The Sunday Oregonian. (Portland, Ore.) 1881-current, May 21, 1922, SECTION SIX, Image 84

The Sunday Oregonian., May 21, 1922, SECTION SIX, Page 6, Image 84

Image provided by: University of Oregon Libraries; Eugene, OR

About The Sunday Oregonian. (Portland, Ore.) 1881-current | View Entire Issue (May 21, 1922)

Prev Page of 96 Next Prev Issue Next Text PDF JP2 (4.5 MB) Clip/Print Image

Return to Top

Prev Page of 96 Next Prev Issue Next

Newspaper Page TextTHE SUNDAY OREGONIAN, PORTLAND, MAT 21, 1922 ESS IS BETTER: BEAUTIFUL VIEWS ON PAFICIC HIGHWAY NEAR OREGON -CALIFORNIA LINE SNAPPED BY BUICK WOMAN DRIVER. COMPETITION KEE1R Firestone Salesmen Make Reports at Conference. CONVENTION AT AKRON Knights of Grip Spend Honrs in Factory Studying Details of Manufacture of Tires. ft gysWAV. - .... ksj ... AKRON, O., May 20. "Business is potting better and at the same time competition is becoming keener. Re tailers need more merchandise to meet the increasing consumer demand but they Insist on better quality, more service and more convincing reasons in placing an order than ever before, Tiiers Is going to be mora business but to get it is going to require more eareful thought, better methods and harder work than has been given In the past" This Is a brief composite picture of the business conditions today and what is required to take advantage of them as obtained at one of the largest salesmen's conventions ever held, when all the salesmen, branch managers and special representatives of the Firestone Tire & Rubber com pany and its subsidiaries from all parts ot the world gathered In Akron last week. Direct Reports Hade. These men are in constant contact with the retail trade and business conditions In all parts ot the coun try calling upon 80,000 tire dealers in upwards ot 60,000 cities and towns. They came direct from their terri tories to Akron to report upon con ditions and study the company's prod ucts in process of manufacture. "A thorough knowledge of your product is the first essential in the sales competition that you must meet today," H. S. Firestone, president of the company, told those attending the conference. "You cannot learn about the merits of our goods en tirely from books but must teach yourself by going through the fac tory and studying each process, pay ing particular attention to the points that make our tires superior to all others. "The next most important thing is a complete analysis of your territory. Know where the business is located and concentrate upon the best out lets. And do good business at all times. Our company does not want orders regardless of methods; it wants to render a service to those with whom it does business and it is part of your job to see that this at tude on our part is thoroughly un derstood by your customers. It is service and good clean business that will determine success in the future." Hours Spent lit Factory. Bach one of the hundreds of sales men attending the conference spent hours in the factory with the work men studying each detail of manufac ture until it had been mastered. They were then given a course of study at an exposition of each of the various products manufactured by the com pany, being instructed upon the his tory and development of the tire In dustry from the source of the crude rubber and cotton fabric to the fin ished article. A feature of the exposition was a model tire dealer's store, showing the proper placing of outdoor signs, dec oration of windows, display of mer chandise and a properly balanced stock. Here each salesman was lec tured on the service he would ren der his customers. He was gien di rections and methods that could be . passed on to the dealer for use in merchandising his goods. Particular attention was paid to costs and prac tical arrangements. Policies Are Discussed. Policies and other matters of com pany business were discussed at the general sessions and salesmen called upon to give their selling talk and the results they had obtained from the conference. Colonel Leonard P. Ayres, vice-president of the Cleveland Trust company and Bishop DuMoulin of the Episcopal church, were two of the speakers at the evening sessions. A reception at Mr. Firestone's home "Harbel Manor," closed the confer ence. As regards conditions there was a unanimity of opinion that business had improved and would continue to do so. The west and northwest re ported a resumption of