The Oregon daily journal., April 21, 1912, Page 41, Image 41

Tim ORCOOW SUNDAY JOURNAU rOUTLAND. SUNDAY MOKNINQ. APRIL tl. lilt
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Performs Great Hill Climbing Event
II
fay , tutlU M.
t
STUDEBAICER
m& AUTOMOBILES
Novice by Proper Care, Should
Tell the Difference Between
A Timely Tip to Tardy Buyers
Motor and Transmission
, Troubles, Says Expert
1
i
Kin
NOISES; (frm"
r
1 l.t fcetu abouM fcv IIIU
4trtoull In il.ltMfut.Mag IWI av.
w liwiUn nl tvn lie Iraublaa
Tbat. .! ob p itilllly ef !
late !! blb IKaaa of baatalag
aad kamit.rt( MlaM, ttklrh uattlee
a-r.au ' ri fraa elmeal any rl of
tha umlribndr HM f Ilk BUlf
aaa 4 " rxvrily la a irlkU haadwd
th t nMr I Ina IV Th,
"Unci ruafuall.g Ik SaOCelaf
Molar M ia la rem from wader
, IK f oiU. r a4 bh Y raaoll frm a
ore ermihf1 bearing ar Ioom pari
la a tlulr. f the aalaa itT4 w
the rar ! tet-4 with th anolor raa
ting f, dlacuoel would n ! Im
eaer; yei II micUmm K n that a
brafln akh I ptttueOy quia! when
mealns f fx will devalep a had kaora
what) running aodar Im. for ana to
ka pr toul aeqtialaUar allb Iba
rar. the IVral stalked of aiatlagulshlr f
botwaaa laaaa la la uti op In tool.
board ahila the rar U ruanlag and get
ea r cloa po tibia I Iba urr
f Iba aola.
rrtaaary Xl-ttatta.
"Oo. primary dtatlartteo raa be mad
la ail ra af tranamlaaloa Iroublar
all her lb rar will rut. or II will not
Tha trouble which torn U tha Ultar
ela usual -contrary, par nap to
on. a riral thought th Uaat eertoua.
Unco trivial thing as a loo acrew la.
Iba clatrh or far shifting coo B actio a a
lb car from running
Sua l-ral
"flaring one dtrmln4 that lha
combination of motor running gcara la
maah and cluu-h engaged will not mora
tha rar. Iba flrat thing to da la to flnt
whether the actual .oalUon of tha clutch
, and lha gears la lha aam a that Indl
rattd by lha coolrrlilng pad) and lawr.
la about l caeee out of 1M. a llttla
lnveellgalloti along thla I to will aon
dlarloaa a looe aet-acrew or a missing
bolt, Uia rauaa of all lha Iroubl.
Unar linw frmiKUi whtoh pAiilt In
...ttin. ..t r Mmmt..iAn n. f I cornea word that tha motor car la
lha Ihraa or four apaada ara, of coura-, rom,n " mor " comorr of
aall dl.linputahad. In ih. raa of mm. ,b criminal of modarn Kurop. Ila chief
lartlva rhaaaaa. AO mlxnamt uni. ltrtbut, tha naana of ImntdUla and
voraaL ina aam a appnra to iroubiro
ill - - - ; - li
MM
111 II
fy Ji
I
Auto )! ng xrUUr constructed grada at an angla of rraater than 45
deer kl
Toraal Orova, Or.. Aill 50. X dm-
onatratloa of tha Mil climbing ability
of tha Cartarcar waa mJa In thla city
Saturday afternoon. April It Befor
a larg crowd of apcctalora Karl Bmal
lay. tha datnonairaior of tha Carter car
paopla. of Iortland, Andrew PhJIlp, lo
cal agent, and air. Hull, aalea agent,
from 1 "on I lac, Mich., ran the rar up an
Incllna of II 3-10 par cant, aaid to hava
been the aleepeal Incline aver- before
negotiated by an automobile In Oregon,
al leaat one carrying aeven paaaengara.
The carpenlera putting up lha Incllna
Intended to hare erect ad It at an angle
of 46 degree, but mad a ml take and
gave It the pitch befor mentioned. It
will be lowered to It degree. ind tin
Carter car demonstrator will then eaaay
to run half way up, atop the ear and i
then go on up to the top.
