THE OREGON -. SUNDAY . JOURNAL, r, PORTLAND, V SUNDAY MORNINO.X NOVEMBER
23,-1915.;
X
ENTHUSIASTIC MOTORIST'
' i4
Sr?: 7 CHEVROLET MOTOR CO
SALES
CLOSES
Hugh Chalmers Is Presented
With 'a Gold Loving Cup as
a Grand Finale,
"With the presentation of a gold
loving cup to Hugh Chalmers, the
most important and best -attended
sales convention In the history of the
Chalmers Motor company was brought
to a close Wednesday, November 17,"
OcordlriK to C. H. Harris, salesmanager
of the II. I,. Keats Auto company of
this city, who returned to Portland
yesterday after having attended the
Chalmers convention In the Interest of
Mr. Keats.v
Over 600 Chalmers dealers who trav
eled to Detroit from all sections of
the United States and Canada, voted
the three days session an Inauguration
of a new era in the automobile ln
'1f dustry.
For the first time in the history of
the automobiles business, a motor car
company had actually placed a new car
on a quantity production basis, before
announcing it to the dealers or public.
The dealers' first Intimation that a
new Chalmers six had been produced
was when they were shown over HOO
.new models of the car, ready for ship
ment In the factory yards. After tak
ing part in a half million dollar narada
through Dotroifs streots, the dealers
showed their enthusiasm over the new
$1060 Chalmers by placing orders for
22,000 cars, or nearly an entire year's
output.
Chalmers Makes Beply.
The presentation of the solid gold
cup to Mr. Chalmers came as a climax
to Wednesday evening's banquet at the
Detroit Athletic club. Mason B. Hatch
JBurraro dealer, made the speech of
presentation and fittingly expressed
the warm personal admiration and re
gard felt for Mr. Chalmers by mem-
serf or the dealers' organization.
In responding, Mr. Chalmsrs -said:
- "This has been the happiest week of
CONVENTION
SUCCESSFUL
PERIOD
PORTLAND
my ure. It has been happy because I
have realized in it a dream of service.
He who serves most serves best. I
jhave come to know that happiness In
this life consists not In what we have,
but In our attitude of mind toward
Other people. There da nothing that I
posses in a material way, that I would
rather hand down to my children than
the address of appreciation-which . ac
companies this loving tup."
Standing out as the keynote of this
year's Chalmers convention was the
.. single word "Preparedness." From the
time the dealers laft the Michigan
Central terminal on their arrival In De
troit until they took the train for hom
'tsey were in the hands of an efficient
. organization which looked after every
feature ot comfort and convenience.
f , . 'Talks Ax Given,
f : The convention opened Monday morn
ing with an address of welcome from
Hugh Chalmers. In his opening talk,
Ikjr. Chalmers referred to prosperous
conditions in the automobile Industry
and the stability of the business de-
. spite unsettled conditions abroad.
Talks followed on the Chalmers or
ganization by Vice President and As
sistant General Manager C. A. Pfeffer
and" vice president in charge of the
Selling division, Paul Smith. The morn
ing session marked the formal open-
' ins of the new Chalmers auditorium
at the factory, seating COO people.
V - Following lunch In the factory res
Jsurant, the pig surprise of the day
: ahd the- convention wasvgiven the deal-
' ers. Taken through the factory grounds
presumably on a tour of Inspection, the
: fBO visitors turned the corner of a
:. 'bnllding to gaze with astonishment at
fcVefr 200 cars of the .latest Chalmers
felx-80 vintage. - The dealers pounced
OB the cars and spent a busy half hour
. Inspecting, the .motor,, equipment ana
refinements n he car fter which
they were asked to get in the cars foT
a trip around the city. Led by a
platoon of mounted police and a brass
band, the entire delegation toured the
principal streets of Detroit.
Many Cars Ordered.
After returning to the factory,- the
dealers again assembled In the audi
torium where in the short space of 40
minutes, over $22,000,000 In Chalmers
cars were ordered. During this period,
a long distance telephone call came In
from 1 II. Rose. San Francisco dis
tributor, who had been unable to at
tend the convention. Mr. Rose ordered
760 Six-30's for'lmmediate delivery.
The new Chalmers SIx-30 Is a 45
II. P. car with a S400 R. P. M. engine
selling at $1050. It has the fastest
engine speed ever developed for stock
car use In America. The Slx-30 Chal
mers motor Illustrates the new tend
ency In motor design which has al
ready taken hold of popular fancy. In
the past, a big heavy motor was neces
sary to develop even less power thin
the new Chalmers develops at 3400 rev
olutions per minute. The Slx-30 has a
marvelous getaway and acc-eierative
qualities equaled by few American
Btock cars.
