3
IMPROVED HIGHWAYS REAL MEANS OF SALVATION FOR POOR MAN
DECREASED COST OF
NO DANGER' EXISTS
POPULAR DEALER HAS
FEDERAL GOVERNMENT
NEW ZEALAND MAN
. 4
OF GASOLINE SUPPLY
IS TO AID
THE OREGON SUNDAY JOURNAL, PORTLAND, SUNDAY MORNING, JUNE 21. 1914.
TRANSPORTING WOULD
RESIGNED
POSITION
GOOD ROADS
VISITS THIS COUNTRY
1
OIR
m cost
uv
Building of Roads in Differ
ent Parts of Country Al
ways .Betters Conditions. '
, The building of good roada j ts one
of the bl(tget and most Important fac
tor whJeh this country munt consider
in the next few yearn. The Improved
highway in the one means of salvation
for the poor man, for In thene days
of high -ost of living, the cheaper
transportation of foodstuffs must be
looked to. Conditions can no longer
he bettered through a greater supply
of necessities, for every effort to
ward lowering the cost of foodstuffs
heretofore has been met with the re
sponse that the United : States is now
about as intensively cultivated as it
can be. In other words, tire American
people are no longer turning to thi
country In an effort to produce a lar
ger amount of food. Therefore the
problem of getting along with the sams
amount that is now produced must be
raced.
. The only solution left is to cut ths
cost of production and delivery. The
best way to accomplish this is to pro
vide good roads, for many demonstra
tions of how good roads will work to
our advantage have already been made.
Better taring- Always Heralted
The improvement of highways In
many parts of the country in the last
few years has been invariably fol
lowed by better living conditions.
where the roads leading Into a large
city have been improved, an increased
upply of foodstuffs on the local mar
kets and a larger number of farmers
bringing their products into the city
' nas resulted. This, of a necessity, re
suits in lower prices for the prod
ucts and a long step toward. better II v
lng conditions.
On the other hand, the Improvement
of roads throughout the country Is In
variably followed by an Improvement
.in farming methods The agrlcultur
1st . who: heretofore devoted his ener
gtes to. grazing and the production of
rough foodstuffs, such as corn. Is now
turning to what la known as market
gardening. He is raising potatoes.
beans, peas and other commodities that
arc In everyday demand, simply be
cause he can get them to market where
heretofore markets were denied him.
It is no uncommon sight now to see
farmers driving 18 or 20 miles to mar'
ket with loads of produce, which, be
fore the highways were Improved,
were denied the consumer. The auto
mobile It is true, has had a great deal
to do with increasing this supply, but
even this vehicle would be helpless
Without highways on which to run.
Intensive Farming Brought About.
The advent of good roads, too, has
brought about another revolution
that of Intensive farming. The coun
tries of the otd world have always re
garded us a criminally wasteful peo
ple. In -that the products raised on 100
acres of land in this country was often
less than they produced On 10 acres
Good roads have changed this con
dltion.
The American farmer now finds that
he will get u greater return from one
acre of land Intensively cultivated
than 10 acres farmed in the old slip
shod methods would heretofore pro
duce. This intensive farming s the
direct result of good roads, for where
, . the farmer heretofore found It neces
sary to cultivate crops which made a
large bulk so that his infrequent trips
to market were profitable, now finds
that he can take a small load to the
consumer as often as he desires.
Good roads are an undisguised bless
ing, and this everyone who has given
the matter any thought will admit.
.' They not only promote Increased In
dustrial activity, and therefore better
the living conditions of thousands of
city dwellers,' but they provide an im
proved social life for people who live
In the country. The farnily which has
access to a good road, and therefore
quicker and more pleasant trips, goes
to church oftener, visits the neighbors
oftener and attends farmer club meet
ings more frequently. No one can
deny that all of these are Important
factors In the farmer's life.
ECONOMY RECORD SET
r.uu
Attractive entry of the United States Rubber Ckmpany, makers of the Nobby Tread Tires. Float was
designed by the Portland manager, Pete Mayer, who, dressed In Rosarian regalia. Is standing In
the center of the three men in front of the float.