lumbering and mining activities. The rise in prices of farm products was increasing the demand for all manufactured articles in the middle west, according to the delegation from that section. The salesmen from the southern districts reported a general revival of buying as a result of the improvement in the cotton situation. With hardly an ex ception the general tone of the re ports was optimistic for a steady in crease in volume of business. TESTS TO AID MILEAGE MACHESE TO SHOW PROP'ER DESIGN AND PRESSURE. Government Bureau Undertakes to Increase Tire Efficiency for Motorists of Country( WASHINGTON, D. C, May 20, Tests intended to show how to get more mileage out of tires are now being made by tfTe bureau of stand ards, department of commerce, it was announced today giving the first pre liminary report on th work already done by th bureau. The proper design and the correct Inflation pressure of tires is of major importance if the motorist is to get th greatest mileage, the report states. Tests made show that various parts of the tire contribute to the absorption of power, of varying de grees. From 80 to 86 per cent of the loss in power, it was found, is due to the carcass of the tire, 10 to 15 per cent due to the tread and about 5 per cent due to the tube. These results are based upon tests which were made on a special type dynamometer in the rubber labora-1 tory of the bureau. The dynamometer consists essentially of a motor for driving a standard automobile wheel and tire, a pulley which bears against the latter, and a generator driven by the pulley. By suitable weighing ar rangements the difference between power input and output may be eas ily measured. The difference repre sents the loss m the tire. It is possible to test upon this ma chine any make of tire under varying conditions of speed, and Inflation pressure. The present announcement of , the tests, it was stated, is only pre liminary. A brochure on the tests is being prepared and will be ready for the automotive industry in six or eight weeks. STAR OUTPUT STARTS IN FALL Oakland Plant to Be Used to As semble New Low-Prlced Auto. . OAKLAND, Cal., May 20 The Du rant plant in Oakland will start as sembling the Star ear in quantities early in September, according to an announcement made by Norman De I Vaux. president of the Star Motor OAKLAND, May 20. Hart L. I company of California, the selling or Weaver of the Weaver-Wells com-1 ganization which will handle the cars pany, oiuaeDaiter aisiriDutors, who iq tne west. bears across the face of It the words "First Car Over Wawona Road, 1922." Motorists who take the long trips into the mountains to spend their va cations during the summer and fall seasons, when the roads are in good shape, can readily appreciate what it means to have to fight through snow and mud to reach Yosemite valley. When the' Buick four-cylinder car was piloted by tha crew from the Howard Automobile company in the midst of snowstorms and over roads which were so heavily covered with snow that only the trees acted as landmarks for the sides of the wind ing road in the higher altitures, there practically wasn't any road. CHANDLER CLUB IS GROWING Mileage Driven In Chandler Car Is Basis of Membership. Sonne confusion has been caused by the Improper designation of the unique club recently formed! by own ers of Chandler cars. This exclusive club is sometimes referred to as the 100,000 club. Its correct name is the "Chandler 100,000-M.ile Club," says a statement issued by the Chandler Motor car company. In some .instances the figures have been regarded as having reference to the total number of Chandler cars, Nation-wide Demonstration During the week of June 12thM there will be nation-wide demonstration to prove that Lee Puncture-proof Tires are actually puncture-proof. Everywhere, Lee Dealers will drive auto mobiles equipped with Lee Puncture' proof Pneumatic Tires upon the up turned points of nails driven through heavy planks. Only a Lee Puncture-proof Pneumatic Tire can withstand this test. Beneath its tough, black tread is a three-ply, flexible armor of steel discs absolutely protecting the carcass of the tire and the inner tube against punctures. ' See this demonstration. DISTRIBUTED BY CHANSLOR & LYON CO. Fade aad Fiaaders LEE Tires are sold by osnrax. Automotive Irnlttoa Caw Portland. Ox Allra Knight Co.. tao. Pendleton. Or. Allen, 7. M., HlllsDoro, Or. Allen