Sealers Are Guests.
Monday evening, the dealers were
guests of the company at a dinner In
the Hotel Pontchartraln. Motion pic
tures of a trip through the Chalmers
factory were shown following the din
ner. " Business sessions occupied the time
of the dealers through most of Tues
day. In the afternoon, Isaac F. Mar
cosson talked on the subect of war
and salesmanship. Mr. Marcosson drew
some interesting comparisons between
the preparedness of Germany and the
unpreparedness of England at the start
of the European war and Issued a
message of warning to American manu
facturers to. be, prepared to- hold the
advantages , gained during the war.
Tuesday evening's dinner was a gala
affair at, the Hotel Statler, where all
ceremony was Abandoned In favor of
a Mardi Gras style of entertainment.
No knives or forks accompanied the
beefsteak dinner and the guests re
verted to the natural methods of eat
ing. The dinner was entitled "A Night
With the Animals" tnd proved one of
the biggest hits of the convention.
Banquet Zs Held.
On "Wednesday, Chief Engineer C. C.
Hinckley spoke on the relation of sales
to engineering, and went into detail on
the refinements of the new Six-33.
Service Manager H. W. Miller discussed
service plans and Assistant Salesman
ager F. B. Willis talked on the Chal
mers selling organization. Advertis
ing Manager Gail Murphy, who ad
vised the dealers of an extensive ad
vertising appropriation for the com
ing year.
. The final banquet of the convention
was held at the Detroit Athletic club,
Wednesday evening. The principal
speakers were Hugh Chalmers, C. A.
Pfeffer, Paul Smith and E. D. Gibbs,
advertising expert and personal friend
of Mr. Chalmers for 25 years past. In
his talk, Mr. Chalmers thanked the
members of the dealers' organization
for the splendid support of the past
year and emphasized the remarkable
opportunities for business la thj
future.
Business Use of the
Oars Is Increasing
Phrase "Pleasure Car" Is Bapldly Be
ing Eliminated From the Vocabulary
of Motorists.
So many physicians, real estate op
erators, salesmen and others have
found motor cars Indispensable in their
dally work,, that the designation "pleas
ure car" has been practically elimin
ated from the automobile vocabulary.
And this business use of machines
is constantly widening. A few weeks
ago the Kissel Motor Car company
sold a car to be fitted by the owner
for a traveling exhibition of moving
pictures. Last week the same company
sold a car to be used in transporting
Gibson's Harp orchestra, a well known
and popular Wisconsin musical organ
ization, from place to place. The leader,
J. Ralph Gibson, writes that the car
has proved greatly superior to trans
portation by rail.
mKESiMANVCoNGbRlVES
Sirs. Jacob Hill Cook of 1509 Belmont .street, at the wheel of her big
seven passenger Cole, while on a shopping tonr for Thanksgiving
ttnner. Mrs. Cook is an enthusiastic motorist, and has taken he
car on many long tours as well as to drive about the city. Last
September she and Mrs. It, A. Taylor drove to the Pendletou
IJound-t'p and back, spending a week at roughing it.
HEAD ARRIVES HERE
TO MANAGE OFFICE
The Pacific Northwest Retail
Business Will Be Conducted
From City of Portland.
J. 3. DeVaux, father of Norman De
Vaux, Pacific coast representative for
the Chevrolet Motor company, has ar
rived In Portland from Los Angeles to
take charge of the company's Pacific
northwest retail business. Coincident
with his arrival came two carloads of
the new Chevrolet $490 roadsters. The
machines have been distributed among
the local dealers already.
Mr. DeVaux has opened temporary
headquarters in the Speedwell Motor
company's building on Fifteenth street
and plans to procure permanent quar
ters later either by lease or through
the construction of a building.
His work will be limited to direction
of the northwestern retail business,
while the wholesale end for the Chev
rolet will continue under Fred West,
the general sales manager, whose head
quarters are here also.
Mr. DeVaux has announced that W.
