The Sunday Oregonian., July 21, 1918, SECTION FOUR, Page 11, Image 59

11
FORDSON HERE SOON
Weaver, of the Oregon Vulcanizing
Company. Federal tire distributors
"Ruts grind into the sidewall of the
tire where they do not have the heavy
protective covering of the tread. This
driving results in rapid wearing down
on the sides. In this way the fabric
is torn and the carcass- soon worn
down.
"There is another practice, the re
sults of which are often brought to our
attention. That is driving in the street
car tracks. This should be done only
where positively necessary, as this also
has a tendency to bring all of the wear
on one spot in the tire where the tread
cannot protect it.
"When driving in ruts it is always
well to bear these things in mind and
stay in the center as far as possible
ROAD SIGNS NEEDED
IIIIlIIIlIIIIIIIlllIlIIIlIllllIIlIIllIIIIlIIlIIlIMIlIlIllIIIIIIllIllllIIIIIIIlIIllIllIllIIIIIlllIllIIlIlIIIlIllIlllIinilllllllllllllltllllltllll ;
TIIE SUNDAY OKEGONIAN, PORTLAND, JULY 21. 1918.
ANNOUNCEMENT 1
THE DANIELS SALES AGENCY j
Wish to Announce ' I
the Arrival of 1
2-CARLOADS 2 1
C. E. Francis Gets Ford Trac
tor!for Multnomah County.
Lack of Directions Sore Point
With Tourists.
FIRST ONE DUE THIS WEEK
LOCAL AUT0ISTS MAY HELP
and drive slowly. Then get out of
them altogether, immediately the oc
casion presents Itself.
following: Arrival of Demonstrator,
Announces George F. Vick, State
Distributor, Deliveries "Will
Begin in About 3 0 Days.
Dealers Motor Car Association of
These facts borne in mind will mean
Oregon Takes Up Matter of In
stalling Signs on 'More
Important Highways.
many added miles to your tires."
GAS WASTED BY IDLING
Every farmer in Multnomah County
will be interested in the announcement
made Friday by George F. Vick, of Vick
Bros., Salem and Eugene, state dis
tributor for the Fordson tractor, Henry
Ford's contribution to help increase the.
world's food supply, that C. E. Francis,
of the Francis Motor Car Company, has
been awarded the agency for the Ford
Bon in this county.
At the same time Mr. Vick announced
that the' first Fordson tractor probably
will arrfve here in time to be shown in
Portland in the latter part of this week
at the Francis Motor Car Company.
East Thirteenth street and Hawthorne
avenue. This tractor will 'be a demon
strator, ob of a carload now en route
to Mr. Vick from the factory, but with
in 80 days Mr. Vick says Mr. Francis
and other Fordson dealers in Oregon-
may expect to receive enough of the
tractors to begin deliveries.
As a matter of fact, the supply of
Fordsons is almost certain to fall far
behind the demand in this state. When
Mr. Vick after a trip to Detroit re
cently was named Oregon distributor
by the Ford factory, he was allotted
1000 tractors for the year, and that
was the utmost number he was able to
obtain.
Only 75 Tractors per County.
Mr. Francis' allotment for the year as
Multnomah County Fordson dealer is
only 75 tractors. He would be glad
to obtain double or even three times
that number, but it simply can't be
done.
In another year Fordson dealers may
be able to double or triple their allot
ments, but every tractor being made
by the Ford factory has been spoken
for long in advance. The factory is now
turning out 125 tractors a day. but Mr.
Ford hopes next year to be able to in
crease this to 300 a day.
In the meantime, Mr. Vick has been
informed. Ford is making no more con
tracts for Fordsons this year, and
states in which distributors have not
already been named will have to wait
a year.
The Fordson tractor comes fully
equipped, and Includes as part of this
equipment two 14-inch Oliver gang
plows. The tractor will not be sold
without the plows, as Mr. Ford insists
that buyers of the tractor put it to
actual use in plowing land and thus
increasing the food supply of the
country.
Dealer's Margin Small.
The price of the Fordson tractor will
be $1110 complete. This price allows
the dealer a very small margin.' This
margin, , in fact, is said to be so small
that no dealer could hope to continue
business if he handled Fordson tractors
alone, so all the distributing agents
named are also authorized dealers in
Ford cars, which enables them to han
dle the tractor in connection with their
regular Ford business. Mr. Ford's pur
pose in putting out the tractor at so
small a margin above actual cost is to
bring it within reach of as many farm
ers as; possible and thus speed up the
food supply.
