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About The Oregon daily journal. (Portland, Or.) 1902-1972 | View Entire Issue (March 21, 1909)
'THE OREGON . SUNDAY JOURNAL. ' PORTLAND SUNDAY - MORNING. ' MARCH 21. 1009. ADVERTISING IS KEVflOTE OF r PROSPERITY Hy Lewi M. Head. To alt down and Start calculating upon ths uart that advertising hs played In the development of Ihe stats if Oregon In a ta nk lo make a strong nnii i mm I.I. Nobody knowi; nobody Vn toll.- The best any one run do la lo glva tb net results In sraueil (', deducting from them an Intangible mass, for ' the time being, be tliu Mrt that advertising ' which may. denominated ' In rnv own Instance I flrat knew flpo kane because of Ha falls. Seattle because of Its AUHkan trade ana j'oruann iwi , iCHime of Its 1fwla and t'lark exposition, .lit orpion five venra ago I think I can - .fcK- uv that I knew nractlcally nolli Ing. mid. bo far aa I ran now recollect, " the name of thia state waa not on my lips from the time lert acliooi until S landed here, a little over two years go. This condition prevailed at that time throughout the cast.. Aa a general prop osition, therefore. It la aafe to say that until four years ago neither Portland ilior Oregon were known for what they really are, or for what they really might become, east of the Mississippi river. Of Portland and Oregon. therefore, it Jiiav be said that general Interest In them commenced about four years ago. The question now resolves itself Into a comparatively easy proposition. What imay be said to be the reason of the iTihenomenal development of Portland and j Oregon during the last four yeanT - jltosena of answers may be given and 'each will contain an element of truth. - Dissatisfaction with the east, lure of a ..new country, the Intrinsic, genuine .worth oe this section itself all have 1 1 merit In explaining thia development. -lit may asked,-therefore. In all fair : , iiesa. through what particular channel . i were. these facts conveyed to the human (mind. Broadly speaking, it waa advtr- itiHing. Broadlr speaking again, anver- " " ""W"'m f l"'",,"''.' ',1 f ' -1 ! - . . i V - - . v'" '-" 1 '' )' Lewis M. Head. auv other one inriuence tnat can oe named todav. It haa played the great est part and win continue to play the greatest part in the future of this slate anil city. V Taks the- city of Portland and eg plain. If you rn. Upon any other basis than advertising, why within tws year tut street car companies have ' been forced to extend their aervlcs two or three miles further east then ever be fore, owing t the fact that people de mand transportation to tfie many new districts that are being nought, plat- led. exploited and sold along Ilia edges of the city, whose boundarlea are run. stantly pushing farthsr and farther away from the renter. Were It not for Intelligent, honest and courageous publicity of our resources, our opportunities and our advantag'a, we would not have had railroads, steam ship 1 1 lira, population or development. We moat go further hack, however than our fair to give proper credit. The, un covering of the vast region of vast, virgin field heJongs, primarily, to Prenldent Jefferson. . his Intrepid .sub ordinates lew1s and (Mark John Jacob Aator and the early pioneers. Upon all of their efforts were our superstruct ures reared. ' While the methods have changed since the early dava. the principles are ateadfaat. We inuat atlll take the bu shel basket from over the candle to provide Illumination for the guidance of the traveler. Our land particularly needs farmers. f!et them and the cities will grow; the railroads will build; the rteople will prosper and Oregon will fly ilgfier with her own wings. So, adverUee, by every known method, channel and medium, selecting the moat effective means for arriving more quick ly at the goal. ' ii'o iiiiriosorjE THEATRES' PLANNED With, eight: good theatres, '.TorMand lias aa much to offer In a, theatrical way as any, town of half a million In habitants: Prom the Helllg, where all the good attractions seen In New fork are exhibited to the bright little vaude ville houses, every variety of amuse ment cun be fpund. Plana, are tinder consideration now for two handaome new tueatrea-rfine to be a pan of the proposed anneg to the Hotel Portland on VaniliUl street, opposite the Portland and the other for the corner of Sev enth and Taylor streets w .. . Ix-elgiis for both these buildings rail for exceptionally, handsome ttu-alree, fireproof and with a