OREGONIAX, .'PORTLAND FEBRUARY 21, 1915,
. 17
SUNDAY
' . - I
i
GROUND
IS
BROKEN
Brooklyn School First to Be
gin Industrial Work.
LOT PLOWED FOR GARDEN
Members of Eight Clubs to Engage
in Enterprise to Earn Money.
Girls Will Can Produce That
. Is Grown by Boys.
Brooklyn School is the first in the
city to start its industrial programme
for the year, and yesterday morning
cround waa broken oil the vacant quar
ter block at Bast Tenth and Tibbetts
streets, a ft hough the rain kept many
children away and caused the post
ponement of the formal opening.
Lloyd Stevens and Zane Matholt. of
the Brooklyn Money Makers' Club, were
on the ground with horses and plow,
and after clearing the lot plowed the
coil preparatory to planting the first
fearden. Principal T. J. Gary, who orig
inated the industrial plans for the
Brooklyn School for the year, was pres
ent to giva encouragement to the boys.
About 14 lots have been procured In
tb Hronklyn district and more will be
found for cultivation. Mr. Gary says
the Brooklyn School will work In
entire harmony with the "city beauti
ful" plans of the city.
The school has just been organized
Into eight Industrial clubs, as follows:
The I Can and the Kanlkan Clubs' for
girls, and for boys and girls the Brook
lyn Monry Makers. Brooklyn Boys' In
dustrial Club. Earn and Spend Club,
I lie i'.ed Cap Club. Busy Bees and the
Can Coin Club. p"upils of the sixth,
si-venth. eighth and ninth grades com
pose the members, the total member
ship being 140.
;irls Caa Prodvre.
The two girls' clubs are organized
to can the produce raised on the vacant
lots, and the six boys' clubs are to
raise the produce to be canned. The
boys' clubs also are to engage in other
enterprises that are practical and by
which the members can earn money
during vacations.
The apparatus for canning the pro
duce will be sent for in about a month
and probably will be placed rn the
basement of the schoolhouse. The cost
will be about $15. the price depending
on the alie of the machine purchased.
It Is a process that has the indorse
ment of the Agricultural Department
of the Federal Government and was
demonstrated recently at the Lincoln
High School by O. II. Benson, of the
Agricultural Department Principal
Gary Is assured that the process is a
complete success. All kinds or garden
produce are to be canned by the girls
clubs and sold. Advance orders to the
amount of nearly $50 have been given
for the output of the school, and part
of this money will be used to pay for
the canning apparatus.
H laatrartor la Promised.
The Oregon Agricultural College has
agreed with Principal Gary to send a
special Instructor to teach the gins
how to operate the canning apparatus
without any cost, and Miss Lilian Tin
gle, of the domestic department, will
give assistance.
Mr. Gary's Idea is to develop the
earning power of the boys and g Iris l ot
the school wbtle cleaning up and beau
tifying the vacant lots of the district
He had much experience along wis
line while he was SuPrinAen?en,i.
Clackamas County Schools. He believes
that boys or girls will enjoy oney
earned more than money Kjvn,th1m'
nd habits of thrift and industry also
will be developed. .
The clubs will have the guidance of
. i .Ammi(ta nnmnoaed Ol
the teachers, principal a mmber f
the Parent-Teacher Club and to busi
ness men from the outside m handling
the financial end. but It s planned to
give all the re,pon.,rbility to th. flrl
and boys under the direction of the
Executive committer The Mothers and
Teachers' Club will assist the pro
gramme and aid in disposing of the
canned produce.
loatavllla Take l PI"".
The Montavilla School, of which Pro
fessor Wiley is principal is prfParlM
to take up the canning plan. Last year
much of the produce was J
this will not be so with the canning
PX wU. be a formal opening of
the programme for the year as soon as
the weather will permit outside exer-
C,TSe clubs organized at the Brooklyn
School are as follows: ,,,.