I
which affect two epeeda controlled by
tha backward and forward movement of
, the lever In the aam aloL Such a
' peculiarity aervaa to Indicate the proo
.able location of the elualve bolt.
OearJ Bai lipaaalkla.
The change gear and crutch eonneo
tiona In differ ao widely, both ta
principle and detail, that It la lmpoa
albla to lay down any general rule for
locating troubles In them, la the cat
t the change gear, the flrat thing 'to
' do la to take off the tha lid of th-4
gear box and note whether the gear
nova, or attempt to move. In conjunc
tion with tha lever. If they do move.
'.tha fault lie with thenar If not, with
. lha connection. , I
! "Another form of connection linkage
trouble la Jamming of tha lever. Thla
bui at not he mlataken for the difficulty
which la aometlmea experienced In fore- ,
. Ing the geara themrehrea Into mesh, 6:ia
to improper ahaplng of the teeth. - On !
the other hand, looteneea In the connec-j
tlona may result in the aarae excruol-,
peady eacape after oommJaalon of
robbery, la what make it alluring to
criminals. It is aald tha motor car la
Ued great deal by the amugglara be
tween Franca and lielglum."
Johnson declare, however, that the
mleuae of th motor car la not tha
fault of th car, but that the good or
I. X .! 1111 1 JL ' ....
bad Is to be found In the motive back
of the use made of the machine.
For th purpoaa of giving road su
pervisors and other persona Interested
In good roads practical Instruction. Pro
fessor R. C. Terrell, head of the civil
engineering department of State uni-
verslty at Islington. Ky., haa been giv
ing practical demonstrations of the con
struction of earth and aand road, and
th reconstruction of macadam roads.
atlng grlrd. But the definite refusal of
the lever to move into the desired slot.
' with th gear shaft turning at good j
speed. Is usually due to the lodgment
of. some foreign object: In the path of,
one of ttie ahlftlng anna. j
"Concerning clutches alone, quit a 1
chapter could be written. The clutch 1
' ha alwaya ben one of the weak point I
of the gasoline automobile, and proba
bly' more different principles hava been
employed for It than for any other
single part.., The average clutch Is I
capable of making three kinds of troo- I
- We: It may refua to hold at all; it
may keep holding when the operator
desires it to let go, or drag long enough '
to interiors with gear changing; or it
, may . become 'fierce,' engaging with a
udden Jerk which strains both the
gears and the passengers' neck.
Certain Graft of oil. '
"Many multiple dlro clutches require
. certain grade of lubricating . oil n
, order to secure th best result, .it
-' the oil Is too thick, it will make the
clutch drag;-If It la too thlrCthe discs
will take hold with a sudden Jerk. Too
lilgh tension on the clutch spring will
give the fmn effect Kllppage of the
clutch is usually due to Insufficient ten
sion of th spring which, of course,
should be provided with some means of
adjustment;
" "Flerceneas in a cone ciuteh arenarai. !
ly result from hardening of the clutch
leather; the remedy la either a new
leather or the softening of the old one
wun caawr ou, if it la not too mucU
uumaeea.
"Maxy cars nowaday have tha clutch
provided with a brake pad, to prevent
the objectionablo spinning of the olutch
ahaft after the pedal haa been pressed
down. On such cars a sudden attack of
noisy gear shifting la generally due to
defection of thla brake.
"If the motor Is running, th dutch
actually engaged and the gears actually
In mesh, and the car does not move,
there must be some serious trouble In
the drive shaft or the rear axle. A
broken drive ahaft occurs only rarely
" no n cUIng attention
to Itself."
Why The Paige Has
Forged Ahead
This is why. Simply because the auto
mobile buying public has found put that
materials, worfemanship and design; are
the vital considerations in the builffing of
the Paige and not details of equipment,
untried and unproved, and not experimen
tal construction features.
While others have sought greater vol
ume of business by reducing prices, cheap
ening the product, and attempting to
replace essentials with selling arguments,
we have sought to hold and conservatively
increase theloyal Paige following by main-"
taining prices, retaining quality and pro
viding in the Paige everything possible
that makes for comfort, and long, satis
factory service.
