THE, MORNING ASTOKIAN ASTORIA ORE
MONDAY, AUGUST it, 1905.
m
CHANCE SHOTS
By the Ad Man.
We Watch Your Copy for Mutual Benefit "Nothing siuwhU like sueves" wa
The advertiser who a doten year agojeoined before the ad school attempted
ran a luisiness card in the trade journals j to make fools of the people,
represent ing his field simply to keep his From the effect many ml writers must
name before the public and to support 'look at the public under the Mine strain
the recognized organs of his trade ha j that the small boy view the ball game
learned to regard advertising a a real ! - through a knothole in the fence,
business fort and now expects it to pay j If the ad writer are to Wlieve their
directly or indirectly. At the same time, friend and the ad solicitors, each one
if left to hi own devices he is prone of them ha a halo of fame waiting for
to advertise in a halfhearted slipshod : him just a little way down the advert is
manner, running the same copy week ', ing pike.
after week and month after month and Every time you use a hammer on your
still expecting returns in proportion to competitor it drives nail in your own
the expenditure. Therefore, the far-, business coffin.
sighted publisher s now doing every
thing to help his advertisers to get re-
For giving free advice on how to suc
ceed in advertising no person is so gen-
suits, and he takes upon himself in rare ;erous as the man who has made a failure
instances the entire expense and the re
sponsibility for the copy of his patrons.
He not only prepares copy for them, but
insists that the advertisements shall be
changed frequently, and present some
new phase of the business or product ad
vertised in each. Printers' Ink.
of advertising.
SOME PROVERBS.
Confidental Advertisers.
The editor of Printers' Ink says in a
recent issue: "Advertising, in the re
tail field, brings inquiries and customers,
but the dealer's consummate skill, tact,
and kindly consideration are the in
fluences which must be brought to War
on fh limlooiilpit miivhaser. H must
! supply the psychological effect
Spark! from the Forge of the Advertis- j tilllt the printed ' ad lacks. The
inS i-uwwwjibw. merchant who expects good re-
The man who is too busy to take time j suits' by mail from an ad writer should
to think over bis advertising generally ! take him into his confidence, and give
has time later on. jhim a great deal of information that it
Many people have good advertising ; would not be advisable to tell the public,
ideas. What they need most is. back- J The ad writer should have the same in
bone and go-it-like-the-devil-i-hness. J side knowledge that an attorney de-
The man who figures that advertising mands in conducting a lawsuit."
is an expense generally finds that it is. j It is evident, therefore, that in every
Fortune may knock at the door of 'store clerks mut work in co-operation
some ad writer some time, but there with the advertising manager. It is
will be a big band of knockers there ! essential that every employe knows his
before. j business, that is, the detail of hi de-
Lightning never strikes in the same j partment perfectly. It is necessary that
place twice but advertising fakers are i his argument lie concise, yet strong
not lightning.
i enough to close the sale. On the other
When they begin to make all kinds of j hand, every employe should assist the
gambling a felony, one time insertions j advertising man with every bit of in
as trials of mediums will be a peniten- formation that may lead to the conclu
tiary offense. 'sion of a sale bv mail.
Making Retailer Provide Good Copy A
Crying Need.
How can the publisher made advertis
ing pay his advertisers? The first ele
ment needed in a solution of this ques
tion is good copy. Some convincing
argument must lie used, sonic attractive
bargain offered, some definite idea con
veyed. Without this all that pub
lisher can do would not bo sulhYient.
He might print a model paper that every
body in his territory reads, and give the
copy the most attractive display pos
sible! he might put it itithe most con
spicuous part of hi paper, and y t it
would bring no returns were the tet
meaningless. The tirst thing to do then
jis to educate your merchants in the art
j of advertising. Help them in the prep
a ration of their copy, get them to study
the advertisement of successful mer
chant in large cities that appear in your
exchanges. Persuade them to take mail
courses in advertising from some of the
good eorresHndence schools. You might
secure tuition certificate from some
of them in exchange for advertising and
give these to your largest merchants.
