'THE OREGON . SUNDAY JOURNAL. ' PORTLAND SUNDAY - MORNING. ' MARCH 21. 1009.
ADVERTISING
IS KEVflOTE OF
r PROSPERITY
Hy Lewi M. Head.
To alt down and Start calculating
upon ths uart that advertising hs
played In the development of Ihe stats
if Oregon In a ta nk lo make a strong
nnii i mm I.I. Nobody knowi; nobody
Vn toll.- The best any one run do la lo
glva tb net results In sraueil (',
deducting from them an Intangible mass,
for ' the time being, be
tliu Mrt that advertising
' which may.
denominated
' In rnv own Instance I flrat knew flpo
kane because of Ha falls. Seattle because
of Its AUHkan trade ana j'oruann iwi
, iCHime of Its 1fwla and t'lark exposition,
.lit orpion five venra ago I think I can
- .fcK- uv that I knew nractlcally nolli
Ing. mid. bo far aa I ran now recollect,
" the name of thia state waa not on my
lips from the time lert acliooi until
S landed here, a little over two years
go.
This condition prevailed at that time
throughout the cast.. Aa a general prop
osition, therefore. It la aafe to say that
until four years ago neither Portland
ilior Oregon were known for what they
really are, or for what they really might
become, east of the Mississippi river.
Of Portland and Oregon. therefore, it
Jiiav be said that general Interest In
them commenced about four years ago.
The question now resolves itself Into
a comparatively easy proposition. What
imay be said to be the reason of the
iTihenomenal development of Portland and
j Oregon during the last four yeanT
- jltosena of answers may be given and
'each will contain an element of truth.
- Dissatisfaction with the east, lure of a
..new country, the Intrinsic, genuine
.worth oe this section itself all have
1 1 merit In explaining thia development.
-lit may asked,-therefore. In all fair
: , iiesa. through what particular channel
. i were. these facts conveyed to the human
(mind. Broadly speaking, it waa advtr-
itiHing. Broadlr speaking again, anver-
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Lewis M. Head.
auv other one inriuence tnat can oe
named todav. It haa played the great
est part and win continue to play the
greatest part in the future of this slate
anil city. V
Taks the- city of Portland and eg
plain. If you rn. Upon any other basis
than advertising, why within tws year
tut street car companies have ' been
forced to extend their aervlcs two or
three miles further east then ever be
fore, owing t the fact that people de
mand transportation to tfie many new
districts that are being nought, plat-
led. exploited and sold along Ilia edges
of the city, whose boundarlea are run.
stantly pushing farthsr and farther
away from the renter.
Were It not for Intelligent, honest and
courageous publicity of our resources,
our opportunities and our advantag'a,
we would not have had railroads, steam
ship 1 1 lira, population or development.
We moat go further hack, however than
our fair to give proper credit. The, un
covering of the vast region of vast,
virgin field heJongs, primarily, to
Prenldent Jefferson. . his Intrepid .sub
ordinates lew1s and (Mark John Jacob
Aator and the early pioneers. Upon all
of their efforts were our superstruct
ures reared. '
While the methods have changed
since the early dava. the principles are
ateadfaat. We inuat atlll take the bu
shel basket from over the candle to
provide Illumination for the guidance
of the traveler. Our land particularly
needs farmers. f!et them and the cities
will grow; the railroads will build; the
rteople will prosper and Oregon will fly
ilgfier with her own wings.
So, adverUee, by every known method,
channel and medium, selecting the moat
effective means for arriving more quick
ly at the goal. '
ii'o iiiiriosorjE
THEATRES' PLANNED
With, eight: good theatres, '.TorMand
lias aa much to offer In a, theatrical
way as any, town of half a million In
habitants: Prom the Helllg, where all
the good attractions seen In New fork
are exhibited to the bright little vaude
ville houses, every variety of amuse
ment cun be fpund. Plana, are tinder
consideration now for two handaome
new tueatrea-rfine to be a pan of the
proposed anneg to the Hotel Portland
on VaniliUl street, opposite the Portland
and the other for the corner of Sev
enth and Taylor streets w ..
. Ix-elgiis for both these buildings rail
for exceptionally, handsome ttu-alree,
fireproof and with a anatlng capacity
of 2000 each.' In' addition to these there
Is the Mamnatn now the Orphtum,
which, la crowded nightly, the Baker
where the popular Driced high grade at
tractions can be found every night, the
Bungalow Where one of the beat atock
dramatic companies in the country has
Ita permanent home, and the Grand and
Pantagea where three excellent vaude
ville ahowa a day are' given.
