THE SUNDAY OREGONIAN, PORTLAND, MAT 21, 1922
ESS IS BETTER:
BEAUTIFUL VIEWS ON PAFICIC HIGHWAY NEAR OREGON -CALIFORNIA LINE SNAPPED BY BUICK WOMAN DRIVER.
COMPETITION KEE1R
Firestone Salesmen Make
Reports at Conference.
CONVENTION AT AKRON
Knights of Grip Spend Honrs in
Factory Studying Details of
Manufacture of Tires.
ft
gysWAV. - .... ksj ...
AKRON, O., May 20. "Business is
potting better and at the same time
competition is becoming keener. Re
tailers need more merchandise to
meet the increasing consumer demand
but they Insist on better quality, more
service and more convincing reasons
in placing an order than ever before,
Tiiers Is going to be mora business
but to get it is going to require more
eareful thought, better methods and
harder work than has been given In
the past"
This Is a brief composite picture
of the business conditions today and
what is required to take advantage
of them as obtained at one of the
largest salesmen's conventions ever
held, when all the salesmen, branch
managers and special representatives
of the Firestone Tire & Rubber com
pany and its subsidiaries from all
parts ot the world gathered In Akron
last week.
Direct Reports Hade.
These men are in constant contact
with the retail trade and business
conditions In all parts ot the coun
try calling upon 80,000 tire dealers in
upwards ot 60,000 cities and towns.
They came direct from their terri
tories to Akron to report upon con
ditions and study the company's prod
ucts in process of manufacture.
"A thorough knowledge of your
product is the first essential in the
sales competition that you must meet
today," H. S. Firestone, president of
the company, told those attending
the conference. "You cannot learn
about the merits of our goods en
tirely from books but must teach
yourself by going through the fac
tory and studying each process, pay
ing particular attention to the points
that make our tires superior to all
others.
"The next most important thing is
a complete analysis of your territory.
Know where the business is located
and concentrate upon the best out
lets. And do good business at all
times. Our company does not want
orders regardless of methods; it
wants to render a service to those
with whom it does business and it is
part of your job to see that this at
tude on our part is thoroughly un
derstood by your customers. It is
service and good clean business that
will determine success in the future."
Hours Spent lit Factory.
Bach one of the hundreds of sales
men attending the conference spent
hours in the factory with the work
men studying each detail of manufac
ture until it had been mastered. They
were then given a course of study at
an exposition of each of the various
products manufactured by the com
pany, being instructed upon the his
tory and development of the tire In
dustry from the source of the crude
rubber and cotton fabric to the fin
ished article.
A feature of the exposition was a
model tire dealer's store, showing the
proper placing of outdoor signs, dec
oration of windows, display of mer
chandise and a properly balanced
stock. Here each salesman was lec
tured on the service he would ren
der his customers. He was gien di
rections and methods that could be
. passed on to the dealer for use in
merchandising his goods. Particular
attention was paid to costs and prac
tical arrangements.
Policies Are Discussed.
Policies and other matters of com
pany business were discussed at the
general sessions and salesmen called
upon to give their selling talk and
the results they had obtained from
the conference. Colonel Leonard P.
Ayres, vice-president of the Cleveland
Trust company and Bishop DuMoulin
of the Episcopal church, were two of
the speakers at the evening sessions.
A reception at Mr. Firestone's home
"Harbel Manor," closed the confer
ence. As regards conditions there was a
unanimity of opinion that business
had improved and would continue to
do so. The west and northwest re
ported a resumption of lumbering and
mining activities. The rise in prices
of farm products was increasing the
demand for all manufactured articles
in the middle west, according to the
delegation from that section. The
salesmen from the southern districts
reported a general revival of buying
as a result of the improvement in the
cotton situation. With hardly an ex
ception the general tone of the re
ports was optimistic for a steady in
crease in volume of business.
TESTS TO AID MILEAGE
MACHESE TO SHOW PROP'ER
DESIGN AND PRESSURE.
Government Bureau Undertakes to
Increase Tire Efficiency for
Motorists of Country(
WASHINGTON, D. C, May 20,
Tests intended to show how to get
more mileage out of tires are now
being made by tfTe bureau of stand
ards, department of commerce, it was
announced today giving the first pre
liminary report on th work already
done by th bureau.