S. Dulmage, former agent for the Hup
mobile here, has been given charge of
the retail business for the Chevrolet
m
Self - starter,
"Magneto, or any
Electrical trou
! bles with your
car, Remember,
"T h e r e's J u s t
One."
GIBSON ELECTRICAL GARAGE
STORAGE BAT1ERY CO.
Twelfth and Alder Streets
The New MICHELIN Universal Tread
A NEW CASING
and a real advance in tire-making
One quality only The Best
SEE THIS NEW CASING AT
ARCHER & WIGGINS COMPANY
Distributors
Staude Glare Stopper
This is what you have been
looking for insures safety
when driving at night.
BALLOU & WRIGHT
BROADWAY AT OAK
AUTOMOBILE AND SHOP SUPPLIES
SparkPlugs TOOLS Brake-Lining
MOTORCYCLES AND ACCESSORIES
Tool and Supply Co.
74 Sixth and 311 Oak St.
lamond
Vpfcanimj and Kefreadmj. R. L
D
In eastern Washington and that Seat
tle has been made his headquarters.
Mr. DeVaux formerly handled the
Reo auto In the state of California,
but relinquished a well paying field
when W C. Durant, maker of the
Chevrolet and a personal friend, of
fered him the opportunity to handle
the Chevrolet.
Purchaser Demands
Better Kind of Cars
People Requiring ICore Comforts
They Are Buying Wisely These Says,
Says C. H. BUaasr.
"What strikes me ss particularly
significant about the present situation
in the automobile industry is the un
questionable tendency on . the part of
close buyers toward better cars cars
that not only give satisfactory engine
service, but also provide comforts, con
veniences snd refinements associated
only with high class coach building.'
says C H. Skinner of the KlsselKar
branch. -
"Yes. people are demanding more
and more of features that contribute to
ease and wear, as well as to the Im
mediate object of getting somewhere.
They are buying wlaely, with an eye to
value rather than to price, and with a
discrimination that Indicates a careful
study and consideration of materials,
workmanship and factory responsi
bility." Rubber Labelled "Tinned Fish."
Copenhagen, Nov. 27. A number of
cases labeled "tinned fish" and des
tined for Germany were found, upon
being opened, to contain rubber.
and
Phone Marshall 1752
SIXTH AT OAK
Phones Main 1683. A-1883
TIM IE s
BLODGETT, 1V2b?ZiS&k
ITS
BATTERIES
10,000 MILE TRIP IS
MADE IN A CADILLAC;
CAR STANDS TESTS
J. . A, Crittendon, Territory
Man of Covey Motor Car
Co,, Tells 0) Journey,
PROSPECTS LOOK BRIGHT
Great Activity Zs round la Bead and
Other Parts of tie CentrcJ por
tion of tie State.
By J. A. Crittendon,
Territory Man Covey Motor Car com
pany. Cadillac Distributors for
Oregon.
On October 30, I returned to Port
land from a trip' of over six months
duration through the "counties com
prising the great central and southern
portions of Oregon east of the Cas
cades. The trip was made in a Cadillac
eight cylinder car, and was made in
the Interest of the Covey Motor Car
company, for the promotion of sales
and . publicity for this new and truly
wonderful type of multiple cylinder
machine, covering on the entire trip
approximately 10,000 miles.
To reach the large number of pros
pective customers, those who had mads
- I
't
2Si"p "hUdm la U. S. A.- VjSZ
You Too Should Buy This Car
Because
Poiftt for point right down the list this car is dollar
for dollar the dominant value in this year's remarkable
market.
This is not a mere claim.
It is a verdict
Very quickly this car outsold any car ever built with"
a wheelbase of more than 1 00 inches.
Then came a performance test of unprecedented
magnitude a record output in everyday service.
The verdict was swift and sure.
On top of this record sale, buying continued in ever- ,
increasing volume.
.It is a clear case of dominant value conclusively
determined. 4
iv Nothing less final would force demand so far beyond
all previously established limits. x-
You, too, should own and drive this car.'
Let us show it to you and demonstrate it
Immediate deliveries.
J. W. LEAVITT & CO., Distributors
v Broadway at Davis Street '
Phone Broadway 3535
C
1
.it
: KestKoute to-CoIumbia River Highway
AN attractive outing today Is a trlp'over the Columbia river highway.
