THE OREGON SUNDAY JOURNAL, PORTLAND. SUNDAY MORNING. DECEMBER 19. 1915.
SHALL I WAIT UNTIL
These Cars Have
Announcements
In This Issue
Auto Tire Company
Will Open Branch
How to Reach
Highway Today
Gerlinger Company -Increases
Its Stock
SPRING OR BUY MY
S. Zk Warner Annoonce McQraw Com
pany Win Have ractory Branch Bare
The shortest and best rout
to the Columbia river highway.
fc according to the roadmaster'a f
9f office, it over the Base Line
road, which Is now in good con- l
K- dition. through Montavllla.
Owinj; to the underground (Trade
crossing- near th county farm
on the Pandy road, under con-
struitlon. those who go out the
Xr Sandy road will be required to
take a cross road to the. Base
Line, both at and this side of -
Falrview.
To pro ide aileipiate ready rash tOT
the great' expansion whi. h is under
v.ay, the director of the Gerlinger
Motor far compativ hae increased
their lapitjil sioil; from t. ".0,000 to
JlOO.rnbi. $31.c-..i ,,f uh'nh has already
l een - . bs.-rit-d and t .i.d '- The re
l.ialnin J 4 '.'. 1 0 tr-a iry sto k is to
he sold. tli major::"- "f w h!i lias
been si.ken tor With this large
E
Head what the dealer? and
their factories have to say for
their new models.
Buiik II . ward Motor Co.,
Fourteenth and lJuvis.
Chalmers H. I.. Keats,
Broadway and Hurr.side
Maxwell I- Boss A Co,
6 la VasliinRton street.
Overland J. W. I.eavltt &
Co., Hroadway und Davin.
Itetrolter F. C. KigKS, Cor
nell road and Twenty - third
t reet .
U. M. C. Columbia Can iage
& Auto Co., 2u9 Front ttrtet.
M i 1 b u r n Klectric Will
Spalding, 110 Thirteenth street.
when Location Ii Bemooaiea.
' I.V.11 . .Ti-ir, a- a short -i V 1 1 hpro tlV P Li.
Warner. Pac ific tti.st dietriot nunacer
! of the McUraw Tite & Rubber Co..
j I lime the announcement that the East
I Palestine. Oliio, company w ill be repre--.Isented
here by a factory branch, which
'will be opened as soon as alterations
'are finished at 34 4-C4S Fturnside street,
;opposite the Keat Auto company.
In Oregon There Is Not a Day
in Year When Auto Cannot
Bo Enjoyed,
I amount f ash on hand. th- .-ompaiiy
; -a ill be fully prnlni tc 1 f 1 r.a la ially in
! its extensive plans 101 the build. ng of
K 1'avis, who
IS
well known to
, was apiKilnted
I
the Tlland tire tradt
- Anotlier route n out ttie-
I the (iersix ti:i. k. t'p to the present.
manaper
i Thi Mi-draw coiupHny is1 the sixth
largest man u f act u r In concern in the
tire and tube business. The McUraw,
I'otigress. Pullman and Imperial tires
and tubes re its brands. Uranches
, have b en established In Man Francisco
If- Powell valley road to Gresham
thence to the automobile club-
house.
the material 1 cods tor cash Imposed
by the expansion and I. nil. ling of Ger
six tr.nks h;oi' been no t .h " fly from
the surpl ir :e-iltilis fro:;, t!e opera
tions of tbe co'npai" sin..- 1 'la. Th
1 Ihiu wl'l U- in 11.11 operation and
will permit of an output of ten truck
I er month, commencing .larv 1.
-..J
PAVED ROADS ATTRACTION
U Ton Wilt Until Spring Yoa May
Find Dslivsry of Machine May
Be Delayed.
has been In the west only three weeks'.
Innd Ios AnselfH by Mr. Warner
who I He will open a branch In Seattle oon.