It would pav vou well. Then there mut
'be an advertising writer on jour paper,
'one who has taken a course in adver
tising and know about the different
sizes of type, the various faces and the
entire technical end of the business. He
should help advertisers in the prepara
tion of their copy, and in doing this he
would help the printer to as great an ex
tent, a well written and properly ar
ranged copy greatly facilitates his work."
W. O. Adams, publisher Daily Inquirer,
Oweusboro, Kv.
SHIP BERLIN HERE
Fourteen Days From Nushagak
With Good Cargo.
FIFTY THOUSAND ODD CASES
American Ship Berlin of Alaska Fisher
. men's Packing Company Arrives in
from Nushagak River Hat Fairly
Good Passage May Dock Today.
American ship lU-rlin, Captain IV
Peterson, master, the second vessel of
the Aluka fUhing fleet arrived in yes
terday, U days from Nushngitk. She
has a cargo of 51 JiA? cases of salmon
and bring down ltK) fishermen and the
cannery crew of Chinese and Japanese.
This is the largest pack the Alaska
1 Fishermen's Packing company of till-
city have ever made up there and the
company are highly gratified with the
season's work. The ship bad a good
passage down until the lat few days,
when she was delayed by light wind",
she will probably dock tomorrow.
Cheap Tickets to Philadelphia and Re
turn. The 0. R. 1 X. will sell round trip
tickets from Astoria to Philadelphia
Pa., on SeptemW 7?8-0-10 at a rate of
For further information inquire of
0. W. ROBKRTS, Agents.
Living Scow for Sale Cheap.
Living scow for sale. Sixty feet long,
17 feet widej good house, ceiled inside;
good range and pumps go with the
scow; suitable for residence or seining
outfit. Inquire Astorian office.
MONSTER 11L
SALE
The Grandest Bargain Event ever conceived by an Astoria merchant takes place during this week, beginning tomorrow.
Foard & Stokes Co.
ASTORIA'S GREATEST STORE.
We say positively, without fear of contradiction, that never within the annals of Astoria merchandising, have
the people witnessed such a magnificent Bargain Feast as we have prepared for you.
JNIore than ?15.000.00 worth of Xew Autumn Merchandise has. come piling in upon us, before we were ready
for its reception. Every inch of available shelf space has been utilized, and the counters are yet fairly groaning
under the weight they are carrying. ,
If you've a purchase to make, it matters not of what description, make your preparation now.
Come to this sale expecting Great Things, and you will sot be disappointed.
It is an opportunity of a lifetime. " "K
On the articles listed on this page, every purchase you make must be final no exchanges or refunds will be
permitted, and every purchase must be for cash
Read On, On, and On.
Big Inducements in Dress and Walking Skirts.
Our Skirt Department is now the most complete in the city. We are showing all the new styles in the
most popular materials. BROAD CLOTH, MELTONS, SERGES, MOHAIRS, PANAMAS and VOILES are to be
found in profusion, and an assortment of more than two hundred styles from which to make your selections.
Prices range about like this:
$ 3.00 Skirts, now $ 2.39
5.00 Skirts, now 3.45
7.50 Skirts, now 4.95
8.75 Skirts, now 5.75
$10.00 Skirts, now 6.95
u.50 Skirts, now 8.95
15.00 Skirts, now 10.75
20.00 Silk Skirts, now 15.95
Unloading Sale of Dress Goods and Silks, Matchless
Values, Look Them Over.
Ooc and 73c Stylish Mohairs 49c.
Choice of more than twenty-five different designs in fancy figured Mohairs, 30, 38 and 42-inch widths stylish
and very durable, well known for their wearing qualities. Nowhere sold less than from C5 cents to 75 cent".
Unloading Sale Price, yard only 40c.
$1.2". and $1.jQ Mohairs, 08c
Make your own suit and save from $10.00 to 815.00 on the finished coat. Mohairs in widths 44, 40 and 48
inches, beautiful patterns, stylish and practical; regular prices from $1.25 to $1.50; your unrestricted choice, any
piece that is left, only, a yard 98c
CHANGEABLE TAFFETAS, 50c.
