THK CifcitiOM JLAILV JOUKNAL, e OKI' LAUD,' SAYuiviiAY, MAY ol, loiSf.
OK
if
EFFICIENT MARKETING
P. 2
EDITED BY
J. F. LAXGXER
BETTER FARMING
Copyrifhl,
ORGANIZED EFFORT
HEEDED IN FINDING
SCENES DURING CELEBRATION OF OREGON JERSEY JUBILEE
FARM FOLKS SEE
DRUDGERY SAVERS
RELIABLE DATA ON
IRE
...., .v.;.-. r-: . -- . -. m "
FARMS
PROPOSED
1
MARKET FOR GOODS
Oregon Producers Must Look" to
f- National Market for Their Prod
' ucts; California Sets Pace.
PHEZ COMPANY SHOWS; HOW
Get "" Dealers Interested, Then
: -Start Out to Create . Demand
Through' Proper Advertising.
By J. F. Laagaer
Oregon ; producers , and distributor
Should hav a vision of a world market
lor their product under 'recognised
brand. and upon the broadest possible
scale. - To do this they mast move care
fully, step by step. In order to prepare
for th recognition which fa justly due.
In contemplating a national, or world
, narket it i first of all essential ! that
i very market be' investigated where or
1 product can be consumed. How Im
portant ( this preliminary investigation
can be is witnessed In tha fact that the
i most cursory examination of our nation
al markets will serve to prova that the
prooucis or urtfon, grc u - inmy r
n the present, much greater as the win
te In -the future, are hardly known out
side the state, boundary.
IB OFFERED
. "Such an investigation must be con
ducted upon the most scientific lines.
It Is essential . that an examination of
the product itself be made, the Quality
tandardlxed and the price stabilised.
It is necessary that an examination .be
made of the various markets wherein it
la proposed to.. sell these products, and
aa estimate made of the favorable sen
timent, which exists towards this par
ticular " class of product, or , ci.nl be
created ; competition in the same line
must be carefully gauged ; dealer in
terest must be aroused;, all of this be
fore any attempt whatever is made to
create consumer demand for a particular
brand, A highly trained sales organ
isation must be provided with dominant
agencies in the market to be sought.
Finally, when all these preparations
have been made, cornea the bringing of
the product prominently before the
public through local and national pub
licity.
THEZ SHOWS "WAT
. The Journal has constantly advocated
that national markets be secured for
Oregon products. Creatine; first dealer
and then consumer Interest in our" prod
ucts, providing;, we have a vision of
national and international Markets, will
prove of inestimable benefit to the state
of Oregon, as well as to. the producers
themselves. Nationalizing our products
Will bring millions upon millions of dol
lars to the producers of our state, and
through them to the entire state's pop
ulation. '
This has been well demonstrated by
the. Phea company of' Salem, which,
when It first commenced marketing
loganberry juice, purchased only $5000
worth of loganberries in a season, and
now having completed adequate sales
organisations throughout he entire
United. States, having investigated all
the markets, and having created dealer
and consumer demand, it has built up
within the short space of four years, a
bualness which will require the purchase
f not less than $250,000 worth of logan
berries thla year. This is how the
producers are benefited through) nation
alising a product. 'In this instance one
concern has created a market f or raw
material from Oregon farmers 60 times
greater than it was four years ago. and
thla. Is but In its Infancy.
CALIFOSTA HAS 1EABKED
The " same applies to all the fruit
products of the state of Oregon. We
have to nationalize our markets; we
have-to think of marketing- with a vision
which Is limitless ; we have to see. as
the raisin association of California saw,
not only the selling of a product dur
ing a few weeks in the year, but every
week of every year; not only of selling
them in the United States, but selling
them In every nation on every continent
in the universe. Cooperative marketing
coupled with national and of necessary
international advertising will do jthla
for Oregon food products. T
Rye will produce profitable crops on
some lands not adapted to wheaU
Economical
, ; Quesnell One
When one man tnd x horses with,
and thresh from 12 to 15 acres of train a day,-
Why use more? v -
Machine is pushed ahead of horses, cuttinr an eijht foot swath, accum
ulating grain in a tank having capacity of 20 to 25 bushels.
Straw dump furnished as an extra when it is desired to save straw.