NEW SIX30 CHALMERS MAKES ITS BOW '
NEW MACHIN
NOW
ll.r.e yo" i n.-kf'I .: r If tli.- -;'ie-tioti?
Are voj on : ' ' ft.'.-, as to
h-tU;r to l.iiv o r ant op.o':i li i.O.
)r w.iit until .-!!-. r.K .'
The tho. . a u .-:ir
II 'iniRh t ( w::.t-r n'o:.'!.-, is tii lm
t. whu li U: in. i n y families to
povtpoi.i .ni; their tars until
-.r ' tnu. Tlii-- tnoiii-ht is most j.revaler.t
ti!(n !ho.- who havo i:fVf: al-t-nit't'l
to lrlv tl'.'r -;trs the year
'ronr,.!.
Th'-rc ,iro hut a few vec-k, ii
our northern Mutes, w hen, t!.. w"ai:.
er prevesus p!e-.i-cire lri.nir. A:.!
Here in rei;n there in not .1 day sr.
the year that a r ai.i.of I n
oe.. Tl:i i ,'irov : .;...; 1-y tiie
hi; n. I r"t! of a ;'...::if .- een M.ii'i ' g
In fiont tif i :.r m.my !w mown . :.11
if.s, as v. 11 .. - Ihr. T (. r .in.N or" ' arM
sftn soli he 1 l-r-'K-i U-r c.f-r the
streets ii..ii.
Paved Koade Lure.
Now that M iHin.:i..iii o.:i.ty has so
n.inv ti.ili s ot .'iv(il highway, there
is harl v a day in the -ar th.at the
Oft nrr or' ,r. a :toir'.'i' lie i av I:ol enjoy
i r,i) or 7u-:'iile :ie a io Millie of
Uir :.ir.v attra. l:.e io.v itI..ili tig
lrum l'nrt l.i nil.
i r .' r ... i,ro j;.. in.'iv I..1 a wry
few uh. vouM li;.- :,. ntor-i t:. ar
for a f'-w ft'oi-s .1-itl:. t. winter.
I." 1 ring this Short 1 i r r e. it is l ot p.ee-es-.iry
to makp ehthor.ite Hrnihf;.'
nif r.t? for Mnrlr.B :h. .ar as is i,f hs--;ary
u !e:t t : . ' r f us arc j.iit
ctway lor ti..- sn in t orn i;e tor
a ito'noi.;!. . .'.s rot r.-----.--si:.it a
fcre:tt iiii.ii'.ii.t c work. h':t on t he
trarv. is n . ery s'.;:ip t: jut. Any
available sna..- n., t., u ( i ". i zpd . or
the i ar in,i h- k pt at aiiy one of
the iii my l i-'-.-ioof nar.-u-fs now lo-i-atcd
in fry s- lioti ol Portland for
a ery notnit.al s-:w.
Enjoy Car Now.
Hut why l ot ci joy von- car all
utter? Vo l ne.'d the i.r-'o fits of ran
torini? even more jn winti r than In
summer. .
All the other on v .- a n "p s are
i-r.v.le.l, i.ot an.i st -:t :'j -th. n;r is
fo ami si '.! In- ('t'L.s an.! ho'tw s
a rt- n-jt as v ii . '-nt.'i.ii. .I as ' -y
s'-oul.l he .: io:n- o (-n.iu:.-
s - li tilings this V!.t-r. u it:.o-;t
tinr your stui: of s t . i i r fre-h
a:r ' inn wi.'.'t hi.a'.v w: .1 kf-n.
hf aithy, re'1-b.ooJetl -i!jo;. m-ii t you
can havw, ur.til you try winter rirlv-ir.i-'!
That's ral a itomohi.o sport!
