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About The Oregon daily journal. (Portland, Or.) 1902-1972 | View Entire Issue (May 25, 1917)
THE OREGON DAILY JOURNAL, PORTLAND, FRIDAY, MAY 25, 1917. ADVERTISING IN THIS CITY CLEAN COMPARED TO SOUTHERN T OWNS Samuel Hopkins Adams Says Portland Has Yet Much Progress to Make. IS SURVEYING CONDITIONS Authority on AaTertiainr I Making Tonr of Country In Behalf of Hew York Tribune. Portland has still a considerable dis tance to go to reach perfection in rigid observation of the rules of clean ad vertising. but this city shines by com parison with Los Angeles and San Francisco. This is the opinion of Samuel Hop kins Adams, writer and nutnority on the ethics of advertising, and the man who for three years has conducted for the New York Tribune a campaign in behalf of clean advertising, which has attracted nation-wide attention. Mr. Adams is the man whj exposed through Collier's some years ago, the fake claims of certain much advertised patent medicines, his articles creating a national sensation. He is now engaged in making for the Tribune a survey of advertising concuuons inrougnoui me f-ouiiiry, ar ticles on various cities which he has vlsttel appearing in that payer from time to time. For several days he - has be-en In Portland, and what h-s has learned and observed of condi tions here is likely to find its way into print shortly. Has Good Word. Generally speaking, Mr. .'id&ms has a good word for Portland, but thinks there Is still room for improvement. In Los Angeles he says there is more untruthful and misleading advertising than in any he has ever visited, and San Francisco is not far behind. In kboth cities, however, one or two stores are beacon lights of cleanliness. In. the survey work Mr. Adams is now doing; he not only checks up the advertising: of the various stores and manufacturers, but also gets a line on what the newspapers are doing in th way of maintaining the best standards by rejecting copy. In this latter re spect, he is fairly well pleased with Portland. Of the department stores lie gives one an absolutely clean bill of health, two others are characterized as pretty decent, only occasional1 "sloDninar over." while the fourth, he says, is "pretty much given to misre presentation." "When I first began my work for the Tribune our New York advertisers were used to seeing politicians and others lampooned in the papers, but thought they were Immune," said Mr Adams. "Wo went after them rough shod, without regard to whether they took space with the Tribune, forced tome out of the paper and made oth ers so word their advertising that it would stand the acid test. We los.t quite a lot of business for a while, but most of them came to see the point and the volume Of the paper's advertising had grown Immensely despite the Initial losses'. . Quaraateee Money Back. "The Tribune guarantees money back to any purchaser who doesn't get a fair deal from a Tribune advertiser, and this without regard to whether the article in question was advertised in our paper. We have had very few unjust claims and less than one would expect of any kind. The public is not disposed to be unreasonable, we have found." Speaking of the country generally, Mr. Adams says the improvement over some years ago is noticeable and ho is quite encouraged with the prog ress being made towards better stand ards in advertising. He '.eft Wednes day night for Seattle, and will go back to New York via the northern route, stopping over at the principal cities. He came to the coast via the Gulf states and southern route. His plan is to keep in touch witn the newspapers of the cities on his itinerary for several weeks in advance. Thus he has a fairljr good line on con ditions before he reaches the city, and his trained mind enables him to quick ly fill In the gaps in his information. Springfield Woman Elected P. E. 0. Head Mrs. Jeseie W. Kirk Chosen President at Session of Stat Convention Bold This Morning:. Mrs. Jessie W. Kirk of Springfield. Or., -was elected state president of the P. E. O. Sisterhood yesterday. She represents chapter H of Kugone. Mrs. Emma L. McCaw of Portland was re elected first vice president. Other officers are being elected this after noon. , Rev. J. M. Skinner delivered the memorial address Wednesday and Miss Elizabeth Eugenia Woodbury gave a reading. In the evening a reception was given by the state officers, and the president of the hostess chapter. Miss Copeland, was in the receiving line. The chairmen of the various com mittees acting during the convention are: Guards, Mrs. Grace J. Whltlock; pianist. Miss Nettie Foy; reporter to P. E. O. Record, Mrs. Minnie W. Coop er; reporters to local