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About The Sunday Oregonian. (Portland, Ore.) 1881-current | View Entire Issue (Feb. 21, 1915)
OREGONIAX, .'PORTLAND FEBRUARY 21, 1915, . 17 SUNDAY ' . - I i GROUND IS BROKEN Brooklyn School First to Be gin Industrial Work. LOT PLOWED FOR GARDEN Members of Eight Clubs to Engage in Enterprise to Earn Money. Girls Will Can Produce That . Is Grown by Boys. Brooklyn School is the first in the city to start its industrial programme for the year, and yesterday morning cround waa broken oil the vacant quar ter block at Bast Tenth and Tibbetts streets, a ft hough the rain kept many children away and caused the post ponement of the formal opening. Lloyd Stevens and Zane Matholt. of the Brooklyn Money Makers' Club, were on the ground with horses and plow, and after clearing the lot plowed the coil preparatory to planting the first fearden. Principal T. J. Gary, who orig inated the industrial plans for the Brooklyn School for the year, was pres ent to giva encouragement to the boys. About 14 lots have been procured In tb Hronklyn district and more will be found for cultivation. Mr. Gary says the Brooklyn School will work In entire harmony with the "city beauti ful" plans of the city. The school has just been organized Into eight Industrial clubs, as follows: The I Can and the Kanlkan Clubs' for girls, and for boys and girls the Brook lyn Monry Makers. Brooklyn Boys' In dustrial Club. Earn and Spend Club, I lie i'.ed Cap Club. Busy Bees and the Can Coin Club. p"upils of the sixth, si-venth. eighth and ninth grades com pose the members, the total member ship being 140. ;irls Caa Prodvre. The two girls' clubs are organized to can the produce raised on the vacant lots, and the six boys' clubs are to raise the produce to be canned. The boys' clubs also are to engage in other enterprises that are practical and by which the members can earn money during vacations. The apparatus for canning the pro duce will be sent for in about a month and probably will be placed rn the basement of the schoolhouse. The cost will be about $15. the price depending on the alie of the machine purchased. It Is a process that has the indorse ment of the Agricultural Department of the Federal Government and was demonstrated recently at the Lincoln High School by O. II. Benson, of the Agricultural Department Principal Gary Is assured that the process is a complete success. All kinds or garden produce are to be canned by the girls clubs and sold. Advance orders to the amount of nearly $50 have been given for the output of the school, and part of this money will be used to pay for the canning apparatus. H laatrartor la Promised. The Oregon Agricultural College has agreed with Principal Gary to send a special Instructor to teach the gins how to operate the canning apparatus without any cost, and Miss Lilian Tin gle, of the domestic department, will give assistance. Mr. Gary's Idea is to develop the earning power of the boys and g Iris l ot the school wbtle cleaning up and beau tifying the vacant lots of the district He had much experience along wis line while he was SuPrinAen?en,i. Clackamas County Schools. He believes that boys or girls will enjoy oney earned more than money Kjvn,th1m' nd habits of thrift and industry also will be developed. . The clubs will have the guidance of . i .Ammi(ta nnmnoaed Ol the teachers, principal a mmber f the Parent-Teacher Club and to busi ness men from the outside m handling the financial end. but It s planned to give all the re,pon.,rbility to th. flrl and boys under the direction of the Executive committer The Mothers and Teachers' Club will assist the pro gramme and aid in disposing of the canned produce. loatavllla Take l PI"". The Montavilla School, of which Pro fessor Wiley is principal is prfParlM to take up the canning plan. Last year much of the produce was J this will not be so with the canning PX wU. be a formal opening of the programme for the year as soon as the weather will permit outside exer- C,TSe clubs organized at the Brooklyn School are as follows: ,,,. I Can Club. Ninth B members. Orlena Coates. Helen Eaton. Lncile Hlatt Irene Lewis. Lois McDonald, Isabel MoSfton. Lillian Pope. Vivian Sund Medt. Loveday Trotter; ; Ninth Am m bcrs. Mamie Dement, Nina McDonald. Marion Palmer. Margaret Pteron. Mary Trichemc. Romona Wanless. ilelen Wilson. Francis Trlcheme. Kanlkan Club. Pauline Culottn- Nina Lubeck. Esther Goehr.ng Elizabeth Strowbridse. Edna Wiles, Belle Karo. Mabel Kydd. Lucine Jones. Ha.e I Gold enberg. Dora Wood. Emma Kachold, Lola Fanhour, Majoria Pearson. tcrecmeat la Signed . The girls of the I Can Club have finned this agreement: The undersigned do hereby agree to become members of the I Can Club of the Brooklyn school. We understand that the purposes of the club are to Promote ihe social, educational and financial Interests of ourselves ( and make better the good name of Brooklyn school. The club " "" us own affairs subject to the guTdance of an executive boart m. posed of the teacher of the class the principal of the -school, a member