Image provided by: University of Oregon Libraries; Eugene, OR
About The Oregon daily journal. (Portland, Or.) 1902-1972 | View Entire Issue (June 21, 1914)
3 IMPROVED HIGHWAYS REAL MEANS OF SALVATION FOR POOR MAN DECREASED COST OF NO DANGER' EXISTS POPULAR DEALER HAS FEDERAL GOVERNMENT NEW ZEALAND MAN . 4 OF GASOLINE SUPPLY IS TO AID THE OREGON SUNDAY JOURNAL, PORTLAND, SUNDAY MORNING, JUNE 21. 1914. TRANSPORTING WOULD RESIGNED POSITION GOOD ROADS VISITS THIS COUNTRY 1 OIR m cost uv Building of Roads in Differ ent Parts of Country Al ways .Betters Conditions. ' , The building of good roada j ts one of the bl(tget and most Important fac tor whJeh this country munt consider in the next few yearn. The Improved highway in the one means of salvation for the poor man, for In thene days of high -ost of living, the cheaper transportation of foodstuffs must be looked to. Conditions can no longer he bettered through a greater supply of necessities, for every effort to ward lowering the cost of foodstuffs heretofore has been met with the re sponse that the United : States is now about as intensively cultivated as it can be. In other words, tire American people are no longer turning to thi country In an effort to produce a lar ger amount of food. Therefore the problem of getting along with the sams amount that is now produced must be raced. . The only solution left is to cut ths cost of production and delivery. The best way to accomplish this is to pro vide good roads, for many demonstra tions of how good roads will work to our advantage have already been made. Better taring- Always Heralted The improvement of highways In many parts of the country in the last few years has been invariably fol lowed by better living conditions. where the roads leading Into a large city have been improved, an increased upply of foodstuffs on the local mar kets and a larger number of farmers bringing their products into the city ' nas resulted. This, of a necessity, re suits in lower prices for the prod ucts and a long step toward. better II v lng conditions. On the other hand, the Improvement of roads throughout the country Is In variably followed by an Improvement .in farming methods The agrlcultur 1st . who: heretofore devoted his ener gtes to. grazing and the production of rough foodstuffs, such as corn. Is now turning to what la known as market gardening. He is raising potatoes. beans, peas and other commodities that arc In everyday demand, simply be cause he can get them to market where heretofore markets were denied him. It is no uncommon sight now to see farmers driving 18 or 20 miles to mar' ket with loads of produce, which, be fore the highways were Improved, were denied the consumer. The auto mobile It is true, has had a great deal to do with increasing this supply, but even this vehicle would be helpless Without highways on which to run. Intensive Farming Brought About. The advent of good roads, too, has brought about another revolution that of Intensive farming. The coun tries of the otd world have always re garded us a criminally wasteful peo ple. In -that the products raised on 100 acres of land in this country was often less than they produced On 10 acres Good roads have changed this con dltion. The American farmer now finds that he will get u greater return from one acre of land Intensively cultivated than 10 acres farmed in the old slip shod methods would heretofore pro duce. This intensive farming s the direct result of good roads, for where , . the farmer heretofore found It neces sary to cultivate crops which made a large bulk so that his infrequent trips to market were profitable, now finds that he can take a small load to the consumer as often as he desires. Good roads are an undisguised bless ing, and this everyone who has given the matter any thought will admit. .' They not only promote Increased In dustrial activity, and therefore better the living conditions of thousands of city dwellers,' but they provide an im proved social life for people who live In the country. The farnily which has access to a good road, and therefore quicker and more pleasant trips, goes to church oftener, visits the neighbors oftener and attends farmer club meet ings more frequently. No one can deny that all of these are Important factors In the farmer's life. ECONOMY RECORD SET r.uu Attractive entry of the United States Rubber Ckmpany, makers of the Nobby Tread Tires. Float was designed by the Portland manager, Pete Mayer, who, dressed In Rosarian regalia. Is standing In the center of the three men in front of the float. POWERFUL EXAMPLE OF GREAT FORCE OF ADVERTISING SHOWN