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About The Oregon daily journal. (Portland, Or.) 1902-1972 | View Entire Issue (Dec. 19, 1915)
THE OREGON SUNDAY JOURNAL, PORTLAND. SUNDAY MORNING. DECEMBER 19. 1915. SHALL I WAIT UNTIL These Cars Have Announcements In This Issue Auto Tire Company Will Open Branch How to Reach Highway Today Gerlinger Company -Increases Its Stock SPRING OR BUY MY S. Zk Warner Annoonce McQraw Com pany Win Have ractory Branch Bare The shortest and best rout to the Columbia river highway. fc according to the roadmaster'a f 9f office, it over the Base Line road, which Is now in good con- l K- dition. through Montavllla. Owinj; to the underground (Trade crossing- near th county farm on the Pandy road, under con- struitlon. those who go out the Xr Sandy road will be required to take a cross road to the. Base Line, both at and this side of - Falrview. To pro ide aileipiate ready rash tOT the great' expansion whi. h is under v.ay, the director of the Gerlinger Motor far compativ hae increased their lapitjil sioil; from t. ".0,000 to JlOO.rnbi. $31.c-..i ,,f uh'nh has already l een - . bs.-rit-d and t .i.d '- The re l.ialnin J 4 '.'. 1 0 tr-a iry sto k is to he sold. tli major::"- "f w h!i lias been si.ken tor With this large E Head what the dealer? and their factories have to say for their new models. Buiik II . ward Motor Co., Fourteenth and lJuvis. Chalmers H. I.. Keats, Broadway and Hurr.side Maxwell I- Boss A Co, 6 la VasliinRton street. Overland J. W. I.eavltt & Co., Hroadway und Davin. Itetrolter F. C. KigKS, Cor nell road and Twenty - third t reet . U. M. C. Columbia Can iage & Auto Co., 2u9 Front ttrtet. M i 1 b u r n Klectric Will Spalding, 110 Thirteenth street. when Location Ii Bemooaiea. ' I.V.11 . .Ti-ir, a- a short -i V 1 1 hpro tlV P Li. Warner. Pac ific tti.st dietriot nunacer ! of the McUraw Tite & Rubber Co.. j I lime the announcement that the East I Palestine. Oliio, company w ill be repre--.Isented here by a factory branch, which 'will be opened as soon as alterations 'are finished at 34 4-C4S Fturnside street, ;opposite the Keat Auto company. In Oregon There Is Not a Day in Year When Auto Cannot Bo Enjoyed, I amount f ash on hand. th- .-ompaiiy ; -a ill be fully prnlni tc 1 f 1 r.a la ially in ! its extensive plans 101 the build. ng of K 1'avis, who IS well known to , was apiKilnted I the Tlland tire tradt - Anotlier route n out ttie- I the (iersix ti:i. k. t'p to the present. manaper i Thi Mi-draw coiupHny is1 the sixth largest man u f act u r In concern in the tire and tube business. The McUraw, I'otigress. Pullman and Imperial tires and tubes re its brands. Uranches , have b en established In Man Francisco If- Powell valley road to Gresham thence to the automobile club- house. the material 1 cods tor cash Imposed by the expansion and I. nil. ling of Ger six tr.nks h;oi' been no t .h " fly from the surpl ir :e-iltilis fro:;, t!e opera tions of tbe co'npai" sin..- 1 'la. Th 1 Ihiu wl'l U- in 11.11 operation and will permit of an output of ten truck I er month, commencing .larv 1. -..J PAVED ROADS ATTRACTION U Ton Wilt Until Spring Yoa May Find Dslivsry of Machine May Be Delayed. has been In the west only three weeks'. Innd Ios AnselfH by Mr. Warner who I He will open a branch In Seattle oon. NEW SIX30 CHALMERS MAKES ITS BOW ' NEW MACHIN NOW ll.r.e yo" i n.-kf'I .: r If tli.- -;'ie-tioti? Are voj on : ' ' ft.'.-, as to h-tU;r to l.iiv o r ant op.o':i li i.O. )r w.iit until .-!!-. r.K .' The tho. . a u .-:ir II 'iniRh t ( w::.t-r n'o:.'!.-, is tii lm t. whu li U: in. i n y families to povtpoi.i .ni; their tars until -.r ' tnu. Tlii-- tnoiii-ht is most j.revaler.t ti!(n !ho.- who havo i:fVf: al-t-nit't'l to lrlv tl'.'r -;trs the year 'ronr,.!. Th'-rc ,iro hut a few vec-k, ii our northern Mutes, w hen, t!.. w"ai:. er prevesus p!e-.i-cire lri.nir. A:.! Here in rei;n there in not .1 day sr. the year that a r ai.i.of I n oe.. Tl:i i ,'irov : .;...; 1-y tiie hi; n. I r"t! of a ;'...::if .