Image provided by: University of Oregon Libraries; Eugene, OR
About The Oregon statesman. (Salem, Or.) 1916-1980 | View Entire Issue (Nov. 23, 1922)
SECOND NEWSSECTlOIt PAGES 1 TO 4 mm mmi , gE VENTY-SE COND YEAR SALEM, OREGON, THURSDAY MORNING, NOVEMBER 23, 1922 PRICE 6 CENTS Slogan Pages and General Hets$ fDVERTISiNG AS fl FACTOR III THE ;i DEVELOPMENT OF HORTICULTURE IN - TIE UIIITEO STATES. By C. I. A, Review of the Whole Situ f? icamPomological society at Council Bluffs, Iowa, i , Last Thursday This Makes Most Interesting Read l ing and Is a Valuable Contribution for the Benefit of the Growers of Apples, and of Peaches and i Plums. 1 f C. I. Lewis addressed the Am- r Ann. Pomologlcal society on last unday, November 16, on "Ad rtlslng as a Factor in the De K!opment of American Hortlcul- ' tjfe," the meeting ot that socl gf being at' Council Bluffs, la., jtorember14 to 18. As most of iff i readers of ' The.' Statesman jspw, Mr. Lewis Is now managing editor of 'the American Fruit Grower Magazine, and . he was one of the organizers of the Oregon Growers CooperatlTe . association, cd one of Its principal officers tfl a few months ago. The foi sting Is ' the address in full of p. Lewis at Council Bluffs: ) ! r Advertising as a business prac U Is centuries old, but during ti past 15 years there has been I remarkable . development. As fitf advertising baa not reached point where we can say the yt word has been said.' Adver- I BELATED LETTER JX. Miller of Falls City -Writes, in Place of Her Deceased' Husband- (A contributor In former years to the annual number pi . ine I STRiBEHS i lUtesman on the strawberry in- instrr waa J. w. Muier,; a prm- toent grower of the Falls ; City iistrict. The Slogan - editor a lressed ft letter to Mr Miller, lot knowing of his passing, re- mestln an article- for tne frr&whArr'v svmDOslum . In last Thursday's issue.. The follow ins letter from Mrs. Miller, Is &e answer, and it la given space. lor two reason as ft triDute io ths deceased, and as giving sqme fery valuable and Interesting In formation from Mrs- M.uer, on Ver favorite Industry:) , '. Strawberries in the Hills Editor statesman: , ' t It Is with sorrow I pen this to yon. My dear husband, J. w, Miller, died on October 9th, after ilaeteen months in his bed from Inflammatory rheumatism. i If I had had time, I would have given yon an article ; on Itrawberries, as I like to read the Contributions from growers ana experts, and gain information on rtrawberry culture. . Berries In this part of the val ley did not yield a heavy crop last (easoh. The? cold weather affect ed them when in bloom to sucn an extent as to greatly Injure the iron.- 4 i My patches are in fine shape poW, and I am not bothered with itrawternr .jrpeTil as yet. ,1 am taking every ' precaution to keep them clean. I set out a halt acre ot. New .'Oregons last epxing, and Intend setting out . another half Cere soon. My spring plants did well, considering the very, dry lummer, and they have very fine sets. I like the . New Oregons lest on this mountain land. They re a fine flavored berry and produce such wonder tutf large berries, the admiration of all my elghbors. The canneries object to them on account of their being to larg. But I have had no trouble of disposing of all I pro duce from three acres. I also lave the, 999, hut they have not leen a success with me, as I have bo water to Irrigate so as to keep Intra bearing all summer, but am laving rip berries from them now, since the fall rains.., But they bore heavily In the spring We gathered 36 pounds i one Kicking, from 215 plants. They are fine, big berries. The only objection, the cap comes off every berry. Some of my neighbors jruo hare water to Irrigate them art Anintt fine with them. !: fl.