of tPhe Mo hers and Teachers' CHub chen by that club, and two rendent business men of the district to be chosen by the members of the I Can Club. W e as ree to render to this executive committee a complete and true account of our expenditures of whatever money we in dividually receive through the club Earn and Spend Club. Seventh B class. Joseph Amato. Ruby Axtell. Glenn Ballenger. Clarence Bly. Doris Mary Brown. Gertrude Eaton. Kathar ine Forbe,. Grace Gale. Marguerite Henderson. Edward Jehn. Arthur John son. Elsie Jossl. Harold Karo. Ruth Kirkpatrlck. Mabel Lamer, Marie Lu lch, Stella McVicker. Kenneth Meck lem Lyle Oafcs. Jr.. Mahalia Pippv. Marguerite Roeschle. Carl Rodgers. Carol Schlegel. Jennie Schwarts. Ruth Selders. Dorothy Todd. Ora Vlar. Brooklyn Boys' Industrial Club. Leo Bowdin. William Brown. Allen Cox. W illiam .lossi. William Keenan. Ralph Nautil Herbert Stewart. Stanley St. George. Kenneth Urfer George Cam eron Frank Cooper. Clement Dahl jrreen Walter Klelnbell, Edward Klein haus 'Alfred Joscelyn. Herman Plppy. Llovd Ritchie. Charles Robins. Edward Spitulski. Samuel Bensin. Other Club Members Named. Can Coin Club, Helen Devore. Theo dore Dahlgren. Wilton Johnson, Leo . TV'n Ki- Thomas Wllliam- BUrKC, xianj - -- son. Hillman Strong. Lee Cooley. Er nest Kesberg. liODen '. mj -nnnri Walker. Paul Rennick. W illard ..-.iii. iionn Stevens Alfred Gavo JUPIllftU. w. ...... - - - . . . rinK r-. v-1 if Kali warrine- ton I. Wells. Eddy OatficM. Agness Kautll, Clarice Funk, Elsie Brunkman, Emily Rushlight. Lucy Hoover Glen Mallett, Emily rrancis, jumiui light. h Busy Bees Club. Margaret Knoch. Ruth Clark. Kenneth Gynkiss. Sumner Guinn. Clare Laurence. Myrtle vlar, Leslie Viar. Clarence Wilson, Clarke Miller, Austin Cooper. Leonard Walker, Grace Miller. Roy Wiles, Esther Kirk patrick, Clara Harris, Elizabeth Men us, Doris Nannaan, Robert Austin. Rose Schwartz, Jack Pearson, Walter Mills, Edward Jossie, Francis Smith. The Brooklyn Money-MKers' Club, Eighth grade. H. M. Pierce. Philip Ire land. Donald Heimel. Gordon Pratt, Malcolm Benson. Alfred Johnson, Llovd Stevens. Wallace Benson, Zane Matholt. . William Pederson. Aaron Turtledove. Willie Nelson. Philip Strowbridge. Frederick Goldenberg. Julius Meyer, Edwin Weber, Thaddeus ChevinskL FRATERNITY GETS CHARTER Legal Brotherhood Recognized by National Body. rr-v. locral fratemltV. Delta Sigman Phi of the University of Ore gon law department, was srum -charter yesterday by the Gamma Etta PATROLMAN IV SERVICK MURK OF VKA1W ON BIRTH DA V OF WASHINGTON. C - r v . j; ys . : : t - ,: t. Ola us Nelson. Tomorrow, the anniversary of the birth of George Washington, will mark a score of years of service in the police department of Portland for Olaus Nelson, who began his duties as a patrolman in this city on February 22, 1835. . He still carries a bullet in his body received in a historic battle with the streetcar highwayman, "Babe" Walton, September 1, 1904. He has the honor, it is thought, of being the only police man in Oregon who has received the standing reward of $300 for the capture of a streetcar hold-up man. Nelson is now serving under his sixth Chief of Police, having enlisted under Chief Minto, when George P. Frank was Mayor. He, was born in Sweden in 1S57 but came to Oregon in 1876. Nine streetcars had been held up by the highway man. Walton, on Nelson's beat, the Summer of 1904. when the patrolman was at the coast. His friends Joked with him about the occurrence and told him he had .better go back and "get" the robber. x Gamma, National legal fraternity. The Gamma Etta Gamma is one of the strongest fraternities in the United States and the local members are de clared o be greatly pleased with their new charter. The Portland chapter is the first one granted west of the Rocky Mountains. Omaha being the only city in the West with a chapter. The original chapter of the Gamma Etta Gamma was formed in the University of Maine. The officers or tne jocai lraierimj are: John D. uwyer, rounseiiur. Blaine B. Coles, vice-counsel lo Wil liam J. McKenzie. scribe: R. J. Lincoln, ..... th rhauer. The charter members of the new fraternity are M. A Reed. E. A. H.uiricn, neriraiii reici son, W:llliam J. McKenzie, Enoch it. , v.n.a..n Rlaine B. Coles. K. J. Lincoln. J." Fred Breske and John D. Dwyer. HOTEL MEN FILE PROTEST Automatic I"irc Alarm Gongs Incen tive to Jokesters to Have Fun. Rosnintiona obiectinsr to the enact ment by the City Council of an ordi nance requiring the installation of au tomatic fire alarm gongs in all hotels and rooming-houses have been sent to the Council by the Oregon Biaie Hotel Association. It is declared in the resolutions mai the Installation of such systems would involve larce expenditures and that the arrangements arc a nuisance because they are tampered with by jokesters and irresponsible persons who wish to give an alarm of fire merely to see the fun. $15 cash will send a Player Piano to your home for $265. Graves Music Co.. 151 Fourth st. Adv. AN OLD RECIPE TO DARKEN HAIR Sage Tea and Sulphur Turns Gray, Faded Hair DarK ana Glossy. y .amna IfrtntL'tt that Pu?A i ea ana cuipuui , pi uci i? v-ww i i. W. vintual rnl rtt a nv lustre to the bair when faded, streaked a aa dIca Arwfs rl Andrn ff. itchine ecalp and stops falling hair. Tears ago tne only way 10 gci uus was to make it at home, which is mussy and troublesome. Nowadays we simply ask at any w. "U'ovt h a? and amg Biure iui ' w D - Sulphur Compound.