With three years' field experience,
Man Harvesters'!- In the field with
requirements in a retwr manner than
Large ranches can use this, machine
machines. ' ,
Less iavettneat in. money, man
returns, . . - 3 .
vVe have a limited number of machines for sale for the coming harvest.
Multnomah Iron Works
PORTLAND, OREGON
; f ,:'VL.t ,Jba Npy - ' V:, - - , . .
t tf - -M Si. jpn. sr -si Hm.
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W. ,.':'ir.;i'' j' - EEgBa '
JERSEY. HERD HAS
Beginning in 1904, Frank Lough
ary Has Bred Jerseys Among
Strongest in Prize Ring.
In the winter of 1904- Frank Loughary
began looking for an opportunity to buy
some registered Jerseys. After visiting
numerous herds he made several selec
tions from the Iadd estate, Portland,
Oregon, all of which were too valuable
for Mr. Ladd to sell. He finally decided
upon a heifer of the Brown Bessie breed
ing named Brown Bessie's Fadoma, and
with her a bull of the same breeding,
Brown Bessie's Gold Dust. With these
registered animals he started his Jer
sey herd. ' --i
In the fall of 1912 he found himself
in .possession of several very promising
cows and. to prove their value he decided
to start official testing. He began in
January, 1913, with 12 cows, and at
the end of the year found ail in the
Register of Merit ' with a good margin.
He continued this worW' until he had
29 head in the Register of Merit. Of
these Octavius Duchess stood second!
highest testing cow in the United States
Realizing that the merit of the Jer
say depends upon type as well as pro
duction, to increase his herd In
these qualities he secured the bull. Hazel
Fern's Golden King, from the Ladd es
tate, from which breeding he entered
10 cows in. the Register of Merit.
SPLENDID
HSTORY
The next herd bull. .Octavius Duke.vwhose sire. Golden Fern's Noble, sold
imported rrom the island or Jersey, also
Harvesting
Man Harvester
a "One Man Harvester" can cut
we are in a position to put "One
assurance that they swill meet the
any other method now in use.
as welt as small pnes by adding
, .
and horse power, with maximum of
.'i.'.a ft
saasalHi
increased his herd In type and produc
tion, which encouraged him to show at
the Oregon state fair. From this sire he
bred many prize winners, also placed
13 cows in-the Register of Merit. This
further convinced him that type as well
as production Is essential.' To use on
these cows he had Harry West secure
for him from the island of Jersey the
bull Noble Emperor. With this breed
ing he won many prizes at the Oregon
state fair in 1918. including the Junior
and grand champion bull and Junior
champion heifer.
Since the spring of 1916, at which
time Ivan Loughary. a son, graduated,
thla herd has been known as that, of
Loughary & Son. In the summer of
1917 Ivan secured a commission as lieu
tenant in the army, leaving his father
unable to care for this large herd and
thus necessitating a sale which was
held in the fan of 1917. At this time
they Bold practically all their herd, re
serving only 10 cows, three heifers and
two young bulls, thus leaving them
without a herd sire.
Foi the last two years they have
hunted diligently for a herd bull but
without success, and have now decided
to place at the head of their herd the
bull Octavllus Noble Emperor. He con
tains the blood of the foundation herd
bull and cow combined with blood of
the other three previous herd bulls.
His dam, Octavius Duchess, as a
3-year-old, produced 6331.1 pounds of
milk. 477.01 pounds of fat, with an aver
age test of 7.53, in 31S days, which placed
her the second highest testing cow in
the United States, and winner of many
prizes in the show ring. She was also
dam of several prize winners, includ
ing first prize junior heifer calf, P. P.
I. E. 1915, and second prize yearling bull,
first prize senior calf. Junior and -grand
champion, first , prize producing cow,
at the Oregon state fair, 1918.
His aire was Noble Emperor 12417,
STUDEBAKER
WAGONS, BUGGIES, HACKS
CLEVELAND
TRACTORS
IRON AGE Potato Planters, Garden
Cultivators and Hand Cultivators,
One and Two Horse Cultivators,
Binders, Mowers and Rakes.