Brothers, Sutharlin, Or, Ackley A MUler, Tillamook. Or. Broadway Auto Servlo Co.. PortlinoV -O. Brswa A Markatta, omstook. Or. Brown, EL P., Falls City. Or. Barr Bohlen, Gaston, Or. Bone, A. I, Turner, Or. Central Point Auto Co., Central Point. Ob Croaalay & Drummond, Portland. Or. Canyonvtlla Garaca. CanjnonrlHe, Or. Cyr, Ed. Lm Grande, Or. Colonial Garaga, Medford, Or. Cladelc Chu.. etayton. Or. Climax QarasA Portland. Or. Dallas Oarae, Dallas. Or. Deets, y. J, Lafayette, Or. Dldzum, C. C. Oswego, Or. Elite Garage. Portland, Or. Grandvlew Garaca. Boseburs, Or. Gorke, H. W, Portland, Or. Gibson Motor CoM Junction City, Or. Union Ave. Tire tc Battery Service. Pert land, Or. IDAHO. Frultland Motor Cow. Prnltland, Idaho. i puncture -Propi Also Regular Fivbric find Cord l3 p 4bove Am unusual view of BXonnt Shasta, taken frpm near Treka, Cal. towing the first complete -view of tne mountain secured on the trtpi southward. Iater on the trip the highway draws closer to Shasta, hot at no point is the view more beautiful. The mountain at this point is about 35 miles distant. Below Ait the summit of the Siskiyou mountaina southern Oreeon, near the California line. The car In both photos is the Buick four-cylinder conge which recently broke the record from Saal Francisco to Portland. Mrs. Z. Kathleen Ayera, San Francisco woman who recently startled Pacific coast motordom by driving; from San Frincisco to Portland in a four-cylinder Buick coupe in the recordVbreaklirg: time of 22 hours and 42 minutes ten days ago, began the return journey in the same car, but this time in much more leisurely fashion. On her way down Mrs. Ayera stopped frequently to take views along the most scenic portions of the route with her camera, and the results showed her to be about as good a camera woman as she is an automobile driver. The two photos above are among the best of a set which she forwarded last week to the Howard Auto company here after her arrival in San, Francisco. In a letter accompanying the photographs Mrs. Ayerj stated that she found the road 8tlll in splendid shape, although some paving work In southern Oregon is causing slight delays. With, the coming of warmer weather Mrs. Ayer gave the advice that motorists southward arrange either to stop at Iunsmuir at night and gt away from there in early morning or to arrange to arrive at Dunsmudr a-bout 3 or 4 o'clock in the af ternoon, so as 'to be able to drive on to Corning tor the night. In this way the drive down that section ot the Sacramento valley may be made la the cool of the day. ; slats of members who have driven Chandler cars in excess of 100,000 miles. There are two classes of mem bership. Class A members constitute those who have driven a single Chandler car in excess of 100,000 miles and class B embraces those who but as a matter of fact, the com pany points out, the number of Chandler owners at the beginning of the year was in excess of 100,000 and now is considerably greater. The Chandler 100,000-Mile club con- 8TUDEBAKER INTO YOSEMITE California Dealer Wins in Battle Against Snow and Ice. piloted a Studebaker big six over the snow-covered Wawona road in the Yosemite valley last Sunday, winning! the Yosemite cup for being the first to arrive in the valley this year! under the rules governing the award of this particular trophy, which is offered each year by the Yosemite National Park company for the first car into the valley after the road has been declared open and so that other cars can follow, returned to Oakland last Thursday over the same road by which he went into the valley and jokingly claims to have won the cup twice. Weaver's claim is based on the fact that after bucking snow and dynamiting fallen trees for three strenuous days a two-foot snow fell, blocking the road and making the return trip almost as difficult as the one going in. The Studebaker party, consisting of Hart L. Weaver, Neal Weaver and William J. Silva, Vic Vicara and Scotty Williams of Modesto, left Modesto at midnight and after three days of battling through the Bnow they reached the valley. The firt obstruction met by the Studebaker party was a few miles beyond Wawona in the form of a five-foot tree that had fallen across the road. It ' took four separate charges of dynamite to blast this from the road. A few miles further on snow that varied from five to eight feet deep faced the trail blazers. The heavy snow proved a difficult obstacle to overcome, but after three days of fighting, using the car as a battering ram, under its own power, the summit of Chinquapin and Into the valley. The Durant plans throughout the country will build the cars and the Star company will sell them. "The Star is a product of. W. C. Durant and his engineers, and has several features of the Durant 'four on a small scale," says De Vaux. 