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About The Sunday Oregonian. (Portland, Ore.) 1881-current | View Entire Issue (Feb. 3, 1918)
rv v SECTION FOUR Pases 1 to S mm Dramatic, Photoplays Real Estate VOL. XXXVII. PORTLAND, OREGON, Sl'XDA Y .MORNING, FEBRUARY 3. 11)18. NO. 5. 1 OF Madle Possilble toy- TEms: Store's ;Foresis(ta4edliaess i 14' ! FEBRUARY THE MONTH GOLDEN mmm il 11 ilJCjiy) i s Keep the Machinery Oiled There is an admirable quality known as thrift; and there is also a quality, not at all admirable, known as parsimony. Thrift we are all likely to prac tice. War necessity will compel us to do that. But prudence counsels us to distinguish between the thrift that helps and the thrift that hinders. Of the latter, the classic example is the man who explained: "Just as I got my horse down to living on a straw a day the durned critter up and died I" The general prosperity of the country dictates that other than war indus trfs be sustained as nearly as may be on their normal plane. In his speech at Buffalo. President Wilson urged "productivity to the limit. Secretary McAdoo remarked not long since that our success with financial enterprises of the war was made possible by healthy business con ditions. There can be excess in good things as well as in bad and economy is one of them. Boston Globe. New Spring Novelty Neckwear Novelty collars, in satin. Georgette and organdy, in roll and Tuxedo shapes. Collar or Cuff Sets. $1.25 to $3.50. Novelty Imported and American Ribbons 95c Six to ten-inch novelty ribbons for millinery trimming and bags; in light and dark combinations; wonderful values; many just about half price. Main Floor, Lipman, Wolfe & Co. cJ'Mercliandise of cJ Merit Only- Unparalleled This Sale Women's, Girls' and Boys' Underwear WOMEN'S WOOL AND COTTON UNION SUITS $1.75 In high neck, long sleeves; Dutch neck, elbow sleeves; low neck, sleeveless; ankle length. All sizes 36 to 44. WOMEN'S WOOL AND COTTON VESTS $1.25 High neck, long sleeves; Dutch neck, elbow sleeves; low neck, sleeveless. Tights to match. Sizes 36 to 44. BOYS' AND GIRLS' UNION SUITS 2 to 6, $1.25; 8 to 12, $1.40; 14 to 16, $1.50 High neck, long sleeves; Dutch neck, elbow sleeves; all ankle length; partly woolen weave. . -Main Floor. It Is Your Privilege and Opportunity to Attend Our Great wmm J All Thousands of Yards Hundreds of Pieces of New Spring Silk Fabrics FIVE Double WINDOWS Counters Piled High With Springtime Gingham-Silks, Foulards, Plaid Taffetas, Colored Taffetas Thousands of Yards of Black Messalines, Duchess Satin, Chiffon Taffeta, Peau de Soie, Grenadine And Over 3000 Yards of Spring's Most-Wanted Silk in White IMPORTED WHITE SHANTUNG As truly as December brings Christmas, January the white sale, so February brings the SILK SALE, and the first glimpse of the new silk fabrics. So in the spirit of our Store Organization the spirit of efficient PROGRESS we have made this the GREATEST SILK SALE this store has ever attempted. A careful study -ox even a CASUAL perusal, will substantiate this statement. From every indication, silk will be the ONE big fabric for woman's wear this season. With cotton so high and wool so hard to secure, it is certain that an UNUSUAL silk season is ahead of us. We have prepared for-this, great demand with an immense stock of both the best American and best IMPORTED Dress Silks Silks secured IN MANY instances oyer A YEAR AGO and Offered at February Sale Prices Come ! NEW SPRING DRESS GOODS Are you planning a new JERSEY Dress or Suit? They are scarce, but WE have them. Are you figuring on a Novelty Plaid or Check Skirt? They are scarce, but WE have them. Are you thinking about a Pastel Broadcloth Suit or Coat? They are scarce, but WE have them. Have you in mind a Serge, Cheviot or Suiting Suit, Coat or Dress for yourself