Studebaker Auto Trailers and
Braender Auto Tires. :
Write or Call for Catalogs aad
Prices
P. E. ESBENSHADE
S3 East WorrtsoB Rt artlaal- Hr
J
Your Right to Safety
Leave your stockyard check with
ua for deposit to your home bank
account.
LIVE STOCK
STATE BANK
j :
Located at Valoa Steek Tarda
Sertk Portland Oregea : ,
"Served by five transcontinental
railways and deep water
to the Sea."
Cattle on the farms visited by Jubilee Junketers, Top Diana of Fairacres (J. B. Slump & Sons of Monmouth)
831 pounds b. f. at 3 years 1 month; Rochettes Bonnie (J. B. Stump & Sons) 943 pounds at 8 years;. Octa
vias Noble Emperor (Frank Loughary & Sons, Monmouth) first prize junior and grand champion and
four other first prizes at Oregon State Fair 1913. Middle Lulu Flossie (left) and Lulu Mary of Ashbum,
owned by J. M. Dickson & Sens of Ashburn farm, Shedd; C. C. Dickson, the well known Jersey breeder
of Shedd; Morning Glows Chief, son of Golden' Glows Chief, on Dickson's farm at Shedd. Bottom -Stl
Mawes Lad, herd sire on the Hewitt farm, Monmouth.
for $25,000 and whose dam, Trinity Em
press, sold for 11200.
This young bull has to his credit in the
show ring : First prize senior calf,
junior and grand champion, also head
of first prize breeders' calf herd, first
prize breeders' young herd, first prize
produce a cow, and first prize get of
sire, at the Oregon state. fair, 1918. His
half sister, on the sire's side, was also
first prize senior calf and Junior cham
pion in 1918.
Big Class of Boys
And Girls Expected
4 Oregon Agricultural College, Corval
11s, May 31. A two weeks' short course
for boys and girls in practical agricul
ture and home economics correlated with
club work Is expected to bring many
young people to the college for the
summer session. First prize winners at
the state fair are all members of this
summer session, their expenses being
paid by Portland business men who
contributed the money for these prizes.
The first and second prize winners for
the canning and gardening exhibits at
the land products show are members,
their expenses being contributed by 5.
Benson.
SALEM FRUIT UNION
Largest Dried Fruit Growers'
Association in the Northwest
Approximately 600 Members
Volume of Cash Business in 1918
$1,000,000
A Co - operative Association of
Willamette Valley Fruit9 Growers
Robert C. Paulus, Gen. Mgr., Salem
Grangers to Visit
Successful Poultry
Farms in Douglas
Roseburg, May 26. The county farm
bureau has arranged for a visit to the
different commercial poultry plants In
the county on June 6. The party will be
-composed of the county agent and some
of the business men and grangers, mak
ing about 15 cars in all, and will raake a
circuit through Happy Valley, Myrtle
Creek, Canyonville and Riddle.
At Myrtle Creek, the home of Mr. New
ton, the White Leghorn expert, a picnic
dinner will be served on the banks of
Myrtle creek. At Happy valley Mr.
Burt and Mr. Telford have two of the
largest farms where commercial poultry
is handled, and the feeding experiments
being conducted by them, being a sys
tem recommended by the O. A. C at
Corvallis. will be explained.
The hatching season is now nearing a
close, and the young chicks are being
sorted and the cockerels sold. Every
poultryman has had considerable more
business this year than he could handle
and there is a great call, through both
mail orders and from local people, for
day-oldschlcksand for turkey eggs. The
5v
'J
5 BUILT IMAU. S'ZCS Vi I
White Leghorns prevail In .number In
this section, but there are Rhode Island
Reds and Barred Rocks on many farms.
Favors Irrigation Measure
The irrigation measures to be voted
on in June are of vast importance to
the entire state, declares J. W. Brewer,
farm help specialist for Oregon. If
enacted they mean adding millions of
acres to the farming areas and the tax
rolls. "Anybody can follow,", he says,
"but it takes a real man or a real state
to be a leader. Let's start things."
. Now is the logical and safe time to buy your FORDSON
Tractor, Manufacturers know that mord machines will
be wanted during this coming year than can be supplied.
This is particularly true. in regard to the FORDSON. Its
' popularity has created a demand that makes It certain that
many farmers d5sirous of obtaining a Fordson will be
disappointed. -
(The FORDSON is simple to operate, compact, powerful,
economical operating on cheapest fuel kefdsene.