Mr. Vick has closed contracts to date
with several oth?" sub-dealers In the
state besides Mr. Francis to handle the
Fordson in their respective counties.
Among the county dealers named are
the Gates Auto Company, Medford;
Vick Bros., Eugene; C. W. Crawford,
Albany; Whiteside & Locke. Corvallis;
Otto Srickson, Hillsboro: Pacific High
way Garage, Oregon City; Walther
Williams Company, The Dalles, and
Simpson Auto Company, Pendleton.
Other dealers will be named shortly.
The Francis Motor Car Company,
Fordson dealer in Multnomah County,
is one of the six authorized Ford deal
ers In Portland. Its quarters are at
East Thirteenth street and Hawthorne
avenue.
ISAAC BRtXN APPEALS FOR
GREATER CONSERVATION.
Car Is
Stopping; Engine Whenever
Stopped Is Good Habit for the
Driver to Acquire
"Don't let your engine run idle,"
says Isaac Brunn, of the Brtinn Motor
Car Company, distributor for the Lex
ington Minute-Man Six.
"True thrift In using an automobile
lies not in cutting down the use but in
eliminating the waste. Running your
engine idle, even for one minute, is
sheer waste. Acquire the habit of stop
ping the engine whenever you stop
the car. Look over the gasoline system
frequently from tank to carburetor to
discover and stop wasteful leaks.
"Few people even begin to realize the
actual amount in dollars and cents they
can save by a little care in the use of
an automobile. Each individual saving
represents such a small amount that
we are prone to regard it as negligible,
while as a matter of fact the aggre
gate of many of these small savings
runs into quite a respectable sum.
"That is the very root and essence
of the thrift movement now on foot
throughout the country. Doing with
out a car is not thrift because in most
cases it costs a man less to do a given
amount of work with an automobile
than without one.
"Then, too, any serious reduction in
the purchase of passenger cars due to
such a mistaken conception of thrift
would tend to cripple an industry
which ranks near the top in the
amount of money It puts back into cir
culation through wages, dividends,
purchases, and so forth. Killing the
goose that lays the golden egg is not
thrift. .
"Running with under-Inflated tires
is another waste. It not only takes
considerably more power gasoline to
run with soft tires, but you increase
your tire cost by half.
"Driving in car tracks is one of the
worst forms of thrif tlessness. If the
paving is rough, go slow or drive over
a block to a smooth street; don't wil
fully waste your tires by deliberately
cutting them to pieces in car tracks."
One thing in which Oregon is far be
hind other states is in lack of road
signs to direct the motor tourist even
on the main highways. This lack of
signs is a sore point with tourists from
other states, who complain bitterly and
with reason at the fact that even Im
portant road junctions are so often
without directions of any kind.
It is now too late in the season to
remedy this condition to any great
eiieni, cut tne Oregon state Motor as
sociatlon, formerly the Portland Auto
mobile Club, of which Frank E. Wat
kins is president, is behind a move to
make at least a beginning in a cam
paign to place signs on the main
traveled highways.
Mr. Watkins and other officers of the
association met a committee from the
Dealers' Motor Car Association of Ore
gon at a luncheon in the Imperial
Hotel early last week and took up with
them a plan proposed by Mr. Watkins
to put up signs at once on the Pacific
Highway as far south as Eugnene, and
on the road to Newport.
Preparing and placing suitable road
signs is rather expensive. But Mr.
Watkins told the meeting that the
Automobile Association has about 150
blank signs that can be painted with
the necessary information and posted
on the Pacific Highway and on the
Newport road as a beginning in a com
prehensive system of road signs on all
the important roads of the state.
He proposed that with the co-operation
of the Dealers' Motor Car Asso
ciation, a party should be sent out at
once to post them where they are
needed most. From complaints re
ceived, the Pacific Highway between
Eugene and Portland seems to require
quite a number of signs, and the road
to Newport to come next in necessity.
The plan is understood to meet with
the favor of the dealers, and it is prob
able that the expedition will be sent
out very soon. Elmer Wallace, a sign
painter, has volunteered to go with the
party and donate his services in paint
ing the signs.
