THE. OREGON SUNDAY JOURNAL, PORT LAND, . SUNDAY MORNING, JULY 6 1919.
FIELDS; WILL GET
240 CHEVROLETS
SPEED BOAT LEAVING FOR SPOICANE"
NEW HOME FOR MOTOR CAR COMPANY
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Big; Order, Which Will Come
From Fort Worth Factory, Will
Require 40 Big Freight Cars.
DEVELOPMENT IS RAPID
Company Started Business Here
'"About 3 ..-Years. Ago and Con
; tracts Big Business in ,1920.
..... j "You .have about all the Chevrolets
- the Oakland factory can-send you for
this year," said Cliff Durant, vice presi
dent and general' manager of the Chev
rolet Motor company , of. California, as
he sat In the office of LeRoy ti. Fields,
their .Multnomah, county distributor.
VButr say," he continued, "suppose we
-were able to ret some.' cars from our
Fort Worth, branch., do. you suppose you
could handle 25 carloads?"
i "I'd take 40 carloads," returned Fields
Instantly, ' '
And that was, the way. the arrange
r ment was started that Mr. Fields- ear-
' neetly -expects to see realized in the very
,t neas. future in,, the form of - a whole
traimoaa or cnevroieis, Z4U or mem in
all. trundling into Portland and all for
distribution before Auguet 1.
, Nor Is this the only evidence that Mr.
Fields has faith in Portland as a mar
ket for Chevrolets. He has signed what
Is said to be the largest order for auto
mobiles ever placed in the Northwest
by one agent.
IJTTESTS $9,400,000
' TRe order calls for the delivery and
sate, in Multnomah county, chiefly, of
1S02 Chevrolet automobiles between Au
gust 1 next and August 1, 1920. Thus
the business for one year, with ' the
accessories involved, is figured by the
enthusiastic Chevrolet dealer at approx
imately $2,000,000.
Recently the sign, "Regner & Fields"
a Grand avenue and East Burnaide,
jwas taken -down, to be succeeded by
'"Fields Motor Car Company," on a'
handsome new building at Fourteenth
anil Alder streets.
- This structure contains 20,000 square
feet of space and has a salesroom 85
by 65 feet, capable of displaying to ad
vantage 12 to 16 models. It possesses
also most of the recent equipment for
overhaul, repair and guarantee service.
The building was constructed by Henry
JVagner and its cost was about $47,000.
-Mr. Fields Is not sure how long the
building, large as It Is, can meet the
requirements of the company. The shop
and service demands threaten speedily
to test its capacity,. For Instance, if
each Chevrolet In the county should be
TTlha Eley
Business
B
AUGUST
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Bethlehem Motor Truck Delivery is
the great powerful bridge between
big production and big orders. The
husky Bethlehem gives you a depend
able transportation system that
keeps your orders up to date and
insures high capacity production."
Bethlehem Internal Gear Drive Motor
Trucks will shoulder any loads over
any roads. The Power of Bethlehem
goes into the absolute performance
of' your work. That means bigger
jobs for you well performed at low
est cost the very essence of bigger
business solidly built. )
Here are some Bethlehem Depend
able Delivery secrets Drive Shaft
Steady, faring, prolonging wear in
definitely a Husky, Powerful Motor
with a long, strong : pull Internal
Gear Drive, delivering all the power
to the stout rear wheels low i fuel
consumption, and the economical
advantages of complete electric light
ing and starting system.
Let us give you a convincing demonstration
of the Business-Building Bethlehem; - - -'
1 Ton Chassis 2H Ton Chassis : SHTottChaasis '
$1955 $2365 $3465
- . Fe O. B. Allentown, Pa.
NortHwest Auto Co.
" . Alder at Eighteenth '
"the Line complete"
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Fields Motor Car company's new
... ,
sent to the- shop for work or repair but
once In a year It would mean an average
of five a day and with the doubling
of the number of Chevrolets In Portland
and vicinity through . next year's sales,
the demands for, service are expected
to "be correspondingly' increased.
MADE FAST PROGRESS
As an automobile dealer, Mr. Fields
has made exceptional progress In a city
where swift development of the Indus
try has been the rule. Regner & Fields
started September 1, 1910, with a Ford
agency and with a 'contract to dispose
of 150 cars In a year. They sold 135
cars in the i first f!v months. War
conditions Interfering with Ford pro
duction, the partners secured the agency
for the Chevrolet beginning August 1,
1917. Chevrolet production bad been
taken over by the General Motors com
pany and analysis had resulted In
heavier construction of the rear assem
bly and In 'other important improve
ments. The company contracted for the
sale of 620 cars between August 1;
1917. and August 1, 1918, and sold 720.