Choice of twenty different patterns, all that is left of those stylish Changeable Silks; most any color you
desire; regular value 85 cents. While they last, take your pick of any suit-length at, only, a yard 59c
$1.00 and $1.25 Fancy Figured Silks 00c
There are only a few left of those dainty practical Shirtwaist Suit Silks. They're just the thing for early
autumn wear, and are selling everyday at, from $1.00 to $1.50.
Unloading Price per yard only C9c.
French bark Combronne, 1,420 tons,
and the British bark Invcrgerry, 1.30t
tons, have been chartered to load wheat,
flour and bailey from the Columbia river.
The Portland Floring mills take the
ships nt 27s Cd. the union rate, to load
for Falmouth or Qiim-ntown for orders.
IVIivery will 1 made in the I'nited
Kingdom, Dunkirk, llamlmrg, Antwerp
or Havre. The Cainbroniie is on its way
to San Francisco from Liverpool, and
is tilsmt due there. Order await her
there to proceed to Astoria at once. The
Invrrgarry is (inning direct from Co
iuiinlo, Chile, to Astoria. These are
the lirst ships to U' chartered fur Co
lumbia river luu. ling. This mark, an
end to the hope of the shippers here
that the rat? would ls reduced. Some
contend even now that the rate will
be lower on account of the number of
hips that will be attracted lu re by the
high rates. The Portland Flouring
mill- have al-o chartered the British
hip Kiluinille to load at Tuctmut or
Scuttle for the I'nited Kingdom at the
union rate of 2'i 3d.
A. O. Rcnfnmin, who has the contract
to remove from the river channel at
South lVnd the wrecked schooner Chal
lenger, has given up the contract and
forfeited his bond of ! ,0HI. !ids for
the removal of the wreck were to lie
oK-ned by Major Millis Saturday in Se
attic, but the bond will Is- increased to
$2.0Hk The late contractor bus lost
considerable time and money in an ef
fort to rai-e the wreck. He lir-t tried
to lift the vessel with cow alongside
but his tackle always gave wnv. Then
he tried a cofferdam on tiie hatch and
steam pumps, but could make no im
pression on the water in the hull. Final
ly he got sick and had to give up.
SHIPPING NEWS.
Steamer! Rcdowlo1, carrying all the
passengers her capacity would ullow
and 750,000 feet of lumber, snilcd for
San Francisco yesterday.
French ship Vanban has sailed from
Hobart, Tasamanii, for this port.
Steamer Despatch, with a cargo of
000,000 feet of lumber and 30,000 feet
of piling, is scheduled to sail for San
Francisco tomorrow.
Schooner Churchill sailed from Haip
hong on the l!)th for this port.
Steamer St. Paul, with a load of pas
sengers and f iill cargo, left for San
Francisco yesterday.
Steamer Newport sails this morning
for Coquille river via Yaipiina and Coos
Hay. She carries a full passenger list
and cargo of general merchandise.
British steamer Comerie, Captain Me
f!cc, master, arrived in yesterday, 30
hours from Comox, and will load lumlier
for China. The Comerie has just re
turned . from Nome, where she took a
cargo of sacked coal.
Asiatic steamship Numantia is due
today from China.
Barkentino Portland arrived in yes
terday from San Francisco and will load
lumber at the up-river mills.
RIVER TRAFFIC HEAVY.
Yesterday was by far the biggest day
of the season for river traffic. Satur
day night the Hal vest Queen, which has
taken the place of the llassalo while
repairs are being iadc to the latter,
We have decided not to carry over a single two-piece suit and la order to clear
the tablet of this dais of merchandise we give you a discount o(
. 20 Per Cent,
on the Two
'Piece Suits
Thia comprises all the best that eipert tailor can put In a garment.
SIZES, 34 TO 40.