The proper design and the correct
Inflation pressure of tires is of major
importance if the motorist is to get
th greatest mileage, the report
states. Tests made show that various
parts of the tire contribute to the
absorption of power, of varying de
grees. From 80 to 86 per cent of the
loss in power, it was found, is due
to the carcass of the tire, 10 to 15
per cent due to the tread and about
5 per cent due to the tube.
These results are based upon tests
which were made on a special type
dynamometer in the rubber labora-1
tory of the bureau. The dynamometer
consists essentially of a motor for
driving a standard automobile wheel
and tire, a pulley which bears against
the latter, and a generator driven by
the pulley. By suitable weighing ar
rangements the difference between
power input and output may be eas
ily measured. The difference repre
sents the loss m the tire.
It is possible to test upon this ma
chine any make of tire under varying
conditions of speed, and Inflation
pressure. The present announcement
of , the tests, it was stated, is only pre
liminary. A brochure on the tests is
being prepared and will be ready for
the automotive industry in six or
eight weeks.
STAR OUTPUT STARTS IN FALL
Oakland Plant to Be Used to As
semble New Low-Prlced Auto. .
OAKLAND, Cal., May 20 The Du
rant plant in Oakland will start as
sembling the Star ear in quantities
early in September, according to an
announcement made by Norman De
I Vaux. president of the Star Motor
OAKLAND, May 20. Hart L. I company of California, the selling or
Weaver of the Weaver-Wells com-1 ganization which will handle the cars
pany, oiuaeDaiter aisiriDutors, who iq tne west.
bears across the face of It the words
"First Car Over Wawona Road, 1922."
Motorists who take the long trips
into the mountains to spend their va
cations during the summer and fall
seasons, when the roads are in good
shape, can readily appreciate what it
means to have to fight through snow
and mud to reach Yosemite valley.
When the' Buick four-cylinder car
was piloted by tha crew from the
Howard Automobile company in the
midst of snowstorms and over roads
which were so heavily covered with
snow that only the trees acted as
landmarks for the sides of the wind
ing road in the higher altitures, there
practically wasn't any road.
CHANDLER CLUB IS GROWING
Mileage Driven In Chandler Car Is
Basis of Membership.
Sonne confusion has been caused by
the Improper designation of the
unique club recently formed! by own
ers of Chandler cars. This exclusive
club is sometimes referred to as the
100,000 club. Its correct name is the
"Chandler 100,000-M.ile Club," says a
statement issued by the Chandler
Motor car company.
In some .instances the figures have
been regarded as having reference
to the total number of Chandler cars,
Nation-wide
Demonstration
During the week of June 12thM there will be
nation-wide demonstration to prove that
Lee Puncture-proof Tires are actually puncture-proof.
Everywhere, Lee Dealers will drive auto
mobiles equipped with Lee Puncture'
proof Pneumatic Tires upon the up
turned points of nails driven through
heavy planks.
Only a Lee Puncture-proof Pneumatic Tire
can withstand this test. Beneath its tough,
black tread is a three-ply, flexible armor
of steel discs absolutely protecting the
carcass of the tire and the inner tube against
punctures. '
See this demonstration.
DISTRIBUTED BY
CHANSLOR & LYON CO.
Fade aad Fiaaders
LEE Tires are sold by
osnrax.
Automotive Irnlttoa Caw Portland. Ox
Allra Knight Co.. tao. Pendleton. Or.
Allen, 7. M., HlllsDoro, Or.
Allen Brothers, Sutharlin, Or,
Ackley A MUler, Tillamook. Or.
Broadway Auto Servlo Co.. PortlinoV -O.
Brswa A Markatta, omstook. Or.
Brown, EL P., Falls City. Or.
Barr Bohlen, Gaston, Or.
Bone, A. I, Turner, Or.
Central Point Auto Co., Central Point. Ob
Croaalay & Drummond, Portland. Or.
Canyonvtlla Garaca. CanjnonrlHe, Or.
Cyr, Ed. Lm Grande, Or.
Colonial Garaga, Medford, Or.
Cladelc Chu.. etayton. Or.
Climax QarasA Portland. Or.