-lr. aoAtlfn dO .not dO (I vlas'v (. Jrejl on this land. I plowed Jnine np, as they do not pay ex penses. , s finmA are ferowlnz the Wilsons, iut they are so very small. The Gold Dollar berries do excellent ftnd are earlier than any other !nd here. The canneries like ! There are some Ettersburg 121 rrlmi rrown here. They are a tnk urrvVmi do welL.bear heav- t I . ' v- - - "t : J are a' eood berry for tne can i x ies. Well; l nave wnn-cu ' 1' Tity and do not think even this J A be in time for you to pnm, MRS- J. W. MILLER. J r'alCJty, Kor. l 1921 LEWS ation, as Told to the Amer- Using pays. If it did not the big gest business concerns in the country would cease to adver tise. Advertising Is salesmanship, and good salesmanship means ad vertising. . There are many evidences that advertising pays. You can sub ject yourself to two or three sim ple tests, which will proves) con clusively that advertising has had a marked influence on you. Re cently I wrote down on a pfece of paper the names of best known products' that I could think of, and when I had completed my list, this Is what I found I had writ ten down: If you think of soap, you say Ivory. Soup Campbell's. Pickles Heinz. f t Oranges- Sunklst. Raisins SunmaJd. f j Canned goods Del Monte. Beverages Coca Cola. f Coffee substitute Postum. Gelatine Jello. Loganberry Juice Phez. Walnuts Blue Diamond. Dried peaches Blue Ribbon. Cheese Kraft. ' Condensed milk Carnation. Watches Elgin. Oil heaters Perfection Parafflne Parawax. Aluminum Wearever. Safety raozr- Gillette. Then I began to think of slo gans which are used in connection with advertising. ' In two or three minutes I found that I could write sheets of these slogans.. Here are a few which you could write Just as easily as I did: Grapenuts There's a , reason. . paint and Varnish Save the surface and save all. Royal .typewriters Compare the work. . Sunklst oranges Uniformly good. ,. Blue Diamond walnuts The crackln' . good. , Ivory soap It floats, and 99.44 per cent pure. H. C. McCann The truth well told. The New Edison The phono graph with a soul. , Packers Tar soap Pure as the Pines. Nonesuch Mincemeat Like mother used to make. Bon Ami Hasn't scratched yet, VIctrola His master's voice. Skookum apples Every bite a delight. Paul's Jams From the valley of the mountain. Automobiles The good Max well. ' Likewise, I am quite sure you are familiar with official designs which are connected with adver tising. Here are some which are very common: Skookum Is the Indian head. Deerfield oranges and grape fruit The stamp. Heinz Fifty-seven. J : I f Hupmobile The "H. Peter Henderson An old man wheeling a barrow full of vege tables. Bon Ami The little yellow chicken. VIctrola The dog, "His Mas ters Voice." EASY TO DARKEN You Can Bring Back . Color and Lustre With Sage Tea , and Snlphnr When you darken your hair with ' Sage .Tea and Sulphur, no one can tell, because it s done so naturally; so evenly. Prepar ing this . mixture, though, at home Is mussy and troublesome. At little , cost you can buy at any drug stbre the ready-to-use preparation. Improved by the ad dition of other Ingredients call ed "Wyseth's Sage and Sulphur Compound Yon Just dampen a sponge or soft brush with it and draw this through your hair. taklnsc one small strand at a time. By morning all gray hair disappears, and, after another application or two, your hair be comes beautifully darkened, glos. ey and luxuriant. i Gray, faded hair, though no disgrace, is a sign of. old, age. i and as we all desire a youthful snd attractive : appearance, get bnsv at once with Wyseth's Sage and Sulphur Compound, and look The beat known foods today are They advertise in women's maga- ! the advertised foods, such as zines. newspapers, elevated lines j Uneeda, Nabisco, Heinz. Crisco, and posters. ! Postum, Orapenuts, Toastles. Lib- The Public Is Sold j by's. Kellojrg's, Sunshine. Quaker. By far the best known soup in Campbell's, None-such, Jello. j the United States today is Camp Some "of these products have ' bell's soup. This is a high grade uvea ou me m a r k et a great many years. Other products have be come popular with the American public in a relatively few weeks or montiia. Some which were not known a few years ago but which are very well known today, are Jiffy ' Jell, Lux, Grapelade and Lit Savers. These were made popular largely through the medi ums of the American newspapers, coupled with posters and railroad and elevated advertising. Pos sibly Jiffy Jell is the best known gelatine product today, and yet it' is Just plain gelatine. Life Oaverg were developed through advertising to a point that within a few months the owner refused to sell ' the rights to manufacture this confection for $1,000,000. Hence, the Isabber Heel A few years ago an old man is Boston, who was foot weary, went down to a basement cobbler shop and got the man to put some rub ber on his heels. He was so de lighted with the result that he told friends and soon scores of them were going to the same cob bler. A