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About The morning Astorian. (Astoria, Or.) 1899-1930 | View Entire Issue (Aug. 21, 1905)
THE, MORNING ASTOKIAN ASTORIA ORE MONDAY, AUGUST it, 1905. m CHANCE SHOTS By the Ad Man. We Watch Your Copy for Mutual Benefit "Nothing siuwhU like sueves" wa The advertiser who a doten year agojeoined before the ad school attempted ran a luisiness card in the trade journals j to make fools of the people, represent ing his field simply to keep his From the effect many ml writers must name before the public and to support 'look at the public under the Mine strain the recognized organs of his trade ha j that the small boy view the ball game learned to regard advertising a a real ! - through a knothole in the fence, business fort and now expects it to pay j If the ad writer are to Wlieve their directly or indirectly. At the same time, friend and the ad solicitors, each one if left to hi own devices he is prone of them ha a halo of fame waiting for to advertise in a halfhearted slipshod : him just a little way down the advert is manner, running the same copy week ', ing pike. after week and month after month and Every time you use a hammer on your still expecting returns in proportion to competitor it drives nail in your own the expenditure. Therefore, the far-, business coffin. sighted publisher s now doing every thing to help his advertisers to get re- For giving free advice on how to suc ceed in advertising no person is so gen- suits, and he takes upon himself in rare ;erous as the man who has made a failure instances the entire expense and the re sponsibility for the copy of his patrons. He not only prepares copy for them, but insists that the advertisements shall be changed frequently, and present some new phase of the business or product ad vertised in each. Printers' Ink. of advertising. SOME PROVERBS. Confidental Advertisers. The editor of Printers' Ink says in a recent issue: "Advertising, in the re tail field, brings inquiries and customers, but the dealer's consummate skill, tact, and kindly consideration are the in fluences which must be brought to War on fh limlooiilpit miivhaser. H must ! supply the psychological effect Spark! from the Forge of the Advertis- j tilllt the printed ' ad lacks. The inS i-uwwwjibw. merchant who expects good re- The man who is too busy to take time j suits' by mail from an ad writer should to think over bis advertising generally ! take him into his confidence, and give has time later on. jhim a great deal of information that it Many people have good advertising ; would not be advisable to tell the public, ideas. What they need most is. back- J The ad writer should have the same in bone and go-it-like-the-devil-i-hness. J side knowledge that an attorney de- The man who figures that advertising mands in conducting a lawsuit." is an expense generally finds that it is. j It is evident, therefore, that in every Fortune may knock at the door of 'store clerks mut work in co-operation some ad writer some time, but there with the advertising manager. It is will be a big band of knockers there ! essential that every employe knows his before. j business, that is, the detail of hi de- Lightning never strikes in the same j partment perfectly. It is necessary that place twice but advertising fakers are i his argument lie concise, yet strong not lightning. i enough to close the sale. On the other When they begin to make all kinds of j hand, every employe should assist the gambling a felony, one time insertions j advertising man with every bit of in as trials of mediums will be a peniten- formation that may lead to the conclu tiary offense. 'sion of a sale bv mail. Making Retailer Provide Good Copy A Crying Need. How can the publisher made advertis ing pay his advertisers? The first ele ment needed in a solution of this ques tion is good copy. Some convincing argument must lie used, sonic attractive bargain offered, some definite idea con veyed. Without this all that pub lisher can do would not bo sulhYient. He might print a model paper that every body in his territory reads, and give the copy the most attractive display pos sible! he might put it itithe most con spicuous part of hi paper, and y t it would bring no returns were the tet meaningless. The tirst thing to do then jis to educate your merchants in the art j of advertising. Help them in the prep a ration of their copy, get them to study the advertisement of successful mer chant in large cities that appear in your exchanges. Persuade them to take mail courses in advertising from some of the good eorresHndence schools. You might secure tuition certificate from some of them in exchange for advertising and give these to your largest merchants. It would pav vou well. Then there mut 'be an advertising writer on jour paper, 'one who has taken a course in adver tising and know about the different sizes of type, the various faces and the entire technical end of the business. He should help advertisers in the prepara tion of their copy, and in doing this he would help the printer to as great an ex tent, a well written and properly ar ranged copy greatly facilitates his work." W. O. Adams, publisher Daily Inquirer, Oweusboro, Kv. SHIP BERLIN