Far as Known No Accessory Firm Ever Before Used Equal Space, Today the force of advertising Is felt In every line of business. Probably there has been more high class adver tising In the automobile and accessory field during the past few years than any other line before the American public. At least it Is claimed by big automobile manufacturers, and adver tising agencies, that the men who write the automobile and accessory adver tising are the highest paid advertising experts in the -world. It Is just as Important that the proper medium In which to place this high class advertising be carefully se lected, as It Is for the matter con tained therein to be properly displayed and arranged, The Journal, of this date, has been selected as the newspaper In the north' west in which the largest automobile accessory establishment north of San Francisco should publish Its anniver sary announcement. Ballou & Wright of this city and Seattle, have In this edition a special eight-page section con BIG FEATURES SPED AND ENDURANCE INDIANAPOLIS EVENT Portland Dealer Who Saw Race Tells What Was the Most Impressive. "To anyone, and more particularly one Interested , in the automobile, the recent 600 mile race on the Indianap olis speedway was probably the most Interesting automobile racing event ever held In the world," said Mel a. Johnson, manager of the Howard Auto mobile company, distributors of Buick automobiles for the Pacific northwest, who returned a week ago today from a three weeks' trip through the middle west, during which he attended the 500 mile race. The features of. this great event which mostly appealed to Johnson was the remarkable speed and endurance shown by the numerous entrants, as no less than six of the cars finishing the race surpassed the former record established by the National three years previous. The remarkable success of the for eign cars In this event can be as cribed to but one cause: Superiority of the foreign cars entered over the American cars. HALF TOTAL OUTPUT IS USED IN AME RICA Interesting Figures Are Given Comparing Number of Cars in. States, Of the half million and more Ford cars which have been produced, over one-half of them are In operation in this country, says Motor Age. This is according to rather Incomplete returns or the registrations in the different states between January l and April 1 of this year. In several of the states complete figures of the registration of Ford cars could not be obtained. These include Pennsylvania. South Carolina. Louisiana, Mississippi, Texas, Oklaho ma. In these, however, a figure was given which was known really to be exceeaea. in west Virginia and Wv omlng no estimate as t0 the number oi r oras was ODtainaoie. Neglecting these two states and tV. ing the minimum figures in the other states mentioned there were 249,270 Ford cars registered on April 1, for the 1914 season In the United States. Consequently it is safe to say that complete returns would Indicate a reg istration considerably In excess of 260,000 Fords In this country. To get an idea of what this number means, a glance at the total registra tion of all makes of ears will be of assistance. On this same date. April 1, the 1914 registration of all the cars In the United States was 1,265,528, Just BE( OMING EXHAUSTED Bugaboo Raised That Price Will Be Raised to Dollar a Gallon Declared All "Talk." Captain W. H, Gray Intends to Go on Vacation Before Reentering Business. Rene Thomas, victor In a French tftlnln jtiativ of th Hnea for which I ueiage, owes ma victory noi oniy io they are exclusive distributors in tliis he speed of his car, but the fact that over fJve times the incomplete total of territory. Ballou & Wright have been ne w most lonuimie in nis mnneu in active business m Portland for the lr troubles. past 18 years. They began with the Speed WM Impressive. bicycle business and have grown along Duray, finishing second in the with the automobile and motorcycle French Peugeot, was slightly hand!