- You will get a large Dome iot a.uuuk w Doay uses i'u - ' cause no one can possibly tell that you darkened your nair, - naturally and evenly. Tou dampen a sponge or soft brush with it and draw this through your imn. 's ii . .i n n hv morninff the s-rsy hair disappears, and after an- B . i unlin halm other application or jwa Decomcs umuuiuuj -- glossy and you look years younger. Kola Tablets , have many friends who use them as a general tonic and for Kidney trouble. Pric 25c per box. 6 boxes for $1.09. For sale by Laus-Davls Drug Co, id and Yamhill eta, ' ST AN ANSWER TO THE RESOLUTIONS RECENTLY PASSED BY THE NEW YORK RETAIL DRY GOODS ASSOCIATION. etaiiers onsuiuci 5 M anutacturers Til. A Trinity of Interests, all of which benefit directly by the use of Coupons. An Explanation without an Apology of a System of National Service T"S anrautoit 4vou4on s fl T TMS HAMIlT'oirOORraKATIOH ftj A B I O U S methods are periodically re eorted to by cer tain associations and combinations in an effort to de stroy the liberty and right of an individual, manu facturer or mer chant to exercise Ms own judgment in the conduct of his business and to restrain competition. Such metnoas -nirr rfxvn tra tv to thft thsorr of indi vidual liberty guaranteed under our system of Government, but also contrary to all the vari ous laws enacted by Congress and the States, to insure free and open competition among tradespeople, for the protection of the consum- i ing public. The recent action of the Sew York Retail Dry Goods Association in opposition to the use of premium advertising by means of coupons, and a covert threat to boycott the products of manufacturers refusing to yield to their dicta tion, and the great publicity given the same, Is to my mind due to a failure of the few mer chants who instigated such action to compre- . hend this method of advertising and its advantages. The resolution adopted by this association regarding the use of coupons or similar methods of sharing their profits with their customers, as a means of increasing the volume of their sales, not only borders on an unlawful interference with the individual lib erty of the manufacturer and the merchant, but fails to rest on any basic principle of economy in trade. These merchants take the position that it is within their province to refuse to sell goods in which coupons are packed by manufacturers, and that they have a right to initiate a nation wide movement to prevent the further packing of coupons wih merchandise. A Public Right Involved. There is a public right involved in the ques - tion of the distribution of profit-sharing" con-" pons, and there is nothing more firmly es tablished ir the matter of the relations of business tin n that the customer has a right to receive full value for the money expended. It is upon the carrying out of this idea that business concerns, after years of existence, come to possess what is termed "Good Will." This means that they have earned the high est estimation of the community they serve, by giving their patrons full valne for every dollar spent. When any body of merchants arrogate to themselves the determination of what they shall give to their customers, and seek to deny to them the right to share in the profits of the manufacturers through the acquisition of coupons, these merchants are violating the ends of fair trading and are in viting criticism of their own organization and methods. Use of Coupon Reduces Cost to Consumer. The idea of sharing profits with customers is as old as the hills, and during the past twenty years its effectiveness has been recog nized and premium advertising has become a system which embraces the entire nation. Why, then, do some seventeen dry goods stores attempt to act in concert to interfere with a recognized constitutional right and condemn business methods which thousands of others employ? Let us see.. According to the report of their committee the fjiswer is "that the custom is detrimental to the inter ests of the retailer, as the cost of the cou pons' adds to the cost of the merchandise without increasing its value.'V An analysis of: this claims-will show that the i2?rtion is not in accordance with the facia. It fs'tfeir known that very few re tailers will stock The product of a manufac turer until a demand has been created for it. This demand is usually created by printer's ink, sampling, billboards, electric signs- and premium advertising. It is certainly to the Interest of the retailer to have an article he carries in stock popularized, and it makes no difference to him if one or all the above methods are used to that end by the manu facturer. His profit on the article is con trolled by competition, and is