POWERFUL EXAMPLE
OF GREAT FORCE OF
ADVERTISING
SHOWN
Far as Known No Accessory
Firm Ever Before Used
Equal Space,
Today the force of advertising Is felt
In every line of business. Probably
there has been more high class adver
tising In the automobile and accessory
field during the past few years than
any other line before the American
public. At least it Is claimed by big
automobile manufacturers, and adver
tising agencies, that the men who write
the automobile and accessory adver
tising are the highest paid advertising
experts in the -world.
It Is just as Important that the
proper medium In which to place this
high class advertising be carefully se
lected, as It Is for the matter con
tained therein to be properly displayed
and arranged,
The Journal, of this date, has been
selected as the newspaper In the north'
west in which the largest automobile
accessory establishment north of San
Francisco should publish Its anniver
sary announcement. Ballou & Wright
of this city and Seattle, have In this
edition a special eight-page section con
BIG FEATURES SPED
AND ENDURANCE
INDIANAPOLIS EVENT
Portland Dealer Who Saw
Race Tells What Was the
Most Impressive.
"To anyone, and more particularly
one Interested , in the automobile, the
recent 600 mile race on the Indianap
olis speedway was probably the most
Interesting automobile racing event
ever held In the world," said Mel a.
Johnson, manager of the Howard Auto
mobile company, distributors of Buick
automobiles for the Pacific northwest,
who returned a week ago today from
a three weeks' trip through the middle
west, during which he attended the
500 mile race.
The features of. this great event
which mostly appealed to Johnson was
the remarkable speed and endurance
shown by the numerous entrants, as
no less than six of the cars finishing
the race surpassed the former record
established by the National three years
previous.
The remarkable success of the for
eign cars In this event can be as
cribed to but one cause: Superiority
of the foreign cars entered over the
American cars.
HALF TOTAL OUTPUT
IS USED IN AME
RICA
Interesting Figures Are Given
Comparing Number of
Cars in. States,
Of the half million and more Ford
cars which have been produced, over
one-half of them are In operation in
this country, says Motor Age. This is
according to rather Incomplete returns
or the registrations in the different
states between January l and April 1
of this year. In several of the states
complete figures of the registration of
Ford cars could not be obtained. These
include Pennsylvania. South Carolina.
Louisiana, Mississippi, Texas, Oklaho
ma. In these, however, a figure was
given which was known really to be
exceeaea. in west Virginia and Wv
omlng no estimate as t0 the number
oi r oras was ODtainaoie.
Neglecting these two states and tV.
ing the minimum figures in the other
states mentioned there were 249,270
Ford cars registered on April 1, for
the 1914 season In the United States.
Consequently it is safe to say that
complete returns would Indicate a reg
istration considerably In excess of
260,000 Fords In this country.
To get an idea of what this number
means, a glance at the total registra
tion of all makes of ears will be of
assistance. On this same date. April 1,
the 1914 registration of all the cars In
the United States was 1,265,528, Just
BE(
OMING EXHAUSTED
Bugaboo Raised That Price
Will Be Raised to Dollar a
Gallon Declared All "Talk."
Captain W. H, Gray Intends
to Go on Vacation Before
Reentering Business.
Rene Thomas, victor In a French
tftlnln jtiativ of th Hnea for which I ueiage, owes ma victory noi oniy io
they are exclusive distributors in tliis he speed of his car, but the fact that over fJve times the incomplete total of
territory. Ballou & Wright have been ne w most lonuimie in nis mnneu
in active business m Portland for the lr troubles.
past 18 years. They began with the Speed WM Impressive.
bicycle business and have grown along Duray, finishing second in the
with the automobile and motorcycle French Peugeot, was slightly hand!-
Industry until now they occupy aposi- capped by tire trouble, and Guyot, in
tion in this territory second to none. the French Delage, won his position
The section printed with this edl- by keeping In the race at all times.
Probably the most unfounded belief
among motorists today is the supposed
impending loss of gasoline as a motor
car t ueL
It has only been a few weeks ago
that one of The Journal's contempo
raries published, practically word for
word, over the signature of one of its
learned editors, an article from one of
the National weeklies In which it was
claimed that within a very short time
gasoline would be selling at a dollar or
more per gallon.