bright advertising man saw that here was a good idea. He talked to the cobbler about it and wanted him to advertise on the elevated lines of New York and In the newspapers of that city. The amount necessary scared the old .gentleman, but when he was told that he need not pay for the advertising at all unless it brought remarkable results, he consented, and within two or three years he had a patent which he sold for $250,000. This is the interesting story of the O'Sul- livan Heel. Heinz Was Converted Heinz and his famniid F7 are known to practically every school boy in the country today; yet, it was not' so many years ago that Mr. Hoins did not believe In ad vertising. He did just a little on the street cars of Pittsburgh. Later he was induced to put a special booth on the board walk in Atlantic City. This brought remarkable results. He then tried advertising in the city of New York, putting attractive posters on subway and elevated lines. Soon "heJtfmped into the national field and he has found that ad vertising pays. When there was A slump in our industry a year or two ago he increased his ad vertising fund, as he said that was the time to advertise all the more. Coca Cola and Others Coca Cola' is the most popular drink in the "country today, be cause that concern has placed " a drink on the market and has ad vertised it in a way that every body knows it. They spend prob ably over a million dollars yearly and sell six million drinks a day. Quaker Oats was probably the first food ever advertised to the public in the United States in a national way, and this food is one of the best known today be cause three million dollars are spent annually in keeping this product before the American pub lic. In 1911 Ward's bread was put on the market, and bake shops were established which would handle 900,000 loaves a day. Ward began to advertise In New York, putting, very attractive pos ters along the elevated lines. In nine months he had passed the capacity of his output and had to build large, new bakeries. Recently Fleishman's yeast took hold of the idea of vita mines and in fourteen and one half days were able to introduce that product into 3000 soda foun tains in the east. This was done through newspapers and car cards. In 1895 C. W. Post of Battle Creek, Mich., started In to man ufacture Postum Cereal. He had very little money with which to start. In 1897 he brought out grapenuts and in 1906 he devel oped a cornflake product known as Post Toastles, and It now takes 15.000, bushels of shelled corn a day to supply this demand. Post found that advertising pays. His results were so gratifying that he became very enthusiastic, and the total amount of money spent by this firm today, has passed the thirty million dollar mark. ifvexyone in the United States has been attracted by the very beautiful poster which the Palm olive people have placed in every city of the United Stateo. A short time ago this concern was spending $5000 in one state of the union. The results were so gratifying, however, that they im mediately enlarged their program to Include $1,000,000 annually for posters atone. One would think that cigarettes would not, need adv.artU'ns. as nearly every man uses cigarettes, and yet the Camel Cigaretta com pany lone spends $3,000,000 In billboard posters. Del , Monte, the best known canned goods by far In the United Stated today spends, a sum an nually - in'' etccsa of flOOO.OOO. suup, uui iue mnumai min oui 11.000.000 introducine it to the i American public and has been ai consistent advertiser. Last win-: ter wntie visiting a Dig joDDer m a Texas city, he showed me die; large stock of Campbell's soups which he carried. He turned around and showed me a smaller stock of a brand vhich he said was just as good, but he said' "You know the women in Texas have been sold on Cimpbell's and j . k ..v,;. they won't take anything else He then showed me two piles of breakfast foods. One was very large; the other was small. Tae ncusands or dollars in trying to large one was Post Toasties, and (establish several hundreds of he said. "That small pile is fully 1cres of commercial apple or as good, perhaps better," but iieichards 'n the Willamette valley, said that Texas women don't i1 am stin as optimistic as to the think so because they have been!final outcome of the apple in entirely sold on Post Toasties. j Wastry, as I was when