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About The Oregon daily journal. (Portland, Or.) 1902-1972 | View Entire Issue (May 31, 1919)
THK CifcitiOM JLAILV JOUKNAL, e OKI' LAUD,' SAYuiviiAY, MAY ol, loiSf. OK if EFFICIENT MARKETING P. 2 EDITED BY J. F. LAXGXER BETTER FARMING Copyrifhl, ORGANIZED EFFORT HEEDED IN FINDING SCENES DURING CELEBRATION OF OREGON JERSEY JUBILEE FARM FOLKS SEE DRUDGERY SAVERS RELIABLE DATA ON IRE ...., .v.;.-. r-: . -- . -. m " FARMS PROPOSED 1 MARKET FOR GOODS Oregon Producers Must Look" to f- National Market for Their Prod ' ucts; California Sets Pace. PHEZ COMPANY SHOWS; HOW Get "" Dealers Interested, Then : -Start Out to Create . Demand Through' Proper Advertising. By J. F. Laagaer Oregon ; producers , and distributor Should hav a vision of a world market lor their product under 'recognised brand. and upon the broadest possible scale. - To do this they mast move care fully, step by step. In order to prepare for th recognition which fa justly due. In contemplating a national, or world , narket it i first of all essential ! that i very market be' investigated where or 1 product can be consumed. How Im portant ( this preliminary investigation can be is witnessed In tha fact that the i most cursory examination of our nation al markets will serve to prova that the prooucis or urtfon, grc u - inmy r n the present, much greater as the win te In -the future, are hardly known out side the state, boundary. IB OFFERED . "Such an investigation must be con ducted upon the most scientific lines. It Is essential . that an examination of the product itself be made, the Quality tandardlxed and the price stabilised. It is necessary that an examination .be made of the various markets wherein it la proposed to.. sell these products, and aa estimate made of the favorable sen timent, which exists towards this par ticular " class of product, or , ci.nl be created ; competition in the same line must be carefully gauged ; dealer in terest must be aroused;, all of this be fore any attempt whatever is made to create consumer demand for a particular brand, A highly trained sales organ isation must be provided with dominant agencies in the market to be sought. Finally, when all these preparations have been made, cornea the bringing of the product prominently before the public through local and national pub licity. THEZ SHOWS "WAT . The Journal has constantly advocated that national markets be secured for Oregon products. Creatine; first dealer and then consumer Interest in our" prod ucts, providing;, we have a vision of national and international Markets, will prove of inestimable benefit to the state of Oregon, as well as to. the producers themselves. Nationalizing our products Will bring millions upon millions of dol lars to the producers of our state, and through them to the entire state's pop ulation. ' This has been well demonstrated by the. Phea company of' Salem, which, when It first commenced marketing loganberry juice, purchased only $5000 worth of loganberries in a season, and now having completed adequate sales organisations throughout he entire United. States, having investigated all the markets, and having created dealer and consumer demand, it has built up within the short space of four years, a bualness which will require the purchase f not less than $250,000 worth of logan berries thla year. This is how the producers are benefited through) nation alising a product. 'In this instance one concern has created a market f or raw material from Oregon farmers 60 times greater than it was four years ago. and thla. Is but In its Infancy. CALIFOSTA HAS 1EABKED The " same applies to all the fruit products of the state of Oregon. We have to nationalize our markets; we have-to think of marketing- with a vision which Is limitless ; we have to see. as the raisin association of California saw, not only the selling of a product dur ing a few weeks in the year, but every week of every year; not only of selling them in the United States, but selling them In every nation on every continent in the universe. Cooperative marketing coupled with national and of necessary international advertising will do jthla for Oregon food products. T Rye will produce profitable crops on some lands not adapted to wheaU Economical , ; Quesnell One When one man tnd x horses with, and thresh from 12 to 15 acres of train a day,- Why use more? v - Machine is pushed ahead of horses, cuttinr an eijht foot swath, accum ulating grain in a tank having capacity of 20 to 25 bushels. Straw dump furnished as an extra when it is desired to save straw. With three years' field experience, Man Harvesters'!