The Sunday Oregonian., July 21, 1918, SECTION FOUR, Page 9, Image 57

TITE SUNDAY OREGONIAN, rOTlTXANTJ, TDXT 21, 1918.
OVERLAND CENSUS
SHOWS AUTO USES
Investigation Shows 90 Per
Cent of Cars Are Used
fe I Mainly in Business.
GREAT SAVING AFFECTED
Xata j Carefully Assembled by the
Willys-Overland Company Prove)
Interesting Fact That Farmer
Itj Heaviest Buyer of Cars.
BY JOTTN N. 'WILLTa .
President of Willys-Overland, Inc., of
Toledo, O.
Do you know that there are 6,000,000
motor vehicles in use, or- one to every
20 persons In the United States'!
the country. Here we find the rail
roads, telephone and telegraph com
panies and many like occupations.
They represent 6.9 per cent of the pop
ulation and own but 3 per cent of the
automobiles. The reason for this
small percentage of car owners Is at
once apparent, as the bulk of the busi
ness of these men Is over various car
riers of the country and here the au
tomobile Is not' so much an essential
to the conduct of their duties.
Minima- and Oil Well.
The next census occupational divi
sion covers the mining, quarry and oil
well industries; including owners, su
perintendents, foremen and operatives.
Here we found that while this classifi
cation represented 2.5 per cent of the
population of the country, 2.1 per cent
own automobiles. This occupation is
not one which must necessarily . cover
a wide area. Yet every hour and min
ute must count, for all of the products
are vitally necessary in the war pro
gramme. The first two classifications are com
posed of hotel proprietors, restaurant
owners, boarding-house keepers, clerks
and employes. Here, if anywhere, we
might expect to find the passenger
cars used almost wholly for recreation.
But, while these two combined class
ifications represent 1L6 per cent of the
population, only 3.9 per cent of these
people are automobile owners.
. Compare the motor cars with the
railroads and we find the automobiles
of this country traveling 60.000.000,000
miles a year, as compared' with the 35.
000,000,000 passenger miles of the rail
roads. These multipliers of energy are
GUFF GETS OVATION
Home Folks at Oakland Cele
brate Chevrolet Victory.
DURANT IS BANQUET GUEST
Man "Who Drove Chevrolet Special
to Great Victory at Tacoma to
Limit Himself to Two or
. Three Races a- Tear.
Cliff Durant, millionaire whirlwind
on wheels, was the big noise In Oak
land last week, when he returned to
his home after winning everything In
sight at Tacoma on Juiy 4. Scores of
public officials, friends and racing
enthusiasts turned out to greet - the
smiling big boy who drove his Chevro
let special to a series of new -coast rec
ords in one of the most briNiant speed
pr6grammes ever staged in this part of
GRANT TRUCK SOLVES LIGHT -HAULING PROBLEMS.
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NEW TRUCK HANDLED BY HA5LET AUTO COMPAXT ESPECIALLY DESIGNED FOR DELIVERY WORK.
The Manley Auto Company recently took the agency in this territory for the new Grant truck, which is
made by the Grant Motor Car Company, manufacturers of the Grant Six. The Grant truck has a capacity of
1800 pounds, instead of being of the conventional three-quarter-ton sise, and'ls equipped with Goodyear 32x4
pneumatic tires. It comes completely equipped also with electric starting and lighting system, windshield and
spotlight. The Grant truck has the Torbenson Internal gear drive.
In these cars 25.000,000 people, one
fourth of the population, could be trans
ported 100 miles or more in s single
day. 'Only the first filling of gasoline
would be needed for the Journey.
There was only one way to find out
definitely who used America's cars, and
that was to ask the people who owned
and operated cars. This was accom
plished by getting an expression from
every man who purchased an Overland
car In 1917, showing the occupation in
which he was engaged. This informa
tion has been tabulated in classifica
tions by trade to conform with the cen
sus figures.
