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About The Oregon daily journal. (Portland, Or.) 1902-1972 | View Entire Issue (July 6, 1919)
THE. OREGON SUNDAY JOURNAL, PORT LAND, . SUNDAY MORNING, JULY 6 1919. FIELDS; WILL GET 240 CHEVROLETS SPEED BOAT LEAVING FOR SPOICANE" NEW HOME FOR MOTOR CAR COMPANY C5! :'t:''f::s5-y,': :-:flC.wjpssi:set(S' 5 1 j OUT G AUTO V 1 Big; Order, Which Will Come From Fort Worth Factory, Will Require 40 Big Freight Cars. DEVELOPMENT IS RAPID Company Started Business Here '"About 3 ..-Years. Ago and Con ; tracts Big Business in ,1920. ..... j "You .have about all the Chevrolets - the Oakland factory can-send you for this year," said Cliff Durant, vice presi dent and general' manager of the Chev rolet Motor company , of. California, as he sat In the office of LeRoy ti. Fields, their .Multnomah, county distributor. VButr say," he continued, "suppose we -were able to ret some.' cars from our Fort Worth, branch., do. you suppose you could handle 25 carloads?" i "I'd take 40 carloads," returned Fields Instantly, ' ' And that was, the way. the arrange r ment was started that Mr. Fields- ear- ' neetly -expects to see realized in the very ,t neas. future in,, the form of - a whole traimoaa or cnevroieis, Z4U or mem in all. trundling into Portland and all for distribution before Auguet 1. , Nor Is this the only evidence that Mr. Fields has faith in Portland as a mar ket for Chevrolets. He has signed what Is said to be the largest order for auto mobiles ever placed in the Northwest by one agent. IJTTESTS $9,400,000 ' TRe order calls for the delivery and sate, in Multnomah county, chiefly, of 1S02 Chevrolet automobiles between Au gust 1 next and August 1, 1920. Thus the business for one year, with ' the accessories involved, is figured by the enthusiastic Chevrolet dealer at approx imately $2,000,000. Recently the sign, "Regner & Fields" a Grand avenue and East Burnaide, jwas taken -down, to be succeeded by '"Fields Motor Car Company," on a' handsome new building at Fourteenth anil Alder streets. - This structure contains 20,000 square feet of space and has a salesroom 85 by 65 feet, capable of displaying to ad vantage 12 to 16 models. It possesses also most of the recent equipment for overhaul, repair and guarantee service. The building was constructed by Henry JVagner and its cost was about $47,000. -Mr. Fields Is not sure how long the building, large as It Is, can meet the requirements of the company. The shop and service demands threaten speedily to test its capacity,. For Instance, if each Chevrolet In the county should be TTlha Eley Business B AUGUST IB '-.! m ft ) mtf' Bethlehem Motor Truck Delivery is the great powerful bridge between big production and big orders. The husky Bethlehem gives you a depend able transportation system that keeps your orders up to date and insures high capacity production." Bethlehem Internal Gear Drive Motor Trucks will shoulder any loads over any roads. The Power of Bethlehem goes into the absolute performance of' your work. That means bigger jobs for you well performed at low est cost the very essence of bigger business solidly built. ) Here are some Bethlehem Depend able Delivery secrets Drive Shaft Steady, faring, prolonging wear in definitely a Husky, Powerful Motor with a long, strong : pull Internal Gear Drive, delivering all the power to the stout rear wheels low i fuel consumption, and the economical advantages of complete electric light ing and starting system. Let us give you a convincing demonstration of the Business-Building Bethlehem; - - -' 1 Ton Chassis 2H Ton Chassis : SHTottChaasis ' $1955 $2365 $3465 - . Fe O. B. Allentown, Pa. NortHwest Auto Co. " . Alder at Eighteenth ' "the Line complete" V : . - : , ' ''" ""'" " ' K- - " - - ' s; " ' lL-; 1 I -"! I i Fields Motor Car company's new ... , sent to the- shop for work or repair but once In a year It would mean an average of five a day and with the doubling of the number of Chevrolets In Portland and vicinity through . next year's sales, the demands for, service are expected to "be correspondingly' increased. MADE FAST PROGRESS As an automobile dealer, Mr. Fields has made exceptional progress In a city where swift development of the Indus try has been the rule. Regner & Fields started September 1, 1910, with a Ford agency and with a 'contract to dispose of 150 cars In a year. They sold 135 cars in the i first f!v months. War conditions Interfering with Ford pro duction, the partners secured the agency for the Chevrolet beginning August 1, 1917. Chevrolet production bad been taken over by the General Motors com pany and analysis had resulted In heavier construction of the rear assem bly and In 'other important improve ments. The company contracted for the sale of 620 cars between August 1; 1917. and August 1, 1918, and sold 720. From August to August Is the automo bile fiscal year and Mr. Fields says that whereas the contract