no smaller m one case than the other. What the Retailer Wants Is In creased Sales. It is obvious that any retailer would prefer to sell the brand of soap, the wrapper on which is exchangeable for articles of mer chandise, if that brand is thereby made more popular and his sales will be greater than of another brand for which the demand has not been created. What, tJien, is the difference between the wrapper and the coupon intro- Uuceu 111 we " "jri . The consumer is not required to pay more for articles containing coupons, which fact can be determined by any one sufficiently in terested to investigate. No manufacturer would for one moment jeopardize his busi ness by demanding a higher price for his prod uct than the same could be bought for else where without a coupon. Therefore, if the retailer finds a large and continuing demand for a coupon bearing product, it is clear that his profit is increased in proportion to the in crease of his sales. Numerous articles of merchandise, the names of which have been household words in this country for years, have been popular ized by the use of the coupon or premium ad vertising methods, and still show the same merit in both quality and quantity, and are selling at a lower price than they were sold at when they were first put on the market. The profits of the manufacturer are larger because of the greatly increased volume of sales. No Other System of Advertising Con tributes so Much to the Manufac turer and His Customer, the Consumer. Another fallacious argument appears in the report of this committee, to-wit: "that this system injects a new interest (the cou pon company) between the manufacturer and the consumer, which draws a profit out of a transacttion to which it does not con tribute." There are and always will be interests be tween the manufacturer and the consumer. The manufacturer, to make known to the public his goods and popularize the same, must use some or all of the various agencies available for that purpose, such as news paper and magazine . advertising, billboards, street cars, electric signs, premium advertis ing, etc. The only difference is how each af fects the consumer, his final customer. If he adopts any agency other than profit-sharing, the amount so spent by him goes into the cof fers of these agencies without any direct benefit to the consumer, while if the manu facturer uses the profit-sharing system to ad vertise his business the consumer who saves and redeems the coupons receives an article of standard merchandise of his own selection, equal in retail value to the amount expended by the manufacturer for such system of ad vertising. The profit of the Premium Ad vertising Company in the transaction is merely the small margin left after paying at . wholesale cost for the merchandise given to the customers of the manufacturer and the other expenses of conducting its business. A Trade Stimulant That Protects Good WilL ' Another reason advanced in the report of this committee is ''that it creates competi tion between articles of the same sort, arti ficially stimulating the sale of goods which it may not be advantageous to encourage." This is a rather obscure sentence to tba general public, and no doubt intentionally so. It must refer to the manufacturer's prod uct marketed under the retailer's private brand. In other words, the manufacturer must not compete under his own brand with his own product under a private brand. The manufacturer's policy of marketing his prod uct under private brands has undergone a great change in recent years, the folly of it having been demonstrated time and again. The manufacturer may exert himself to give the highest quality and the greatest quan tity at the lowest price, and his entire out put may be taken under a private brand for a year or so. The following season another manufacturer may supply this private brand, and the first manufacturer has lost his busi ness without recourse. The good will he has striven so earnestly to build up belongs to omeone else, and, too late, he recognizes the fact that good will though intangible is one of the greatest assets any manufacturer can hope to possess. This, then, reduces itself to a question of policy between the manufac turer and the retailer in the handling of pri vate brands, and the coupon enters into the matter only as a method used by the manu facturer to secure and retain the good will of the public, to which he is certainly en titled. Only Kind of Advertising Where Any Part of the Amount Expended Reaches Pocket of Consumer. , Lastly it is asserted in this committee's re port "that the general use of this system of advertising would impose a tax on business. No argument can be brought affirmatively that does not apply, to every medium of pub licity adopted by manufacturers. It is true that all the expenses of the manufacturer impose a tax on business, whether it be news paper advertising, billboard, street car ad- 1 vertising, electric signs or any other astern that he may adopt to make known to the public his products and popularize the same, r . 