papers, Mrs. Carrie R. Beaumont, Mrs. liertha L. Gray and Mrs. Blanche L. Murphy; credentials, Mrs. Emily N. Tlgby; dis pensations, Mrs. Blanche Zollinger; state by-laws, Mrs. Edna C. Brownton; local by-laws, Mrs. Bertha L. Gray; chapter reports, Mrs. Maude B. Mann; officers' recommendations, Mrs. Annie E. Burlingame; auditing, Mrs. Ella Bailey; finance. Mrs. Myrtle Kinder CARRIE CHAPMAN CATT HERE TO HELP WOMEN MOBILIZE SERVICE Member Woman's Committee of Council of National De fense to Outline Plans, MEETING IS ON TONIGHT Saturday Voon Vlsittnc Buff raff lead er Will B Honor Quest at Mult nomah Hotel Luncheon. Mrs. Carrie Chapman Catt, repre senting the worrfan's committee of the Council of National Defense, the only organization auxiliary to war which litis lilt? seal VI cuvciililiciii niiriis. except the American Red Cross, is In Portland, to organize an Oregon di- PICTORIAL REVIEW PATTERNS vision of the committee. This will memorial, Mrs. Ceclle B. Bitmer; reso- not be a new organization, but a feder- DECORATED VEHICLES ONLY TO BE ALLOWED IN FESTIVAL PARADES Cash Prizes Will Be Offered lutions, Mrs. Blanche L. Murphy. I ation of organizations already existing, the prime purpose being to avoid du plication and unnecessary machinery in performing the duties which women will be called upon to perform in war. Mrs. Catt arrived Thursday evening and was met at the train by a delega tion of prominent "suffrage workers and clubwomen, who escorted her to the Hotel Portland, where she will be during her stay. Among -old friends whom Mrs. Catt was delighted to meet again was Judge Thomas Carrick Burke, a schoolmate; Mrs. Harold M. Sawyer, also an old friend, and Miss Caroline Barnes, a girlhood playmate Besides her numerous engagements with the public Eric V. Hauser will i aii a i I- A'n r -'.-..." -us . li ana Mil MaVerilSine Will De Mrs- ltiom carries: Burke with a barrea. s announcemenx Sunday momm. women Being Mobilized. I suppose the public is interested in the nature of my trip west at this time," said Mrs. Catt, "and so I will explain that congress created a coun cil of national defense of which the secretary of war is the chairman. This committee has national approval in its military and civilian work. On April 25, 1917, a woman's committee was ap pointed and was given headquarters in Washington 'A meeting of this committee was called far May 4, and we decided to take up active work at once to organ- Unless automobiles and other vehi cles are richly decorated with roses and other flowers they will not be al lowed to participate in the huge floral pageant which will mark the last day of the Rose Festival. State Senator Moser, the Rose Fes tival director in charge of the pageant. announced yesterday that any objection able advertising, such as banners and signs, would not be permitted in the ize the women's activities of the entire pageant, but that the name of the en- country. Our suggestion was adopted trant may be worked out in floral de sign or designated by ribbons. Cash Frizes Offered. oy tne government, and I chose to visit Colorado, Wyoming, Oregon and Washington. Everywhere I am being Wflrmlv wplrnmd A 1i-d half tasn prizes are 10 De onerea as 101- the states have resnr.nrtf.rt hv nrnl, lows: lino- stats rtivisinno nf lh Mmmlitu ' r",alc'' J '"I and at our next meeting, June 4, it is uiviuuais. riiti i' '-, iv, HI)-d that thn rnmmlltu prize, S75; third prize, $50 Organizations, business houses, cor- OcroarnHzenUb?hlrFdTr.zT0,100: d w,U be entire dieren BeCx"vd,1Pri!,'5:ilh Id t.$.a(V,,.t from that done by the Red Cross. expected, that the committee reports will show every state organized. The work which the women will be t Public and private schools: First prize, S100; second prize, $50. Most unique car: One prize, $75. Saddle horse, ridden by boy or girl under 16 years: First prize, $10; sec ond prize, $5. Motorcycles: First prize, $10; sec ond prize, $5.- Pony carts First prize. $10; second prize, $d. Best rose decorated car One prize, $b0. Special horseback entry; clubs of 20 or more riders in uniform $50; second prize, $25. 