Now that Jo'i huve r-al sotik of
the a.lvan tares to he ohttine.i by buy
ing your autoniohilc! now ami itsir.tr
this winter, from the pleasure anil
Health 5tiir.1po:s-t, anothrr ami greater
rf-asori .t:inn anv hr r e I -f u-- stai.-.!. !s.
t'.at if you 1 ii t Iraymtr an automo
1 ,'.c, say of the r.. 1 ;n!:re, ati-1 put
ti.e purrhasr o: f ui:':l .--..I'v-. o i art;
verv HkHly to i'l'ai tiiaT 'o i w-.'.l h.
iiiiub'i- to rret .It'.i'. frj- w'...!i yoi want
i:. The papers ha'..- H fu'.l or In
terviews of pr.iTr. i-r t a i tomo ! 'iip en
f infers aini manufacturers who have
;it wlieel of new ( ludmers 'SU-;J0," for Which he is northwest distributor. I (I f4
B II II C
Harry L. Keats
Pronounced by the designers and
o'istr ib.itors alike as the most sensa
tional model carrying the Chalmers
monogram, the new 'Six-mi" made its
! o-.v p Portland in 'lorists last week,
u 1 1 : 1 - k'y and positively did the little
masterpiece win Its w.iv t approval
t Ittc in three !ays sutfiient sales
cr.. naff to iocal a it omo'u list s an 1 ( po: n U'int.
si .;,, sub-.iealers to take rare of the Ail of th
three- shipment-; of th-se cars
tile way 10 t! is city
In appearance the 'Slx-3'V
tiiic'y a Chalmers product. It has . them in this respect. In the -slx-30"
all the grace and beauty of lines and the clr;. r doe.s not have to move out
finish characteristic of this make. ' of his natural driving position to do
Although it .had to live 1: p to excep- Bnytiuiii,' connected with the operation
t.onaily enthusiasth- "advanc e no- 1 of the c;ii . It carrier complete tlec
t'c s." both in point of hf fluty nndttiii.ii euipnient, of course, and has
pe: t.-rmance. the "car wih t!e 3 400 ; nil mop s o'lier Improvements and
engine" was li no sense a dii-ap- o mvmi. noes found only on the newer .
I rnofh Is. The tonneau is unusual'y
conveniences found on ; roomy, providing adequate space f r
now on I tht larger ("nalmers models are ern
I Lodbf! in th,- -Six-31 " In fact, there
is dis-1 is little apparent differ"!.-
Iictwtf n ' e rh
three pa. nvt-rs, while the front seats
pro-
UTERING
IN
PORTLAND
THE NEW
evidently designed
al f . 1 1 men.
for the
visited Portland and told of great
shortage in material thr.; the makers
are now contendni" with.
Question Is Serious.
This is not mere talk. The material
and labor situation at the automobile
plants is serious and thousands of
nuyei.s aie 1! ie for . i : .- a p 1 u 1 . t men t dur
ing n. xt spring and s immer.
Kveti last year, or t.e P.M."". season,
there were r. -i..!.u n.ike.- that couM
rot lelier Ina-h.inf.-- Withir inonl'ns
of when the custou.i-rs wan to. 1 th.m.
Tiie .itn ard was far greater than tuo
supply, although the t'a.torirs xvoi ked
cJay and ni'ht. Many bu. r.-. unable
to obi in ti .- tttake of .-ar liiey wanted,
c rilr ei'. il their orders and bouH'.it cars
of other nukes that did no' satisfy
them, and thereby lost a great deal of
the enjoyment of owning a in.o nine.
That has be. n a common occurrence
sice last Apr!
iird.-is are filled at t.'ie factory in
their turn The pro.ui 1 neic e of a loc ii
b iver means not '..it :; to an automobile
manufa. '.urei. He has lust as promi
nent t u 1 r in e ery sei tion of the
1'nllo.l States as t:..-re are in Poitland,
i irei-or. and these dealers who have
their orders on file at the factory, are
frst i-ervd wh.n 'he new models be-i-in
to come o :t of the I" r tory.
Outlook Is Ertght.