'The first car was unveiled in Washington, D. C, a month ago, and created somewhat of a sensation in motoring circles. Since that time the Durant interests have been swamped with inquiries from dealers who want tc handle the line. "The car will sell in the lowest- priced field and will be built in all models "A Continental motor will be used. together with standard parts and a selective type transmission." BUICK GETS TO CAMP CURRY Four-Cylinder Car Wins In Annual Spring Dash to Yosemite. Spring mountain stunts are annu ally held for the purpose of proving the aturdiness, dependability, power and general reliability of automobiles. That is why the Yosemite valley trip la taken and to create interest among the motor car dealers, the Camp Curry company annually offers a silver trophy to the car which is given the first permit for traveling over a regular motor car route lead ing into Yosemite valley This year the Camp Curry cup was won by a four-cylinder 1922 Bu'ck touring car, according to news re ceived by the Howard Auto comnanv the Studebaker fought its way overJ here. By ' a strange coincidence the number of the permit issued by Chief Banger F. S. Townsley was 1922, and mMm SPEEDOMETER j ffMl 1 tiUU,, dials tell XSmUl V ' two. MODEL 160 OUR Ford instruction book tells you to oil X- and grease various parts of the car at cer tain mileages so as to maintain their efficiency For example, every 1000 miles a RED dial ap pears. You refer to a chart furnished with each instrument. It tells you where to oil and grease, and indicates these points on a diagram of the Ford chassis. Four other colors appear at differ ent mileages. Bach color indicates that lubriav f f ... t .f non is neeuea at certain points as snown on s this chart. Stewart : AH record peeping eluninated On j-JISJ anycarlackof lubrication is sure V Corporanaa to cause trouble. Repair bills , in Divan? Parimy cut to a minimum after uv Chicago - ... -vr j i e v S Without obligation, please stalling Model iGo-K- send me , o the Lubrt. f f nrinn Cohort furnish.! wlrh rk c5 for the Speedometer -with the Colored Dials ' fst speedometer for Ford. v . , X Name , . , , ' Straw , ,, CHICAGO, U.S. A. , j City. . : '. Stat., For instance, to change the crank-case oil every 1000 miles. Without a speed' ometer you cannot tell when you have gone this distance. Even with your present speedometer you cannot check lubrication unless you keep a written record and constantly refer to it. Few car owners take this trouble, and millions of cars suffer because of this inattention. Now you can get this new Stewart Speedometer with colored dials in the season mileage indicator which automatically tells you when to lubricate. STEWART-WARNER SPEEDOMETER CORPORATION have attained that milage in two or more Chandler cars. Sixteen new members have been enrolled in this unique club during the last month. With its headquarters in Paris, the trade organizations of automobile manufacturers of United States, Great Britain, France, Belgium and Italy havA formed a permanent organiza tion, known as the Bureau Permanent Interallie des Constructeurs d'Auto-iqobiles. RAN KLIN SEDAN Tbe lowest price in its Mstory,3rierrtfe in 1916. The finest Franklin in 20years of quality manxrfacture. The pioneer car of this type in America. Most widely usable among all cars, enclosed or open. The most popular enclosed car on the market, in proportion to total output. 42,of Franklin pro duction in 1921. Cool in summer widest outlook a seating arrange ment now copied throughout the industry Lights flexible, air-cooled the best construction to keep enclosed bodies rattle-proof and lengthen their lives. Touring Car $1950 Demi-Coupe $Z100 Touring Limousine $3150 Rimabotrt $1900 Coupe $2750 Demi-Sedan $2250 Brougham $2,750 (All prices f. o. b. Syracuse) BRALY AUTO CO. 501 Bnrnside Street Portland, Oregon Salem Marion Auto Co. The Dalles Franklin Motor Car Co. Yakima Henry H. Schott. - Pendleton Pendleton Anto Co. LaGrande David L Stoddard. Walla Walla Franklin Sales Co.