- In the field with requirements in a retwr manner than Large ranches can use this, machine machines. ' , Less iavettneat in. money, man returns, . . - 3 . vVe have a limited number of machines for sale for the coming harvest. Multnomah Iron Works PORTLAND, OREGON ; f ,:'VL.t ,Jba Npy - ' V:, - - , . . t tf - -M Si. jpn. sr -si Hm. ..i , ,M- ctCv , i m&- fe , . few "'x- W. ,.':'ir.;i'' j' - EEgBa ' JERSEY. HERD HAS Beginning in 1904, Frank Lough ary Has Bred Jerseys Among Strongest in Prize Ring. In the winter of 1904- Frank Loughary began looking for an opportunity to buy some registered Jerseys. After visiting numerous herds he made several selec tions from the Iadd estate, Portland, Oregon, all of which were too valuable for Mr. Ladd to sell. He finally decided upon a heifer of the Brown Bessie breed ing named Brown Bessie's Fadoma, and with her a bull of the same breeding, Brown Bessie's Gold Dust. With these registered animals he started his Jer sey herd. ' --i In the fall of 1912 he found himself in .possession of several very promising cows and. to prove their value he decided to start official testing. He began in January, 1913, with 12 cows, and at the end of the year found ail in the Register of Merit ' with a good margin. He continued this worW' until he had 29 head in the Register of Merit. Of these Octavius Duchess stood second! highest testing cow in the United States Realizing that the merit of the Jer say depends upon type as well as pro duction, to increase his herd In these qualities he secured the bull. Hazel Fern's Golden King, from the Ladd es tate, from which breeding he entered 10 cows in. the Register of Merit. SPLENDID HSTORY The next herd bull. .Octavius Duke.vwhose sire. Golden Fern's Noble, sold imported rrom the island or Jersey, also Harvesting Man Harvester a "One Man Harvester" can cut we are in a position to put "One assurance that they swill meet the any other method now in use. as welt as small pnes by adding , . and horse power, with maximum of .'i.'.a ft saasalHi increased his herd In type and produc tion, which encouraged him to show at the Oregon state fair. From this sire he bred many prize winners, also placed 13 cows in-the Register of Merit. This further convinced him that type as well as production Is essential.' To use on these cows he had Harry West secure for him from the island of Jersey the bull Noble Emperor. With this breed ing he won many prizes at the Oregon state fair in 1918. including the Junior and grand champion bull and Junior champion heifer. Since the spring of 1916, at which time Ivan Loughary. a son, graduated, thla herd has been known as that, of Loughary & Son. In the summer of 1917 Ivan secured a commission as lieu tenant in the army, leaving his father unable to care for this large herd and thus necessitating a sale which was held in the fan of 1917. At this time they Bold practically all their herd, re serving only 10 cows, three heifers and two young bulls, thus leaving them without a herd sire. Foi the last two years they have hunted diligently for a herd bull but without success, and have now decided to place at the head of their herd the bull Octavllus Noble Emperor. He con tains the blood of the foundation herd bull and cow combined with blood of the other three previous herd bulls. His dam, Octavius Duchess, as a 3-year-old, produced 6331.1 pounds of milk. 477.01 pounds of fat, with an aver age test of 7.53, in 31S days, which placed her the second highest testing cow in the United States, and winner of many prizes in the show ring. She was also dam of several prize winners, includ ing first prize junior heifer calf, P. P. I. E. 1915, and second prize yearling bull, first prize senior calf. Junior and -grand champion, first , prize producing cow, at the Oregon state fair, 1918. His aire was Noble Emperor 12417, STUDEBAKER WAGONS, BUGGIES, HACKS CLEVELAND TRACTORS IRON AGE Potato Planters, Garden Cultivators and Hand Cultivators, One and Two Horse Cultivators, Binders, Mowers and