From August to August Is the automo
bile fiscal year and Mr. Fields says
that whereas the contract was fon the
sale of 750 Chevrolets In local terri
tory this -year, 1000 oould easily be dis
posed of. i ., -.
WILL TAKE 100 MORE
"Just by way of illustration,' he said,
"I, asked our sub-dealer at St. Johns
how many cars he would take If we
got that 40 carloads. He answered that
he would take another 100 cars.
"In my Judgment the selling of auto
mobiles has become strictly a merchan
dizing proposition. The 'public demand
l :
ballding at Fourteenth and ' Alder streets, for exclusive use Chevrolet sales
and service. "
for automobiles ' la constantly Increas
ing. It baa beoome as much a question
of car quality and service as salesman
ships - In the earlier days of automo
bile selling - there was a good bit of
'aharpshootlng and harmful price cut
ting. That sort of thing has practically
all disappeared. Automobile selling - is
run on high ethical lines and gradually
all but high type salesmen are being
weeded out. In our sales force we have
a number of college graduates. One of
the men was an aviator. Anotner for
merly ranked as a very high grade In
surance man. Others have teen prom
inent and successful in other lines of
business."
One of the salesmen employed by Mr.
Fields recently made a record which is
considered exceptional. He is Phil R.
Dana, who came from the. East a few
months ago a stranger, but who reachea
Juiv l with the record of selling a car
a day for 40 consecutive working daya
pKGAMZATIOJT COMPREHENSIVE
There are 40 members of the present
organization of the Fields Motor Car
company. LeRoy R. Fields Is president
and manager. Arthur I Fields, secre
tary and treasurer. Brandley F. Sar
gent, sales manager, is a graduate - of
the University of 'California and -has
been in the automobile business Biifct
1909 in California and Oregon, except
for two yeara he served as a lieutenant
In the United States aviation service,
Among the 1 passenger car salesmen,
C. H- Cook was assistant manager for
Albers Bros. William T. Belcher was
manager of the Belcher Hardwood com
pany. Frank J. Finger has been auto
mobile salesman for 18 years. William
E. Worth sold coffee in San Francisco
before selling automobiles in Portland.
J. L. Guiss was a traveling salesman
for wholesale drug concerns. , G. W.
Shuter owned and managed the O, W.
Shuter Heating company. 'James Mc
Cord had been a life Insurance repre
sentative for 10 yeara Phil Dana had
been in the aviation service In. Dayton
before coming west.
In the commercial car department, H.
A. Abbott, truck salesman, had been
general Inspector for the Ford Motor
Car company. In the Hht delivery car
department. J. H. Biggerataff had been
a salesman -for other automobile con
cerns and Herbert Brazell had been In
the service of the United States and also
with the First National bank of Port
land. In the used car department. R. C.
Kinehart had been assistant manager
for the Owl Drug company of Spokane
and S. L. Savidge had been a civil en
gineer. In the service department. D.
S. DuBois, superintendent of service,
had been service manager for the Ford
people and traveling service man for
the H. H. Franklin Manufacturing com
pany. In the repair shop, D.- E. Camp
bell had operated a repair shop of his
own In Lios Angeles and there are 10
other especially trained Chevrolet me
chanics. - .
Carl Logan, head of the parts depart
ment, has one assistant and the two
preside over a very complete outfit de
signed to supply the wants of Chevrolet
owners. O. P. Henderson, credit man.
bookkeeper and cashier of the Fields
company, was formerly manager of the
German-American Coffee company.
Auto Companies in
Oentralia Combine
Centralla, July 5. A' business deal
was announced yesterday wherein the
Central Motors company, " recently In
corporated to handle the Lewis covmty
agency for the Velie, la consolidated
with the Centralla Auto company, agents
for the Oldsmobile. C. S. Jackson retires-
from th Central Motors -company
and T. M. Donivan from the Cen
tralia Auto company, leaving the new
firm composed of C. A. Young, R. C.
Stanley, R. K. Mclntyre and Abe
Crabba The company has leased the
new garage building being erected by
J. Rubensteln adjoining the .city hall.'
Branch Manager of
Firestone Is Home
Lei and J.' Sparks, branch manager of
the Firestone Tire-& Rubber company.
has returned from a visit of Inspection
over his territory In Eastern Oregon,
having touched at. Baker, - La Grande,
Pendleton and The Dalles. -.J. D. Hess,
district manager, accompanied Mr.
Sparks to Baker and from there went on
to Salt Lake City, from where ho will
switch v back to San Francisco. ' Mr.