I Can Club. Ninth B members. Orlena
Coates. Helen Eaton. Lncile Hlatt
Irene Lewis. Lois McDonald, Isabel
MoSfton. Lillian Pope. Vivian Sund
Medt. Loveday Trotter; ; Ninth Am m
bcrs. Mamie Dement, Nina McDonald.
Marion Palmer. Margaret Pteron.
Mary Trichemc. Romona Wanless.
ilelen Wilson. Francis Trlcheme.
Kanlkan Club. Pauline Culottn- Nina
Lubeck. Esther Goehr.ng Elizabeth
Strowbridse. Edna Wiles, Belle Karo.
Mabel Kydd. Lucine Jones. Ha.e I Gold
enberg. Dora Wood. Emma Kachold,
Lola Fanhour, Majoria Pearson.
tcrecmeat la Signed
. The girls of the I Can Club have
finned this agreement:
The undersigned do hereby agree to
become members of the I Can Club of
the Brooklyn school. We understand
that the purposes of the club are to
Promote ihe social, educational and
financial Interests of ourselves ( and
make better the good name of
Brooklyn school. The club " ""
us own affairs subject to the
guTdance of an executive boart m.
posed of the teacher of the class the
principal of the -school, a member of
tPhe Mo hers and Teachers' CHub chen
by that club, and two rendent business
men of the district to be chosen by the
members of the I Can Club. W e as ree
to render to this executive committee
a complete and true account of our
expenditures of whatever money we in
dividually receive through the club
Earn and Spend Club. Seventh B
class. Joseph Amato. Ruby Axtell.
Glenn Ballenger. Clarence Bly. Doris
Mary Brown. Gertrude Eaton. Kathar
ine Forbe,. Grace Gale. Marguerite
Henderson. Edward Jehn. Arthur John
son. Elsie Jossl. Harold Karo. Ruth
Kirkpatrlck. Mabel Lamer, Marie Lu
lch, Stella McVicker. Kenneth Meck
lem Lyle Oafcs. Jr.. Mahalia Pippv.
Marguerite Roeschle. Carl Rodgers.
Carol Schlegel. Jennie Schwarts. Ruth
Selders. Dorothy Todd. Ora Vlar.
Brooklyn Boys' Industrial Club. Leo
Bowdin. William Brown. Allen Cox.
W illiam .lossi. William Keenan. Ralph
Nautil Herbert Stewart. Stanley St.
George. Kenneth Urfer George Cam
eron Frank Cooper. Clement Dahl
jrreen Walter Klelnbell, Edward Klein
haus 'Alfred Joscelyn. Herman Plppy.
Llovd Ritchie. Charles Robins. Edward
Spitulski. Samuel Bensin.
Other Club Members Named.
Can Coin Club, Helen Devore. Theo
dore Dahlgren. Wilton Johnson, Leo
. TV'n Ki- Thomas Wllliam-
BUrKC, xianj - --
son. Hillman Strong. Lee Cooley. Er
nest Kesberg. liODen '. mj -nnnri
Walker. Paul Rennick. W illard
..-.iii. iionn Stevens Alfred Gavo
JUPIllftU. w. ...... - - -
. . . rinK r-. v-1 if Kali warrine-
ton I. Wells. Eddy OatficM. Agness
Kautll, Clarice Funk, Elsie Brunkman,
Emily Rushlight. Lucy Hoover Glen
Mallett, Emily rrancis, jumiui
light. h
Busy Bees Club. Margaret Knoch.
Ruth Clark. Kenneth Gynkiss. Sumner
Guinn. Clare Laurence. Myrtle vlar,
Leslie Viar. Clarence Wilson, Clarke
Miller, Austin Cooper. Leonard Walker,
Grace Miller. Roy Wiles, Esther Kirk
patrick, Clara Harris, Elizabeth Men
us, Doris Nannaan, Robert Austin.
Rose Schwartz, Jack Pearson, Walter
Mills, Edward Jossie, Francis Smith.
The Brooklyn Money-MKers' Club,
Eighth grade. H. M. Pierce. Philip Ire
land. Donald Heimel. Gordon Pratt,
Malcolm Benson. Alfred Johnson,
Llovd Stevens. Wallace Benson, Zane
Matholt. . William Pederson. Aaron
Turtledove. Willie Nelson. Philip
Strowbridge. Frederick Goldenberg.