Notwithstanding this fact, the price
of gasoline In Portland and the Pacific
northwest has dropped considerably
in the past month. And at least one
firm In the city of Portland is now
advertising gasoline to the public at
14 H cents per gallon, retail. The big
wholesale distributors of the fuel are
all emphatic in their statement that
the supply of gasoline waa never so
plentiful as at the present time, and
in consequence thereof they are all
willing to make contracts covering a
period of one or more years to fur
nish gasoline at from one to two cents
less per gallon than It could be pur
chased at the time It was supposed
to be on its way to the dollar per
gallon mark.
That our contemporary seems to
dread that the supply of petroleum
from which gasoline is produced, will
soon give out. Is shown conclusively
from its article. That its fears are
all unfounded is evidenced by the in
creased amount of gasoline being pro
duced from petroleum.
According to an investigation by
a leading automobile publication
there are 1,700,000.000 gallons of auto
mobile gas refined each year and onl
2,000,000 motor cars to use It. Pro
viding that the average mileage re
ceived from total number of machines
in use was only 7 miles to the gallon,
the two mlllon cars would each have
to travel more than ten thousand miles
each a year to consume the gasoline
refined. But as the average number
of miles secured from all makes of
machines is above 10 miles to the gal
lon, the cars would have to travel be
tween 12,000 and 16,000 miles each
per year to exhaust the supply. The
average yearly travel of an automobile
Is less than 8000 miles.
Chemists employed by large gasoline
refiners say that they are doubling
the gasoline production by Improved
refining methods, which have replaced
the wars of a few years ago.
SO with the increased production of
gasoline and ateadily Increasing mile
age received from the present day au
tomobiles the motorist need fear no
Immediate loss of fueL
r"x
V
Appropriation . for Cooperat
ing With Vadous States
. Made Year Ago.
Principal Purpose of Visit Is
to See "How Things Are
Done" in America.
Ford rezistra.tions
Taking up the separate states, we
find that New York, which leads In the
total number of cars, also takes first
place as a Ford state. In this state
there are 21,000 Fords In actual serv
ice. Iowa comes second with 20,600
Fords, although it Is only sixth in the
tion speaks for the progressiveness of I Among the most interesting en- I number of cars of all kinds registered,
BY MOTORCYCLIST
the Ballou & Wright concern. As far 1 1 rants of foreign cars were Goux :n
I as can be ascertained no accessory firm I a French Peugeot, who finished fourth.
in the United States has ever attempt- and like his team-mate Boiuot, seemed
ed an individual advertising campaign to have the real speed or all the ror
In any newspaper containing 1280 I elgn entries, but were particularly un-
inches In any one issue. This great I fortunate in their tire trouDles.
advertisement for one of Portland's I The observer could not but be im
most progressive business concerns J pressed m ith the speed of tne car, and
will go down In the history of the au- the daring exhibition of driving given
tomoblle industry as an act of od- bv Boillot.
timism for the future generation of The relative pos'tion of the first
dealers and accessory men to point I three cars to finish was the same at
to with great nride. 1100 miles. The two xirst cars occu
The Journal feels Droud that It Died the same relative position at tne
should be selected as the medium to end of the first 200 miles, witn vvisn
carry this treat anniversary announce. I hart in the American Mercer tnira.
ment to its many thousand readers At the end of 400 miles, uie mree
throughout the northwest. This selec- winning cars occupied the same posl
tion was made onlv after careful con- I tion as that in wmcn tney nnisnea.
slderation of the enormous clrcula- The failure of the American cars la
tion of The Journal among automobile solely attributable to the fact that
owners of Oregon. The Journal has they were outclassed by the foreign
lonar been the acknowledged antamnhlU I cars,
advertising medium of the Portland Dawaon'a Oar Faatest.
automobile dealers, and has carried 1 The fastest American car in tha
more local automobile advertising for I event, according to tha time taken by
the past three years than anv other I ston watches during the progress of
Portland paper. I the race, was the Marmon, driven by
Ballou & Wright and The Journal I Dawson, and in which he was serlous-
ask that all Subscribers carefullv read I Iv injured in a collision with au An-
the special automobile accessory sec-1 derson in the No. 24 Stutz. apparent-
tion and then pass it along to some
friend who may In this way be brought
face to face with the second largest
industry In our country today,
In that state, according to the regis
trations, every third or fourth car is a
Ford. Ohio, which Is third in tha list
of cars of all sorts, also Is third as a
Ford state, and Illinois, which comes
fourth in the list of car owners. Is
fifth as a Ford state, with Massachu
setts sixth and Nebraska aeventh.