- Industry until now they occupy aposi- capped by tire trouble, and Guyot, in tion in this territory second to none. the French Delage, won his position The section printed with this edl- by keeping In the race at all times. Probably the most unfounded belief among motorists today is the supposed impending loss of gasoline as a motor car t ueL It has only been a few weeks ago that one of The Journal's contempo raries published, practically word for word, over the signature of one of its learned editors, an article from one of the National weeklies In which it was claimed that within a very short time gasoline would be selling at a dollar or more per gallon. Notwithstanding this fact, the price of gasoline In Portland and the Pacific northwest has dropped considerably in the past month. And at least one firm In the city of Portland is now advertising gasoline to the public at 14 H cents per gallon, retail. The big wholesale distributors of the fuel are all emphatic in their statement that the supply of gasoline waa never so plentiful as at the present time, and in consequence thereof they are all willing to make contracts covering a period of one or more years to fur nish gasoline at from one to two cents less per gallon than It could be pur chased at the time It was supposed to be on its way to the dollar per gallon mark. That our contemporary seems to dread that the supply of petroleum from which gasoline is produced, will soon give out. Is shown conclusively from its article. That its fears are all unfounded is evidenced by the in creased amount of gasoline being pro duced from petroleum. According to an investigation by a leading automobile publication there are 1,700,000.000 gallons of auto mobile gas refined each year and onl 2,000,000 motor cars to use It. Pro viding that the average mileage re ceived from total number of machines in use was only 7 miles to the gallon, the two mlllon cars would each have to travel more than ten thousand miles each a year to consume the gasoline refined. But as the average number of miles secured from all makes of machines is above 10 miles to the gal lon, the cars would have to travel be tween 12,000 and 16,000 miles each per year to exhaust the supply. The average yearly travel of an automobile Is less than 8000 miles. Chemists employed by large gasoline refiners say that they are doubling the gasoline production by Improved refining methods, which have replaced the wars of a few years ago. SO with the increased production of gasoline and ateadily Increasing mile age received from the present day au tomobiles the motorist need fear no Immediate loss of fueL r"x V Appropriation . for Cooperat ing With Vadous States . Made Year Ago. Principal Purpose of Visit Is to See "How Things Are Done" in America. Ford rezistra.tions Taking up the separate states, we find that New York, which leads In the total number of cars, also takes first place as a Ford state. In this state there are 21,000 Fords In actual serv ice. Iowa comes second with 20,600 Fords, although it Is only sixth in the tion speaks for the progressiveness of I Among the most interesting en- I number of cars of all kinds registered, BY MOTORCYCLIST the Ballou & Wright concern. As far 1 1 rants of foreign cars were Goux :n I as can be ascertained no accessory firm I a French Peugeot, who finished fourth. in the United States has ever attempt- and like his team-mate Boiuot, seemed ed an individual advertising campaign to have the real speed or all the ror In any newspaper containing 1280 I elgn entries, but were particularly un- inches In any one issue. This great I fortunate in their tire trouDles. advertisement for one of Portland's I The observer could not but be im most progressive business concerns J pressed m ith the speed of tne car, and will go down In the history of the au- the daring exhibition of driving given tomoblle industry as an act of od- bv Boillot. timism for the future generation of The relative pos'tion of the first dealers and accessory men to point I three cars to finish was the same at to with great nride. 1100 miles. The two xirst cars occu The Journal feels Droud that It Died the same relative position at tne should be selected as the medium to end of the first 200 miles, witn vvisn carry this treat anniversary announce. I hart in the American Mercer tnira. ment to its many thousand readers At the end of 400 miles, uie mree throughout the northwest. This selec- winning cars occupied the same posl tion was made onlv after careful con- I tion as that in wmcn tney nnisnea. slderation of the enormous clrcula- The failure of the American cars la tion of The Journal among automobile solely attributable to the fact that owners of Oregon. The Journal has they were outclassed by the foreign lonar been the acknowledged antamnhlU I cars, advertising medium of the Portland Dawaon'a Oar Faatest. automobile dealers, and has carried 1 The fastest American car in tha more local automobile advertising for I event, according to tha time taken by the past three years than anv other I ston watches during the progress of Portland paper. I the race, was the Marmon, driven by Ballou & Wright and The Journal I Dawson, and in which he was serlous- ask that all Subscribers