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About The Oregon daily journal. (Portland, Or.) 1902-1972 | View Entire Issue (Nov. 28, 1915)
THE OREGON -. SUNDAY . JOURNAL, r, PORTLAND, V SUNDAY MORNINO.X NOVEMBER 23,-1915.; X ENTHUSIASTIC MOTORIST' ' i4 Sr?: 7 CHEVROLET MOTOR CO SALES CLOSES Hugh Chalmers Is Presented With 'a Gold Loving Cup as a Grand Finale, "With the presentation of a gold loving cup to Hugh Chalmers, the most important and best -attended sales convention In the history of the Chalmers Motor company was brought to a close Wednesday, November 17," OcordlriK to C. H. Harris, salesmanager of the II. I,. Keats Auto company of this city, who returned to Portland yesterday after having attended the Chalmers convention In the Interest of Mr. Keats.v Over 600 Chalmers dealers who trav eled to Detroit from all sections of the United States and Canada, voted the three days session an Inauguration of a new era in the automobile ln '1f dustry. For the first time in the history of the automobiles business, a motor car company had actually placed a new car on a quantity production basis, before announcing it to the dealers or public. The dealers' first Intimation that a new Chalmers six had been produced was when they were shown over HOO .new models of the car, ready for ship ment In the factory yards. After tak ing part in a half million dollar narada through Dotroifs streots, the dealers showed their enthusiasm over the new $1060 Chalmers by placing orders for 22,000 cars, or nearly an entire year's output. Chalmers Makes Beply. The presentation of the solid gold cup to Mr. Chalmers came as a climax to Wednesday evening's banquet at the Detroit Athletic club. Mason B. Hatch JBurraro dealer, made the speech of presentation and fittingly expressed the warm personal admiration and re gard felt for Mr. Chalmers by mem- serf or the dealers' organization. In responding, Mr. Chalmsrs -said: - "This has been the happiest week of CONVENTION SUCCESSFUL PERIOD PORTLAND my ure. It has been happy because I have realized in it a dream of service. He who serves most serves best. I jhave come to know that happiness In this life consists not In what we have, but In our attitude of mind toward Other people. There da nothing that I posses in a material way, that I would rather hand down to my children than the address of appreciation-which . ac companies this loving tup." Standing out as the keynote of this year's Chalmers convention was the .. single word "Preparedness." From the time the dealers laft the Michigan Central terminal on their arrival In De troit until they took the train for hom 'tsey were in the hands of an efficient . organization which looked after every feature ot comfort and convenience. f , . 'Talks Ax Given, f : The convention opened Monday morn ing with an address of welcome from Hugh Chalmers. In his opening talk, Ikjr. Chalmers referred to prosperous conditions in the automobile Industry and the stability of the business de- . spite unsettled conditions abroad. Talks followed on the Chalmers or ganization by Vice President and As sistant General Manager C. A. Pfeffer and" vice president in charge of the Selling division, Paul Smith. The morn ing session marked the formal open- ' ins of the new Chalmers auditorium at the factory, seating COO people. V - Following lunch In the factory res Jsurant, the pig surprise of the day : ahd the- convention wasvgiven the deal- ' ers. Taken through the factory grounds presumably on a tour of Inspection, the : fBO visitors turned the corner of a :. 'bnllding to gaze with astonishment at fcVefr 200 cars of the .latest Chalmers felx-80 vintage. - The dealers pounced OB the cars and spent a busy half hour . Inspecting, the .motor,, equipment ana refinements n he car fter which they were asked to get in the cars foT a trip around the city. Led by a platoon of mounted police and a brass band, the entire delegation toured the principal streets of Detroit. Many Cars Ordered. After returning to the factory,- the dealers again assembled In the audi torium where in the short space of 40 minutes, over $22,000,000 In Chalmers cars were ordered. During this period, a long distance telephone call came In from 1 II. Rose. San Francisco dis tributor, who had been unable to at tend the convention. Mr. Rose ordered 760 Six-30's for'lmmediate delivery. The new Chalmers SIx-30 Is a 45 II. P. car with a S400 R. P. M. engine selling at $1050. It has the fastest