Another meeting is to be held soon.
at which will be taken up a more com
prehensive plan for signing up more
roads next year and the year after. It
Is not improbable that the Legislature
will be asked to add 25 cents to automobile-license
fees to be used for this
important work. The State Highway
Commission and the Chamber of Com
merce also will be asked to co-operate.
DANIEL
S
GARS
USE OF PUTTY IS TOLD
MANY A TIRE CAN BE SAVED TO
CAREFUL MOTORIST,
CARS NOW HAVE REAL ROOFS
More Enclosed Cars Built Now Than
Open Ones Few Years Ago.
Times have changed. In olden days
It was quite the custom to keep the
top down in all but rainy weather, and
tourists traveled through the country
at 40 miles per hour, and even faster,
and believed it quite the thing to make
their, trips in the open. Gradually the
permanent roof became popular, for
people could see no more reason for
flying through the country in an auto
mobile without cover than for making
trips by electric car, or by railroad
train with no top on the car. The
drivers with ordinary tops to their cars
gradually stopped lowering the cover
ing, and in Winter or Summer now It
Willi be found that 90 per cent of the
cars seen on the streets will either
have permanent roofs or will have tops
up, and more enclosed cars will be seen
than were thought of years ago.
TOO MUCH OIL FOULS PLUGS
Excessive Imbrication or Too Much
Gasoline Are Bad.
When spark plugs habitually be
come fouled with oil and soot, it is i
good plan to investigate and see
whether they may not be projecting
too far into the combustion chamber,
particularly when they are located in
either one or the other of the valve
pockets. If they are screwed into the
valve port caps, the removal of the
caps with the plugs in them will be the
best; way to determine the condition.
The- points or the outer end of the
shell should extend very little bevond
the inner faces of the'valve caps. Any
way, adjustments to the carburetor or
lubricating system should .be made to
prevent excessive gas or oil feed.
FORD OUTPUT IS STILL LARGE
1600 Cars Turned Out Daily by
Ford Motor Company.
Ford Motor Car Company continues
to turn out passenger cars at the rate
of about 1600 a day. This represents
about 50 per cent of the output at the
start Of 1918. For the fiscal year end
ing July 31 Ford expects to show" an
output of about 700,000 cars.
Unfilled orders as of June 10 aggre
gated 110,644 cars. Of this number 89,
242 were touring cars, 9824 runabouts
and the remainder divided between se
dans, trucks and chassis.
The best opinion on the magnitude
of ' Ford war orders up to June 15 i
that they exceed $350,000,000.
AVOID CAR TRACKS, ADVICE
Federal Tire Distributor Warns
Against Bad Practice.
"One of the Burest ways to shorten
the life of a tire is the continual driv
Ing In deep ruts, according to C. T
RobeM E. Allen, of Allen Jfc Hebard,
Describes Method of Applying
Mastic nnd Cement.
"Probably 90 per cent of all tire
trouble may be attributed to punctures
caused by picking, up nails, tacks, small
pieces of glass., etc., which cause slow
leakage of air from the tube," said
Robert E. Allen, of the Allen & Hebard
Company, the other day.
"Many cuts come In the tread of the
tire that do not go in deep, but per
mit dirt, mud, moisture and fine sand
to be forced in so hard that it separates
the tread in spots and causes sand
blisters on the side walls. If permitted
to continue, these blisters will cause
loose tread oyer practically all the tire.
"Many a good tire has been ruined
from this cause that could have been
repaired in a few moments with mastic
or tire putty In the small cuts, and a
vulcanizer for the larger cuts. Which
ever method is used, it is very import
ant that all dirt be properly cleaned out
with gasoline and that both the fabric
and tread be thoroughly dry. Then
roughen with knife and sandpaper, and
apply vulcanising cement, allowing it
to set a few minutes until it becomes
bard and tacky.
Then force In well kneaded mastic
with a screwdriver point, or if a vul
canizer, use good stock and do not take
the vulcanizer off too soon.
CADILLAC IS NOT TO CHANGE
Present Car so Well Developed
Is Now Standard.
It
' "j ...... r. '(
THE FOUR-PASSENGER DANIELS 8
Announcement by the Cadillac Motor
Car Company that It will continue its
present type of chassis and body styles
this year carries with it more than
usual interest for a large section of the
public and the trade has come to look to
the Cadillac for developments which
exert a far-reaching influence in the
ndustry. In the course of its announce
ment the Cadillac Company says:
"There has been no new Cadillac for
four years, and not even in the lesser
externals can we see warrant for
change for a long time to come. The
facts are so obvious that we feel war
ranted in speaking more bluntly than
usual concerning the present status of
the V-type Cadillac. It stands today
the world over in a position of almost
undisputed leadership as a smooth,
level-running piece of motor mechan
ism, without a peer.