- een M.ii'i ' g In fiont tif i :.r m.my !w mown . :.11 if.s, as v. 11 .. - Ihr. T (. r .in.N or" ' arM sftn soli he 1 l-r-'K-i U-r c.f-r the streets ii..ii. Paved Koade Lure. Now that M iHin.:i..iii o.:i.ty has so n.inv ti.ili s ot .'iv(il highway, there is harl v a day in the -ar th.at the Oft nrr or' ,r. a :toir'.'i' lie i av I:ol enjoy i r,i) or 7u-:'iile :ie a io Millie of Uir :.ir.v attra. l:.e io.v itI..ili tig lrum l'nrt l.i nil. i r .' r ... i,ro j;.. in.'iv I..1 a wry few uh. vouM li;.- :,. ntor-i t:. ar for a f'-w ft'oi-s .1-itl:. t. winter. I." 1 ring this Short 1 i r r e. it is l ot p.ee-es-.iry to makp ehthor.ite Hrnihf;.' nif r.t? for Mnrlr.B :h. .ar as is i,f hs--;ary u !e:t t : . ' r f us arc j.iit ctway lor ti..- sn in t orn i;e tor a ito'noi.;!. . .'.s rot r.-----.--si:.it a fcre:tt iiii.ii'.ii.t c work. h':t on t he trarv. is n . ery s'.;:ip t: jut. Any available sna..- n., t., u ( i ". i zpd . or the i ar in,i h- k pt at aiiy one of the iii my l i-'-.-ioof nar.-u-fs now lo-i-atcd in fry s- lioti ol Portland for a ery notnit.al s-:w. Enjoy Car Now. Hut why l ot ci joy von- car all utter? Vo l ne.'d the i.r-'o fits of ran torini? even more jn winti r than In summer. . All the other on v .- a n "p s are i-r.v.le.l, i.ot an.i st -:t :'j -th. n;r is fo ami si '.! In- ('t'L.s an.! ho'tw s a rt- n-jt as v ii . '-nt.'i.ii. .I as ' -y s'-oul.l he .: io:n- o (-n.iu:.- s - li tilings this V!.t-r. u it:.o-;t tinr your stui: of s t . i i r fre-h a:r ' inn wi.'.'t hi.a'.v w: .1 kf-n. hf aithy, re'1-b.ooJetl -i!jo;. m-ii t you can havw, ur.til you try winter rirlv-ir.i-'! That's ral a itomohi.o sport! Now that Jo'i huve r-al sotik of the a.lvan tares to he ohttine.i by buy ing your autoniohilc! now ami itsir.tr this winter, from the pleasure anil Health 5tiir.1po:s-t, anothrr ami greater rf-asori .t:inn anv hr r e I -f u-- stai.-.!. !s. t'.at if you 1 ii t Iraymtr an automo 1 ,'.c, say of the r.. 1 ;n!:re, ati-1 put ti.e purrhasr o: f ui:':l .--..I'v-. o i art; verv HkHly to i'l'ai tiiaT 'o i w-.'.l h. iiiiub'i- to rret .It'.i'. frj- w'...!i yoi want i:. The papers ha'..- H fu'.l or In terviews of pr.iTr. i-r t a i tomo ! 'iip en f infers aini manufacturers who have ;it wlieel of new ( ludmers 'SU-;J0," for Which he is northwest distributor. I (I f4 B II II C Harry L. Keats Pronounced by the designers and o'istr ib.itors alike as the most sensa tional model carrying the Chalmers monogram, the new 'Six-mi" made its ! o-.v p Portland in 'lorists last week, u 1 1 : 1 - k'y and positively did the little masterpiece win Its w.iv t approval t Ittc in three !ays sutfiient sales cr.. naff to iocal a it omo'u list s an 1 ( po: n U'int. si .;,, sub-.iealers to take rare of the Ail of th three- shipment-; of th-se cars tile way 10 t! is city In appearance the 'Slx-3'V tiiic'y a Chalmers product. It has . them in this respect. In the -slx-30" all the grace and beauty of lines and the clr;. r doe.s not have to move out finish characteristic of this make. ' of his natural driving position to do Although it .had to live 1: p to excep- Bnytiuiii,' connected with the operation t.onaily enthusiasth- "advanc e no- 1 of the c;ii . It carrier complete tlec t'c s." both in point of hf fluty nndttiii.ii euipnient, of course, and has pe: t.-rmance. the "car wih t!e 3 400 ; nil mop s o'lier Improvements and engine" was li no sense a dii-ap- o mvmi. noes found only on the newer . I rnofh Is. The tonneau is unusual'y conveniences found on ; roomy, providing adequate space f r now on I tht larger ("nalmers models are ern I Lodbf! in th,- -Six-31 " In fact, there is dis-1 is little apparent differ"!.- Iictwtf n ' e rh three pa. nvt-rs, while the front seats pro- UTERING IN PORTLAND THE NEW evidently designed al f . 1 1 men. for the visited Portland and told of great shortage in material thr.; the makers are now contendni" with. Question Is Serious. This is not mere talk. The material and labor situation at the automobile plants is serious and thousands of nuyei.s aie 1! ie for . i : .