The Oregon daily journal. (Portland, Or.) 1902-1972, May 31, 1908, Image 56

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The Oregon daily journal., May 31, 1908, Page 56, Image 56

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Newspaper Page TextOR II HGES AND PROGRESS By FKEDEftlC J. HASKItf. (Copyright, 1908, by FMderto J. Haakln.) . 1 Los Angeles; May J6. As you eat your orange at breakfast tomorrow $ou may look upon it is symbol of the high water mark of progress In the apnli tiition of cultural and economio science to the world-old business ( producing fxl at.d wealth from the soil. The California Washington navel prange is erown accorJlnjr to a scientific method and. it is marketed by a sclentiflo ii.ethod It history from the beginning- is a romance. Orange and lemons 'have been grown in California for more than a century, but It waa not until .-tne Introduction Of the navel oragaln HH that Jthe present era of progress b-raa. The seedless navel orange Is in itself a triumph of a scientific man who jiasired'to et rid of the seeds which made the orange so hard to eat. The oraag you will eat tomorrow i lted only to "trusts." Tha exchange ts a In was grow southern California upon inrf hinh would trow nothing in its natural state Water hud to be brought from a great distance and applied to ' tne land to give it lira, ji l.ecome SO interested in oranges as to be impelled to go to California and buy a citrus ranch, ycu would find ' science guiding -your every step.,' The land might, cost you a thousand dollars an acre. - Science and Irrigation made all that valua. Five or ten acres would be the siae of !t. and tbo chances are that vou would know as much about grow- ' iag oranges or lemons as you do about running canal boats on Mars. . But the citrus union woum jook aner you. One day. you would ima a. ma under one Of your trees with a blanket spread out on the ground. He Is armed with a microscope and he knows all about bugs. If your trees need it. he will tell you when to fumigate. If you neglect to do so. the chances are that win nrAitA nn some fine morning to find the fumlgators at work in your orchard. ' so wnen it is um m im tn irrigate, or time to do any " one of the thousand nd on things thaH must be done to grow citrus iruiu experienced practical scientists of the community will sew to it that you do not lk for advice. If you find a strange bug on a leaf you take it to one of the aoverument scientists always within reach. He generally knows what it is, whether It is harmful and if so, how to fight it But If It is a new bug- then the 'department of agriculture begins right . there to fnld out all about it and will spend thousands pf dollars, if necessary, to that end. So. ar docs science go in growing oranges, i-" ; ,.r. .. . first Experiments. But an orange grown isof very lit tle account, unless It can be sold t a profit. When southern California first began to yirodune .itrus fruit , in con- itlerable quantity, it louna uiai i " so tr away from the populous centers or the east, wnere it muni in miners, that the profits were often wined out by freights and commissions. Wen worked long years and planned i-klllfully only to have the returns from Vu hlnmnnu "come back in red" the fatal red Ink of the wrong side of the accountieager. , So it came about that economio sci ence was applied to the -packing, ship tlng and marketing of the fruit com pleting the circle of scientific progress which wraps the oranga from tne blos som to the breakfast table. The growers in each community forme local pack ing organizations, they lrr-tura formed district organisations and the district liodles formed a central concern which Is now known as the California Fruit .rowers exchange. This scheme of or ganization was worked out slowly and Gradually, step at a time. The ' first "" movement toward -hrtelli-gpnt cooperation was the result of the disastrous year of 1892-98. That year many growers not only had to furnish their entire crop for nothing, but to rvlhe packing and freight charges be i(iei.s the-gross sales . of the fruit in the east would not oover the ex pense ' Then a convention met. Its de clared purpose being to "provide for the marketing of all the citrus fruit at the lowest possible cost under uniform 'methods, and in a manner to secure to each grower a certain marketing of his not a trust, however, to that It does not fix prices and that Its work Is done witfiout contemplation of a , profit for tne central organisation. xn packing, handling and distribution of the fruit is done at cost. This method has re duced the cost of packing and market ing from 16 cents to 6 cent a a box, da spite the greatly increased cost of pack ing materials. -. . . r . Annual . Business. . -. '-' f; The annual business of the exchange has grown so that Its net receipts are now more than 112.000,000 annually. Of course this exchange does not handle ail fruit, and the full average price co be obtained In the market for the entire " f eason." This purpose has been ac-. complished.