History is ;-c.:"- t n-; -at. I'-ie. is
d-'tir.ed to be t'r.e .r.-a'.-' a . t om. i . i 1 e
..-ar s u - the inception of t) e ;: .!
in-: to b- tho.is.,' CIS
rou-ihout the I "r.ite.l
ha'. - ti.e money to
Ihd be lti
the spring
DAILY PRESS IS BEST
TO EXPLOIT GOODS
OVER WHOLE LAND
iam H. Rankjn, Head of
Advertising Acency, Finds
Wide Use of Dailies,
Is ti
l-. The;,. .
tip. :l llau-.i!
Stated. W i 'J
pay cash for automobiles
;.ble to get them dunmr
;.nd summer. The Portland dealers,
without exception, are getting a small
tllotttient during I ipcrmber, January,
nrd the time f.r f'regon people to be
assured of a car when the touring sea
son opens to dcide upon the make
and po right out and j '.are the order
now.
Are you going to be one of the rlts
appe.inted ones next spring? 1 r are
you co'.pg to cot that new car of yours
right now. enjoy it during the winter,
r.r.l then tl e laugh on the rest
of them rext spring'.'
William H nankin, vice pixsid. r t of
the Man in Ad. ertising Co., i't i -jiri
was a visitor in Portland last week
Mr. Hajikin handles the national adver
tising of r-M Ii largo adverti.sri a as
(fO'cdrie.h and 1 'iamorid tires. Marshall
Fifl'l & Co, wholesale Hayt . p,.tor
cars. Keen Kutter tools and 1 iriw are.
K. Fairbanks Co., t pi. -t. Uu:
u n
mat
cy rup.
on mi
F'jr.ck i 'o . .s
lumber, Ktuol
re. t to tii-
Fai ry soap. 1 dt t vl
:'. Seat 1 1-. Hew - tt.
; m rur. Wash., who
Ut h.rc-ses and sil.s
usu'ner by tua.l.
n-
Hated Antliority on Advertising.
"While yet a young man. lie is, recog
nized as the leading selling and ad
vertising authority in America.
When aske.i what class of sileru
salesmanship was the most effective
to reach the consumer, Mr. Rankin re
plied: 'iVcirsparer that reach the tinm
daily. Advertisers are realizing this
more and more. It Fhows In our own
business this year. Our newspaper ad
vertising Increased over 4rt 1 -r cent
over 1914, whereas our magazine, cut
door and other media increased very
little, if any. Portland newspapers are
certainly high g'uid-. and up to date
and compare favorably with the best
dailies in New York, Chicago, Boston
or Philadelphia.
TJrgei Truth In Publicity.
"Truth In advertising and the seri
ous uplifting manner In which adver
tising men generally are treating the
profe ssion of silent salesmanship, has I
the ettect of Increasing the value of
ev-' dollar spent bv manufacturers.
"Portland is a grt rrt city and I am
glad to have- had tiie opportunity of
vis, ting here. It is my intention to
vist the coast annually and Portland
will always be on my list. The men
I have IT), t here have sold me per
sonally on the city of Portland, and a
large number of our customers will
us- spa-o ii the Portland newspapers
during
Harry Keats Will
Remain in Portland
He Will Continue to Handle Chalmers
Line Never Considered Moving
Away From Xosa City.
Harry I,. Keats, one of the oldest and
b.st known automobile distributors of
Portlnr.l. handling the Cha'mers line
t"r the Pi-Ific northwe.-t. will remain
In Portland, regardlewi of the state
ment of the Oregonian last Stuiday.
which had Mr. Keats losing the Chai
nlets agency and moving to Salt Like.
Mr. Kea'a has large property inter
ests in Oregon besides his extensive
automobile business and has never
considered for a moment leaving: thte
Rose City to take up residence In any
other town. "The Agency Shift" is
just another myth.
J. H. Hirsc'n has been sent to the
northwest territory by the Chalmers
factory lis a territory man. and will
simply have headquarters in Portland.
Mr. Keats visited Salt Iike last week
on imitation of Paul Smith, vice presi
dent of the Chalmers company, for a
conference.