- a p 1 u 1 . t men t dur ing n. xt spring and s immer. Kveti last year, or t.e P.M."". season, there were r. -i..!.u n.ike.- that couM rot lelier Ina-h.inf.-- Withir inonl'ns of when the custou.i-rs wan to. 1 th.m. Tiie .itn ard was far greater than tuo supply, although the t'a.torirs xvoi ked cJay and ni'ht. Many bu. r.-. unable to obi in ti .- tttake of .-ar liiey wanted, c rilr ei'. il their orders and bouH'.it cars of other nukes that did no' satisfy them, and thereby lost a great deal of the enjoyment of owning a in.o nine. That has be. n a common occurrence sice last Apr! iird.-is are filled at t.'ie factory in their turn The pro.ui 1 neic e of a loc ii b iver means not '..it :; to an automobile manufa. '.urei. He has lust as promi nent t u 1 r in e ery sei tion of the 1'nllo.l States as t:..-re are in Poitland, i irei-or. and these dealers who have their orders on file at the factory, are frst i-ervd wh.n 'he new models be-i-in to come o :t of the I" r tory. Outlook Is Ertght. History is ;-c.:"- t n-; -at. I'-ie. is d-'tir.ed to be t'r.e .r.-a'.-' a . t om. i . i 1 e ..-ar s u - the inception of t) e ;: .! in-: to b- tho.is.,' CIS rou-ihout the I "r.ite.l ha'. - ti.e money to Ihd be lti the spring DAILY PRESS IS BEST TO EXPLOIT GOODS OVER WHOLE LAND iam H. Rankjn, Head of Advertising Acency, Finds Wide Use of Dailies, Is ti l-. The;,. . tip. :l llau-.i! Stated. W i 'J pay cash for automobiles ;.ble to get them dunmr ;.nd summer. The Portland dealers, without exception, are getting a small tllotttient during I ipcrmber, January, nrd the time f.r f'regon people to be assured of a car when the touring sea son opens to dcide upon the make and po right out and j '.are the order now. Are you going to be one of the rlts appe.inted ones next spring? 1 r are you co'.pg to cot that new car of yours right now. enjoy it during the winter, r.r.l then tl e laugh on the rest of them rext spring'.' William H nankin, vice pixsid. r t of the Man in Ad. ertising Co., i't i -jiri was a visitor in Portland last week Mr. Hajikin handles the national adver tising of r-M Ii largo adverti.sri a as (fO'cdrie.h and 1 'iamorid tires. Marshall Fifl'l & Co, wholesale Hayt . p,.tor cars. Keen Kutter tools and 1 iriw are. K. Fairbanks Co., t pi. -t. Uu: u n mat cy rup. on mi F'jr.ck i 'o . .s lumber, Ktuol re. t to tii- Fai ry soap. 1 dt t vl :'. Seat 1 1-. Hew - tt. ; m rur. Wash., who Ut h.rc-ses and sil.s usu'ner by tua.l. n- Hated Antliority on Advertising. "While yet a young man. lie is, recog nized as the leading selling and ad vertising authority in America. When aske.i what class of sileru salesmanship was the most effective to reach the consumer, Mr. Rankin re plied: 'iVcirsparer that reach the tinm daily. Advertisers are realizing this more and more. It Fhows In our own business this year. Our newspaper ad vertising Increased over 4rt 1 -r cent over 1914, whereas our magazine, cut door and other media increased very little, if any. Portland newspapers are certainly high g'uid-. and up to date and compare favorably with the best dailies in New York, Chicago, Boston or Philadelphia. TJrgei Truth In Publicity. "Truth In advertising and the seri ous uplifting manner In which adver tising men generally are treating the profe ssion of silent salesmanship, has I the ettect of Increasing the value of ev-' dollar spent bv manufacturers. "Portland is a grt rrt city and I am glad to have- had tiie opportunity of vis, ting here. It is my intention to vist the coast annually and Portland will always be on my list. The men I have IT), t here have sold me per sonally on the city of Portland, and a large number of our customers will us- spa-o ii the Portland newspapers during Harry Keats Will Remain in Portland He Will Continue to Handle Chalmers Line Never Considered Moving Away From Xosa City. Harry I,. Keats, one of the oldest and b.st known automobile distributors of Portlnr.l. handling the Cha'mers line t"r the Pi-Ific northwe.