'We are simply mobilizing the women for action. We want to be ready to meet the demand, whatever it may be." Women Will Meet Tonight. Mrs. Catt is president of the Na tional and the International Woman Suffrage associations. This afternoon at 3 o'clock Mrs. Catt spoke at the Portland woman's club. Hotel Mult nomah. This evening at 8 o'clock she will meet with representatives of the First prize, I various women's organizations at Hotel .Portland to consider the organi- Forestry Students Eeturn From Work Eighteen Tounff Men of Oregon Agri cultural College Back Prom the Wind Biver nursery. To obtain a practical knowledge in Uielr l'ne of work, 18 students in the forestry department of the Oregon Ag rlcultural college, under the leadership of Professor INewins, have been spend ing two weeks at the government Wind River nursery. The students have just returned, having put In the time transplanting stock. This nursery was established to build up the forests of the northwest. more than 2,000,000 trees being used annually. Besides the professor, the following ere members of the party: Messrs. Byers, Bagley, Dean, Ping, Elofson Fu, Hutchinson. Hyatt, Haberer, Bra- lion, Koeler, Luebke, Mason, Nettleton Kickson. Sheffield. Steele aim Wheeler Horse drawn vehicles (individual)- I zatlon of a local woman's auxiliary. First prize, $20; second prize, $10. Saturday noon she will be the honor tire department auto apparatus 1 guest and principal speaker at a rirst prize, au; second prize, J30; third luncheon to be given at Hotel Mult- prize, $20. nomah by the Oregon Kauai Suffraeo rire aeparimeni norse apparatus assoelat on. r irsi prize, ou, second prize, 3U; tnira Tii kets for thin nnhsnn mo.. K. prize, $20. I nrocurpd from Miss T.nnr i"wr. in iarier .entrance Asxea. the Piatt building, at Woodard. Clarke These will be thfc only cash prizes & Co.'s, the Owl Drue comoanv. and awarded in the entire Rose Festival. Sherman & Clay's. The luncheon will While entries for the floral parad? be presided over by Dr. Esther Pohl may op made at any time up to the Lovejoy, one of Oregon's foremost oay oeiore me parade," it is Impera- workers for suffrage. Governor live that the various clubs and civic W'lthvcombe will organizations who plan to enter th from the state, a Utter from iavr- patriotic pageant, National Flair Day. lh will hi rrt h hn. noHi. June 14, should make their entries at to be present; Bishop Sumner will 059 esi vai neaaquaners, azo Hotel speak briefly. In the evenine a rmbli,- meeting will bo held in the ball room of Hotel Multnomah with Mrs. Catt as the speaker. At this meeting: Rob ert fetanfield, speaker of the house at the last legislature, will preside. From here Mrs. Catt will go to Tacoma. Oregon, without delay. Diplomas Are Given To 106 Graduates The North Pacific college held Its graduating exercises at the White Temple Wednesday night. Ninety-three received, the degree of the dental de- Cavalry Troop D Is Ready for Inspection Pendleton Organization Composed En tirely of Cowboys and Horsemen De clares Captain GJedsteo. Troop D Cavalry, Oregon National Guard, is ready for Inspection by fed- iral officers. Following the return from Pendleton. where the troop has its home, of Cap- f.U r I. nWaroil Qitlli.onl r!AnAtaHl lain v . . i . . v. i . au j u lam uciiri I . ..... ( White wired .San Francisco asking the rartment, 11 in that of pharmacy and detail of a regular army officer to in- two in pharmaceutical chemistry spect th troop. I President Miller, In his opening ad Captain Gjedstd reports the troap dress, said that only about 16 per cent practically organized artd full strength of the entire school are rronrOregon inly the matter of a few days. and only about 1 In 30 from Portland "Troop L Is going to be one of the Washington has a few more students best fighting units of the National than Oregon.x while more than 30 states Guard," declared Captain Gjedsted. besides most of the provinces of Can- "It is composed of cowboys and horse-lada are represented. Foreign coun ir.en from end to end. Sheriff "Tll"' tries also are well represented, thoueh Taylor and Blanchet, the famous bull-I since the war began not so many come doRger. are bemi; talked of as captain 1 from Europe. ind either one should make a fine ex- outive. WsiraQBUCii -8 The makers of genuine Aspirin caution you to see that every package and every tablet of Aspirin bears "Tho Bayer Cross-' a doc 1c Bottles of 24 aad 10O BayerCapaulM of Atpiria sold la i sealed package of Uaad24 of Purity" The trade mark "Aspirin (Reg. U.S. Pat Oft) is a guarantee that the monoaceticacklesteT of salicylicacid in these tablets and capsules it oi the reliable Bayer manufacture. Prescldent Miller also said that about half of the senior class In pharmacy already was with the naval training i stetion In California doing work for the government. Besides this a num ber of graduates of the college are in the dental corps of tho British and I rench armies in France, servine the men Doth in. me irencnes and in the hospitals. The annual address was delivered by William D. Wheelwright. Dr. A. E. Rockey gave the charge to the gradu at lng class. . The enrollment for the present yea! has been 4S2, of whom 106 were grad nates. I . Forestry Unit Goes To France at Once Impetus -is being given to the rals ing of the