1 j I-- n.oila ! AO rIT TO HO- but as nas aireauy urm u" -j r Enjoy pear the premium advertising system Is the only one which has ever been devised where by a considerable part of the advertising cost reaches the pockets of the consumers, his final customers, thereby insuring their con tinued patronage for the retailer who handles the goods of manufacturer using this system of advertising, and this is real profit abarmg. It must be left to the judgment of the manufacturer to determine which of these agencies is most valuable to make known to the public his wares or products, and the in telligent retailer knows that competition regulates prices and his profils, and will not be misled by these fallacious argument of a few merchants who may be in temporary con trol of so-called associations and combina tions. Larger Sales and Smaller Margin of Profit Slogan of Successful Manufacturers ' and Merchants of Today. Those merchants who oppose premium ad vertising still cling to the worn out theory that few sales and large profits is the bet basis on which to do their trading. The world has long ago passed beyond this conception of bnsincsw, and it is now a fixed principle with all manu facturers of merchandise and the distributor that large sales and small profits spell sncccss. The manufacturer wants to increase his sales ; he wants to be assured of repeat orders ; he wants to be sure that his merchandise will be sold quickly, so that there will be no chance of it becoming "shop worn" or deteriorated with age on the shelves of the retailers. The retailer finds from experience not only in creased sales, but a distributor thar is niot economical and effective. All of these ends are accomplished by giving the public some share in the profits of a larger annual busine, so the manufacturer is glad to take the public into partnership and give them prompt dividends on their purchases of his goods. There is a recognized economic law in this idea. It is shown in the policy of newspapers, maga zines and other advertising mediums where users of daily or regular space are given a dis count over the transient advertiser. It is fur ther shown by the policy of the rewnpapcr and magazine to give a lower rate of subscription to those who subscribe for a full year than for those who buy a single copy. The Manufacturer and Retailer Eaual Benefits. a On what ground then can the manufacturer be assailed when lie seeks to necnre regular yearly customers for his products by offering' them "a share in his profits through profit sharing coupons? To deny him this privilege or to attempt to abridge it, is to roh him of a constitutional right. The manufacturer when he packs a coupon in his merchandise in ex tending a distinct aid to the retailer, for he at once gives an impulse to the movement of those goods from the retailers' shelves to the hands of the consumer. So there is no antag onism between the up-to-date manufacturer and the progressive retailer. There, fs another important reason why the retailers-should handle the goods of manu facturers who pack coupons. Coupons are only delivered upon actual sales. What form of advertising is more potential? The cou pons are saved and redeemed, and thns fol lows the profit sharing. This increases thrift and brings the customer to your store again and again. The up-to-date merchant and manufacturer realize that every favorable mention made creates good will, good fricmN and good customers. President Wilson has recently said: "l.n terprise has been checked in this country for years, because men were moving in a maze of interrogation points. All sorts of laws and regulations were contemplated and the many were afraid of what the few might do, but we are now living in an age of universal co operation." . The Hamilton Profit Sharing Coupon has en joyed the confidence of many millions or people. It is readily redeemed, and hundreds of thousands of homes are made happy by the addition of some useful or ornamental article obtained bv saving these "coupons" packed by progressive and up-to-date manufacturers wit h their products. If the many milbons of people in the various cities and towns in the Uniten , States saving and redeeming these coupons were organized and could speak for themselves there would be no occasion for this article, Hamilton Coupon are redeemable in stand ard merchandise of great variety at over frv hundred premium stores and are exchangeable for the famous iJ.'T Grn Trading Stamp, which for eighteen year have been popular with many millions of consumers. Think what this means to all manufacturer packing Hamilton Coupon and merchant giv injr Gfeen Trading Stamps as an adver- tiinK" medium. Think what it means to the millions of their customers who collect coupon, and stamps as a profit sharing medium. ir vou realize this you will understand why we exist and why we will continue to grow. not required to pay more but as na a.i, ' PciV7aW The Hamilton Corporation, George B. Caldwell, President. tttfrm Cr.iir.nns and 'W. Green bt The Oldest and Largest Profit Sharing System in the World. i '