HOMESPUNS, WORSTEDS, SERGES, IN NEAT, SNAPPY PATTERNS
P. A. STOKEvS
"THE DRESSY SHOP FOR DRESSY MEN."
brought down a large crowd. The Nab,,
cottn left out for Ilwtcu yesterday
morning with her capacity taxed to the
uttermost. Jortcr in the day the Sham
rock and smaller craft were used to
convey people across the river. The
Potter, on its up trip, was filled, as
were both the Nshcotta and Shamrock,
the former making a second trip to 11-
waeo to accommodate the Astoria con
tingent.
PLENTY OF FISH.
Walter Scott and Charles Chllett of
the Astorian force went fishing Sunday,
They rejiort that there whs plenty of
fish, but rather hard to capture, Mr.
Scott hooked a 5 otmd trout and at-
J$ Ghc
mo.t landed him, but he broke the line
and cced. A few moments afterward
Mr. I hie(t hooked the very same flh
and niter a hard fight succeeded in land
ing it, It weighed only three quarter
f a pound.
REAL ESTATE TRANSFERS.
Real estate transfers for Saturday,
August 1U:
M. CoH-land and husband to V. W,
Bowman, tract in section 30, township
7 lloith, Itiiige 7 west; consideration,
j3,.Mi.
j N. P. Snrenn and wief to Frank Fat
l ton, unliided one fourth of lots S to
'h. and l:i i 34, I.Uk H; lots 1 to 12,
1, R 20, 21 and "1 to 34, block M,
Adair's consideration, !,
WILL WELCOME REDMOND.
Our Clearance Sale
in The Millinery
Department Still
. Continues
SHAPES ioc and 15c
All Trimmed Shapes Must Go.
Read our prices. They arc real sur
prises, for they give you an oppor
tunity to get huts at almost net to
nothing, to lini-li nut the season with
lOc, 15c, 25c EL 43c
Wrappers Will Be Wrapped Up
faster than ever this week at Ihe
price we have set on some excellent
ladies' Percale and Flannelette Wrap
peri. 49c.
Ladies' Wash Skirts and Kimonas,
long or short, at almost any price
that will move them before fall goods
overwhelm 111.
GINGHAMS, 3 YDS. FOR 5c.
As much as you wtint. of these
splendid blue un 'I white cheeks, at
this price.
GOODS
JUST ARRIVED
HAIR SWITCHES, the new curly
effects.
FALL MILLINERY STYLES,
of new shapes in silk and chenille.
NEW DRESS GOODS AT 48c.
An elegant linn of new dress goods,
consisting of
36-INCH SERGES.
Plaids and Fancy Patterns, at, a
yard 48c
En Route (0 America Where He Will Ad
1 dress Meetings.
San Francisco, Cat,, Aug. 20, The
lrili sis ietics of San Francisco and vi
ciml V have prepared a wc It-ifim for
W illiam II, K. Redmond, M. p,, who is
exacted to reach here from Australia
Tiicday, Mr. Redmond, who i a broth
er of Inliii Redmond, the Irish parlia
mentary leader, will address public meet
ing" in this city, Suit Uke City, Chi.
cago, in. innutl, Philadelphia, Boston
ami New York ls-fore sailing from the
last -named city for home. He is ac
companied by Mrs. Redmond, who is by
birth an Australian,
TAFT ARRIVES AT M1NDAN0.
The Secretary and Party Arrive at Camp
Keithley. f
Manila, Aug. 20 A message from
Camp Keithh-y at Mlinlaiio, on I.nko
T11110, says that Secretary Tuft and
paity 111 1 ie there on Saturday.
THE WEATHER.
Portland, Aug. 2o.- Western Oregon:
Monday, fair, slightly cooler.
' j$ IShei ttfL
BEEglifllVE
FRESH FRUIT
IS SCARCE
Yet we have nil the fruils in the
umikct in the best the market af
fords at prices that cannot be beat.
This Week
We will have a special sale on
BARTLETT PEARS,
FLORENCE CRAB APPLES and
SOUTHERN OREGON PEACHES.
Watch this space for the announce
ment. Visit our grocery department
while buying fruit. It will pay you.
Foard Stolies Co.
j