HERE Fourteen Days From Nushagak With Good Cargo. FIFTY THOUSAND ODD CASES American Ship Berlin of Alaska Fisher . men's Packing Company Arrives in from Nushagak River Hat Fairly Good Passage May Dock Today. American ship lU-rlin, Captain IV Peterson, master, the second vessel of the Aluka fUhing fleet arrived in yes terday, U days from Nushngitk. She has a cargo of 51 JiA? cases of salmon and bring down ltK) fishermen and the cannery crew of Chinese and Japanese. This is the largest pack the Alaska 1 Fishermen's Packing company of till- city have ever made up there and the company are highly gratified with the season's work. The ship bad a good passage down until the lat few days, when she was delayed by light wind", she will probably dock tomorrow. Cheap Tickets to Philadelphia and Re turn. The 0. R. 1 X. will sell round trip tickets from Astoria to Philadelphia Pa., on SeptemW 7?8-0-10 at a rate of For further information inquire of 0. W. ROBKRTS, Agents. Living Scow for Sale Cheap. Living scow for sale. Sixty feet long, 17 feet widej good house, ceiled inside; good range and pumps go with the scow; suitable for residence or seining outfit. Inquire Astorian office. MONSTER 11L SALE The Grandest Bargain Event ever conceived by an Astoria merchant takes place during this week, beginning tomorrow. Foard & Stokes Co. ASTORIA'S GREATEST STORE. We say positively, without fear of contradiction, that never within the annals of Astoria merchandising, have the people witnessed such a magnificent Bargain Feast as we have prepared for you. JNIore than ?15.000.00 worth of Xew Autumn Merchandise has. come piling in upon us, before we were ready for its reception. Every inch of available shelf space has been utilized, and the counters are yet fairly groaning under the weight they are carrying. , If you've a purchase to make, it matters not of what description, make your preparation now. Come to this sale expecting Great Things, and you will sot be disappointed. It is an opportunity of a lifetime. " "K On the articles listed on this page, every purchase you make must be final no exchanges or refunds will be permitted, and every purchase must be for cash Read On, On, and On. Big Inducements in Dress and Walking Skirts. Our Skirt Department is now the most complete in the city. We are showing all the new styles in the most popular materials. BROAD CLOTH, MELTONS, SERGES, MOHAIRS, PANAMAS and VOILES are to be found in profusion, and an assortment of more than two hundred styles from which to make your selections. Prices range about like this: $ 3.00 Skirts, now $ 2.39 5.00 Skirts, now 3.45 7.50 Skirts, now 4.95 8.75 Skirts, now 5.75 $10.00 Skirts, now 6.95 u.50 Skirts, now 8.95 15.00 Skirts, now 10.75 20.00 Silk Skirts, now 15.95 Unloading Sale of Dress Goods and Silks, Matchless Values, Look Them Over. Ooc and 73c Stylish Mohairs 49c. Choice of more than twenty-five different designs in fancy figured Mohairs, 30, 38 and 42-inch widths stylish and very durable, well known for their wearing qualities. Nowhere sold less than from C5 cents to 75 cent". Unloading Sale Price, yard only 40c. $1.2". and $1.jQ Mohairs, 08c Make your own suit and save from $10.00 to 815.00 on the finished coat. Mohairs in widths 44, 40 and 48 inches, beautiful patterns, stylish and practical; regular prices from $1.25 to $1.50; your unrestricted choice, any piece that is left, only, a yard 98c CHANGEABLE TAFFETAS, 50c. Choice of twenty different patterns, all that is left of those stylish Changeable Silks; most any color you desire; regular value 85 cents. While they last, take your pick of any suit-length at, only, a yard 59c $1.00 and $1.25 Fancy Figured Silks 00c There are only a few left of those dainty practical Shirtwaist Suit Silks. They're just the thing for early autumn wear, and are selling everyday at, from $1.00 to $1.50. Unloading Price per yard only C9c. French bark Combronne, 1,420 tons, and the British bark Invcrgerry, 1.30t tons, have been chartered to load wheat, flour and bailey from the Columbia river. The Portland Floring mills take the ships nt 27s Cd. the union rate, to load for Falmouth or Qiim-ntown for orders. IVIivery will 1 made in the I'nited Kingdom, Dunkirk, llamlmrg, Antwerp or Havre. The Cainbroniie is on its way to San Francisco from Liverpool, and is tilsmt due there. Order await her there to proceed to Astoria at once. The Invrrgarry is (inning direct from Co iuiinlo, Chile, to Astoria. These are the lirst ships to U' chartered fur Co lumbia river luu. ling. This mark, an end to the hope of the shippers here that the rat? would ls reduced. Some contend even now that the rate will be lower on account of the number of hips that will be attracted lu re by the high rates. The Portland Flouring mill- have al-o chartered the British hip Kiluinille to load at Tuctmut or Scuttle for the I'nited Kingdom at the union rate of 2'i 3d. A. O. Rcnfnmin, who has the contract to remove from the river channel at South lVnd the wrecked schooner Chal lenger, has given up the contract and forfeited his bond of ! ,0HI. !ids for the removal of the wreck were to lie oK-ned by Major Millis Saturday in Se attic, but the bond will Is- increased to $2.0Hk The late contractor bus lost