carefullv read I Iv injured in a collision with au An- the special automobile accessory sec-1 derson in the No. 24 Stutz. apparent- tion and then pass it along to some friend who may In this way be brought face to face with the second largest industry In our country today, In that state, according to the regis trations, every third or fourth car is a Ford. Ohio, which Is third in tha list of cars of all sorts, also Is third as a Ford state, and Illinois, which comes fourth in the list of car owners. Is fifth as a Ford state, with Massachu setts sixth and Nebraska aeventh. Rain hoods In the shape of monk's cowls are now quite the thing for mo tor wear. They come to match various waterproofed materials and are espe cially becoming to young faces. Captain W. H. Gray. Captain W. H. Gray, who has been manager of the Northwest Auto Co. for the past two years', resigned from that position, effective last night. Captain Gray has been very popular since Joining the automobile men of Portland and has been signally hon ored by that body. It was through his efforts that the automobile show held on the east slda two yeara ago was made such a suc cess and he was also largely respon sible for the reorganisation of the Portland dealers' association. After the show of two years ago, the deal ers aaw the necessity of having an organization for their protection, con sequently Gray was made chairman of committee for the formation or same. After details were arranged Captain Gray waa made president of the or ganization and served faithfully dur ing the first year. He waa also on tne committee In charge of the show this year- and that was said to be the best automobile show ever held in Portland. Captain Gray will tax a few weeks vacation before entering active busi ness again. He expects, in his motor- boat "Lady Gray," to take hla vaca tion in a cruise on the Columbia river. He is commodore of the Portland Motorboat club and vice-admiral of the Astoria regatta which will be held July 4. Gray has made many friends during Ms sojourn In the automobile Industry who wish him every success In what ever Una he may engage in future. Although It la not generally known, the federal government baa. In a small measure, already embarked upon a policy of federal aid, la addition to the great educational work which it has been doing for a number of yeara through th medium of the office of pubUo roads of the United States de partment of agriculture. In tha postofflce appropriation bill for 1H2-1S an appropriation of $500, 000 waa made for cooperating with the various states -in the improvement of post roads, conditioned upon the states providing 82 for each SI thus pro vided by tha government. The appropriation required that the money should be expended under the direction of the secretary of agricul ture in cooperation with the post m aster general. Owing to delay on the part of the states in meeting the necessary requirements, the appro priation was continued In the bill mak ing appropriation for the fiscal year 1914, and made available until ex pended. At the present time construction Is sctlvely under way and allotments have been made to various states ss follows: Alabama, Iowa, Kentucky. Maine. Maryland, Mississippi, North Carolina, Ohio, Oregon, South Caro lina, Tennessee, Texaa and Virginia. Much valuable data will be obtained from these various demonstration roads to aid the federal government in the future conduct of its road work on a large ecale. Lots of failure can be traced to the belief that other people are not quit as smart as we are. H. Nattraas representing th firm of Lerew A Heal of Napier New Zea land started on hi long Journey bom Saturday after three weeks of strenu ous "investigating" in Detroit. Th principal reason for hla visit to th United 8tates was as he quaintly -expressed It "to see If you fellow really do things In th big way w foreigners have read so much about . and especially to look Into th claim mad for that Maxwell ? 5" which has aroused considerable Interest in Australia and New Zealand." A week spent in the plant of th Maxwell Motor company wher be watched closely ach operation In tb production of th "26." confirmed Mr. Nattrass judgment that thla car will meet th requirements of th people of . his country. "It i positively th best car for th money X vr aaw, said he, "and I hav handled a? lot of them. It beauty llnea, roominess, silent ana smooth running motor, and abov all, the enormous power It develops for ls weight makes It Just th car w New 7-eaianders are looking for. - Tou know we have lots of rough roads to nego tiate and hills to climb ovr there." After closing a contract with th Maxwell company for his' firm to handle their cars at Napier and plac ing quite a respectable preliminary order, Mr. Nattrass was turned over to th sales and advertising depart ments .for a course In American ideas and methods of disposing of cars after the factory had performed Its duty. , Th Georgia state federation f labor gained 38 new unions last year. Wl ft SgBBBg Reason Enough. "Why Is there such a hot fight over the appointment of a postmaster In this little town 7 asked the stranger. "The office doesn't pay anything much, does It 7" "That alnt It. mister.