andi - This comDanvfcaHF w An.NV
j the stricture of the nerve fiber re- ing a portrait photograph studio
imoved. ; , ; j A ! at Eugene for some time but they
as stated before in this article. 1 used Salem so well they decided
the Neurocalometer eliminates the to open a studio here as well. Mr:
element of human; fallibility and j Kennell having charge of the Sa-
error in judgment of the practi-1 lem studio and Mr. i Ellis remain
tioner. --,. ling at Eugene.
A-dlagnosis by this instrument . A visit to therr studio at once
may indicate a mil-adJustment as lniprecssea one that t&ere is an ar
existing on . the; right side. The tlstic factor, preraillng in the place
practitioner may proceed to. make which is. far beyond. mere mecljan-
the necessary' adjustment. ? Again Jcai Pnotography. You have 4 en
the machine , is asked ; for-its de-1 tered an art studio- operated by
cialon as to results. It may re- j ona wno understands the psychol
cord a reduction tof temperature I and t of portraiture as well
indicating the adjustment was notf ae tne-art of photography.
sufficient, although it was in the Al Interview with Mr. Kennell
rizni airecuon.-ine. degree oil "s iainer was an
temperature, indicating the degree rt 134 before him,' being gifted in
of adjustment necessary. Again
the practitioner make. an adjust-
Imeht and applies; the NetTrocal-
ometer. It records an excess of
adjustment or the needle, points
to the opposite side of the zero
mark from the original diagnosis.
Again the practitioner applies his
skill and a zero, or normal, con
dition Is recorded. .There is no
longer a doubt fn the; mind of
either patient or nraetitioner.
Both know to an absolute certain
ty that is. the correct; adjustment.
They also know that the correct
location of the disturbance was
located beyond ?any power of hu
man Judgment to dtspntf -ft, es!-r
tat -3. '
both music and painting. So the
son began with an inherited artis
tic temperament! tie began snowj
ing a4 interest in art at tenyeark
of age and has followed it all his
life. , jHe worked at photography
to v eafn his way i through schooi
With, the development of the mov
ing picture Mr. Kennell realized
that the entire system of photog
raphy especially: porjtraiture,"'wap
destined to be revolutionized. , Ae
cordidgly ; he went to Hollywood
where for two years he Btudle
and practiced the changes taking
place jin the art in order to make
it meet the demands of the mpvv
ing ptctnre Industry j The mim
ing pictare art discarded many of
the old established Yules and
practices of.' photography Tand the
almost miraculous -popularity of
the moving picture 'gave the pub
lic an education along the newer
lines. - Mr. Kennel! worked in the
Hollywood studios' two years and
for several years afterwards wai
connected with the moving picture
business, all this' while perfecting
and developing within himself the
wonderful artistic talents in por
traiture hefts now offering the
people of Salem, j ' ' ; ! " I " ;
; V The Kenpeil-Ellls' "studio" was
opened Jh. Salem!, ni .the; Oregon
building; Oct. 1. 1924. Almost
from the first : day it has been
owamped with' orders for . its ar
tistic portraits. ' ' f;. ;v.f: ;
; ' Mr. Kennell is .an artistic , stur i
dent of human nature and his vast
knowledge of artistic portraiture
enables him to give to ' each pat
ron a service which is distinctive
ly individual and . characteristic
of the subject of the' portrait
that Is supreme art in portraiture
photography. ;- -'j . !
When asked as to the effect the
kodak." and amateur phctograpby
has upon high art portraiture pho
tography Mr. Kennell Bald that
the kodak had been a creat, bene
fit to his line of art. Tl. at It had
developed in the pecpl a lasts
for, photographs and, a detre4j for
better, ones "than they co.Ui make
as amateurs. , That mary of his
best patrons were grea: kodak
fans .and lost no occasion to kodak
a picture.' The small unskilled
photographer who could turn out
no better work . than tl s kodak
owner-himself, had been put out
of business,. The kodak mati
wants!' more and better picture
than he can make himself and li
willing to pay for such work
when. ; it is obtainable, tor that
reason the kodak has been a
friend1, to all- high class S art j Us
photographers.' . ! , .
Ladies' and Gentlemen's
SEioe
nil '. : -
bli!::ing
Cleaning and Dyeing
We take in suits or orders for
cleaning and cresainar. Wnrir
done by Cherry; City Cleaners.
3b SlijnS
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Leslla 1L Springer, 'Pro?. .. ';'!
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A.
1L
HAS BEEN REVOLUTIONIZED THE . PAST FEW
YEARS ' BY THE DEMANDS OF THE
, .MOVING PICTURE PRODUCERS
71 '
if is f 1
V
i Brings all of these newer methcdD cf producing better nor"
trait3 directly.to ita Salem patrona ;
.: " : i I- .1.. ; . i." r '.. ;: . ..' . -' '
. y151 our studio will convince the meet ekeptical of the
J 'Y. superiority of thi3 Wctem of portraiture i
VhiIe;we are a3 yet;new in Sr!cm; we arc a permanent
member of Salem's busincca circle. In other words, wp did
not intend to come here for the Christmas ruch and then
leave, but will remain hervrn rr rf vrnr f,B HWnr
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439 State 'St. :'-Tclr.nr.A' ?4S
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