anatlng capacity of 2000 each.' In' addition to these there Is the Mamnatn now the Orphtum, which, la crowded nightly, the Baker where the popular Driced high grade at tractions can be found every night, the Bungalow Where one of the beat atock dramatic companies in the country has Ita permanent home, and the Grand and Pantagea where three excellent vaude ville ahowa a day are' given. Each of, these theatres has lta own fiarticular clientele that could not be ndured to go elsewhere1, but all are well patron lx-d by the mass of the theatre-going public as well. R IHSIaKIIHUMlIMiniU tlalng has not only played the prin cipal role In the development of Port ' 'land and Oregon, but has played all the j roles, the entire oast, from leading man to chorus girl. r . Advertising, however, may do classi fied under thousands of different- heads, i' 'such as private correspondence between ..- it he new comer and-the eastern resident. the circulation of our state newspapers throughout the east ana our magazines; the intercourse of our people with the '-eastern people while traveling. But generally, the intelligent, forceful, sys tematic publicity efforts that have been i ex tended by our commercial organiza tions, our publicity bureaus and our 'business Interests. To even dare to estimate the financial cost of thia work .would be presumptions. The net value of the results of this work is beyond computation. . . It is Interesting, from the advertis ing man's standpoint, to recognize the - 'complete revolution of advertising methods in the west, as compared with it hose of the east.' In Chicago, New York,'! (Philadelphia and , Boston the advertis ing writers greatest difficulty is In ' finding enough arguments and enough truths to convince the reader. In the west the advertising writer finds It dif ficult to temper his reading matter down fto sufficient ronservatlve statements to sret the eastern man to believe it. The .greatest handicap that Portland and Oregon have had m introducing them selves io me eastern man and woman lis the multiplicity of actual facts which : ra too good, too optimistic, too Impos sible for the eastern mind to contem plate. j. Advertising; of one sort or another has actually built the city of Portland, has actually developed the state of Oregon, ,ltaa actually made it possible for the building of every city in the state, has actually Interested more thousands and hundreds , of thousands of minds and aa many mlJlion -of dollars in-the-opportunities of this state arid city than GARDEN M M B (jj H ' MOMTIE mm t-mm nan 1 ffE LiLlL" MONTA VILLA t a a M M H M a M M ' H H M H N M H H if a H M M M H m a N M M a n THE -HOME OF THE PORTLAND HUNT CLUB EVELYN ACME TRACTS Only seven miles 'from Portland, on the Oregon Electric Railroad. Rich soil just the kind for fruit and vegetable gardens; lying alongside the-car tracks; sta tion to be built on the grounds. ' Terms Easy: 10 Down; 3 Per Month Garden Home is the junction point of the Salem and Forest Grove carlines, the future home of the Portland Hunt Club and the nucleus for a suburban village already established. Land now selling in acres will soon be selling in lots. 'For further information see HOSSACK & GODMAN Oregon Electric' Depot, Front and Jefferson Sts. Phone Main 5426. We also have numerous five and ten-acre tracts, on easy terms, at Tigard, Green v burg, Durham and..Wilsonville. , J ' SB 2 M a M N M a N M M M M M M M M M N a a ;ONE OF ; PORTLAND'S SWELLEST ADDITIONS CEMENT SIDEWALKS AND CURBS V G HADED STREETS ' AND WATER MAINS . ' WIDE PARKINGS' ''-'' "'V :''V,-. -.v.;.:,;, . ALL CLEAR AND LEVEL ' V-.- ' ; TITLE-GILT EDGE AND IMMEDIATE POSSESSION NO -TAXES-NO INTEREST . v Lots $14 and iJp ( -v-- - i $5.00 Cash and $50 per Month 10 per Cent Off for Cash Only three blocks from double-track carline, 5-cent fare and 7-minute service absolutely the cheapest pcoperty in toWn. See it before you buy elsewhere v then use your own judgment. . '.'-" Come out today or any other day. Take Moiitavilla car, 'corner' , Third and Yamhill and get off corner Villa ave. and Hibbard sti Mpntavilla office 108 Villa ave. Agent on ground - all the - time. ' H BgIMgBMKBMMMlMMaMMMBBMMlMaBlatBMMMaiMaliBlMeaiaaMll BBinUSIIBBBZB&SIIIII M .... THE S.K-B0WDLER CO. 303 TO 313 ABINGTON BUILDING , Office Open Nights Both Phones NEAREST Possible Beaches to PORTLAND Necarney Seabright City AND NehalemBayPark (New Townsites and Beach Resorts on Nehalem Bay) IMPORTANT NOTATION The new P. R. & N. railroad, now being rushed between Portland and Tillamook, means much for the busy man of af fairs for it will bring the above three beach resorts nearer to the city than any others, they being only 68 miles almost due west of this city. The new railroad brings these resorts 50 miles nearer than Seaside, 60 miles nearer than Long Beach. 