Dallas Oarae, Dallas. Or.
Deets, y. J, Lafayette, Or.
Dldzum, C. C. Oswego, Or.
Elite Garage. Portland, Or.
Grandvlew Garaca. Boseburs, Or.
Gorke, H. W, Portland, Or.
Gibson Motor CoM Junction City, Or.
Union Ave. Tire tc Battery Service. Pert
land, Or.
IDAHO.
Frultland Motor Cow. Prnltland, Idaho.
i
puncture -Propi
Also Regular Fivbric find Cord
l3 p
4bove Am unusual view of BXonnt Shasta, taken frpm near Treka, Cal.
towing the first complete -view of tne mountain secured on the trtpi
southward. Iater on the trip the highway draws closer to Shasta, hot at
no point is the view more beautiful. The mountain at this point is about
35 miles distant. Below Ait the summit of the Siskiyou mountaina
southern Oreeon, near the California line. The car In both photos is the
Buick four-cylinder conge which recently broke the record from Saal
Francisco to Portland.
Mrs. Z. Kathleen Ayera, San Francisco woman who recently startled
Pacific coast motordom by driving; from San Frincisco to Portland in a
four-cylinder Buick coupe in the recordVbreaklirg: time of 22 hours and 42
minutes ten days ago, began the return journey in the same car, but this
time in much more leisurely fashion. On her way down Mrs. Ayera stopped
frequently to take views along the most scenic portions of the route with
her camera, and the results showed her to be about as good a camera
woman as she is an automobile driver. The two photos above are among the
best of a set which she forwarded last week to the Howard Auto company
here after her arrival in San, Francisco. In a letter accompanying the
photographs Mrs. Ayerj stated that she found the road 8tlll in splendid
shape, although some paving work In southern Oregon is causing slight
delays. With, the coming of warmer weather Mrs. Ayer gave the advice
that motorists southward arrange either to stop at Iunsmuir at night and
gt away from there in early morning or to arrange to arrive at Dunsmudr
a-bout 3 or 4 o'clock in the af ternoon, so as 'to be able to drive on to Corning
tor the night. In this way the drive down that section ot the Sacramento
valley may be made la the cool of the day. ;
slats of members who have driven
Chandler cars in excess of 100,000
miles. There are two classes of mem
bership. Class A members constitute
those who have driven a single
Chandler car in excess of 100,000
miles and class B embraces those who
but as a matter of fact, the com
pany points out, the number of
Chandler owners at the beginning of
the year was in excess of 100,000 and
now is considerably greater.
The Chandler 100,000-Mile club con-
8TUDEBAKER INTO YOSEMITE
California Dealer Wins in Battle
Against Snow and Ice.
piloted a Studebaker big six over the
snow-covered Wawona road in the
Yosemite valley last Sunday, winning!
the Yosemite cup for being the first
to arrive in the valley this year!
under the rules governing the award
of this particular trophy, which is
offered each year by the Yosemite
National Park company for the first
car into the valley after the road
has been declared open and so that
other cars can follow, returned to
Oakland last Thursday over the same
road by which he went into the
valley and jokingly claims to have
won the cup twice.
Weaver's claim is based on the
fact that after bucking snow and
dynamiting fallen trees for three
strenuous days a two-foot snow fell,
blocking the road and making the
return trip almost as difficult as the
one going in.
The Studebaker party, consisting
of Hart L. Weaver, Neal Weaver and
William J. Silva, Vic Vicara and
Scotty Williams of Modesto, left
Modesto at midnight and after three
days of battling through the Bnow
they reached the valley.
The firt obstruction met by the
Studebaker party was a few miles
beyond Wawona in the form of a
five-foot tree that had fallen across
the road. It ' took four separate
charges of dynamite to blast this
from the road. A few miles further
on snow that varied from five to
eight feet deep faced the trail blazers.
The heavy snow proved a difficult
obstacle to overcome, but after three
days of fighting, using the car as a
battering ram, under its own power,
the summit of Chinquapin and Into
the valley.
The Durant plans throughout the
country will build the cars and the
Star company will sell them.
"The Star is a product of. W. C.
Durant and his engineers, and has
several features of the Durant 'four
on a small scale," says De Vaux.