engine speed ever developed for stock car use In America. The Slx-30 Chal mers motor Illustrates the new tend ency In motor design which has al ready taken hold of popular fancy. In the past, a big heavy motor was neces sary to develop even less power thin the new Chalmers develops at 3400 rev olutions per minute. The Slx-30 has a marvelous getaway and acc-eierative qualities equaled by few American Btock cars. Sealers Are Guests. Monday evening, the dealers were guests of the company at a dinner In the Hotel Pontchartraln. Motion pic tures of a trip through the Chalmers factory were shown following the din ner. " Business sessions occupied the time of the dealers through most of Tues day. In the afternoon, Isaac F. Mar cosson talked on the subect of war and salesmanship. Mr. Marcosson drew some interesting comparisons between the preparedness of Germany and the unpreparedness of England at the start of the European war and Issued a message of warning to American manu facturers to. be, prepared to- hold the advantages , gained during the war. Tuesday evening's dinner was a gala affair at, the Hotel Statler, where all ceremony was Abandoned In favor of a Mardi Gras style of entertainment. No knives or forks accompanied the beefsteak dinner and the guests re verted to the natural methods of eat ing. The dinner was entitled "A Night With the Animals" tnd proved one of the biggest hits of the convention. Banquet Zs Held. On "Wednesday, Chief Engineer C. C. Hinckley spoke on the relation of sales to engineering, and went into detail on the refinements of the new Six-33. Service Manager H. W. Miller discussed service plans and Assistant Salesman ager F. B. Willis talked on the Chal mers selling organization. Advertis ing Manager Gail Murphy, who ad vised the dealers of an extensive ad vertising appropriation for the com ing year. . The final banquet of the convention was held at the Detroit Athletic club, Wednesday evening. The principal speakers were Hugh Chalmers, C. A. Pfeffer, Paul Smith and E. D. Gibbs, advertising expert and personal friend of Mr. Chalmers for 25 years past. In his talk, Mr. Chalmers thanked the members of the dealers' organization for the splendid support of the past year and emphasized the remarkable opportunities for business la thj future. Business Use of the Oars Is Increasing Phrase "Pleasure Car" Is Bapldly Be ing Eliminated From the Vocabulary of Motorists. So many physicians, real estate op erators, salesmen and others have found motor cars Indispensable in their dally work,, that the designation "pleas ure car" has been practically elimin ated from the automobile vocabulary. And this business use of machines is constantly widening. A few weeks ago the Kissel Motor Car company sold a car to be fitted by the owner for a traveling exhibition of moving pictures. Last week the same company sold a car to be used in transporting Gibson's Harp orchestra, a well known and popular Wisconsin musical organ ization, from place to place. The leader, J. Ralph Gibson, writes that the car has proved greatly superior to trans portation by rail. mKESiMANVCoNGbRlVES Sirs. Jacob Hill Cook of 1509 Belmont .street, at the wheel of her big seven passenger Cole, while on a shopping tonr for Thanksgiving ttnner. Mrs. Cook is an enthusiastic motorist, and has taken he car on many long tours as well as to drive about the city. Last September she and Mrs. It, A. Taylor drove to the Pendletou IJound-t'p and back, spending a week at roughing it. HEAD ARRIVES HERE TO MANAGE OFFICE The Pacific Northwest Retail Business Will Be Conducted From City of Portland. J. 3. DeVaux, father of Norman De Vaux, Pacific coast representative for the Chevrolet Motor company, has ar rived In Portland from Los Angeles to take charge of the company's Pacific northwest retail business. Coincident with his arrival came two carloads of the new Chevrolet $490 roadsters. The machines have been distributed among the local dealers already. Mr. DeVaux has opened temporary headquarters in the Speedwell Motor company's building on Fifteenth street and plans to procure permanent quar ters later either by lease or through the construction of a building. His work will be limited to direction of the northwestern retail business, while the wholesale end for the Chev rolet will continue under Fred West, the general sales manager, whose head quarters are here also. Mr. DeVaux has announced that W. S. Dulmage, former agent for the