The (nn)Q((l Car
gives power, more horse power for every hundred
pounds of car weight, than is given in ninety per
cent of all other makes. Speed more than a
Paige owner ever needs. Comfort roomy bodies,
perfect balance, deep upholstery, easy riding
springs. Style most advanced body types and
excellence of finish. Economy 20 to 25 miles
per gallon of gasoline, light weight, over-size tires,
absolute interchangeability of parts.
HOW AUTO IS USED
PURSUIT 0
F OUTLAWS
-" aasaja
"Now that the motor car is being cred-1
, . Jted with helping the 'crook1 perform
their criminal work, comes a concrete
irxamples ofhow,lhe aam Instrument of :
i ; travel also aid Justice in carrying out 1
lta mission," according to Mel Johnson, ,
.. fnanager Howard Auto company, agent i
for Rulck j-and. National; u tells a '
thrilling story of how a , touring car
Wa used by officers In Alabama to run '
down tha men charged with th Lewls
burg crime of murder that recently
shocked tha country. Tha governor,
; chief of police, sheriff and other used
the car In a mad ride through the "hai
t ardoiui mountain trail. Jt. is mid hat '
I th alleged outlaw have caused terrar
"i tn thi neighborhood tot rear and th
l of th automobile In rounding them
up after their cfcap marks an epoch
.. .In auch, work. . j j .. - . . .-.
I "It la Intereatlng to not." remarks '
, Johnaon. 'Tiow people instantly adopt'
rrJL Invention, ucfi as the1 automobile, j
tif'UHk good and mvIL. From J?arU J
Six tazppr, atyihtltbcxfleaT 4 and 5-paaaeagef tom Ing cmroaf3ster
and raceabout price 1873 and $1000. The beautiful La Marquise
Coupe, $1800. AO built on the one Paige ctaaaaia and -with the one
Paige unit paw plant.
tfol" equipment of Paige cm Include top, wind
ahield, 5 black enamel lampa, generator, horn, tools,
jack and tire) repair outfit. Quick Demountable
Kims (act of 6), on toming ear models, inclndin.
St, w?"18' .Same ecralpmemt on Roadster V.
, 912.50. (Self-starter and Prest-O-Iite tank in.
.tailed at factory lor f 25 If desired).
Telephone,' writ or caU fin demonstration. . '
- STODDAFtD-DAYTON AUTO COMPANY
agones Marshall 1915, A-1917.
4 , ,
-690 Washington St.
aiifc mT ,r .in i.;."ri' "' 1 a- "" "aJ,aSa
FLANDERS Xm TOURINQ CAR. 72J W. O. B. PORTLAND
WE HAD HOPED that this acaaon lha usual spring acrambla
for auiookobilea wouKl be evened la the case of Studt baker
cart at least but, alas, for well-laid plans!
NOT THAT WE ARE COMPLAININO-eot In the le.it So
far as we ourselves are concerned. Far from being unpleasant,
th condition that confronts the Studebektr Corporation this
Spring of 1912 Is well nigh Ideal
THAT IS SPEAKINO from a manufacturer's point of view.
BUT FROM YOUR STANDPOINT U 1 different. That's
what we. wanted to talk about and to advise you how beat to
go about it to meet the conditions that obain and ward off dis
appointment HERETOFORE, AS YOU KNOW, there has always been a
tremendous one might almost say a bopeleaa shortage of
Flanders "20" and E-M-F "30" cars In the Spring months
the rush season.
ONE OR TWO OTHER MAKES that weie popular with buy
ers shared with ua to an extent this pleasurable .over-demand.
Pleasurable, but disheartening at that For one dislikes to
disappoint so many good friends. Then, too, when you know
you make the best automobiles for the money you hate to aee
good friends forced to accept second bests.
THAT HAS ALWAYS BEEN THE CASE. We were power
less to remedy it The E-M-F Company waa young. Had
made tremendous progress, but there was a limit to financial
resources. And, anyway, factories can be equipped only about
ao fast. Machine tool can't be wished into form.
BUT THIS YEAR it was different This big forty-five-miilioo-dollar
Corporation felt equal to the task of supplying the full
demand for its two models hercufean though it was.