Expressing it in more practical
terms, we believe It to be universally
conceded that the Cadillac Is today by
far the most valuable piece of motor
property that money can buy. The prin
ciple of the V-type Cadillac Is firmly
fixed and established, and we shall
earnestly strive, as we have for four
years, to progressively Improve the per
formance. Except as we refine onr own
refinements and surpass our own stand
ards the Cadillac of a year from today
will be the Cadillac of today.
"While scarcely needed, we believe
that Cadillac owners the world over
will welcome this assurance of the per
manence and standardization of the
type."
Four years ago the Cadillac Com
pany adopted the V-type, eight-cylinder
engine, the first to be built commer
cially on this side of the Atlantic.
Throughout this entire period the char
acteristics and principles of this con
struction have been faithfully retained.
Broader experience and Increased
knowledge have led to the refinements
and advancements which have been
noted from time to time.
In adhering for another year to its
present type and present model the
Cadillac Company is following a policy
of long standing. This Is to adopt i
principle or a type only after the en
gtneers have satisfied themselves com
pletely of its soundness, and thereafter
to develop It steadily to the highest
possible point.
ROADS TO ALPINE SUMMITS
Italian Engineers Will Leave Post
war Heritage to Autoists.
After the war automobile tourists
will be able to drive their cars to the
very summits of alpine peaks that have
hitherto been accessible only to pro
pessional alpine guides," says a writer
in the July issue of MoToR, the Na
tional Magazine of Motoring, in an ar
ticle on -the marvelous mountain- roads'
that the Italian military engineers
have driven straight through the heart
of the ruggedest section of the Italian
Alps.
Continuing, he explains what a won
derful accomplishment the Italian mili
tary engineers have to their credit.
"The difficulties of this road building
are almost inconceivable to the- lay
man. Picture a sheer" wall of jagged
rocks looming hundreds of feet sky
ward and you have a view of the side
of many of the Alps. To build a road
broad enough for two or three motor
trucks abreast to wind up such moun
tains does not mean mere digging.
grading and filling. It first demands
hewing a broad pathway out of
solid rock where hardly a foothold
originally existed.
"To do this dynamite and other blast
ing material must be constantly used
and progress must be of the slowest
nature. It also means the necessity of
constructing retaining walls of con
crete at the side of the precipice. Fre
quent tunneling at turns and grades is
also required, the whole forming an
engineering feat of the most compli
cated nature, presenting for solution at
every turn problems of tremendous
magnitude.
"Following one of these highways
up the side of the cliffs, where It
twists and turns, through the frequent
tunnels, sometimes of considerable ex
tent, one gets some faint' idea of the
sensations that will be enjoyed by the
motorists of peaceful tomorrow, tra
versing what has always been practi
cally virgin mountain ranges, amid
the most magnificent scenery on the
European-- continent.
"There Is much in this story of how
the Italian soldiers have managed to
live and fight among tlffese alpine soli
tudes, carrying their supplies, their ar
tillery, their ammunition, in fact all the
material of war, up the sides of the
mountains on their backs or sending
them across great valleys, from peak
to peak, by means of telepherlc rail
way lines. This latter is simply a wire
cable carrlying a basket for freight.
"The world is going to owe much to
the genius of the Italian military en
gineers, who have accomplished in the
face of enemy fire and against the ut
most opposition of mature, feats that
would probably never have been at
tempted except for military necessity.
Particularly grateful should the motor
Ing fraternity be to these hardy and
resourceful road builders."
THE DANIELS SALES
Opp. Benson Hotel 84 Broadway
AGENCY
Broadway 2994
5iuiiimimmiimimmimimiiimimiimiiiiiimiummuimiimiimmiim
STUDEBAKEfi LIFE TOLD
HHTOHV OF" FAMOUS FIRM CON
TAINED IX BOOKLET.
A. It. Erskine Tells of Growth of Small
W a son -Making House Into Pres
ent Corporation.
Prevent forest and field fires by be
ing careful all the time with all kinds
-f fires.
Don't accelerate and stop quickly: it
wastes gas and wears out tires. Stop
enerine and coast long hills.
