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About The Sunday Oregonian. (Portland, Ore.) 1881-current | View Entire Issue (June 20, 1915)
0 I THE SUNDAY OREGOXIAN, PORlLAyP, JUNE 2Q, 1915. . ' CiililPllplM ". - - l MMIilW 11 " III1 " a Jp . -.-1 q . - As it seems to be the fashion to make June, or mid-season, announcements, here is Reo's. We will oc O continue to maintain Reo Standards in every regard and in every detail of the product and we o O will redouble our efforts to make more good Reos in hopes some day to catch up with the demand. o r ... - ' I XT WAS THIS POLICY of adhering to the high standanrds set by Rco in THEY HAVE BOUGHT REOS BECAUSE they knew the Reo standard of C the beginning that placed Reo in the splendid position it occupies today . 50 per cent oversize in all vital parts' could always be depended upon even 0 so that policy will not now, or at any time, be departed from. . though the maker had to pay more for steel and other metals. j i - ' REO IS ONE OF THE TWO OR THREE makes of automobiles that errjoy REO POLICY HAS PAID It tests Justified itself in every way that gratifies I Q practical immunity from competition one that can shape its course without 'the hearts of men who like to nake honest goods. And it has paid hand I regard to anything any other maker may choose, or be forced, to do. somely those who were so w as to select Reos, for they have found that in I EXPEDIENCY NEVER HAS been a controlling factor in the Reo policy ell the world there is no Jier automobile of so low upkeep cost such J because the product has always been so good that, never , since the first Reo wonderful consistency of performance and so few repairs. I left the factory has it been possible to make enough ears to supply all who , TODAY THERE ARE 60,000 Reo the Fifths In use. Think of that number J wanted Reos. of delighted owners singing the praises of Reo every day. For you never yet . I REO POLICY FROM THE FIRST was based on the one Idea of permanent met a Reo owner who wasn't a Reo booster. Never one that wasnt mors J ' ; satisfaction to the user. And only by building cars of quaHty regardless of all than satisfied never one that was quite willing to admit that any other males I other considerations could that Rep objective have been attained.' of car could be as good as bis Reo. J TODAY, PRICES of many materials that go into motor cars are higher than QF COURSE IF YOU ACCEPT men "specifications as vafoe there are I ever before. Leather, steel and all products into which copper enters are several claimants. ' t higher than when the present prices of the two Reo Models were established. BUT IF YOU MEASURE values as they are and compare every detail of LOOK UP THE QUOTATIONS and you wffl learn that that is so, design and of construction the work, as well as the material: if you "appraise NOW IT HAS BEEN OUR PLAN to increase the price of Reo whenever . experience as an asset and the Reo guarantee a bigger one: . we felt that, by so doing we could make them better. Reo preference never AND IF YOU ADD the good intent that you know goes into Reo cars then I was based on price but on the quality of the Reo product. Reo The Fifth has no rival, no competitor no peer. And today there are DISCRIMINATING BUYERS have always been glad to pay Reo prices for few who even try to dispute the ground. That field has, by common consent Reo standards of excellence and the backing of the Reo guarantee financially . been yielded to Reo and Reo quality was the reason. j second strongest in the world and in integrity good intent cond to none. and the new REO SIX, "the Six of Sixty Superiorities" is today the AT TH JUNCTURE the logical bing tote would be to rncreasethe PoputoSixn America . if demand isTny criKerionT price of both Reo models to make up for the additional cost of manufacture . . i . - I for materials average higher and cost of laboras we make Reo cars is SO WEIL CONTINUE to maintain Reo standards in every detail. WeTlcan- t not less than when the present prices were established. ' tinue to make Reos just as big and just as good and at Ac present prices THAT WOULD BE THE LOGICAL MOVE at this time did we beGeve that ' even though prices of some commodities that .are vital to the permftnent the high prices of good materials would obtain for long. .But we don't. We stability of the car have advanced. believe it is the result of an extraordinary condition and so is only transitory. THAT IS OUR "ANNOUNCEMENT and that is our attitude toward the I j OF COURSE THERE WOULD BE another way; namely, to cut the sire of tens of thosusands of friends who have bought Reos on the basis of Reo the car wheel base, width and length and depth of seats and to skimp the quality and Reo standards of making cars and of domg business. I quality in countless ways that it could be skimped- Ways, too, that the average WE HAVE TO APOLOGIZE for only one tiling in the Reo rxHcy---our inability buyer could not see and would not discover for a few months. to make enough to supply you all. And that is because our policy has been I BUT THAT IS UNTHINKABLE such an expedient never has and never never to run after the fleeting fantom. of quantities never to seek the kind J could occur to the men who make Reos the men who set the Reo standard. of prestige that mere numbers gives but to make only as many Reos as we ( j NOR WOULD REO BUYERS that select clientele that has always shown couId make rnak every Reo good. j such a preference for Reo cars accept such a product at any price. FOR WE FEEL that every Reo car carries with it the Reo reputation and I NTHEY ARE ACCUSTOMED to wearing real leather shoes and they will so in. each car must be incorporated all there fa of Reo engineering skill, I not consent to wearing paper or cloth shoes now just because the price of Reo experience and Reo integrity. I - O leather has advanced SO IF YOU ARE LUCKY ENOUGH which means if you hurry and get your I NOR WOULD THESE ACCEPT a car so skimped in sire you could get five ' order in at once to get a Reo this season, yyu'll get that kind of an auto- I full grown adults in only by using a shoe horn I Nor one with a "safety mobile and at a price that cannot be equalled for the quality because there I factor" just sufficient to. "get by. b only one concern that makes cars of Reo quality and at Reo prices. I ' J REO MOTOCARX Ct Lansing, Michigan, U. S. A. . . . .... Broadway 887 BROADWAY AT COUCH A-4959 IjX