-t. will remain In Portland, regardlewi of the state ment of the Oregonian last Stuiday. which had Mr. Keats losing the Chai nlets agency and moving to Salt Like. Mr. Kea'a has large property inter ests in Oregon besides his extensive automobile business and has never considered for a moment leaving: thte Rose City to take up residence In any other town. "The Agency Shift" is just another myth. J. H. Hirsc'n has been sent to the northwest territory by the Chalmers factory lis a territory man. and will simply have headquarters in Portland. Mr. Keats visited Salt Iike last week on imitation of Paul Smith, vice presi dent of the Chalmers company, for a conference. Re Proof of & Pudding' ! mr 1 r m ,rir rs- ej- v m i x w -a -wm -H-sm iMtrn .vsBk mu m m m smm m . em i u HE PROOF of the Maxwell is in its use. You can read pages of p- x 1 xl i j.:n i .j. . j speciiicaLioiis anu uie uuauces are yuu sum wun b kiiuw yuui car. t.,x j. j. i T n r 4-i j m then what sort of material' was built in. Rightly considered, not an extravagance but an invest ment, so get the HABIT; save a little, buy a Maxwell. PAY A LITTLE DOWN THEN PAY AS YOU RIDE Demonstrations Gladly Made Consult C. L. Boss DELIVERIES NOW I r ,-eV s3 I - . .mttf.-:-- S Xr V. 3T xw i2f Electric Lighted and Started LET US DEMONSTRATE L 615-617 Washington Street ITD CO Portland, Oregon & Open Sundays and Evenings Wholesale Office Address MAXWELL MOTOR SALES CORPORATION W. J. LA CASSE Supervisor 312-314 East Madison Street Portland 3400 R. M. P. ENGINE $1050 F. O. B. DETROIT From five to twenty-five miles per hour in less lhan ten seconds on high. This is the greatest motor car value offered the buying public since the original Chalmers "30" was announced in 1909. This car maintains the same high standards of construction which have always characterized the Chalmers Car. It is not an experiment. Every principle in its design ha been tried and proven in actual use. Just read over the following features, see what this car offers you, and we believe you will agree that never before has such value been offered to the buying public: 1 Beauty of line and finish, Chalmers mold ed fenders, long-grained leather uphol stery, long, attractive body lines. 2 Ample power for every need. The sturdy six-cylinder motor carries you over all kinds of roads and hills. It can be brought down easily to five miles on high and is capable of a speed of sixty five miles. 3 Reliability insured by Chalmers reputa tion and factory. 4 Competent, positive starting and lighting system. t ARRANGE FOR DEMONSTRATION. 5 Ease of operation insured by conveniently located hand levers and dash equipment. 6 Safety is afforded by strong axles, Timken bearings, well-designed frame and the usual Chalmers steering connections and wheels. 7 Comfort soft cushions, roomy body (five adults), long springs and wide doors. 8 Flexibility Motors can be brought from 5 to 25 miles per hour in nine seconds on high. Ask us to tell you the other advan tages of this car. 9 Economy Fifteen to seventeen miles per gallon of gasoline. Phone Broadway 5368, A-1170 H. L, Let Vour Next Car Be a Chalmers EATS AUTO CO, K BROADWAY AT BURNSIDE, PORTLAND Christmas Suggestions See our display windows Visit oor show rooms and let n help you select that grift "FOR YOUR FRIEND, THE AUTOIST" ARCHER & WIGGINS COMPANY Distributor of High Grs.de Motor Car Accessories Sixth Street at Oak Nobby and Chain Tread Best Wet-Weather Tires BALLOU & WRIGHT Broadway at Oak AUTOMOBILE AND SHOP SUPPLIES SparkPlugs TOOLS Brake-Lining MOTORCYCLES AND ACCESSORIES Preer Tool and Supply Co. 74 Slxtb tad 311 Oak Sts. Phon.s Mala 1682. A-1683 Diamond TE1RE YnlcaniriBj and Retreading. R. L BLODGETT, "-31 '3ybF2r 1916 Regardless of thenar you buy or the price you pay, nowhere can you get greater value than the Valve-in-Head BUICK SIXHS. Howard Automobile Co. Pacific Coast Distributors Fourteenth and Davis Streets Main 1130, A-2550 a