Hup mobile here, has been given charge of the retail business for the Chevrolet m Self - starter, "Magneto, or any Electrical trou ! bles with your car, Remember, "T h e r e's J u s t One." GIBSON ELECTRICAL GARAGE STORAGE BAT1ERY CO. Twelfth and Alder Streets The New MICHELIN Universal Tread A NEW CASING and a real advance in tire-making One quality only The Best SEE THIS NEW CASING AT ARCHER & WIGGINS COMPANY Distributors Staude Glare Stopper This is what you have been looking for insures safety when driving at night. BALLOU & WRIGHT BROADWAY AT OAK AUTOMOBILE AND SHOP SUPPLIES SparkPlugs TOOLS Brake-Lining MOTORCYCLES AND ACCESSORIES Tool and Supply Co. 74 Sixth and 311 Oak St. lamond Vpfcanimj and Kefreadmj. R. L D In eastern Washington and that Seat tle has been made his headquarters. Mr. DeVaux formerly handled the Reo auto In the state of California, but relinquished a well paying field when W C. Durant, maker of the Chevrolet and a personal friend, of fered him the opportunity to handle the Chevrolet. Purchaser Demands Better Kind of Cars People Requiring ICore Comforts They Are Buying Wisely These Says, Says C. H. BUaasr. "What strikes me ss particularly significant about the present situation in the automobile industry is the un questionable tendency on . the part of close buyers toward better cars cars that not only give satisfactory engine service, but also provide comforts, con veniences snd refinements associated only with high class coach building.' says C H. Skinner of the KlsselKar branch. - "Yes. people are demanding more and more of features that contribute to ease and wear, as well as to the Im mediate object of getting somewhere. They are buying wlaely, with an eye to value rather than to price, and with a discrimination that Indicates a careful study and consideration of materials, workmanship and factory responsi bility." Rubber Labelled "Tinned Fish." Copenhagen, Nov. 27. A number of cases labeled "tinned fish" and des tined for Germany were found, upon being opened, to contain rubber. and Phone Marshall 1752 SIXTH AT OAK Phones Main 1683. A-1883 TIM IE s BLODGETT, 1V2b?ZiS&k ITS BATTERIES 10,000 MILE TRIP IS MADE IN A CADILLAC; CAR STANDS TESTS J. . A, Crittendon, Territory Man of Covey Motor Car Co,, Tells 0) Journey, PROSPECTS LOOK BRIGHT Great Activity Zs round la Bead and Other Parts of tie CentrcJ por tion of tie State. By J. A. Crittendon, Territory Man Covey Motor Car com pany. Cadillac Distributors for Oregon. On October 30, I returned to Port land from a trip' of over six months duration through the "counties com prising the great central and southern portions of Oregon east of the Cas cades. The trip was made in a Cadillac eight cylinder car, and was made in the Interest of the Covey Motor Car company, for the promotion of sales and . publicity for this new and truly wonderful type of multiple cylinder machine, covering on the entire trip approximately 10,000 miles. To reach the large number of pros pective customers, those who had mads - I 't 2Si"p "hUdm la U. S. A.- VjSZ You Too Should Buy This Car Because Poiftt for point right down the list this car is dollar for dollar the dominant value in this year's remarkable market. This is not a mere claim. It is a verdict Very quickly this car outsold any car ever built with" a wheelbase of more than 1 00 inches. Then came a performance test of unprecedented magnitude a record output in everyday service. The verdict was swift and sure. On top of this record sale, buying continued in ever- , increasing volume. .It is a clear case of dominant value conclusively determined. 4 iv Nothing less final would force demand so far beyond all previously established limits. x- You, too, should own and drive this car.' Let us show it to you and demonstrate it Immediate deliveries. J. W. LEAVITT & CO., Distributors v Broadway at Davis Street ' Phone Broadway 3535 C 1 .it : KestKoute to-CoIumbia River Highway AN attractive outing today Is a trlp'over the Columbia river highway. The recent rains have twollen the waterfalls' and the mountain peaks snd bluffs are clothed in a garment of snow. - To the-automoblllst several routes to-the highway are open. On leads out the Powell Valley road to Gresham and thence to. the Automobils club house. Another is by way of the Section Line road. Probably the best route is out the Sandy boulevard Into the Sandy road and thence across to the Base Line road, taking either the Craig road just beyond