considerable time and money in an ef fort to rai-e the wreck. He lir-t tried to lift the vessel with cow alongside but his tackle always gave wnv. Then he tried a cofferdam on tiie hatch and steam pumps, but could make no im pression on the water in the hull. Final ly he got sick and had to give up. SHIPPING NEWS. Steamer! Rcdowlo1, carrying all the passengers her capacity would ullow and 750,000 feet of lumber, snilcd for San Francisco yesterday. French ship Vanban has sailed from Hobart, Tasamanii, for this port. Steamer Despatch, with a cargo of 000,000 feet of lumber and 30,000 feet of piling, is scheduled to sail for San Francisco tomorrow. Schooner Churchill sailed from Haip hong on the l!)th for this port. Steamer St. Paul, with a load of pas sengers and f iill cargo, left for San Francisco yesterday. Steamer Newport sails this morning for Coquille river via Yaipiina and Coos Hay. She carries a full passenger list and cargo of general merchandise. British steamer Comerie, Captain Me f!cc, master, arrived in yesterday, 30 hours from Comox, and will load lumlier for China. The Comerie has just re turned . from Nome, where she took a cargo of sacked coal. Asiatic steamship Numantia is due today from China. Barkentino Portland arrived in yes terday from San Francisco and will load lumber at the up-river mills. RIVER TRAFFIC HEAVY. Yesterday was by far the biggest day of the season for river traffic. Satur day night the Hal vest Queen, which has taken the place of the llassalo while repairs are being iadc to the latter, We have decided not to carry over a single two-piece suit and la order to clear the tablet of this dais of merchandise we give you a discount o( . 20 Per Cent, on the Two 'Piece Suits Thia comprises all the best that eipert tailor can put In a garment. SIZES, 34 TO 40. HOMESPUNS, WORSTEDS, SERGES, IN NEAT, SNAPPY PATTERNS P. A. STOKEvS "THE DRESSY SHOP FOR DRESSY MEN." brought down a large crowd. The Nab,, cottn left out for Ilwtcu yesterday morning with her capacity taxed to the uttermost. Jortcr in the day the Sham rock and smaller craft were used to convey people across the river. The Potter, on its up trip, was filled, as were both the Nshcotta and Shamrock, the former making a second trip to 11- waeo to accommodate the Astoria con tingent. PLENTY OF FISH. Walter Scott and Charles Chllett of the Astorian force went fishing Sunday, They rejiort that there whs plenty of fish, but rather hard to capture, Mr. Scott hooked a 5 otmd trout and at- J$ Ghc mo.t landed him, but he broke the line and cced. A few moments afterward Mr. I hie(t hooked the very same flh and niter a hard fight succeeded in land ing it, It weighed only three quarter f a pound. REAL ESTATE TRANSFERS. Real estate transfers for Saturday, August 1U: M. CoH-land and husband to V. W, Bowman, tract in section 30, township 7 lloith, Itiiige 7 west; consideration, j3,.Mi. j N. P. Snrenn and wief to Frank Fat l ton, unliided one fourth of lots S to 'h. and l:i i 34, I.Uk H; lots 1 to 12, 1, R 20, 21 and "1 to 34, block M, Adair's consideration, !, WILL WELCOME REDMOND. Our Clearance Sale in The Millinery Department Still . Continues SHAPES ioc and 15c All Trimmed Shapes Must Go. Read our prices. They arc real sur prises, for they give you an oppor tunity to get huts at almost net to nothing, to lini-li nut the season with lOc, 15c, 25c EL 43c Wrappers Will Be Wrapped Up faster than ever this week at Ihe price we have set on some excellent ladies' Percale and Flannelette Wrap peri. 49c. Ladies' Wash Skirts and Kimonas, long or short, at almost any price that will move them before fall goods overwhelm 111. GINGHAMS, 3 YDS. FOR 5c. As much as you wtint. of these splendid blue un 'I white cheeks, at this price. GOODS JUST ARRIVED HAIR SWITCHES, the new curly effects. FALL MILLINERY STYLES, of new shapes in silk and chenille. NEW DRESS GOODS AT 48c. An elegant linn of new dress goods, consisting of 36-INCH SERGES. Plaids and Fancy Patterns, at, a yard 48c En Route (0 America Where He Will Ad 1 dress Meetings. San Francisco, Cat,, Aug. 20, The lrili sis ietics of San Francisco and vi ciml V have prepared a wc It-ifim for W illiam II, K. Redmond, M. p,, who is exacted to reach here from Australia Tiicday, Mr. Redmond, who i a broth er of Inliii Redmond, the Irish parlia mentary leader, will address public meet ing" in this city, Suit Uke City, Chi. cago, in. innutl, Philadelphia, Boston ami New York ls-fore sailing from the last -named city for home. He is ac companied by Mrs. Redmond, who is by birth an Australian, TAFT ARRIVES AT M1NDAN0. The Secretary and Party Arrive at Camp Keithley. f Manila, Aug. 20 A message from Camp Keithh-y at Mlinlaiio, on I.nko T11110, says that Secretary Tuft and paity 111 1 ie there on Saturday. THE WEATHER. Portland, Aug. 2o.- Western Oregon: Monday, fair, slightly cooler. ' j$ IShei ttfL BEEglifllVE FRESH FRUIT IS SCARCE Yet we have nil the fruils in the umikct in the best the market af fords at prices that cannot be beat. This Week We will have a special sale on BARTLETT PEARS, FLORENCE CRAB APPLES and SOUTHERN OREGON PEACHES. Watch this space for the announce ment. Visit our grocery department while buying fruit. It will pay you. Foard Stolies Co. j