Each of, these theatres has lta own
fiarticular clientele that could not be
ndured to go elsewhere1, but all are
well patron lx-d by the mass of the theatre-going
public as well.
R IHSIaKIIHUMlIMiniU
tlalng has not only played the prin
cipal role In the development of Port
' 'land and Oregon, but has played all the
j roles, the entire oast, from leading man
to chorus girl. r .
Advertising, however, may do classi
fied under thousands of different- heads,
i' 'such as private correspondence between
..- it he new comer and-the eastern resident.
the circulation of our state newspapers
throughout the east ana our magazines;
the intercourse of our people with the
'-eastern people while traveling. But
generally, the intelligent, forceful, sys
tematic publicity efforts that have been
i ex tended by our commercial organiza
tions, our publicity bureaus and our
'business Interests. To even dare to
estimate the financial cost of thia work
.would be presumptions. The net value
of the results of this work is beyond
computation. . .
It is Interesting, from the advertis
ing man's standpoint, to recognize the
- 'complete revolution of advertising
methods in the west, as compared with
it hose of the east.' In Chicago, New York,'!
(Philadelphia and , Boston the advertis
ing writers greatest difficulty is In
' finding enough arguments and enough
truths to convince the reader. In the
west the advertising writer finds It dif
ficult to temper his reading matter down
fto sufficient ronservatlve statements to
sret the eastern man to believe it. The
.greatest handicap that Portland and
Oregon have had m introducing them
selves io me eastern man and woman
lis the multiplicity of actual facts which
: ra too good, too optimistic, too Impos
sible for the eastern mind to contem
plate. j. Advertising; of one sort or another has
actually built the city of Portland, has
actually developed the state of Oregon,
,ltaa actually made it possible for the
building of every city in the state, has
actually Interested more thousands and
hundreds , of thousands of minds and
aa many mlJlion -of dollars in-the-opportunities
of this state arid city than
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THE -HOME OF THE PORTLAND HUNT CLUB
EVELYN ACME TRACTS
Only seven miles 'from Portland, on the Oregon Electric Railroad. Rich soil
just the kind for fruit and vegetable gardens; lying alongside the-car tracks; sta
tion to be built on the grounds. '
Terms Easy: 10 Down; 3 Per Month
Garden Home is the junction point of the Salem and Forest Grove carlines, the
future home of the Portland Hunt Club and the nucleus for a suburban village
already established. Land now selling in acres will soon be selling in lots. 'For
further information see
HOSSACK & GODMAN
Oregon Electric' Depot, Front and Jefferson Sts. Phone Main 5426.
We also have numerous five and ten-acre tracts, on easy terms, at Tigard, Green
v burg, Durham and..Wilsonville. , J
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;ONE OF ; PORTLAND'S SWELLEST ADDITIONS
CEMENT SIDEWALKS AND CURBS V
G HADED STREETS ' AND WATER MAINS .
' WIDE PARKINGS' ''-'' "'V :''V,-. -.v.;.:,;, .
ALL CLEAR AND LEVEL ' V-.- ' ;
TITLE-GILT EDGE AND IMMEDIATE POSSESSION
NO -TAXES-NO INTEREST . v
Lots $14 and iJp (
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$5.00 Cash and $50 per Month
10 per Cent Off for Cash
Only three blocks from double-track carline, 5-cent fare and 7-minute service
absolutely the cheapest pcoperty in toWn. See it before you buy elsewhere
v then use your own judgment.
. '.'-"
Come out today or any other day. Take Moiitavilla car, 'corner' ,
Third and Yamhill and get off corner Villa ave. and Hibbard sti
Mpntavilla office 108 Villa ave. Agent on ground - all the - time. '
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....
THE S.K-B0WDLER CO.
303 TO 313 ABINGTON BUILDING
, Office Open Nights
Both Phones
NEAREST Possible Beaches to PORTLAND
Necarney
Seabright
City
AND
NehalemBayPark
(New Townsites and Beach Resorts
on Nehalem Bay)
IMPORTANT NOTATION
The new P. R. & N. railroad, now being rushed between
Portland and Tillamook, means much for the busy man of af
fairs for it will bring the above three beach resorts nearer to the
city than any others, they being only 68 miles almost due west
of this city. The new railroad brings these resorts 50 miles
nearer than Seaside, 60 miles nearer than Long Beach. 110 miles
nearer than Newport and 20 miles nearer than Tillamook Bay.