- The detail of the growth . or the present organization from that convention is interesting, but it is un necessary to set it out here. Let It suffice to look at the conditions which . did prevail under the old-fashioned methods and the conditions of the pres ent..' ' - r ' --' " - - 1 .. - ', ; .' Ctat-T2ual . Competition, la the old. days the growers were all in cutrtnroat competition, with each otner. i nere was no such thing as unl form grading and packing. . The pack ing cost the small grower mnch more in proporuon tnan it aid tne large grower, the oranges were sold through speculative commission merchants and all hope of profit was burled under the mountain of packing charges, freights and commissions. - Now the central exchange buys ma terial for packing in immense quanti ties for distribution among the -co operating -. packing-houses. ; Nails are bought by the trainload; "shocks" for the boxes on enormous contracts. There In uniform system of packing and branding which not only rewards the grower of the best fruit for his skill, but which assures the consumer of a high; and uniform quality. Tha ex change maintains offices in all of the principal cities of the country, and In tirs Muurnyvaa vaiuieuB. turuugn wnica the product is distributed. Through those offices the growers in California are enabled to get accurate informa tion concerning) the T condition of th market at the points. or consumption. of the Output of the citrus region. Ten years ago its shipments were 2S per cent or tne total, unis year they will b mora than 66 per cent. The larger private growers handle their' own fruit and there are other cooperative associa tions which take care of the output from many small growers- Including these, about 0 per cent of the total crop Is marketed on the cooperative or dlraot basis and-only 20 per cent is bandied by commission merchants. The improve ment of conditions brought about by cooperation,, however, extenda. to . the whole section and every grower Is bene fited by the application of progressive economic ; science . to the business .-of ' Pi ogress is never content and never stops. The California rruit . Growers Exchange, now that it has a. profitable entrance to the markets of the country. is engaged la - efforts to improve the market Dy mcreasing tne aemana lor Its product. The first attempt ever made py a systematio aavertiaing cam paign to Increase the consumption of a natural product of the ' soil is ta be credited to this organization. , The experiment was tried last month. Iowa was selected as the state for the trial, . on account of the faot that the office of the exchange In Das Moines covers the entire state and does not lap over into any otner state, other of fices Include two or more states, or are limited to only a section of a state. Clever Boosting;. A special train loaded with oranges from the 4,000 cooperative orange groves of southern California was dls- Satched from Los Angelas to Des lolnes. Dally newspapers in every Iowa city heralded the coming of jthe "Iowa Orange Special" In half-page ad vertisements paid "for by the exchange. This waa supplemented by advertise ments of the local fruit dealers an nouncing a special "orange Week." Or anges were axtolled as "fust the spring tocuo tiseuaa tor yotirsn ana onugren. Nothing in tne way or fruit has so much tonic value as orange julca An orange with every meal means Increased appetite, better digestion, a clearer brain and a better constitution In every way. uranges are prescriDea Dy pnysicians for their medicinal properties and for their food value to nerve and brain. All during tha warm, enervating spring ana summer weatner orange juice is moat cooling and refreshing." ' The best skill of the ad-wrlter wa employed, the dates of the orange week were emphasixed, and the demand was made that the consumer see that tha name of the California Fruit Growers' Exchange was on the box. The result was: a wonderful stimulation of the habit of orange-eating In Iowa, , Tha advertising will be kept up In a smaller way for a while. If , the orange con sumption In Iowa is permanently in creased, aa the heads of tba exchange believe it will be, then this advertising This, cooperative system enables .the growers to market their product with ell the advantage of modern