the-city lrmita or the Rockwood road this side of Fairview, Another cross road Is the Bairsdale road between K&lrvlew snd the Rockwood road. The cross road from Fairview to the -Twelve Mile-house on the Bass -Line is getting a little rough. . The detour from the Sandy road to the Base Line makes the distance greater, but it avoids a bad stretch in Montavllla. where a sewer Is being put in and the underground railway crossing on the Bandy near the county farm which is under construction. Incidentally those who go out on the highway should be prepared to subscribe at least $1 to the Vista House fund with which It Is proposed to erect a rest house on Crown Point. Inquiry concerning the new Cadillac, it was necessary to drive not only the main thoroughfares of this great and sparsely settled region, but into the byways and lanes of travel seldom used for any but local teams. Car Stands the Test. It afforded an unusual opportunity to test the stamina of a car, and also gave -aj unusual change to get In timately In touch with the interests, ambitions and development of the sev eral lines of business activities to which the yarious localities seem nat urally to lean. Starting from Hood River when the talk was all of apples and the Co lumbia river highway, in the spring, and returning there later In the sea son to find the talk and interest in these two Items still more enthusi astic and convincing as the good apple prices, and nearer completion of the highway, made Hood River's prospects brighter than for several years past, I covered, ss with a fine tooth comb, the territory between Hood River and Lakevlew. The Dalles has made decided 'prog Roadster The Wulys-Overland Company, Toledo, Ohio ress in many ways, snd much Inter est now centers in the new plants re cently completed for evaporating and canning the many various fruits for whlcji this locality Is becoming more snd more famous. InUfSst' Csnters in wssat. In Sherman county the Interest cen ters In wheat, although it would seem that the automobile In general, and the Cadillac In particular, runs It a pretty good second. In one small town of this county, Wasco, on a pleasant Saturday afternoon, I counted 70 auto mobiles parked on the three short blocks Comprising the main business street -of the town. It was particu larly noticeable that the grade of the car was much better than In the usual rural community. When I arrived first at Shanlko and Antelope, the coming wool shear eclipsed all other Interests, and the large clip and good prices, later Justi fied all ths planning and work this great industry involves. From this point south to Bend a more diversified farming, or ranching community la being developed with the $725 potato dooming big near ;Redmon4 PrtnerUU" Is mors : tKa ' holding- lti own to , ths rrowtn ; nd dsrsloptnsm of the central part of ths stats.; - " 'X JPslr :Qm Crs4it. Ths Crook county fair held at Prtn - hrilU early In ' October wag ' great credit not only to ths county but t Prlnevllle ss well Tas " exhibits o cattle, sheep, hogs and ' horses wer unusual in both quality "Vd number.. All central Oregon Is now. Interestec over the better prospects for develop ment on account of ths proposed as and west "railroad, and it would appeal to even ths most casual observer thai this road must soon be built, or tbu great portion of our state will still re main fit only for limited- ranching possibilities; and its great natural r sources of mineral nature cannot H developed because of lack of any ado-, quate transportation facilities. - At Bend there is the greatest activ ity, and this town, given in the 3911 census at about 600 population, btdi fair to reach the (000 mark betort early spring. .' t ; Mils Being Built. v Two large and up-to-the-minute lum ber mills are being pushed to comple tion and orders are, I -am informed, booked far In advance. Ths great plni forests to the south and. west art ' claimed to contain a supply sufficient for 60 years ot operation on a hugi plan. As the present terminus of twe railroads down ths Deschutes rivrl canyon, Bend enjoys, for central Ore gon', unusual shipping advantages, and" Its growth while not a boom eeemi ic , be assured. My partner, and never faltering friend, on the trip was a Cadillac eight, snd I want to say right her that when you are perhaps 160 mllei from the ;rallroad, out in the wide places, a good car gets closer to yott than many would think possible. II .... .' ,f - ,i ,7S :