was fon the sale of 750 Chevrolets In local terri tory this -year, 1000 oould easily be dis posed of. i ., -. WILL TAKE 100 MORE "Just by way of illustration,' he said, "I, asked our sub-dealer at St. Johns how many cars he would take If we got that 40 carloads. He answered that he would take another 100 cars. "In my Judgment the selling of auto mobiles has become strictly a merchan dizing proposition. The 'public demand l : ballding at Fourteenth and ' Alder streets, for exclusive use Chevrolet sales and service. " for automobiles ' la constantly Increas ing. It baa beoome as much a question of car quality and service as salesman ships - In the earlier days of automo bile selling - there was a good bit of 'aharpshootlng and harmful price cut ting. That sort of thing has practically all disappeared. Automobile selling - is run on high ethical lines and gradually all but high type salesmen are being weeded out. In our sales force we have a number of college graduates. One of the men was an aviator. Anotner for merly ranked as a very high grade In surance man. Others have teen prom inent and successful in other lines of business." One of the salesmen employed by Mr. Fields recently made a record which is considered exceptional. He is Phil R. Dana, who came from the. East a few months ago a stranger, but who reachea Juiv l with the record of selling a car a day for 40 consecutive working daya pKGAMZATIOJT COMPREHENSIVE There are 40 members of the present organization of the Fields Motor Car company. LeRoy R. Fields Is president and manager. Arthur I Fields, secre tary and treasurer. Brandley F. Sar gent, sales manager, is a graduate - of the University of 'California and -has been in the automobile business Biifct 1909 in California and Oregon, except for two yeara he served as a lieutenant In the United States aviation service, Among the 1 passenger car salesmen, C. H- Cook was assistant manager for Albers Bros. William T. Belcher was manager of the Belcher Hardwood com pany. Frank J. Finger has been auto mobile salesman for 18 years. William E. Worth sold coffee in San Francisco before selling automobiles in Portland. J. L. Guiss was a traveling salesman for wholesale drug concerns. , G. W. Shuter owned and managed the O, W. Shuter Heating company. 'James Mc Cord had been a life Insurance repre sentative for 10 yeara Phil Dana had been in the aviation service In. Dayton before coming west. In the commercial car department, H. A. Abbott, truck salesman, had been general Inspector for the Ford Motor Car company. In the Hht delivery car department. J. H. Biggerataff had been a salesman -for other automobile con cerns and Herbert Brazell had been In the service of the United States and also with the First National bank of Port land. In the used car department. R. C. Kinehart had been assistant manager for the Owl Drug company of Spokane and S. L. Savidge had been a civil en gineer. In the service department. D. S. DuBois, superintendent of service, had been service manager for the Ford people and traveling service man for the H. H. Franklin Manufacturing com pany. In the repair shop, D.- E. Camp bell had operated a repair shop of his own In Lios Angeles and there are 10 other especially trained Chevrolet me chanics. - . Carl Logan, head of the parts depart ment, has one assistant and the two preside over a very complete outfit de signed to supply the wants of Chevrolet owners. O. P. Henderson, credit man. bookkeeper and cashier of the Fields company, was formerly manager of the German-American Coffee company. Auto Companies in Oentralia Combine Centralla, July 5. A' business deal was announced yesterday wherein the Central Motors company, " recently In corporated to handle the Lewis covmty agency for the Velie, la consolidated with the Centralla Auto company, agents for the Oldsmobile. C. S. Jackson retires- from th Central Motors -company and T. M. Donivan from the Cen tralia Auto company, leaving the new firm composed of C. A. Young, R. C. Stanley, R. K. Mclntyre and Abe Crabba The company has leased the new garage building being erected by J. Rubensteln adjoining the .city hall.' Branch Manager of Firestone Is Home Lei and J.' Sparks, branch manager of the Firestone Tire-& Rubber company. has returned from a visit of Inspection over his territory In Eastern Oregon, having touched at. Baker, - La Grande, Pendleton and The Dalles. -.J. D. Hess, district manager, accompanied Mr. Sparks to Baker and from there went on to Salt Lake City, from where ho will switch v back to San Francisco. ' Mr. Sparks reports good business all along the lino- with a general feeling of opti mism in tne air everywhere. : Ball Bearings May Be Easily Eepaired - - - - - " The fact that ball bearings have be come worn, -does not necessarily mean that they are a complete loss. Instead of Installing a new set of balls, have the faces trued up and put In a new set of oversize balls of the