methods; of busihesg which are! usually accred- campalgn will be extended to other parts os -the country ana will pe continued in definitely. The theory Is that peopla would eat more oranges and other fruit if their attention were called to it by tha same methods' wmch nava so great ly Increased, tha consumption of cereal breakfast foods. fivstematio advertising of a natural product of the soil has not been tried before, usually tne art or tne manu facturer has intervened and it has been money wnichs na iiirjllH iM':: -J. rF i'ri'f 'ilk i f ! :Xh'.., T "h": S'.a.!:--! X ;:XJ ifiiX ...u if ' ;i XM.flX J- .:. ,g;. Xixf;x: ii ., Xi' . I ' XJ; r -'-V ," ' XX- VV .' X. . XX .i X-X:X ' . , X y ) X X. : !, .J . - .a . . - j ; X , t-v ' 5 -.X .' . . ,X :. .., ,. . . . x: , . -x. . ;t - - x- . ' x a i "..,'' ; . .- .. ; n , , ... r i W MAN ;xNB THE MOTION PICTURE MAN CAN: MAKE-A; FORTUNE : FOR i YOU- 4 i VI- IN A SHORT TIM ON A LIMITED CAPITAL MOTION WCTURE vTIEATmSMAHE $20 TO S1C0 DAILf ' ' t 1 x"Vv: ... X ':'x"'.x, - :' - "'i XX ;xx V x t r-'i ,, i"1' xxjx..',:JXir "; -'iir. ;Vx V: Vxx V'-'f . !.',. Jxt xx.'fi. ;-;.!! , Locations Furnished Free: See Me Without Delav Can Outfit You From Roof to Cellar 20 Per Cent Cheaper Than Any Other House in the United States NEWMAN MOTION PICTURE COMPANY Motion Picture Machines Films, Song SUdes, Views, Phonographs, Opera Chairs-and Other-Supplies 293 Buraside Street, Bebveen 4th and 5th ; Phone Main 8458 PARADISE FOR QUACKS. J: 1 1 " . li i .n .. - ' ' ' ' ;j .."5 Jk MT71T1 Pi n fl i7 FTTiTl n -nnM the manufacturer's paid for the publicity. If the oranga rmviri. hv their oooDeratlon. can In crease tha consumption by advertising. the success or ' tneir experiment will be another step upward in the march of progresa ; , Truly, progressiva acience nas aone wonders for the citrus fruit section nf California. The beautiful orange groves, with their trim trees of dark screen em bellished with golden globes, tell a story of the conquest of the arid desert, of the conquest of pest and disease, of the triumph of the horti culturist in improving nature's own or tne anmniiation or aistance itervenes between the Krowor and the' eater. In their rich beauty of green and gold these groves typify the health and wealth of America's srarden tha vaueya or southern Cali fornia, rTgtsv.'Ts" on tha TT. of O. BUI. k. ThaIIniverslty .. cf..Oregon'. 1 part or tne pubiie scnooi system or tne state ana snouia ne property supportea. vote "yes" on the appropriation . . bill on election : day. Freo riay In Sale of Patent Medicine in England. ....... Great Britain is the happy hunting arround of the medical quack, if one run hnllnva a member of the Chemists association of London. Ha is quoted In perrick's British Report as sayini that ivn VMM im the annual sale o: proprietary medicines In Great Britain amounted to iv,vuv,uuv. . , - . t tha TTnittvi . Htatea ana in most European countries soma legislation aithar xlnt or has been attemDted to limit or to stop the traffic In seoret remedtss. In England, baaed on the irinaiDle of non-lnterrerence, aosoiuie n. niav i riven to it. ' It has been found expedient for tha safety or tne uDllc to regulate in m ui jiuivu, ut patent medicines, curiously enough, were exempt irom ine provisions m law, a privilege which they enjoy to other with legally quaiuiea pracu ionera " v- In most countries the dealing in me- dicinial drugs and chemicals is re served only to persona qualified by train! tjg, studies and- examination- ih,t tm in nhflrmnrtats. ' In Knalana. by a curious misunderstanding Of the functions of a pharmacist, he is recog nised by law merely as a "poison sel ler," and any one who pleases may supply the publlo with medicines the Identity or purity of therea,peutlo value of which he may be absolutely ignor ant, and by the simple device of pack ing them as a medicine and keeping the composition secret he is able, by means of advertisement, to substitute himself for competent ana quaiuiea medical and pharmaceutical service. A TEXAS CYCLONE YARN. , -; - - 1 1 . Storm Carried for MQei a 600-Foot Column of Water imd tree. - From the Dallas News. E.' F. Turner of Hamilton 'county said: "1 was riding horseback across the country Thursday and passed through tha town of Meridian, where I took dinner. After dinner I started toward Waco, and had a hard time on account of hlrh water. "At about 6:30 p. m. I was a few miles from Clifton, when I found a cyclone chasing me," and I galloped away from It aa fast as my horse could carry me. Presently I found that It had passed me, and I sat on the brow of a hill and watched its course. It was carrying along much debris and When it