The result of this investigation proved .
that 90 per cent of automobile use is for
business purposes. The next great fact
was that the men whose business de
pended upon covering a great deal of
ground in a short time were the larg
est purchasers of automobiles. While
these figures apply only to the 1917
production of- Overland cars, we feel
that we may safely assume that approx
imately the same divisions by trades
are applicable to automobile ownership
in general. We have therefore as
sumed this to be the case in our con
clusions. Farmers Large Bayers.
The American farmer, representing
83.2 per cent of the population of the
country, bought E3.1 per cent of the
automobiles last year. The farmer is
buying automobiles because they have
done more to lighten labor and change
his entire plane of living and doing
business than any other Invention since
the harvesting machine.
The . motor car has been an inval
uable aid to-me in professional serv
ice, as is shown by the fact that in thts
classification, representing 4.4 per cent
of the population, 7.3 per cent of the
automobiles are owned. Here in this
highly important occupational division
we find the physician called out in the
middle of the night, fir speeding to save
a life by prompt response to an emer
gency call.
Again, the "trade" ' classification
shows a large percentage of cars
owned and again the cause. For this
division is composed largely of sales
men. This classification, embracing 9.5
per cent of the population, owns 18.9
per cent of the automobiles. These
men have found that with the aid of
' the motor , car. they can make them
selves much more effective in their
work. Obviously, salesmen in these
days must make themselves more effi
cient. Many a salesman Is adding to
his territory that of some one in the
service.
The classification "Public Service
shows that, comprising as it does 1.2
per cent of the population, it contains
1.6 per cent of the automobile owners.
This branch is composed of city and
county officials, mailcarriers and men
in the employ of city, state or National
Government. Many of these men must
cover a wide area in their duties and
; It is here that the motor car is helping.
Manufacturing End Big One.
The manufacturing industry affords
another of the Nation's vast resources.
This branch represents a total of 27.9
Der cent of the total population of the
country and yet shows only 10.1 per
cent of the automobiles owned. In the
. business community having 1000 auto
mobiles it is safe to say that each one
in service will save an hour a day.
This would mean that such a commun
lty is 125 working days ahead every
day. Carry these figures to the 5,000,
000 registered automobiles in this coun
try and it means that the Nation is
625.000 working days ahead every day
in time saved. Or compute this irrto
man power and it gives America the
extra services of an army of 625,000
men at work every day.
Sixteen great Army cantonments, to
house almost a million men, the ordl
. nary accomplishment of years, were
built in 90 days. This was accom
plished by crowding an immense
amount of energy Into an lnconceiv
ably small space of time. One of the
largest contractors told me that it
could not liave been done without the
aid of the automobile. To haul the
nails used in the construction of these
cantonments alone would require the
combined capacity of 930 five-ton
motor trucks.
Under the heading "Transportation"
are included all of the managers, su
perlntendents, foremen and employes
of the publla service corporations of
traveling 40,000.000 miles a day, the
equivalent of 1600 times around the
world. The Nation must devote every
ounce of energy to produce more food,
more munitions, but with the enor
mous increases must come more trans
portation; more done in less time. We
cannot go back to the days of the Army
mule and pack saddle, the prairie
schooner and the "one-hoss shay."
Speed, speed and more speed is the
cry. And America answers with her
5,000.000 automobiles the greatest
transportation tool, the greatest aid to
personal efficiency In the world.
MAXWELLS AT FRONT
TRUCKS DOING GREAT WORK BE
HIND BATTLE FRONT.
C. L. Bess Receives Letter Frm For-
mer Employe Here Telling of
Services Performed.
C. L. Boss, president of the C. L.
Boss Automobile Company, has re
ceived a letter from J. L. Smith, for
merly a Maxwell salesman for the
company, now with the Slst Engineer
in France, in which he discusses the
wonderful work Maxwell cars are per
forming in France, especially the
trucks. Mr. Smith says:
'It is with the greatest pleasure
that I am able to inform you of the
large number of Maxwells used here.
especially the trucks. It really does
my heart good to see those sturdy
little trucks rapidly running to and
from the front, loaded to nearly dou
ble their capacity and going over the
rough . roads and country here where
the larger trucks are too heavy to go.
"If there even was a prospective pur
chaser' in doubt as to the sturdy con
struction and the hard use they will
stand he would not hesitate long if
he could see the service they, are glv
lng here.