The recent rains have twollen the waterfalls' and the mountain peaks
snd bluffs are clothed in a garment of snow. -
To the-automoblllst several routes to-the highway are open. On leads
out the Powell Valley road to Gresham and thence to. the Automobils club
house. Another is by way of the Section Line road. Probably the best
route is out the Sandy boulevard Into the Sandy road and thence across
to the Base Line road, taking either the Craig road just beyond the-city
lrmita or the Rockwood road this side of Fairview, Another cross road
Is the Bairsdale road between K&lrvlew snd the Rockwood road.
The cross road from Fairview to the -Twelve Mile-house on the Bass
-Line is getting a little rough. .
The detour from the Sandy road to the Base Line makes the distance
greater, but it avoids a bad stretch in Montavllla. where a sewer Is being
put in and the underground railway crossing on the Bandy near the county
farm which is under construction.
Incidentally those who go out on the highway should be prepared to
subscribe at least $1 to the Vista House fund with which It Is proposed
to erect a rest house on Crown Point.
Inquiry concerning the new Cadillac,
it was necessary to drive not only the
main thoroughfares of this great and
sparsely settled region, but into the
byways and lanes of travel seldom
used for any but local teams.
Car Stands the Test.
It afforded an unusual opportunity
to test the stamina of a car, and also
gave -aj unusual change to get In
timately In touch with the interests,
ambitions and development of the sev
eral lines of business activities to
which the yarious localities seem nat
urally to lean.
Starting from Hood River when the
talk was all of apples and the Co
lumbia river highway, in the spring,
and returning there later In the sea
son to find the talk and interest in
these two Items still more enthusi
astic and convincing as the good apple
prices, and nearer completion of the
highway, made Hood River's prospects
brighter than for several years past,
I covered, ss with a fine tooth comb,
the territory between Hood River and
Lakevlew.
The Dalles has made decided 'prog
Roadster
The Wulys-Overland Company, Toledo, Ohio
ress in many ways, snd much Inter
est now centers in the new plants re
cently completed for evaporating and
canning the many various fruits for
whlcji this locality Is becoming more
snd more famous.
InUfSst' Csnters in wssat.
In Sherman county the Interest cen
ters In wheat, although it would seem
that the automobile In general, and
the Cadillac In particular, runs It a
pretty good second. In one small town
of this county, Wasco, on a pleasant
Saturday afternoon, I counted 70 auto
mobiles parked on the three short
blocks Comprising the main business
street -of the town. It was particu
larly noticeable that the grade of the
car was much better than In the usual
rural community.
When I arrived first at Shanlko and
Antelope, the coming wool shear
eclipsed all other Interests, and the
large clip and good prices, later Justi
fied all ths planning and work this
great industry involves.
From this point south to Bend a
more diversified farming, or ranching
community la being developed with the
$725
potato dooming big near ;Redmon4
PrtnerUU" Is mors : tKa ' holding- lti
own to , ths rrowtn ; nd dsrsloptnsm
of the central part of ths stats.; - "
'X JPslr :Qm Crs4it.
Ths Crook county fair held at Prtn -
hrilU early In ' October wag ' great
credit not only to ths county but t
Prlnevllle ss well Tas " exhibits o
cattle, sheep, hogs and ' horses wer
unusual in both quality "Vd number..
All central Oregon Is now. Interestec
over the better prospects for develop
ment on account of ths proposed as
and west "railroad, and it would appeal
to even ths most casual observer thai
this road must soon be built, or tbu
great portion of our state will still re
main fit only for limited- ranching
possibilities; and its great natural r
sources of mineral nature cannot H
developed because of lack of any ado-,
quate transportation facilities. -
At Bend there is the greatest activ
ity, and this town, given in the 3911
census at about 600 population, btdi
fair to reach the (000 mark betort
early spring. .' t ;
Mils Being Built. v
Two large and up-to-the-minute lum
ber mills are being pushed to comple
tion and orders are, I -am informed,
booked far In advance. Ths great plni
forests to the south and. west art '
claimed to contain a supply sufficient
for 60 years ot operation on a hugi
plan. As the present terminus of twe
railroads down ths Deschutes rivrl
canyon, Bend enjoys, for central Ore
gon', unusual shipping advantages, and"
Its growth while not a boom eeemi ic ,
be assured.
My partner, and never faltering
friend, on the trip was a Cadillac
eight, snd I want to say right her
that when you are perhaps 160 mllei
from the ;rallroad, out in the wide
places, a good car gets closer to yott
than many would think possible.
II
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