Just as satisfactory at the belt as on. the draw bar.
WRITE FOR LITERATURE
Latest Work Reducers and lm-1
provements Inspected by Jack
son County Rural Residents.
Ashland, May 8L Waving pennants
proclaiming their districts and loaded
with enthusiastic inquiring farm folk,
a stream of Jackson county autos on
Wedneeday and Thursday of this week
sped over the Pacif lo highway, turned
into many a progressive producer's
driveway and 'rested while' the crowd
spilled Itself over and Into every nook
and corner of the place. If getting out
of the rut is a domestic "over the top,"
Jackson county farmers are over.
New homes, old houses made over into
comfortable homes, every advantage
taken of location ; every convenience
for the housewife, were some of the
things seen. Inexpensive water ays
story. After lengthy negotiation and
kitchen roof, gasoline washing ma
chines, electricity used for light, heat,
cooking, water force pumps and dlsh
wasners were others. The most desir
able of built-in fruit closets, coolers,
model milk rooms, model kitchens, sleep
ing porches, stationary tubs, clothes
chutes, septic tanks, clothes lines oper
ated with pulleys, ideal breakfast rooms
and artistic home grounds were also on
the list. Among other homes visited
were those of W. V. Barnum, F. S.
Carpenter, J. R. McCraken, John Gore.
A. A. Schuchard. Charles K. Gray, J. R.
3,000 PLEASED PATRONS
constitute a larger patronage than anyspther creamery in Oregon can
show.
3000 progressive dairymen appreciate good service. These 3000
naturally cover a wide territory and represent a variety of ideas.
But they have a striklng trait or idea in common they are all after
the best prices, best service, treatment, and quick returns. '
'' They know that they get these-things at Independence. . .
It is perfectly easy to understand their preference, once y6u have
tried Independence" service. "
A trial with Independence will compel you to. make comparisons,
and those comparisons are bound to be favorable to Independence.
You can hardly escape saying to yourself: 'l am enjoying satisfac
tion as I never did before." You feel the fruits of the years of Inde
pendence experience in every phase of -the business.
The uniformity of service, correctness of weights and tests, and
promptness of remittances are so jtnarked that' you cannot avoid con
trasting it with your experience with other creameries.
And it Is worthy of remark that the enthusiasm of the 3000 dairy
men has deepened as the years have gone by. They receive all that
they could expect or hope for. They do not conceive of a "creamery or
ganization which could give better service or more courteous treat
ment. That is why Independence patronage is numerically larger than
that of any other creamery.
3000 dairymen prefer Independence to any Other service because
they are satisfied they get more out of it and are sure of fair treatment
and prompt settlement. Try Independence right now today.
INDEPENDENCE CREAMERY
INDEPENDENCE AND MEDFORD. OREGON
We Furnish Cans for
Boy Youir
mi
TODAY
BROTHERS
Distributors, Salem, Oregon
'Local Dealers in each County
We will give you his name on request.
Prospective Settlers' Will v Be
Furnisned Information Direct
From Oregon Farmers.
A.. A U..U.. 1 1 -
Iib, May 3-1. Prospective Oregon settlers,
are to get direct from the farm reliable
detailed Information of agricultural and
home-making condition. .This data, long
(sought and long ungetable. will be sup
plied by agricultural agents for the dif
ferent counties, and sent to inquirers
through the Oregon Chamber of Com
merce. . Home seekers have been coming Into
Oregon with very little or very wrong
ideas of actual conditions. They have
asked - for information and l.ave been
supplied with a good deal of very excel
lent statistical matter of more or lens
general nature thro igh the Oregon Al
manac. Informal statements of specfrlo
details are needed to aupplement the
statistics, thinks Paul V. Marls, state
leader of county agent work.
Mr. Maris has been asked by Georg
Quayls, secretary of the state chamber,
to get these statements from the county
agents. He has already aent out re
quests p.nd will transmit them to the
stfcte chamber as rapidly as received.
Crews, M. I."" McNear, A. F. fltratton,
E. H. Pomeroy and Herbert Clark.
Shipping, and Pay Eayrees
ml