"I only wish I were permitted to
send you some photographs of the
different conditions I have seen them
working under here.
"I am well and wish to be remem
bered to all my friends. I will close.
wishing you and my tntends at the
store the best. '
DETROIT CITY OF MAST JOBS
Many Factories "Working on Fed
eral Contracts. Everybody Busy.
Detroit and Michigan being 'the
stronghold of the motor car and motor
truck industries, have been called upon
to supply great numbers of both cars
and trucks for Army service, both in
the United States and overseas.
Early last January began the move
ment of these vehicles from Detroit to
points of embarkation. Indeed, the
movement of motor vehicles over the
road has been a boon to the Govern
ment by affording a very large measure
of railroad relief.
Many Detroit factories are working
on Government contracts and much of
the war material they produce is sent
forward in the motor trucks produced
in tne same city.
. When the forward movement began
last Winter it was necessarily slow,
Now production has reached a high
point, and both cars and trucks are
moving to the seaboard in a steady
stream, long trains leaving Detroit
every day in charge of Army officers
and Army drivers.
2 9 Miles to Gallon.
A gratifying automobile record from
an economy standpoint comes from W,
Thomas, a business man of Greensboro
N. C. His report is that he put eight
and one-half gallons of gasoline in the
tank of his Chevrolet and drove till the
tank became empty. When the car
buretor emitted its last cough for want
of gasoline the speedometer indicated
that 260 miles had been covered. This
gives an average of better than 29
miles to the gallon. The tire equipment
. was Goodyear.
the country, and he was easily the hero
of the hour.
"I was certainly anxious to win that
Tacoma race, said Durant, when
called on to tell all about it at a dinner
given in his honor. "It isn't every day
a driver can beat such stars as Coop
er, Hearne, Lewis and Pullen, and I can
thank the Chevrolet engineers for giv
ing me a car which was capable of tak
ing them on one after another and
leaving them all. My racing machine
Is undoubtedly one of the fastest In the
world, and it ran without a falter, even
when I was forced to drive it a lap at
better than 100 miles an hour.
"Before the race, Dave Lewis and
Pullen were expected to give me the
real battle of the day, but they failed
to materialize. In the first two sec
tions of the programme I was able to
stay in front all the way, and in the
last part of the card, where I finished
second to Hearne, I was playing safe
and taking it easy, as I had the grand
prize tied up by finishing second. .
Now that he has achieved his ambi
tion. Durant wllL race but once or
twice a year. The Taooma SDeedwav
officials are contemplating another
event In September, and are after the
California millionaire as their star at
traction. Ascot speedway may also
stage its annual Thanksgiving Day
event, and Durant is expected to be
one of the real competitors.
For the first time in his life the
Chevrolet chief Is equipped with a rac
lng car that puts him on even terms
with the rest of the field. "Cliff has
spent thousands of dollars building
machines, but until his present Chevro
let special proved Itself at Tacoma h
did not have a car that would stand up
unaer a grueling pace. He has never
been lacking in nerve or skill, so from
now on he will prove a serious con
tender regardless of the class of his
competition.
AUTO PROVES INDISPENSABLE
Business' Man Says He Could Not
Get Along Without It.
"That the automobile is a direct fac
tor in the insurance business" is the
assertion made to W. L. Hughson, of
the KisselKar, in a letter written by a
prominent state agent, who adds:
I could not afford a car for pleasure.
The business I am in takes me over
three states. Since the train service
has been so materially reduced, with
out an automobile I could not possibly
take care of even 50 per cent of the
present work I have to do. It is a dl
rect factor in my business. .
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1375
f . O. be
Portland
Save
$200)
Consider What You Get for $1375
Saxon "Six" offers you, for $1375, a combination of the value-features found on other cars selling from
$1550 to $10,000. It has a six-cylinder Continental motor, Timken axles, Timken bearings, Fedders radia
tor, Stromberg; carburetor, Remy ignition, spiral bevel gear drive, Exide battery, real leather upholstery,
Wilson Body. No other car within many hundred dollars of the Saxon "Six" price has such a complete
array of standard recognized features.