size needed. Lewiston Boosters Coming to "Asotin Asotin. Wash., July 5. A delegation of Lewiston good roads boosters will Join with .Asotin county citizens in a general massmeeung wun ine Asotm county commissioners on. July 7,. when the mat - ter vt coastrucuns a highway throushi!:ij:::n:::::::::::::::nnr.i:::'.:i:ni!iiinn the Grand Ronde country into Wallowa county, Oregon, will be up for discussion. This project is of importance to residents of Central Idaho, for when the project Is completed the highway will be the most direct route into . Eastern Oregon4 and Southwestern Idaho. la this event Lew iston will be served by Civ big regional highway systems, the ethers being the Lewlston Hill highway north to Spokane, the north and south highway to South Idaho, the Lewis and Clark east to Mon tana, and the Evergreen highway to the west, leading to Portland. i t ) " kimiiiiiimiiiiiiiiiiiiiiiiiiiiimmuiiim s -aiiiiiiiii'iiiiiiiiiiiiiiimiiiiiiiiimiiiiiiiiiiiimuiiiiiiiiiiiiiiiiiiHiu e Fa : Most Mo3ern on the Pacific 1 5 s? s , nin!!!!!l!!ll!!IMIl!!l!:iM!l!!fm!Hnit!Hnm!!I!l!HI!!l!UlI!IIII!TI!IIIIIIIHIlIlMnm!!!!!lIl'!Iin VERY ENJOYABLE Everett Fami ly Arrives in Port land on : Way ' to California; Camp Equipment Carried. This Is the way to enjoy a vacation," aid J. W. Brlttaln of Everett, Wash-, who passed through Portland last week on bis way to California, accompanied by his family., Mr. Brittain 1 a drug gist of, the Northern city, and is mak ing the trip in a Chalmers motor car, the third he has owned.- The family carry camping equip ment and axe eating and sleeping In the open. The whole family, five of them, are keen over the prospect of spending the three or four weeks at their dis posal te this fashion, and say that food never tasted so good or. that sleep never was so sweet as that which they are experiencing in the open air. -- -! , We are always confident that we are going" to have a splendid trip with our Chalmers," said Mr. Brittain. "We have experienced the very beat satisfaction with it. and would not exchange it for any other make. We consider it our best companion for long trips, and In the last year and. a half that we have owned this one have never had a single adjustment. - .- . we found the roads front Everett down In very good condition, s with . the exception of the stretch this side of Kalama, which is in pretty, bad shape at present, and we expect to find' some bid stretches farther south, but by next year there is no doubt that one of the most wonderful trips in the country will be that from the Canadian line to the Mexican line. We expect to make, this trip again then, roughing it de luxe in our Chalmers, enjoying, the sceneryas we are enjoying it now 'i Mounting Tight BIm '.lv Every motorist has exprienced rouble in mounting rims. . The rim seems sud- imiiiiiiiiiiiiiiiuiiniiiiiiiiiniiiiii:::::: - w ivyKTUM-a. . : r- I '. TX. i : 4 1 The logical f amily With the plate-glass windows up;in:th"e summeiv months t you are free from dust and grime of the road; with them open you are protected from the sun and have free circula tion of air cooler than ai touring car.: In winter neither the rain nor. the cold affects the occupants -solid comfort all 'the year. " . v : - .. - . - We can Fourteenth Salesroom Coast ttf ffif ii iftf f fffwif ti f f t ft itf ttt ttivf it i yjisetf-ivi-tJefrWy ijioestjooeiseot review ft ygyiC--OCjOOO t3L "Vogler Boy HI, owned by Fred Vogler of Portland being put Aboard cars - , ; ' i pate In. races." - - denly to have! shrunk so that the joint persists in striking the wheel felloe. A small screw Jack placed in position on the hub can be used to spring the Joint of the rim outward far enough to permit the run to be slipped into place, s - . A- new electric bicycle lamp to be carried low on r the front fork has a red Jewel in the back to make it serve as a rear light as welL make immediate and Alder Streets -New " Perfect Service Our Ideal " f fit't?ff,i"ttf tf ftf tt f tt t ? ft ftf f tfif tniiifiiiiiiiitnimiiiiiiMfMtiMtnpiMMtMMtimf m . . - ' v - , MMiAQMw. WWV i!SV-wBw C -iWWwMif., - Battery Inspection Should Be Frequent Tf the motorcar owner ' expects 'his batteries tb have as much punch at the end of the six months a when new, he must insist on regular inspection." says an . eastern expert. "When neglected. mm 'j. ------ - car is the delivery; Location c vuuii Mia I G tor shipment to Spokane to psrtUJ- , - batteries lose capacity which means that the-battery will not operate V o starter, as well or light the lamrs long. Following are some troubles whl ;s result from neglect ! Low gravity of th electrolyte sulphatlon J pores of separator filled vrlth active material from bulgf t plates; shedding of active material front plates. Low gravity may be caused tv replacing with water electrolyte whl a has either apilled or leaked out of the battery Jar., si - ts . W . - -V .BSS V 7 ii' Ff ' a n . PAirrs SERVICE HiiiiilliiM