Sparks reports good business all along
the lino- with a general feeling of opti
mism in tne air everywhere. :
Ball Bearings May
Be Easily Eepaired
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The fact that ball bearings have be
come worn, -does not necessarily mean
that they are a complete loss. Instead
of Installing a new set of balls, have
the faces trued up and put In a new
set of oversize balls of the size needed.
Lewiston Boosters
Coming to "Asotin
Asotin. Wash., July 5. A delegation of
Lewiston good roads boosters will Join
with .Asotin county citizens in a general
massmeeung wun ine Asotm county
commissioners on. July 7,. when the mat -
ter vt coastrucuns a highway throushi!:ij:::n:::::::::::::::nnr.i:::'.:i:ni!iiinn
the Grand Ronde country into Wallowa
county, Oregon, will be up for discussion.
This project is of importance to residents
of Central Idaho, for when the project Is
completed the highway will be the most
direct route into . Eastern Oregon4 and
Southwestern Idaho. la this event Lew
iston will be served by Civ big regional
highway systems, the ethers being the
Lewlston Hill highway north to Spokane,
the north and south highway to South
Idaho, the Lewis and Clark east to Mon
tana, and the Evergreen highway to the
west, leading to Portland. i t ) "
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Fa
: Most Mo3ern
on the Pacific
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VERY ENJOYABLE
Everett Fami ly Arrives in Port
land on : Way ' to California;
Camp Equipment Carried.
This Is the way to enjoy a vacation,"
aid J. W. Brlttaln of Everett, Wash-,
who passed through Portland last week
on bis way to California, accompanied
by his family., Mr. Brittain 1 a drug
gist of, the Northern city, and is mak
ing the trip in a Chalmers motor car,
the third he has owned.-
The family carry camping equip
ment and axe eating and sleeping In the
open. The whole family, five of them,
are keen over the prospect of spending
the three or four weeks at their dis
posal te this fashion, and say that food
never tasted so good or. that sleep never
was so sweet as that which they are
experiencing in the open air. -- -! ,
We are always confident that we are
going" to have a splendid trip with our
Chalmers," said Mr. Brittain. "We have
experienced the very beat satisfaction
with it. and would not exchange it for
any other make. We consider it our
best companion for long trips, and In
the last year and. a half that we have
owned this one have never had a single
adjustment. - .-
. we found the roads front Everett
down In very good condition, s with . the
exception of the stretch this side of
Kalama, which is in pretty, bad shape
at present, and we expect to find' some
bid stretches farther south, but by next
year there is no doubt that one of the
most wonderful trips in the country will
be that from the Canadian line to the
Mexican line. We expect to make, this
trip again then, roughing it de luxe in
our Chalmers, enjoying, the sceneryas
we are enjoying it now 'i
Mounting Tight BIm '.lv
Every motorist has exprienced rouble
in mounting rims. . The rim seems sud-
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The logical f amily
With the plate-glass windows up;in:th"e summeiv months
t you are free from dust and grime of the road; with them
open you are protected from the sun and have free circula
tion of air cooler than ai touring car.: In winter neither
the rain nor. the cold affects the occupants -solid comfort
all 'the year. " . v : - .. - . -
We can
Fourteenth
Salesroom
Coast
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"Vogler Boy HI, owned by Fred Vogler of Portland being put Aboard cars
- , ; ' i pate In. races." - -
denly to have! shrunk so that the joint
persists in striking the wheel felloe. A
small screw Jack placed in position on
the hub can be used to spring the Joint
of the rim outward far enough to permit
the run to be slipped into place, s -
. A- new electric bicycle lamp to be
carried low on r the front fork has a
red Jewel in the back to make it serve
as a rear light as welL
make immediate
and Alder Streets -New
" Perfect Service Our Ideal "
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Battery Inspection
Should Be Frequent
Tf the motorcar owner ' expects 'his
batteries tb have as much punch at the
end of the six months a when new, he
must insist on regular inspection." says
an . eastern expert. "When neglected.
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car is the
delivery;
Location
c vuuii Mia I
G
tor shipment to Spokane to psrtUJ-
, -
batteries lose capacity which means
that the-battery will not operate V o
starter, as well or light the lamrs
long. Following are some troubles whl ;s
result from neglect ! Low gravity of th
electrolyte sulphatlon J pores of separator
filled vrlth active material from bulgf t
plates; shedding of active material front
plates. Low gravity may be caused tv
replacing with water electrolyte whl a
has either apilled or leaked out of the
battery Jar.,
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PAirrs SERVICE
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