'The first car was unveiled in
Washington, D. C, a month ago, and
created somewhat of a sensation in
motoring circles. Since that time the
Durant interests have been swamped
with inquiries from dealers who want
tc handle the line.
"The car will sell in the lowest-
priced field and will be built in all
models
"A Continental motor will be used.
together with standard parts and a
selective type transmission."
BUICK GETS TO CAMP CURRY
Four-Cylinder Car Wins In Annual
Spring Dash to Yosemite.
Spring mountain stunts are annu
ally held for the purpose of proving
the aturdiness, dependability, power
and general reliability of automobiles.
That is why the Yosemite valley trip
la taken and to create interest among
the motor car dealers, the Camp
Curry company annually offers a
silver trophy to the car which is
given the first permit for traveling
over a regular motor car route lead
ing into Yosemite valley
This year the Camp Curry cup was
won by a four-cylinder 1922 Bu'ck
touring car, according to news re
ceived by the Howard Auto comnanv
the Studebaker fought its way overJ here. By ' a strange coincidence the
number of the permit issued by Chief
Banger F. S. Townsley was 1922, and
mMm SPEEDOMETER j ffMl 1
tiUU,, dials tell XSmUl V '
two.
MODEL
160
OUR Ford instruction book tells you to oil
X- and grease various parts of the car at cer
tain mileages so as to maintain their efficiency
For example, every 1000 miles a RED dial ap
pears. You refer to a chart furnished with each
instrument. It tells you where to oil and grease,
and indicates these points on a diagram of the
Ford chassis. Four other colors appear at differ
ent mileages. Bach color indicates that lubriav f
f ... t .f
non is neeuea at certain points as snown on s
this chart. Stewart
: AH record peeping eluninated On j-JISJ
anycarlackof lubrication is sure V Corporanaa
to cause trouble. Repair bills , in Divan? Parimy
cut to a minimum after uv Chicago -
... -vr j i e v S Without obligation, please
stalling Model iGo-K- send me , o the Lubrt.
f f nrinn Cohort furnish.! wlrh rk
c5 for the Speedometer -with the Colored Dials ' fst speedometer for Ford.
v . , X Name , . , ,
' Straw , ,,
CHICAGO, U.S. A. , j City. . : '. Stat.,
For instance, to change the crank-case
oil every 1000 miles. Without a speed'
ometer you cannot tell when you have
gone this distance. Even with your
present speedometer you cannot check
lubrication unless you keep a written
record and constantly refer to it. Few
car owners take this trouble, and millions
of cars suffer because of this inattention.
Now you can get this new Stewart Speedometer
with colored dials in the season mileage indicator
which automatically tells you when to lubricate.
STEWART-WARNER SPEEDOMETER CORPORATION
have attained that milage in two or
more Chandler cars.
Sixteen new members have been
enrolled in this unique club during
the last month.
With its headquarters in Paris, the
trade organizations of automobile
manufacturers of United States, Great
Britain, France, Belgium and Italy
havA formed a permanent organiza
tion, known as the Bureau Permanent
Interallie des Constructeurs d'Auto-iqobiles.
RAN KLIN
SEDAN
Tbe lowest price in its Mstory,3rierrtfe
in 1916.
The finest Franklin in 20years of quality manxrfacture.
The pioneer car of this type in America.
Most widely usable among all cars, enclosed or open.
The most popular enclosed car on the market, in
proportion to total output. 42,of Franklin pro
duction in 1921.
Cool in summer widest outlook a seating arrange
ment now copied throughout the industry
Lights flexible, air-cooled the best construction to
keep enclosed bodies rattle-proof and lengthen their
lives.
Touring Car $1950
Demi-Coupe $Z100
Touring Limousine $3150 Rimabotrt $1900
Coupe $2750 Demi-Sedan $2250 Brougham $2,750
(All prices f. o. b. Syracuse)
BRALY AUTO CO.
501 Bnrnside Street
Portland, Oregon
Salem Marion Auto Co.
The Dalles Franklin Motor Car Co.
Yakima Henry H. Schott. -
Pendleton Pendleton Anto Co.
LaGrande David L Stoddard.
Walla Walla Franklin Sales Co.