Rain hoods In the shape of monk's
cowls are now quite the thing for mo
tor wear. They come to match various
waterproofed materials and are espe
cially becoming to young faces.
Captain W. H. Gray.
Captain W. H. Gray, who has been
manager of the Northwest Auto Co.
for the past two years', resigned from
that position, effective last night.
Captain Gray has been very popular
since Joining the automobile men of
Portland and has been signally hon
ored by that body.
It was through his efforts that the
automobile show held on the east slda
two yeara ago was made such a suc
cess and he was also largely respon
sible for the reorganisation of the
Portland dealers' association. After
the show of two years ago, the deal
ers aaw the necessity of having an
organization for their protection, con
sequently Gray was made chairman of
committee for the formation or
same.
After details were arranged Captain
Gray waa made president of the or
ganization and served faithfully dur
ing the first year. He waa also on tne
committee In charge of the show this
year- and that was said to be the best
automobile show ever held in Portland.
Captain Gray will tax a few weeks
vacation before entering active busi
ness again. He expects, in his motor-
boat "Lady Gray," to take hla vaca
tion in a cruise on the Columbia river.
He is commodore of the Portland
Motorboat club and vice-admiral of
the Astoria regatta which will be held
July 4.
Gray has made many friends during
Ms sojourn In the automobile Industry
who wish him every success In what
ever Una he may engage in future.
Although It la not generally known,
the federal government baa. In a small
measure, already embarked upon a
policy of federal aid, la addition to the
great educational work which it has
been doing for a number of yeara
through th medium of the office of
pubUo roads of the United States de
partment of agriculture.
In tha postofflce appropriation bill
for 1H2-1S an appropriation of $500,
000 waa made for cooperating with the
various states -in the improvement of
post roads, conditioned upon the states
providing 82 for each SI thus pro
vided by tha government.
The appropriation required that the
money should be expended under the
direction of the secretary of agricul
ture in cooperation with the post
m aster general. Owing to delay on the
part of the states in meeting the
necessary requirements, the appro
priation was continued In the bill mak
ing appropriation for the fiscal year
1914, and made available until ex
pended. At the present time construction Is
sctlvely under way and allotments
have been made to various states ss
follows: Alabama, Iowa, Kentucky.
Maine. Maryland, Mississippi, North
Carolina, Ohio, Oregon, South Caro
lina, Tennessee, Texaa and Virginia.
Much valuable data will be obtained
from these various demonstration
roads to aid the federal government in
the future conduct of its road work on
a large ecale.
Lots of failure can be traced to the
belief that other people are not quit
as smart as we are.
H. Nattraas representing th firm of
Lerew A Heal of Napier New Zea
land started on hi long Journey bom
Saturday after three weeks of strenu
ous "investigating" in Detroit.
Th principal reason for hla visit to
th United 8tates was as he quaintly -expressed
It "to see If you fellow
really do things In th big way w
foreigners have read so much about .
and especially to look Into th claim
mad for that Maxwell ? 5" which
has aroused considerable Interest in
Australia and New Zealand."
A week spent in the plant of th
Maxwell Motor company wher be
watched closely ach operation In tb
production of th "26." confirmed Mr.
Nattrass judgment that thla car will
meet th requirements of th people of .
his country.
"It i positively th best car for th
money X vr aaw, said he, "and I
hav handled a? lot of them. It
beauty llnea, roominess, silent ana
smooth running motor, and abov all,
the enormous power It develops for ls
weight makes It Just th car w New
7-eaianders are looking for. - Tou know
we have lots of rough roads to nego
tiate and hills to climb ovr there."
After closing a contract with th
Maxwell company for his' firm to
handle their cars at Napier and plac
ing quite a respectable preliminary
order, Mr. Nattrass was turned over
to th sales and advertising depart
ments .for a course In American ideas
and methods of disposing of cars after
the factory had performed Its duty. ,
Th Georgia state federation f
labor gained 38 new unions last year.
Wl ft SgBBBg
Reason Enough.
"Why Is there such a hot fight over
the appointment of a postmaster In
this little town 7 asked the stranger.
"The office doesn't pay anything much,
does It 7"
"That alnt It. mister.- replied the
native. "You see most of us are par
ticular as to who reads our postal
cards."