Rakes. Studebaker Auto Trailers and Braender Auto Tires. : Write or Call for Catalogs aad Prices P. E. ESBENSHADE S3 East WorrtsoB Rt artlaal- Hr J Your Right to Safety Leave your stockyard check with ua for deposit to your home bank account. LIVE STOCK STATE BANK j : Located at Valoa Steek Tarda Sertk Portland Oregea : , "Served by five transcontinental railways and deep water to the Sea." Cattle on the farms visited by Jubilee Junketers, Top Diana of Fairacres (J. B. Slump & Sons of Monmouth) 831 pounds b. f. at 3 years 1 month; Rochettes Bonnie (J. B. Stump & Sons) 943 pounds at 8 years;. Octa vias Noble Emperor (Frank Loughary & Sons, Monmouth) first prize junior and grand champion and four other first prizes at Oregon State Fair 1913. Middle Lulu Flossie (left) and Lulu Mary of Ashbum, owned by J. M. Dickson & Sens of Ashburn farm, Shedd; C. C. Dickson, the well known Jersey breeder of Shedd; Morning Glows Chief, son of Golden' Glows Chief, on Dickson's farm at Shedd. Bottom -Stl Mawes Lad, herd sire on the Hewitt farm, Monmouth. for $25,000 and whose dam, Trinity Em press, sold for 11200. This young bull has to his credit in the show ring : First prize senior calf, junior and grand champion, also head of first prize breeders' calf herd, first prize breeders' young herd, first prize produce a cow, and first prize get of sire, at the Oregon state. fair, 1918. His half sister, on the sire's side, was also first prize senior calf and Junior cham pion in 1918. Big Class of Boys And Girls Expected 4 Oregon Agricultural College, Corval 11s, May 31. A two weeks' short course for boys and girls in practical agricul ture and home economics correlated with club work Is expected to bring many young people to the college for the summer session. First prize winners at the state fair are all members of this summer session, their expenses being paid by Portland business men who contributed the money for these prizes. The first and second prize winners for the canning and gardening exhibits at the land products show are members, their expenses being contributed by 5. Benson. SALEM FRUIT UNION Largest Dried Fruit Growers' Association in the Northwest Approximately 600 Members Volume of Cash Business in 1918 $1,000,000 A Co - operative Association of Willamette Valley Fruit9 Growers Robert C. Paulus, Gen. Mgr., Salem Grangers to Visit Successful Poultry Farms in Douglas Roseburg, May 26. The county farm bureau has arranged for a visit to the different commercial poultry plants In the county on June 6. The party will be -composed of the county agent and some of the business men and grangers, mak ing about 15 cars in all, and will raake a circuit through Happy Valley, Myrtle Creek, Canyonville and Riddle. At Myrtle Creek, the home of Mr. New ton, the White Leghorn expert, a picnic dinner will be served on the banks of Myrtle creek. At Happy valley Mr. Burt and Mr. Telford have two of the largest farms where commercial poultry is handled, and the feeding experiments being conducted by them, being a sys tem recommended by the O. A. C at Corvallis. will be explained. The hatching season is now nearing a close, and the young chicks are being sorted and the cockerels sold. Every poultryman has had considerable more business this year than he could handle and there is a great call, through both mail orders and from local people, for day-oldschlcksand for turkey eggs. The 5v 'J 5 BUILT IMAU. S'ZCS Vi I White Leghorns prevail In .number In this section, but there are Rhode Island Reds and Barred Rocks on many farms. Favors Irrigation Measure The irrigation measures to be voted on in June are of vast importance to the entire state, declares J. W. Brewer, farm help specialist for Oregon. If enacted they mean adding millions of acres to the farming areas and the tax rolls. "Anybody can follow,", he says, "but it takes a real man or a real state to be a leader. Let's start things." . Now is the logical and safe time to buy your FORDSON Tractor, Manufacturers know that mord machines will be wanted during this coming year than can be supplied. This is particularly true. in regard to the FORDSON. Its ' popularity has created a demand that makes It certain that many farmers d5sirous of obtaining a Fordson will be disappointed. - (The FORDSON is simple to operate, compact, powerful, economical