- replied the native. "You see most of us are par ticular as to who reads our postal cards." Trip of Nearly 163 Miles Is Made in California on Gallon of Gasoline. r The Extra Millions Spent on Goodyear Tires Let No Man Charge You Higher Prices For Tires Not Made Like These Ijj 52 SMALLER MOTOR A new world's record for motor cycle economy test was established la Stockton, California, on May 25, by Eddie Perrln, when he relied up th surprising mileage of 162 7-10 miles on one gallon of Associated gasoline. This Information was re ceived in Portland by A. D. Parker, Oregon manager for the Associated Oil company, last week. Perrln rode an Excel; .or machine, but in speak ing of the race afterwards attrib utes a large part of the victory to the purity of the gasoline used. It in generally conceded by those who have made a study of the gasoline business that the slightest adultera tion or impurity detracta from the highest efficiency of the fuel. Mr. Pawer ln consenting on the rtsult of the race, and the breaking of the old record, which was 128 miles per gallon, stated: "That the economy test was conducted with the greatest possible precaution for absolute accuracy. The gasoline used waa the regular commercial gaaoline furnished to the automoblling public, and was drawn from a regular sldo walk delivery tank by the chief of police of Stockton. The chief had pre viously sealed the tank to prevent it belns tampered with. Just before tb start for th record was made the chief personally measured th gasoline and poured it into the tanks of the different competitors' motor cycles." . Several of the cars . that appeared in th local automobile races at the Ros City apeedway yesterday used th Associated gas and the drivers expressed themselves as being hlsbly pleaaed at th reaulta received there f.tfn. '-.;:-" . IS DECLARED SUPERIOR Portland Dealer Predicts That Days of Big Machine Are Numbered. ly the fastest of the three Stuts en tries. Among the notable features of the other entries was the fact tnat -mow- dy" Wilcox, in hla American Gray Fox, hawed aurDrising speea curing ma time he remained in the race. The most impressive cars among tne foreigners, exclusive of tne winners, were the Belgian six cyunaer ex celsior, driven, by Chris tlaens: th quietest, smoothest running rig of the whole SO entries. To the German Mercedes, Ralph Mul- ford, driver, belonga th distinction of being the noisiest car on the course. Apparently the greatest handicap oi the American cars entered In the event was their newness, or the fact that they had been built for this particular event, without previous opportunity to test either their speea or ineir stay- lng qualities. roreign Cars Sad Advantag. Tha foreign cara had the advantage I "The car that la economical In any price class is the car that hoiri it own with any number of people," says I f least two years of campaigning E. E. Gerllnger, local distributor of the I on th race courses, and almost to the Oakland. "The one time idea that th. last one or them, carriea overneaa expense of operation or upkeep means valv action and multiple valves, or little or nothing to anyone able to own four valves to the cylinder, two in- an automobile of any sort has been takes and two exhaust valves each, dissipated and today we find that th ns of tno most enjoyable features news matter of th greatest Interest the great event was the car and has to do with the numhoK nt mii.. . namfort afforded the visitors. car has actually traveled to th gallon To th observer It seemed that al- of gasoline. ' , moat every man, woman and automo- "Power is essential and necessary bile in the middle weat had driven to and it is desirable, and methods are Indianapolis to witness this event, being discovered to nrovide imf Many of th visitors were evidently against car weight without unneces-1 experienced race attendants, as they aary consumption of f uh The big en-1 carried with them elaborate lunches glne is not the most nowerful and t. I with