The automobile Industry is replete
with Romance, spelled with a capital
"R," but few stories of Us growth are
more interesting than that told by A.
R. Erskine in his "History of the
the Studebaker Corporation," copies or
which have reached Portland recently.
Although Mr. Erskine is president of
the corporation, in the history be sinks
his personal identity and plays the
part of a true historian.
Quito fittingly, the book is dedicated
to John Mohler. Studebaker, and while
written for the Information of the
stockholders, dealers and friends of
the car, it presents much lnterestltng
data for the public generally.
For instance, few persons know that
the family came from Rotterdam, Hol
land, and Immigrated in 1736. The
name at that time was spelled "beck-
er." Peter Studebaker, Sr., was a wig
onmaker. and laid the foundation of
the family fortune and corporation
now bearing his name.
John Studebaker. son of Peter, Jr.,
moved to Ohio and thence to South
Bend, Ind., where the Studebaker Cor
poration now is. In the Spring of 1897
the company experimented with a
"horseless vehicle," as described in the
minutes of the directors, and in 1899
bodies were built for electric run
abouts made by another company.
In 1902 the company went Into the
building of electric runabouts and
trucks, selling 20 in that year, and
continued in that business until 1912.
The first gasoline car was built by it
in 1904, and was a two-cylinder affair.
Acquisition of the E-M-F plants came
in 1910, taking over complete holdings.
Sales of the corporation grew from
9360,619.25 in 1868 to 850.147,500 in
1917. The company now has seven
plants covering 167.89 acres, contain
ing more than 4,700,000 square feet of
floor space. The payrolls last year
were more than $8,500,000, and the em
ployes 'numbered 9444. Six thousand
dealers handled the product through
out the world, with eight branch
houses.
The volume concludes as folloit
"The house of Studebaker has existed
CHEVROLET MEN ADVANCED
Dick Holllngsworth and Roy Stuart
Win Promotion.
Two important changes which will
prove interesting to automobile deal
ers and owners in general on the Pa
cific Coast were announced this week
when R. C. Durant, vice-president of
the Chevrolet Motor Company of Cali
fornia, appointed Dick Holllngsworth
the firm's representative in the Ari
zona territory, and named Roy Stuart
to the management of the Los Angeles
County wholesale department.
Both men are well known in Coast
motor car circles. Holllngsworth is a
veteran who was for years connected
with the accessory end of the indus
try, and at various times has made his
headquarters In Arizona, Southern and
Northern California and the Northwest.
Recently he has been assigned to the
Los Angeles branch of the Chevrolet
Company. His many friends will be
glad to know of his advancement.
Stuart Is also unusually popular, as
he has been prominently identified
with automobiles for a long time. Be
fore succeeding to the territorial dl-
WHO'
builds the most trucks in the
world?
The Republic Factory.
WHAT
the most popular truck in Ore
gon? The
REPUBLIC
ROBERTS MOTOR CAR CO., Inc.
Distributors
Everett and Park, Portland, Or.
65 years. . . . Industry, economy1
and patience characterized the broth
ers, whose hearts as well as their
heads were in their business. Profits
were always secondary to the conser
vation of reputation and good will, and
hence w find that during the 43 years
in which they operated under the name
of Studebaker Brothers Manufacturing
Company they and their stockholders
withdrew only (6.000.000 of dividends
from the net profits of 816.000,000. and
left the larger part remaining in the
business."
rection of the Los Angeles factory
branch house he was road representa
tive for the big firm. Stuart will make
his home and headquarters in Los An
geles, while Holllngsworth is expected
to use Phoenix as a base of operations.
The new appointees will spend a week
at the Chevrolet factory in Oakland
starting work at their new
before
Keep needle valve clean and adjust
carburetor (while engine Is hot) to use
mixture fouls the engine and is waste
ful. .
ZIP
Place your
order now
for one of
these
classy
EMPIRES
J.S.Moltzner
Washington and Burnside
at Sixteenth Street '
Broadway 2393
THe Price of
the
Six-Cylinder
Car Advances
$100 on
August First
Orders
Placed Now
Will Be
Accepted at
Present Price
Northwest Auto Co.
August
First
$1650
f. o: b.
Lansing
Mich.
F. W. Vogler, Pres.
Broadway at Couch
C. M. Meimes, Mgr.
Alder at Chapman