newly-organized forestry regiment by the prospect of seeing set vice in France as soon as practicable. The Portland district forest service has announced that the service, at the request of the war department, will prepare plans for the organization and equipment and will aid In securing suitable men. Foresters, practical woodsmen, log gers, portable sawmill operators and others experienced in lumbering opera tions. will make up this unit of the en gineer corps now bting recruited to be s-nt abroad, as soon as organized and equipped. The organization of this regiment Is Do you kodak? Don't miss the fun of having a kodak this summer! We've a lot of little and big ones from $6.00 ttp to $55. Main Floor, Lipman, Wolfe & Co. I 'Merchandise of cs Merit Only Eye glass repairs Bring your broken eye glass lenses to Dr. Dallas. Any lens duplicated exactly from the pieces. Optical Dept. 2d Fir., Lipman, Wolfe & Co. ust see what splendid things d you! we've assembled for Saturd Long live tne Kin There's a mighty monarch coming to Port land one who will be welcomed even in these days when the whole world is fighting to spread the spirit of democracy! Watch the newspapers for announcement of hj arrival! He will bring much with him that will be of intense interest to you. Long live the king! Boys' Armorclad suits $5 There is so much that is good and different about these Armorclad suits that we can't be gin to tell their story here ! You have our word for it, though, that they are a match for your boy, no matter how full of the bid "Sam Scratch" he is. Of course you know that Armorclads come in sizes 6 to 18 years and are all made with two pairs of pants. 4th Fir., Lipman, Wolfe & Co. "Boys' Life" nee Besides the boys' suits at $5 we have worlds of other good clothes at $6.50 and up to $201 And with every boys' suit sold on Saturday we will give a year's subscription to "Boys' Life" (the official Boy Scout magazine.) The younger young men the fel lows who are just putting on their first long plants will be keen about our LANGHAM-HIGH suits at $15 to $25. 4th Fir., Lipman, Wolfe & Co. Goodies! Chocolate, wintergreen, maple and pepper mint WAFERS at 27c lb. Pinoche, 36c lb. Chocolate covered peppermint wafers spe cial at 45c lb. Peppermint chews, 26c lb Chocolate FUDGE, 19c lb. Main Floor, Lipman, Wolfe & Co. Stamped pieces 49c 3S-in. stamped centerpieces and lSx48-in. scarfs of pure linen in natural shade ! They are stamped in both floral and conventional de signs of unusual beauty ! Both are close to half price at 49c. 5th Floor, Lipman, Wolfe & Co. 2 for Sheet 25. c music Oh! Johnny Oh! Johnny Oh! Ching Chong! America First ! What's the Matter With the Irish? I've Got My Eyes on You! Indiana ! Hawaiian Butterfly! You're a Grand Old Flag! That's the Meaning of Uncle Sam ! Night Time Down in Little Italy! ' Mezzanine, Lipman, Wolfe & Co. Going away No matter whether you are or not, you'll be glad to buy one of these 24-in. matting suitcases at this low price we've set for Sat urday $1.65. They're splendidly made with good firm corners-substantial locks two sturdy bolts and two all-around straps! Wonders at $1.65. -Sub-Basement, Lipman, Wolfe & Co. Attention MEN! We've got some SHIRTS ready for Sat urday that will set you a-guessing. There are two lots! The first at $1.39! And what shirts they are ! Why, if we were to send them to you tonight without a price tag on them, you'd guess them at a price 'way above $1.39. They're high grade shirts of madras Russian cords crystal cloths 0 fords and silk mercerized fabrics -some are made with soft French cuffs, others have starched cuffs. The second lot is $3.65. Shirts of tub silks of fibre silks! Shirts in many of the rich patterns and col orings that characterize the high priced lines! Come see them Saturday they can tell a bet ter story than we can put into print! Men's union suits the famous Cooper spring needle form fitting kind with short sleeves and in ankle length, will be featured at $1.25. Beautiful flowing end TIES at 50c. Notaseme sox (mill runs), 19c pair. Main Floor, Lipman, Wolfe & Co. Colonial cemetery vases 1 5c Coming just before Decoration day, just as it does, this special offering should be read with unusual interest. There are just 250 vases concerned and at 15c they ought to all find ready buyers long before noon! They are full 9 in. high and big enough to hold a generous bouquet of flowers 1 No phone orders. Sixth Floor, Lipman, Wolfe & Co. Buy a Liberty Bond- Loan Pretties that every woman wants Of course you are going to buy one but don't wait buy it now! Uncle Sam needs the help that each and every one of us can give! Remember that if you wish we will sell you a Liberty Bond on the