operating on cheapest fuel kefdsene. Just as satisfactory at the belt as on. the draw bar. WRITE FOR LITERATURE Latest Work Reducers and lm-1 provements Inspected by Jack son County Rural Residents. Ashland, May 8L Waving pennants proclaiming their districts and loaded with enthusiastic inquiring farm folk, a stream of Jackson county autos on Wedneeday and Thursday of this week sped over the Pacif lo highway, turned into many a progressive producer's driveway and 'rested while' the crowd spilled Itself over and Into every nook and corner of the place. If getting out of the rut is a domestic "over the top," Jackson county farmers are over. New homes, old houses made over into comfortable homes, every advantage taken of location ; every convenience for the housewife, were some of the things seen. Inexpensive water ays story. After lengthy negotiation and kitchen roof, gasoline washing ma chines, electricity used for light, heat, cooking, water force pumps and dlsh wasners were others. The most desir able of built-in fruit closets, coolers, model milk rooms, model kitchens, sleep ing porches, stationary tubs, clothes chutes, septic tanks, clothes lines oper ated with pulleys, ideal breakfast rooms and artistic home grounds were also on the list. Among other homes visited were those of W. V. Barnum, F. S. Carpenter, J. R. McCraken, John Gore. A. A. Schuchard. Charles K. Gray, J. R. 3,000 PLEASED PATRONS constitute a larger patronage than anyspther creamery in Oregon can show. 3000 progressive dairymen appreciate good service. These 3000 naturally cover a wide territory and represent a variety of ideas. But they have a striklng trait or idea in common they are all after the best prices, best service, treatment, and quick returns. ' '' They know that they get these-things at Independence. . . It is perfectly easy to understand their preference, once y6u have tried Independence" service. " A trial with Independence will compel you to. make comparisons, and those comparisons are bound to be favorable to Independence. You can hardly escape saying to yourself: 'l am enjoying satisfac tion as I never did before." You feel the fruits of the years of Inde pendence experience in every phase of -the business. The uniformity of service, correctness of weights and tests, and promptness of remittances are so jtnarked that' you cannot avoid con trasting it with your experience with other creameries. And it Is worthy of remark that the enthusiasm of the 3000 dairy men has deepened as the years have gone by. They receive all that they could expect or hope for. They do not conceive of a "creamery or ganization which could give better service or more courteous treat ment. That is why Independence patronage is numerically larger than that of any other creamery. 3000 dairymen prefer Independence to any Other service because they are satisfied they get more out of it and are sure of fair treatment and prompt settlement. Try Independence right now today. INDEPENDENCE CREAMERY INDEPENDENCE AND MEDFORD. OREGON We Furnish Cans for Boy Youir mi TODAY BROTHERS Distributors, Salem, Oregon 'Local Dealers in each County We will give you his name on request. Prospective Settlers' Will v Be Furnisned Information Direct From Oregon Farmers. A.. A U..U.. 1 1 - Iib, May 3-1. Prospective Oregon settlers, are to get direct from the farm reliable detailed Information of agricultural and home-making condition. .This data, long (sought and long ungetable. will be sup plied by agricultural agents for the dif ferent counties, and sent to inquirers through the Oregon Chamber of Com merce. . Home seekers have been coming Into Oregon with very little or very wrong ideas of actual conditions. They have asked - for information and l.ave been supplied with a good deal of very excel lent statistical matter of more or lens general nature thro igh the Oregon Al manac. Informal statements of specfrlo details are needed to aupplement the statistics, thinks Paul V. Marls, state leader of county agent work. Mr. Maris has been asked by Georg Quayls, secretary of the state chamber, to get these statements from the county agents. He has already aent out re quests p.nd will transmit them to the stfcte chamber as rapidly as received. Crews, M. I."" McNear, A. F. fltratton, E. H. Pomeroy and Herbert Clark. Shipping, and Pay Eayrees ml