WITH UNLIMITED CAPITAL at its command, with the
largest and best equipped plants in the world, with an en
gineering and manufacturing organisation second to none,
contracts for material placed and deliveries assured, it seemed
as if even our splendid sales force would be unable to keep
ahead of the production department
AND WE HAVE DONE ALL we set out to do. That la to
say, we estimated that 50,000 cars (divided into 30,000 Flan
ders "20's" and 20,000 E-M-F ,30,b"), would surery supply the
demand.
WE FELT SURE WE HAD NOT underestimated the demand.
We knew the unparalleled popularity of these famous cars not
only throughout the length and breadth of America, but in
all other civilized countries, but
WE THOUGHT 50,000 CARS wouM do. Some of our com
petitors warned us it was too many the rest of them didn't
believe we would or could make that many.
WELL, WE'RE UP to schedule a few cars ahead of i? on
April 1st, and we carried over from March to April orders
for 4722 cars. Most of them Flanders M20's."
LOOK AT THIS RECORD it's almost unbelievable. In
December, when : would-be competitors were subsisting on
snowballs and waiting for "the season" to open up, the Stude
baker plants shipped 3600 cars. In January (inventory
month), 4000.
IN FEBRUARY 4200, in March 4601, and the schedule for
April is 6000 and, as we have said, we are a little ahead of
the schedule. '
IN THE WICKEDEST WINTER in fifty years, youll recall.
You'd have thought that would help us by retarding demand
it did leave other makers' cars on their floors. But seems
.; es if the harder the conditions of roads and weather, the more
careful people are about selecting their automobiles.
(5000 A MONTH IS THE SCHEDULE for April, May, June,
July and August and well make them, but as the little boy
said, that's our almighty darndest
WORKING OVERTIME NOW and men can stand only
about so much of that. We don't like overtime at all. But
we're doing out utmost to keep up with the demand and we
are still in sight of it, though breathless.
THERE'S THE CONDITION as it stands today. It is up to
, you. What are you going to do about it? .
ANALYZE IT: It means that a lot of 1 people are going to
, have to wait for deliveries and a lot more will be disappointed
compelled to accept some other car second best value
for all wiB not be able to get Flanders "20" or E-M-F "30"
cars. ' ',
IT ISNT SO BAD as It looks, in a way. The shortage of
Flanders "20's" is more apparent than real for our capacity
is 50 more 20's per day than 30's. But it's bad enough. And
It shows we have again fallen short of our ambition, hard as
we have tried to realize it "
WE ARE TELLING YOU THIS because we have repeatedly
asserted to dealers and the public that we would surely avert
the Spring scramble. Now that we know that we have failed,
we feel that we owe you a frank statement of the facts.
OF COURSE IN TELLING YOU we cannot help telling our
competitors also and very naturally they will use it against
ustry to persuade you to buy their cars on the same grounds
as former years, "You can't get Studebaker' Cars either
modeL" And that'll be true unless you beat some other
buyer to it
WE FELT SURE we would be able to supply every possible
customer with a Flanders "W but remember
THE ENGINEERS WHO BUILT the levee along the Missis.
sir-pi were eminent and honest men and they were equally
certain they would hold any floods that might ever come.
But thla has been an exceptional season and dykes have
given way in places,
WE WERE EQUALLY CERTAIN we had gauged demand
arignt tnougnt we might be over-aanguine, in fact But we
under-estimated the flood of orders that has poured in In
creasing volume on us through our big branches and dealers
and our thousands of smaller, but no less alert representative.
We ars swamped, despite our elaborate precautions f
ITS MOST GRATIFYING to aee how PlandeTg 20" has
gained Impetus with the years. It Is the story of E-M-F "30"
over again and we have ceased to marvel at the way that car
grows in demand, selling itself aa fast as we can turn them out
And with scarcely any effort on our part
ITS THE ENDLESS CHAIN principle at work on mammoth
scale. When we make a good car we start it Every satisfied
buyer tells three more and each of the three tell three oth
ers and it grows at a wonderful rate.
FLANDERS "20" ENJOYS that happy state todsy to an extent
greater than any other car. And because there is more value
more automobile, more quality of performance, and better
looks, than in any other 20 or 25-horsepoweT car in the whole
worM at the price,
AND IT ISNT CHEAP at any point Better steel is not used
in any automobile on earth. Get that any regardless of
price. We use the best the science of metallurgy and of auto
mobile engineering can apecify.