we com This is not an exceptional case, i menced- In fact lf anything, I You can go in any city of the! am more than ever convinced United States and find men who ,ha' coim.mnclal apple orchards will talk to you in just the same fa ,1,ame"e va,,ey will pay. way. The advertised foods are the ones which people are calling for. The big meat packers have spent huge, sums. A firm like Armour & company of Chicago, with their "Very Best" brand of meats and groceries, have been in the habit of spending three or four million dollars annually, and as a result their products have become nationally known and are in big demand. When Growers Began Up to comparatively recently food advertising, we see, has been confined largely to concerns who manufacture food products, such as meat, fruit, canned good?, milk, fruit juices, cereals, beans, etc. Beginning with 1907, how ' ever, we fiud that the producers atrted to enter the field of ad- vertising. Some thirty years ago the orang-3 growers in California found tlat an organization as necessary in ihe development of their inuu-stry. They had reached the point wher 2,000,000 boxes of . oranges were mor-3 than the country would seemingly con sume. By 1904 the crop had reached 10,000,000 boxes, and was ever on the increase. In ad dition, there were many lemons coming1 on, the Valencia or sum- (Continued on page 4) St. Jacob's Oil stops any pain. sc when your back is sore and lame, or lumbago, sciatica or rheumatism has you stiffened up. don't suffer! Get a small trial bottle of old, honest St. Jacobs Oil at any drug store, pour a little in your hand, and rub it fight on your aching back; and by the time you count fifty the soreness and lameness is gone. Don't stay crippled! This soothing, penetrating oil needs to be used only once. It takes the, pain right out and ends the misery. It is magical, yet ab eolutely harmless, and doesn't burn tha skin. Nothing else stops lumbago, sciatica, backache or rheumatism so promptly. It never disap points!. Adv. OUCH! BACKACHE! RUB LUMBAGO OH STIFFNESS AWAY EVERY DRESSMAKER and home maker will do well to visit our silk department Friday morning at 10 o'clock. We shall offer the best values in our own history. The taffe tas offered are 36 inch Chiffon taffetas in many beautiful shades for street and evening wear. Some are two-tone. VALUES TO $3 A YARD THE STICKERS TO GET SURE REWARDS . a. - . Acreage Is Diminishing and i tile Consumption Of Ap- ' i i Inrrpacincr P,eS IS increasing Editor Statesman: Relative to your request for information as to my observa- t'ons and r.vnpripnco urith on-i , , j Ples in the Willamette valley. will say that even though my as sociates and myself lost several v eianea in at a lime woeu tons of optimistic literature vere being sent broadcast throughout the middle west, by community development leagues. the railroads and the Portland Chamber of Commerce. -We de pended too much upon the state ments that a commercial or chard could be developed in five or six years. When my asso ciates found that it would take nearly ten years and were ad vised that they could never raise apples on a commercial scale in the Willamette valley, they got cold feet, pocketed their losses end quit. However, in spite of all this and after making a close study of the subject for nearly 14 years, I find that those who are giving as close attention and caie to their apple orchards as ire the better class of prune, cherry and berry growers, are growing an exceptionally fine commercial product and are mak ing as large returns per. acre as was represented coulr"be made. On account of the discouraging conditions througal which the ap ple industry has gone during the last ten or twelve years, and the excessive freight rates that this section has been oblig ed to pay to get ' its products on the market, and because of the discxturageing conditions through out the United States, there has been practically no new plant ing of apples on a large Scale for 12 years. In fact there prob ably are fewer acres in apples today than there was in 110. Therefore, those vho have bear ing orchards at the present time are beginning to reap their re ward and will continue to do so for another ten or twelve years, because it will take that time, at least, before we will have any material increase in the present apple acreage, and the consump tion, of apples is increasing