Trip of Nearly 163 Miles Is
Made in California on
Gallon of Gasoline.
r
The Extra Millions
Spent on Goodyear Tires
Let No Man Charge You Higher Prices
For Tires Not Made Like These
Ijj
52
SMALLER
MOTOR
A new world's record for motor
cycle economy test was established
la Stockton, California, on May 25,
by Eddie Perrln, when he relied up
th surprising mileage of 162 7-10
miles on one gallon of Associated
gasoline. This Information was re
ceived in Portland by A. D. Parker,
Oregon manager for the Associated
Oil company, last week. Perrln rode
an Excel; .or machine, but in speak
ing of the race afterwards attrib
utes a large part of the victory to
the purity of the gasoline used. It
in generally conceded by those who
have made a study of the gasoline
business that the slightest adultera
tion or impurity detracta from the
highest efficiency of the fuel.
Mr. Pawer ln consenting on the
rtsult of the race, and the breaking
of the old record, which was 128
miles per gallon, stated: "That the
economy test was conducted with
the greatest possible precaution for
absolute accuracy. The gasoline used
waa the regular commercial gaaoline
furnished to the automoblling public,
and was drawn from a regular sldo
walk delivery tank by the chief of
police of Stockton. The chief had pre
viously sealed the tank to prevent
it belns tampered with. Just before
tb start for th record was made
the chief personally measured th
gasoline and poured it into the tanks
of the different competitors' motor
cycles." . Several of the cars . that appeared
in th local automobile races at the
Ros City apeedway yesterday used
th Associated gas and the drivers
expressed themselves as being hlsbly
pleaaed at th reaulta received there
f.tfn. '-.;:-" .
IS
DECLARED SUPERIOR
Portland Dealer Predicts That
Days of Big Machine Are
Numbered.
ly the fastest of the three Stuts en
tries.
Among the notable features of the
other entries was the fact tnat -mow-
dy" Wilcox, in hla American Gray Fox,
hawed aurDrising speea curing ma
time he remained in the race.
The most impressive cars among tne
foreigners, exclusive of tne winners,
were the Belgian six cyunaer ex
celsior, driven, by Chris tlaens: th
quietest, smoothest running rig of the
whole SO entries.
To the German Mercedes, Ralph Mul-
ford, driver, belonga th distinction of
being the noisiest car on the course.
Apparently the greatest handicap oi
the American cars entered In the event
was their newness, or the fact that
they had been built for this particular
event, without previous opportunity to
test either their speea or ineir stay-
lng qualities.
roreign Cars Sad Advantag.
Tha foreign cara had the advantage
I
"The car that la economical In any
price class is the car that hoiri it
own with any number of people," says I f least two years of campaigning
E. E. Gerllnger, local distributor of the I on th race courses, and almost to the
Oakland. "The one time idea that th. last one or them, carriea overneaa
expense of operation or upkeep means valv action and multiple valves, or
little or nothing to anyone able to own four valves to the cylinder, two in-
an automobile of any sort has been takes and two exhaust valves each,
dissipated and today we find that th ns of tno most enjoyable features
news matter of th greatest Interest the great event was the car and
has to do with the numhoK nt mii.. . namfort afforded the visitors.
car has actually traveled to th gallon To th observer It seemed that al-
of gasoline. ' , moat every man, woman and automo-
"Power is essential and necessary bile in the middle weat had driven to
and it is desirable, and methods are Indianapolis to witness this event,
being discovered to nrovide imf Many of th visitors were evidently
against car weight without unneces-1 experienced race attendants, as they
aary consumption of f uh The big en-1 carried with them elaborate lunches
glne is not the most nowerful and t. I with liquid refreshments, carefully
ficlent for it is most often very waste- packed with ice and sawduat. In pre-
f ul and uneconomical, i - tentious wooden boxes.
"Over in Europe wher gasoline is While the long drawn out battle, par
steep In price and the tax on horse- ticularly when each of the leaders oc
power is high, they learned a lesson copies a more or less secure lead over
and th comparatively small motor fcaa the next contestant, becomes rather
been raised to a high degree of ef fl-1 tiresome, altogether it is the premier
clency which when combined with proo-1 event in motordom, and a revelation to
er regard for frlctional losses in other. I th first visitors.
parts or tne car, has resulted in th
production of many automobiles which
in respect to power, efficiency and
economy should have long ago taught a
lesson to American manufacturers. I
btllev that the large motor has seen
Its day and that the smaller and more
efficient motor is coming in, -
The brace rods between th fender
underneath light ears sometimes break j
from severe vibratory action. - This
can easily be prevented by placing a j
small strut In the middle of the undor
, floor and fastening It to the brae to
prevent vibration.