struck the Bosque aver it sucaed up all tne water, leav ing the bed of the river practically empty. it crossed the Bosque ob liquely and the water it took out of the bod of the stream was carried up ward In a column which appeared to me to be about BOO feet high. i no mosi remaricaDie pan or tnis phenomenon was the fact that it had torn up by the roots big tee and the tree Was tm.tOD . llt th column nt water, waving like a plume. When the column of water broke tha tree went jailing; on and fell about half a' mile wuiu wnure n was taicen up. university;! of Oregon, pride of state V v r .aiMrr i, J ! fa. & - ri.. n rmn THE IMMENSE , -AT, ' : VX x :;:.f Courteous Treatment Third and Buraside Third V ?and Buraside Goes Merrily On Capturing Them All Schaelfer Bros., Men's Clothiers, 913-15-17 Market Street, San Francisco ' ' ' - . . "f ' . , The fire-stricken merchants sold their $85,000 stock of Men's and Boys' Clothing to The Hub. The entire assortment is being rapidly disposed of at. ,J On the E6Har Visitors to the Rose Carnival should grasp this opportunity to supply .their clothing needs at. practically their own prices. All the goods are of high merit. ' Only the shabby and badly 'damaged articles were disposed of in 'Frisco. We paid the freight, sq naturally we didn't wapt to. bring clothing 700 miles that we couldn't give-away. Doors Open apighl p Monday Morning Clock ni I :.x: V .'V " . y mmmmk Plenty ot Salespeople elective, the only speclfia regulrements beln that the student must take at least one hour or English composition during his freshman year, must take two years of some language other than English during his freshman and soph omore years, and fulfill the major re quirement, which may be explained In this way. Every student on entering th . university must choose a - major subject, as for Instance, economics If he expects to study law, or English If ?.t.wlshe." t0. conm a Journalist, or civil engineering, or biology Jf he ex pects to become a physician, or any other among a number of subjects of &e27lh2 university (.In which ma jor subject he must take "not less than 20 or more than in ery work takes two years ot physical, train mg in tne gymnasium. Tha total enrollment In all denart meats for the present year, not- lnclud lng tha correspondence school and thi summer school. Is 714 students, an In .creasa of - nearly tl per. cent over the enrollment of last year. Tha indica tions are .very-strong that tha growth will be even greater next year than it has been this.. The teaching force num bers 83 members, 41 of whom are re quired In the departments . at Eugene. Tha university library- Is one of. the largest libraries In the northwest, and contains about JO. 00 volumes of care fully selected reference' books. It Is the depository of all government docu ments, and receives most of tha stand ard periodicals. xne worging aauip- .H,r uuro3T?,r graduation. Er-lment of the laboratories la good, and to nis outer is steadily Delng added to each year. The t'niverslty of Oregon (founded la 1ST6) Is an Integral part" of the edu catixnal, eyBtenv of the state. At Eu K. :e are located the Graduate, school, the college of- literature, science, and tli arts, tire college of engineering, the i !.nol if education, 'the school of music, tl.e summer school. nd the eorrespond-fi.i.-o stliooL At Portland are the col- Deady " and VJilara Halla Prom the Corid Oaks, Un verslty ot Oregon leges of law ' and medicine. . Four to six years of work are offered, leading tS degrees of bachelor of arts, bachelor of stience. master of arts, master- of science, civil engineer, electrical engi neer, mining engineer, doctor-of med icine, and bachelor of law.- . . x , .- The requirements for admission to the freshman class comprise the comple tion of. a four years', high school course; or its equivalent Students who have completed such a ooursa are admitted wlmout exsmlnation. The regular work of a student is IS hours a week for eight semesters, or a total of 124 hours for graduation, Each student must be able to maintain creditably each sem ester at least, nine-of tha IS hours of Un'lve?s1ty!0rk' ln 9TiWM, W1 The course of study' "i very largely COUCH CO) 5 ivtnYtZEnsixur : WA3rimcrort Decoration DayS ium. us acumg our good At the cut price of r -" V. $6.oo ;; .Per Ton, Delivered " B 1771 PHONE US l EAST t. F. B. JONES & C0. Bank, Store and. Office Railings Fenelnty- ''' and , Trellis W-rk Fire Escapes and Fire Casings " '! iMm mmmf i Portland Wire & Iron Works "V k A Cor. Second and Bverett Btm. Phono Main 3QOCX J0UENAL LINEES COST LITTLE. ACCOMPLISH MUCH II '.V V:. U 1x i . - .'x, ...... s f, . . , ........ , . !. , -f"i4..'.