from year to year. We need larger cold storage and packing facilities than we now have, and they will come When we have them, it will be found that the Willamette val ley product is equal to and, as a whole, superior to apples of any other district of the United States. In my opinion the man who has the nerva to pick up some of our commercial apple orchards at tha present going prices, will reap an increase in value on his investment as well as good returns on the Investment from his crop. The apple business is on the TAFFETAS Fourteen None Sold Before 10 o'Clock Entries for. Miller?. Doll Show Close Thursday, 6 p. m.. ;upward swins. and the next few ins and one Gravenstein. Th ;years will see many hundreds ot rest of the plot should be planted (thousands of dollars added to the to corn or kale, as late apples an? i income of the valley from the worthless unless well sprayed. Of returns of our apple orchards. 1 course this cider stock is used a In fact. Oregons annual returns great deal and is even sold in from apples alone is now some-me stores, but ask the house thing over five million dollars. wiffl how h ,iVM . nrenar it iours veT truly. , a. c. bohrnstedt, Sam, Or., Nov. 22, 1922. A GOOD SPADE MD A SHARP AX IE Needed tO Use On All Apple Trees Not Receiving the h... ,. - Oper Attention Editor Statesman: j he will be well supply ed. He Your request for an article on : wishes he had planted two. apple growing finds me too busy Why a large home orchard? If to go into details, and I would j uncared for the surplus Is . un be foolish to try to go deep any- i salable, except at cider prices. I way, as a letter to O. A. C. would get a grower far more informa tion' than I am capable of giv ing. I would like to give the heme grower a few tips, however. If the planter of the home or chard is a dairyman he should, with his plums and his cherries, plant one Waxen for .early cook- Glosin laltiing Regardless of a thought of profit our High Grade Talking Machines must bJm ill k m 1 : IW ij I) I,' ,1. i IS ' r'T5 It M1 ; 1 Trade in your old stuff as part pay ment on new. We can furnish your home for one half price from our Exchange depart ment. 10 StreetOand Evening Shades $1 48 U Yd. : or how proud she is to offer it ' to company. Some dairymen may care for I their fruit, but to raise good ap- pics takes a lot of work a dalry- man or general farmer has little i time for. I have yet to see one. ! with clean apples. It seems they could grow some ; crop that does not require spray ! ers, etc., that would net them the i necessary $6 or $8 to buy their ! winter apples. i Or they might have a few trees if"d care, for them. rath!r than iue usual acre or two oi niusa- covered trees. One man I know planted 12 prune trees for home use. To can. dry, or for brandy. have had 30 boxes of Baldwins, large, clean ones, picked) from one tree, a 12 year old. So why put a quarter of the place Into apples? Care for three or four trees or buy a few each fall. I know of two acres that scarcely supply the family with fruit, but they do something else; they sup ply the commercial growers with of all Out Places any of these High Grade Machines in your Home. Then $2.00 per week FREE RECORDS C. S. Hamiltori Good Furniture 340 Court Street Salem, Oregon O'CLOCK FRIDAY MORNING VALUES TO $3 TO BUY splendid qualities of Taffetas such as these, is an opportunity you can not afford to miss. A dress pattern for less than $6.00. Pillows. Christmas Novelties and many other uses you'll find for such a wide range of colors. Remember none promised before 10 o'clock, no phone orders. r Good toflfe. pests that keep them fighting continually to produce apples fit for market. They assure me the : fruit law never bothers them. So let's get a good spade and; a sharp axe and, reduce our or chard to what we are willing to care for, and not be a. nuisance to our neighbors and the commer cial grower. Yours truly, A. L. PAGE . Jefferson. Or., Nov. 11, 1921. Is there anything more Inspir ing than the musical piping ot the meadow lark? It Is found 1 everywhere, alike ' jOnj ' eastern meadows, southern savannas and the wide spaces ot the Paclflo coast. The bird is not only a Joy. but in its destruction ot noxious weeds and grasshoppers is a boon to the enlightened .farmer, v n wwia l m a POOL W entire line of be sold at once A YARD r t i Site! ''i' years yjoungex--Advt