Also, under this head we wish to state that a large amount ' of
improvements, including the clearing of the streets and tiie in
stalling of a thorough water system, is projected for this summer.
NECARNEY CITY
Is cue of the most beautiful and enchanting beach resorts to bt
found on two ocean. "Nestling almost at the font of majestic
NECARNEY MOUNTAIN, this tract of 164 acres extending
from the ocean back toward Nehalem bay, s an IDEAL BEACH
RESORT. With a perfect beach and an elevation of about 40 feet,
sloping gently to a magnificent natural park of second growth fir,
upruce and hemlock, and the awe-inspiring mountain standing sen
tinel, NECARNEY CITY is indeed a place of idle rett and reverie
for all seeking escape from the monotony of other resorts of that
"sameness" which characterize them.
Necarney Ci'y i- lammn through th discovery of large quan
tities of "hcewav ' Mr Kdwarf! the original owner, gathered
and old more tlu.n Sl'dtO worth of thi strange product. Indian
legend has it that fabulous riche lie buried somewhere on the
beach or on the sido of the mountain. It is related that Spanish
hips carrying untold r;cbe were wrecked off the coast and that
the salvage is hidden, and that some day the recovery of these
hidden treasures will astonish the world. Be this as it may, Ne
carney CJty ts oestinert to be the most popular beach resort on the
north Pacific coast. Our advice to our most personal friends, and
the ptibhe. is BUY AT LEAST ONE LOT NOW AND TWO OR
A DOZEN IF YOU CAN AFFORD IT. Never again will such
an ofpwtunity present itself On completion of the new railroad
Price will likely QUADRUPLE.
There is a half mile of ocean frontage and the beach entendj
out about a duarter of a mile Every lot is good and is readv to r
xbuiWavpon wrth ffrtle or tm preparation. Our prices are lower than
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at any otoer rrson ana -as it wwi not take more than iy, hours to
arrive at th resort from Portland, it being the first beach stop on
the railroad, we 'predict that not a lot can be bought within five
years less than $1000. .
PRESENT PRICE $125
TERMS. $10 DOWN. $5 PER MONTH
CALL AT OUR OFFICE FOR DESCRIPTIVE MATTER
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The First Beach Resorts Reached by the New P. R. ft N. Railroad, Which Will Bring Them 50 Miles Nearer Than Any Other Beach Resort."
NEHALEM BAY PARIC
Nehalem Bay Tark is one-half mile south of Seabright and extends from the ocean to Xehslem bay. flavin?
one mile of ocean and one mile of bay frontage. NECARNEY CITY, SEABRIGHT and NEHALEM BAY
PARK will be one continuous resort in a few years and building sites will be at a premium. On account of these
resorts being the first reached by the railroad (within 2yi hours from Portland), there will be a big clamor for
lots on the completion the railroad and prices will prohibit those who can afford to buy now from securing a
lot. It is expected that the P. R. & X. railroad will le completed this year. Work is being poshed rapidly from
both ends. By getting in ahead of the r4road yoo will get a desirable lot cheap and by buying several now you
will make some easy money. PRESENT PRICES 978 TO f 125. Terms, $10 down. Si per month. ,j . v
NEHAliEM, BAY MNl
280 Oak St, Cor. 4th. Board of Trade Blcfe; Portland. . Phones M-5465, A-3229
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SEABRIGHT
Seabright is the first addition to N'ecarney City, it is owned
by If. C. Wortman and C W. King (Olds. Wortman & King),
which is a guarantee that agreements snd promise regarding this
truly beautiful resort will be fulfilled. There is no finer beach any
where on the coast than right here, the lots are 50x100 feet and are
. all ready to build upon. Boating, bathing, fishing and hunting will
afford a surfeit of pleasure ior the p4easre eeker-If yryn wih to
locate here, better get busy NOW as the svise ones are making the
best selections. ' - - -
PRICES ADVANCED ON ALL THESE PROPERTIES 25 TO
50 PER CENT ON APRIL IS
PRESENT PRICES $125 TO $200 .
. TERMS, SIS DOWN. PER MONTH
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