110 miles nearer than Newport and 20 miles nearer than Tillamook Bay. Also, under this head we wish to state that a large amount ' of improvements, including the clearing of the streets and tiie in stalling of a thorough water system, is projected for this summer. NECARNEY CITY Is cue of the most beautiful and enchanting beach resorts to bt found on two ocean. "Nestling almost at the font of majestic NECARNEY MOUNTAIN, this tract of 164 acres extending from the ocean back toward Nehalem bay, s an IDEAL BEACH RESORT. With a perfect beach and an elevation of about 40 feet, sloping gently to a magnificent natural park of second growth fir, upruce and hemlock, and the awe-inspiring mountain standing sen tinel, NECARNEY CITY is indeed a place of idle rett and reverie for all seeking escape from the monotony of other resorts of that "sameness" which characterize them. Necarney Ci'y i- lammn through th discovery of large quan tities of "hcewav ' Mr Kdwarf! the original owner, gathered and old more tlu.n Sl'dtO worth of thi strange product. Indian legend has it that fabulous riche lie buried somewhere on the beach or on the sido of the mountain. It is related that Spanish hips carrying untold r;cbe were wrecked off the coast and that the salvage is hidden, and that some day the recovery of these hidden treasures will astonish the world. Be this as it may, Ne carney CJty ts oestinert to be the most popular beach resort on the north Pacific coast. Our advice to our most personal friends, and the ptibhe. is BUY AT LEAST ONE LOT NOW AND TWO OR A DOZEN IF YOU CAN AFFORD IT. Never again will such an ofpwtunity present itself On completion of the new railroad Price will likely QUADRUPLE. There is a half mile of ocean frontage and the beach entendj out about a duarter of a mile Every lot is good and is readv to r xbuiWavpon wrth ffrtle or tm preparation. Our prices are lower than . - . ..a . - at any otoer rrson ana -as it wwi not take more than iy, hours to arrive at th resort from Portland, it being the first beach stop on the railroad, we 'predict that not a lot can be bought within five years less than $1000. . PRESENT PRICE $125 TERMS. $10 DOWN. $5 PER MONTH CALL AT OUR OFFICE FOR DESCRIPTIVE MATTER i lift m & r ' n KB. a .n - if "..! . - "'- tS m w,n5wnfc ' " ' ' ' ' ' '' ' ' " " 1 'Ay v , , fir it--1,' '"v ' " In 'H " ; i k - Ky ' f"' it J V" '4 f The First Beach Resorts Reached by the New P. R. ft N. Railroad, Which Will Bring Them 50 Miles Nearer Than Any Other Beach Resort." NEHALEM BAY PARIC Nehalem Bay Tark is one-half mile south of Seabright and extends from the ocean to Xehslem bay. flavin? one mile of ocean and one mile of bay frontage. NECARNEY CITY, SEABRIGHT and NEHALEM BAY PARK will be one continuous resort in a few years and building sites will be at a premium. On account of these resorts being the first reached by the railroad (within 2yi hours from Portland), there will be a big clamor for lots on the completion the railroad and prices will prohibit those who can afford to buy now from securing a lot. It is expected that the P. R. & X. railroad will le completed this year. Work is being poshed rapidly from both ends. By getting in ahead of the r4road yoo will get a desirable lot cheap and by buying several now you will make some easy money. PRESENT PRICES 978 TO f 125. Terms, $10 down. Si per month. ,j . v NEHAliEM, BAY MNl 280 Oak St, Cor. 4th. Board of Trade Blcfe; Portland. . Phones M-5465, A-3229 GO SEABRIGHT Seabright is the first addition to N'ecarney City, it is owned by If. C. Wortman and C W. King (Olds. Wortman & King), which is a guarantee that agreements snd promise regarding this truly beautiful resort will be fulfilled. There is no finer beach any where on the coast than right here, the lots are 50x100 feet and are . all ready to build upon. Boating, bathing, fishing and hunting will afford a surfeit of pleasure ior the p4easre eeker-If yryn wih to locate here, better get busy NOW as the svise ones are making the best selections. ' - - - PRICES ADVANCED ON ALL THESE PROPERTIES 25 TO 50 PER CENT ON APRIL IS PRESENT PRICES $125 TO $200 . . TERMS, SIS DOWN. PER MONTH ! t I :