liquid refreshments, carefully ficlent for it is most often very waste- packed with ice and sawduat. In pre- f ul and uneconomical, i - tentious wooden boxes. "Over in Europe wher gasoline is While the long drawn out battle, par steep In price and the tax on horse- ticularly when each of the leaders oc power is high, they learned a lesson copies a more or less secure lead over and th comparatively small motor fcaa the next contestant, becomes rather been raised to a high degree of ef fl-1 tiresome, altogether it is the premier clency which when combined with proo-1 event in motordom, and a revelation to er regard for frlctional losses in other. I th first visitors. parts or tne car, has resulted in th production of many automobiles which in respect to power, efficiency and economy should have long ago taught a lesson to American manufacturers. I btllev that the large motor has seen Its day and that the smaller and more efficient motor is coming in, - The brace rods between th fender underneath light ears sometimes break j from severe vibratory action. - This can easily be prevented by placing a j small strut In the middle of the undor , floor and fastening It to the brae to prevent vibration. For many years we have had scores of experts working to better No-Rim-Cut tires. They are in our Department oi Research and Experiment Their efforts hare cost us, in your be half, $100,000 yearly. Every No-Rim-Cut tire gets oar extra O n- Air cure. This is done to save the countless blow outs due to wrinkled fabric It is done by oe other tire maker. . This single extra process costs us $450,000 per year. We create in each tire, during vulcanization, hundreds of large rubber rivets. This b done to combat tread separation to reduce the risk 60 percent The simple rights to this method cost us $50,000. - ' ' Another costly, exclusive feature makes rim cutting impossible. No other satisfactory, way is known. And these tires- alone have our All? Weather tread. That's a tough, double-thick snti-skid. . It rides as smooth as plain tread, yet it grasps wet roads with countless deep snd sharp-edged grips These efforts and fea tures have cost us millions of dollars. They have saved tire users tens of millions, perhaps. And not one of these four the . greatest features in tire making- is found in any other tire. Note the Result Goodyear tires have come to outsell any other tire in the world. And this year after millions of these tires have been tested our tire sales jump 55 per cent Never before have so many men discarded other tires for Goodyear. Sold at Prices Others Cannot Meet But these costly tires sre this year selling below 16 other makes. Many tires cost one-fourth te one-half more. Not en extra-price tire excels the Goodyear in any way whatever. Not one embodies any of our four exclusive features. Not one has attained, in the test of time, such prestige and such sals. Our lower prices are due to mammoth output They are due to efficiency, to modern equipment They are due to low profit Our last year's profit averaged 6j4 per cent , Every dollar of higher price means extra cost a per mile. Don't pay it You will get in Goodyears all the value that anyone caa give you.- And any dealer will supply them if you say you want Good year tires. 2 I lOODf? YEAR &r AKRON. OHIO No-Rim-Gut Tires With AIl-WeatherTreads or Smooth THE GOODYEAR TIRE & RUBBER COMPANY, AKRON, OHIO IMi Co p y hass) snaasatlnaj whatever erttsi any Hwe rabber aniui whlca matm ttOiH;wt Any Dealer can supply you Goodyear Tires. If the wanted " . size is not in stock he will telephone our Local Branch. EE E3z1 Thicks vgfWX Trucks New Prices on Trucks F. O. B. Portland 3i 5 li TON $1700 2 TON $2100 TON $2550 TO $2900 TON $3100 TO $3500 Trucks Absolutely Guaranteed We Have Many Models in Gas and Electric Trucks and Can Fit Your Business GET DEMONSTRATION Columbia Carriage and Auto Works 2094511 FRONT STREET This Is Confidential wis viwiiviiH i;iuci(i m reus j it ci and ave money Nonkid Nonm Better W bv a St ta reeerre for you. ARCHER AND WIGGINS f oax mm ooBjrxs sxxth AUTOMOBILE SUPPLIES SPORTINO OOOD3 ) t53 arr.. : Don't Fail to Read Special Section Devoted Ex clusively to ' Ballou & Wright IN THIS EDITION Broadway at Oak - - - Portland, Ore. NORTHWEST AUTO CO. i Factory Distributors of - Cole, Red, Lozier Cars BROADWAY AT COUCH STREET Main 8887 A-4959 AUTOMOBILE AND SHOP SUPPLIES Spark Plugs TOOLS Brake-Lining MOTORCYCLES AND ACCESSORIES Preer Tool and Supply Co. T4 Sixta and 311 Oak Sta Faoaea sfaia lssa, A ISsa Di arnbhd Yolcumnl&Retrtadlni E.E.EL0DGETT. SS-Sl Worth lata, aear Comas ram seals TOO. ,