partial payment plan! Ask for further particulars on the seventh floor. Lipman, Wolfe & Co. av an Slip-on veils are going on sale Saturday for 50c just to make Saturday more interesting! They're both plain and figured with dots and scrolls hexagon mesh or hairline, in various colqrs. - Ribbons 8 inches wide of taffeta, moire and silk faille for 39c a yard. Jn this day when wide ribbons are used for so many things bags, bows, camisoles and frills in general this sale comes as a real saving to all women! Nearly all colors are here. Every woman knows that a fresh neckpiece will make over a whole costume. A new collar on-her coat or frock will change it altogether so she's going to take special interest in Sat urday's offering of new neck fixings-big col lars of silk bengaline, pique and gabardine. Priced at 75c to $2.00. Hair bows with fasteners 25c ready to fasten a-top of little girls' heads. They're -of such quality ribbon as mothers couldn't buy and make into bows for so little as 25c! Main Floor, Lipman, Wolfe & Co. Wonder HATS $5 It seems as though each lot of these remark able $5 hats which our designers have created from week to week have been just a little pret tier a little more unusual from a style stand point than those which were created the week before. And now comes the most unusual group of all! Black hats and white hats big ones and little ones hats that you'll enthuse over at $5. "Ready-to-put- on" HATS $2.50 Two dollars and fifty cents is a ridiculously low price for such very smart little "ready-to-put-on" hats as" these! Some have mushroom brims the brims of others turn up and then they all have modest,, ribbon trims that take them far out of the class of ordinary hats! There's a wide color range. cond Floor, Lipman, Wolfe & Co. Is there music in your home? There is music a-plenty in the homes wlicre there are VICTROLAS. Your home should have one would have one if you knew how much real enjoyment it would bring and if you knew how easily you could own one ! Ask about our combination offer! It com prises VICTROLA No. 10 and $25 worth of Victor records all for $100 and we send it to your home for $5 then pay for it $5 a month. Mezzanine, Lipman, Wolfe & Co. Saturday is "Jack Tar" middy day I 'A 1 ' ,".'j Women and girls are invfted to the girls' own store Saturday. It's Jack Tar middy day and there are middies for everyone all sizes and all styles. At 98c there are regulation styles of Jack - Tar middies both all white and white with navy blue collars and white braid. Those at $1.25 have long or bhort sleeves and either red, white or blue collars. Nothing so trim and ship-shape as a middy blouse has evet been made for anybody to wear! And nothing so middy-like as a Peter Thompson has ever been devised! Here are splendid regulation yoke Peter Thompsons at $1.50. Girls and women who can't find middies to delight them in this lot will be hard, indeed, to please. Here's a special assortment at $1.50 to $2.75, all with flannel collars, that we've put forth to celebrate Middy day. Jack Tar smocks! Girls and women are go ing to wear them here, there and everywhere this summer! These at $2.50 have more than the usual snap and style. Girls' middy frocks at $1.75, $2.50 and $3.45 are natty enough to "pass muster" anvwheTe. Some have detachable skirts while others4 are straightaway one piece frocks. Sizes 4 to 14. Peter Thompson dresses the becomingest dresses that junior girls ever wore will be sold for $3.95 on middy day. Sizes 16, 18 and 20. American Girl middy dressesare-just a little bit different from the ordinary. Larger junior girls' sizes all priced at $fitf. Sepirate Jack Tar skirts for Junlorrli from 14 to 20 are raafl with trig side pockets and priced at from 1 98 to $2.75 and J3.45. Little girls' skirts made on urrderwaists come in sizes from 6 to 14 and sell for 11.29 and more. Fourth Floor, Lipman, Wolfe & Co. Stockings 35c pair Basement savings! Here's a really worth-while sale! For such stockings as these are seldom found for 35c a pair! Women's stockings are of silk' lisle in white and all colors some fashioned and made with either ribbed or balbriggan tops. Children's splendid mercerized lisle hose reinforced. 35c a pair. Three pairs for $1.00. Main Floor, Lipman, Wolfe & Co. and Women's vests with low necks and no sleeves will be sold for 10c. Swiss ribbed vests some sleeveless some with short sleeves are to be 18c. Children's vests cool summer styles are going to be on sale for 10c. Boys' and girls' onion, suits some Just plain ribbed and others with taped waists haying buttons and stock-' Ing supporter holders 29c. Economy Basement. rv u 0 o I I I ocii the result of a suggestion made by the British commission.