or children? If so, we have a great rariety. t Everything New in Dress Goods Is HERE , Second Floor. Lipman, IV olfe & Co. Yard-Wide, Extra Quality Silk Taffeta, $1.29 Silks bought almost a year ago for. this sale. A very excellent Taffeta that could not be duplicated now to replace those on sale tomorrow. All yard wide, in new Sand, Taupe, African Brown, Rose, Tobacco, Artillery, Magenta, Ivory, Pink, Light Blue. Lavender and Navy. New Springtime Gingham Silks $1.89 New Spring Plaid Taffetas , $ 1 .89 New Spring Figured Foulards $ 1 .89 First showing of all these new Novelty Silks, and this year promises to be a season of colors a season of novelties a season of smart combinations. Everything in novelties will be found in our Silk Store. , Second Floor, Lipman, Wolfe & Co. 1 00 Pieces of Imported White Shantung, $ 1 .67, $2. 1 9, $2.69 33-34 inches wide. A shantung that could not be purchased NOW and sold at our Febru ary prices. Three weights for Dresses, Suits, Coats, Skirts and Children's Wear soft weight $1.67, medium weight $2.19, heavy weight $2.69. 40 Pieces of Heavy Silk Bengaline, Very Special, $2. 1 9 A remarkable quality for Suits, Coats, Skirts and Dresses, in Navy, Black, Brown, Mid night Blue, Oriental Blue, Copen, Reseda. Great Sale of Black Silks $1.39, $1.59, $1.89 Really surprisingly LOW PRICES rule on these new Black Spring Silks. 35 to 40-inch Silks in Duchess Satin, Luster Satin, Satin Stripe Grenadine, Chiffon Taffeta, Messalines and all other staple Black Silks. Silks in all weights for every use in immense variety for suits, coats, dresses and skirts. Anticipate your future needs NOW. Second Floor, Lipman, Wolfe & Co. (7 And Now J One -Day Sale Crepe de Chine, Georgette, Pussy Willow Assuredly A Most Exceptional Sale of Serge and Serge and Satin Dresses AND SURPRISINGLY PRICED $15 Being Greatly Below Regular Price These sensible, stylish Dresses that give all-year service. Dresses of Men's Serge and Serge and Satin and some very smart all VELVETEEN Dresses. In Navy. Black. Brown, Plum, Burgundy and Dark Green. As they are taken from our regular stock and sold at such marked reductions, every sale MUST BE FINAL. Third Floor, Lipman. Wolfe & Co. Your First Peep at the New Spring Hats Tomorrow we show the first authentic Spring styles in fashionable hats. These hats were sent us by our millinery buyer, now in New Yorki The vogue for Spring in millinery is decidedly new and different from the fashions of the season just past. New poke shapes, saucer and bandeau sailors and other styles. Tomorrow we offer 1 00 smart hats in great variety. For the woman who wants to begin the season with a new chapeau we offer these hundred hats Very Special $3 Special $7.50 T J? 390 Smart, Snappy New Waists, in tucked, pleated and embroidered styles, with high, convertible, large collars many new Waists shown for the first time tomorrow, and in addition We have assembled in the same collection many of our higher priced Waists, making one of the best Waist Sales offered this season white, flesh, maize, brown, plum, taupe, naVy and blad This Sale for Monday Only and Every Purchase Must BE FINAL ' Third Floor. Lipman, Wolfe & Co. Third Floor, Lipman, Wolfe & Co. What Woman but Prides Herself on A Perfect-Fitting Corset Then What Woman Can Resist This Sale Our Finest, Best-Fitting Corsets $5.00 Incomplete lines selling until now at double and more Modart Front Lace, Etoile de France, Nemo made of silk, silk broche and coutil brocade and silk figured batiste. ALL NEW STAPLE models, and EVERY Corset fitted to your particular requirements in this sale. It is a remarkable opportunity to obtain the very finest Corset at an extremely LOW PRICE. Fourth Floor, Llpmn, Wolfe A Co. Turn to Page Three This Section A Full Page Announcement I 4 J 00 rJn io9.o f