Re Proof of & Pudding' !
mr 1 r m ,rir rs- ej- v m i x w -a -wm -H-sm iMtrn .vsBk mu m m m smm m . em i u
HE PROOF of the Maxwell is in its use. You can read pages of
p- x 1 xl i j.:n i .j. .
j speciiicaLioiis anu uie uuauces are yuu sum wun b kiiuw yuui car.
t.,x j. j. i T n r 4-i j m
then what sort of material' was built in.
Rightly considered, not an extravagance but an invest
ment, so get the HABIT; save a little, buy a Maxwell.
PAY A LITTLE DOWN
THEN PAY AS YOU RIDE
Demonstrations Gladly Made Consult C. L. Boss
DELIVERIES NOW
I r ,-eV s3
I - . .mttf.-:--
S Xr V.
3T
xw i2f
Electric Lighted
and Started
LET US DEMONSTRATE
L
615-617 Washington Street
ITD
CO
Portland, Oregon
&
Open Sundays and Evenings
Wholesale Office Address
MAXWELL MOTOR SALES CORPORATION
W. J. LA CASSE
Supervisor
312-314 East Madison Street
Portland
3400 R. M. P. ENGINE
$1050
F. O. B. DETROIT
From five to twenty-five miles per hour in less lhan ten seconds on high.
This is the greatest motor car value offered the buying public since the original Chalmers
"30" was announced in 1909.
This car maintains the same high standards of construction which have always characterized
the Chalmers Car. It is not an experiment. Every principle in its design ha been tried and
proven in actual use.
Just read over the following features, see what this car offers you, and we believe you will
agree that never before has such value been offered to the buying public:
1 Beauty of line and finish, Chalmers mold
ed fenders, long-grained leather uphol
stery, long, attractive body lines.
2 Ample power for every need.
The sturdy six-cylinder motor carries
you over all kinds of roads and hills. It
can be brought down easily to five miles
on high and is capable of a speed of sixty
five miles.
3 Reliability insured by Chalmers reputa
tion and factory.
4 Competent, positive starting and lighting
system.
t ARRANGE FOR DEMONSTRATION.
5 Ease of operation insured by conveniently
located hand levers and dash equipment.
6 Safety is afforded by strong axles, Timken
bearings, well-designed frame and the
usual Chalmers steering connections and
wheels.
7 Comfort soft cushions, roomy body (five
adults), long springs and wide doors.
8 Flexibility Motors can be brought from
5 to 25 miles per hour in nine seconds on
high. Ask us to tell you the other advan
tages of this car.
9 Economy Fifteen to seventeen miles per
gallon of gasoline.
Phone Broadway 5368, A-1170
H. L,
Let Vour Next Car Be a Chalmers
EATS AUTO CO,
K
BROADWAY AT BURNSIDE, PORTLAND
Christmas Suggestions
See our display windows Visit oor show rooms and let n help
you select that grift
"FOR YOUR FRIEND, THE AUTOIST"
ARCHER & WIGGINS COMPANY
Distributor of High Grs.de Motor Car Accessories
Sixth Street at Oak
Nobby and Chain Tread
Best Wet-Weather Tires
BALLOU & WRIGHT
Broadway at Oak
AUTOMOBILE AND SHOP SUPPLIES
SparkPlugs TOOLS Brake-Lining
MOTORCYCLES AND ACCESSORIES
Preer Tool and Supply Co.
74 Slxtb tad 311 Oak Sts.
Phon.s Mala 1682. A-1683
Diamond TE1RE
YnlcaniriBj and Retreading. R. L BLODGETT, "-31 '3ybF2r
1916
Regardless of thenar you buy or the price you pay,
nowhere can you get greater value than the
Valve-in-Head BUICK SIXHS.
Howard Automobile Co.
Pacific Coast Distributors
Fourteenth and Davis Streets Main 1130, A-2550
a