IN APPEARANCE it ia just what you have been looking for,
a smaller edition of a high-powered, high-priced car. It looks
$3000 it sells for $925 in Portland.
WE FIND TWO CLASSES of people, mostly, buy Flanders
"20" cars. Lr
FIRST: DISCRIMINATING FOLK who will not have will
not be seen in a poorly-made, noisy, under-powered and
cheap looking car at any price.
THESE HAVE WAITED for years for the arrival of a car the
man of pride but moderate means coufd buy and drive with
pleasure. They found it in Flanders "20" as in no other light
car. But these people are conservative, too they don't care
to take risks or to experiment with new models.
SO THEY WATCHED Flanders "20" through three seasons.
The first, the usual discovery and corrective stage, was like
most other new models. Then she struck her gait and for two
seaaons past shehas been steadily forging ahead till now she
leada undisputed.
THERE ARE TWO WAYS to buy an automobile. One is to
buy a cheap car because it is cheap in price and then pay in
, . . t JT 1 . , . ... ' .
installments uic aiucrcnce ociwccn mac ana tne value ot a
good car in repairs and replacements of inferior parts and
then find you have nothing.
THE BETTER WAY is to determine just what is the lowest
price at which a really first class 20-horsepower car can be
made. Decide which car is backed by the best reputation for
quality and service -afterward. Then pay that difference in
the first place and have not only quality but a car that in
appearance as well as performance will be one your family will
,be proud to ride in.
THAT'S FLANDERS "20" if you search the world over you
will decide that way.
WHY, FRANCE BUYS Flanders "20's" to an extent greater
than any other car made outside France. Germany also;
Belgium, Italy, England. We exported 4000 . Flanders "20's"
last year. Of what othef American car can this be said?
EVEN THE GREAT E-M-F "30? does not' enjoy the demand
abroad that Flanders "20" does: The "30" is essentially an
American product made for American roads. The "20" ac
curately conforms to European ideals and engineering stand
ardsand in competition with their own it sells as fast as we
can supply them. ..
APPEARANCE is worth while is worth all it costs. Beauty
is more than skin deep in a motor car. Has to be made
good to look good. " A "tin car" cannot but look "tinny."
YOU'LL FIND IT'S CHEAPER by the end of the first year
to pay the $150 to $200 more and own a Flanders "20" that
looks the part as well as performs it a car in which the re
pair and maintenance bills are practically nil than to pay less
and get so much less. And have everybody know it, too.
BUT YOU'LL HAVE TO HURRY if you expect to get a
FJanders "20" this Spring. There isn't an hour to lose. Yon
may be too late now your local dealer may be soM up to his
full allotment. If so, we can't help him. Only way la to see
him at once and get your order in.
AND DONT EXPECT the dealer, just because you have known
him sO long, to take a verbal statement as an order. He can't.
We won't permit him for one thing. If he hasn't bona fide
orders for every car he has been alloted by a certain date, we
insist on shipping such cars elsewhere to dealers who are
heavily oversold.
FIRST SEE THEM ALL hear all the salesmen's stories.
Else you won't fully appreciate your Flanders "20" after you
have gotten it. And you win never know how nearly you
came to buying the wrong carl See, them all. Then decide,
and having decided, delay no longer else you will surely be
disappointed, as more than 10,000 persons were a year ago.
REMEMBER THE STUDEBAKER GUARANTEE and
Studebaker reputation and service goes with every car carry
ing the Studebaker .name.
Of eonr yon ere ooaalng- to 3DtaroIt for Ca4lXlae.ua. tha great water carnivalthe fourth week la July, while hr you
will visit Detroit's famous automobil factories. We Invite yon to viait th Sndbaker plants, th largest In th world.
-a : . ;
Studebak
PAUSOTTIOTT KOTOS Cki COMPACT. . DETROIT. sncmGAH
er orDorauon
L. HaROSE, Northwest Manager
of
Ame
rica
. Portia Alder Streets --
: Seattle Branch 2201 Second Avenue y . - : . - Tacoma Branch 1 129 Tacoma: Xfenua
..iv.