For many years we have had scores of experts
working to better No-Rim-Cut tires. They are
in our Department oi Research and Experiment
Their efforts hare cost us, in your be
half, $100,000 yearly.
Every No-Rim-Cut tire gets oar extra O n- Air
cure. This is done to save the countless blow
outs due to wrinkled fabric It is done by oe
other tire maker.
. This single extra process costs us
$450,000 per year.
We create in each tire, during vulcanization,
hundreds of large rubber rivets. This b done to
combat tread separation to reduce the risk 60
percent
The simple rights to this method cost
us $50,000. - ' '
Another costly, exclusive feature makes rim
cutting impossible. No other satisfactory, way
is known.
And these tires- alone have our All? Weather
tread. That's a tough, double-thick snti-skid. . It
rides as smooth as plain tread, yet it grasps wet
roads with countless deep snd sharp-edged grips
These efforts and fea
tures have cost us millions
of dollars. They have
saved tire users tens of
millions, perhaps. And
not one of these four the .
greatest features in tire
making- is found in any
other tire.
Note the Result
Goodyear tires have come to outsell any other
tire in the world. And this year after millions of
these tires have been tested our tire sales jump
55 per cent Never before have so many men
discarded other tires for Goodyear.
Sold at Prices
Others Cannot Meet
But these costly tires sre this year selling below
16 other makes. Many tires cost one-fourth te
one-half more.
Not en extra-price tire excels the Goodyear in
any way whatever. Not one embodies any of our
four exclusive features. Not one has attained, in
the test of time, such prestige and such sals.
Our lower prices are due to mammoth output
They are due to efficiency, to modern equipment
They are due to low profit Our last year's profit
averaged 6j4 per cent ,
Every dollar of higher price means extra cost
a
per mile.
Don't pay it You will
get in Goodyears all the
value that anyone caa
give you.- And any
dealer will supply them if
you say you want Good
year tires.
2
I lOODf? YEAR
&r AKRON. OHIO
No-Rim-Gut Tires
With AIl-WeatherTreads or Smooth
THE GOODYEAR TIRE & RUBBER COMPANY, AKRON, OHIO
IMi Co p y hass) snaasatlnaj whatever erttsi any Hwe rabber aniui whlca matm ttOiH;wt
Any Dealer can supply you Goodyear Tires. If the wanted " .
size is not in stock he will telephone our Local Branch.
EE
E3z1
Thicks vgfWX Trucks
New Prices on Trucks
F. O. B. Portland
3i
5
li TON $1700
2 TON $2100
TON $2550 TO $2900
TON $3100 TO $3500
Trucks Absolutely Guaranteed
We Have Many Models in Gas and Electric Trucks
and Can Fit Your Business
GET DEMONSTRATION
Columbia Carriage and Auto Works
2094511 FRONT STREET
This Is Confidential
wis viwiiviiH i;iuci(i m reus j it ci
and ave money Nonkid Nonm Better
W bv a St ta reeerre for you.
ARCHER AND WIGGINS f
oax mm ooBjrxs sxxth
AUTOMOBILE SUPPLIES SPORTINO OOOD3 )
t53
arr.. :
Don't Fail to Read Special
Section Devoted Ex
clusively to '
Ballou & Wright
IN THIS EDITION
Broadway at Oak - - - Portland, Ore.
NORTHWEST AUTO CO.
i Factory Distributors of -
Cole, Red, Lozier Cars
BROADWAY AT COUCH STREET
Main 8887
A-4959
AUTOMOBILE AND SHOP SUPPLIES
Spark Plugs TOOLS Brake-Lining
MOTORCYCLES AND ACCESSORIES
Preer Tool and Supply Co.
T4 Sixta and 311 Oak Sta
Faoaea sfaia lssa, A ISsa
Di
arnbhd
Yolcumnl&Retrtadlni E.E.EL0DGETT.
SS-Sl Worth lata, aear Comas
ram seals TOO. ,