With this combination of unsurpassed features of construction, Saxon "Six" gives you unsurpassed qual
ities of operation exceptional power and speed, flexibility and smoothness obtainable in no inferior cars,
splendid hill-climbing ability, utmost comfort and ease of riding, ample room and a gratifying economy,
Saxon "Six" has won a reputation for day-in-and-day-out reliable service. It is an honest value in every
sense of the word.
If "A Man la Known by the Company He Keeps" Why Not a Car? Note the Associates of "SAXON SIX."
. ' , . .p. Timken Timken Semi- Fedora Spicer Exide Bendix-Drive
Continental Timken Spiral Bevel Floating ZdiZr. Universal Storage srtinj
Motar Axles Bearing. Drive Rear Axle b Joints Battery IgniUon Mechanism
SAXON S1J75 8AXON S1S7S WAXOX $1.175 SAXON H875 SAXON tl75 SAXON SIS78 BAXON S137S SAXON H373 SAXON HS75 SAXON flSTS
Paige Cadillac Packard Cadillac Pleroe- Pierce- Packard Pierce- Stutx Paine
Lexington Peerless Locomobile Chalmers Arrow Arrow Peerless Arrow Haynes Cadillao
Velle Hudson Pierce-- Franklin Premier Packard Hudnon Packard Stearns- Peerless
Auburn Stutz Arrow H. A. L. Stearns V"lnton Chalmers Cadlllao Knight Hudson
Moon Liberty Cadlllao Hudson Packard White Moon White Peerless Chalmers
Davis Premier Peerless Locomobile Peerless Chandler Cadlllao Bulck Btudebaker Stearns
Jordan Velle Hudson Marmon White Pathfinder Stearns Franklin Kissel Wlnton
Liberty Jordan Chalmers Mercer Hudson Oldsmoblle Wlnton Hudson Paige Pierce
Columbia H- A. Lb Oldemoblle Packard Reo Chalmers Liberty Cole H.A.I 11 Arrow
National Moon Wlnton Paige Flat Hudson Jordan Auburn Scrlpps
Patterson Packard Hupmobile Plerce-Arrow Paige Booth,
Bour-Dayls Simplex
Premier
National '
HIGH-GRADE UNITS ONLY ARE INCORPORATED IN -SAXON SIX"
READ ! !
READ ! !
jJ r-y and Buy a Saxon Six for jj
B- $200 p!1.75 1
1 1 '
Before the rise in price, July 1, we had in transit from the factory four Saxon Six chummy roadsters and
six Saxon Six touring cars. These cars were billed to us to sell for $1175, but before they had reached
Portland the price had jumped to $1375. We are not profiteers and will give the public the benefit of our
good fortune to sell these cars at the OLD PRICE OF S1175 t. o. b. Portland.
REMEMBER, THESE 1918 SAXON SIXES ARE LATEST IMPROVED SAXON SIXES WITH
REAL LEATHER UPHOLSTERING AND FAMOUS SOLID, SUBSTANTIAL WILSON BODY
0
Twin States Motor Car Company
514 AND 516 ALDER STREET
Comer Sixteen
SAXON DISTRIBUTORS
Bdwy. 494
PORTLAND, OREGON
Open All Day Sunday
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the result that an irregular knocking a loose connecting rod's big end, and is And at the beginning of periods of rapid flywheel for such looseness when m
occurs, which Is very much like that of most noticeable at slow motor speeds I acceleration or retardation. Teet the knock cannot be easily located.
-
$1035
You
See tlie
BRISCOE
Everywhere
PICNICS ARE
A PLEASURE
When You Have a Car in Which'
to Make the Trips and the
RISCOEl
B
is the picnic and country touring: car. Our "Half s
Million Dollar Motor" takes the hills with ease. 12
INCLUDING THE WAR TAX
THERE IS A REASON
POWER, COMFORT
AND BEAUTY COMBINE
' TO MAKE THE NEW
BRISCOE THE CAR OF.
THE HOUR
a
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W. H. WALLINGF.ORD 1
SIXTEENTH AND ALDER STREETS PHONE BROADWAY 2492
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