Julius Meyer, Edwin Weber, Thaddeus
ChevinskL
FRATERNITY GETS CHARTER
Legal Brotherhood Recognized by
National Body.
rr-v. locral fratemltV. Delta
Sigman Phi of the University of Ore
gon law department, was srum -charter
yesterday by the Gamma Etta
PATROLMAN IV SERVICK
MURK OF VKA1W ON BIRTH
DA V OF WASHINGTON.
C - r v .
j; ys . : :
t - ,:
t.
Ola us Nelson.
Tomorrow, the anniversary of
the birth of George Washington,
will mark a score of years of
service in the police department
of Portland for Olaus Nelson, who
began his duties as a patrolman
in this city on February 22, 1835.
. He still carries a bullet in his
body received in a historic battle
with the streetcar highwayman,
"Babe" Walton, September 1,
1904. He has the honor, it is
thought, of being the only police
man in Oregon who has received
the standing reward of $300 for
the capture of a streetcar hold-up
man.
Nelson is now serving under
his sixth Chief of Police, having
enlisted under Chief Minto, when
George P. Frank was Mayor. He,
was born in Sweden in 1S57 but
came to Oregon in 1876.
Nine streetcars had been held
up by the highway man. Walton,
on Nelson's beat, the Summer of
1904. when the patrolman was
at the coast. His friends Joked
with him about the occurrence
and told him he had .better go
back and "get" the robber. x
Gamma, National legal fraternity. The
Gamma Etta Gamma is one of the
strongest fraternities in the United
States and the local members are de
clared o be greatly pleased with their
new charter.
The Portland chapter is the first one
granted west of the Rocky Mountains.
Omaha being the only city in the West
with a chapter. The original chapter
of the Gamma Etta Gamma was formed
in the University of Maine.
The officers or tne jocai lraierimj
are: John D. uwyer, rounseiiur.
Blaine B. Coles, vice-counsel lo Wil
liam J. McKenzie. scribe: R. J. Lincoln,
..... th rhauer. The charter
members of the new fraternity are M.
A Reed. E. A. H.uiricn, neriraiii reici
son, W:llliam J. McKenzie, Enoch
it. , v.n.a..n Rlaine B. Coles. K. J.
Lincoln. J." Fred Breske and John D.
Dwyer.
HOTEL MEN FILE PROTEST
Automatic I"irc Alarm Gongs Incen
tive to Jokesters to Have Fun.
Rosnintiona obiectinsr to the enact
ment by the City Council of an ordi
nance requiring the installation of au
tomatic fire alarm gongs in all hotels
and rooming-houses have been sent
to the Council by the Oregon Biaie
Hotel Association.
It is declared in the resolutions mai
the Installation of such systems would
involve larce expenditures and that the
arrangements arc a nuisance because
they are tampered with by jokesters
and irresponsible persons who wish to
give an alarm of fire merely to see
the fun.
$15 cash will send a Player Piano
to your home for $265. Graves Music
Co.. 151 Fourth st. Adv.
AN OLD RECIPE
TO DARKEN HAIR
Sage Tea and Sulphur Turns Gray,
Faded Hair DarK ana
Glossy.
y .amna IfrtntL'tt that Pu?A
i ea ana cuipuui , pi uci i? v-ww
i i. W. vintual rnl rtt a nv
lustre to the bair when faded, streaked
a aa dIca Arwfs rl Andrn ff. itchine
ecalp and stops falling hair. Tears
ago tne only way 10 gci uus
was to make it at home, which is
mussy and troublesome.
Nowadays we simply ask at any
w. "U'ovt h a? and
amg Biure iui ' w D -
Sulphur Compound.- You will get a
large Dome iot a.uuuk w
Doay uses i'u - '
cause no one can possibly tell that you
darkened your nair, -
naturally and evenly. Tou dampen a
sponge or soft brush with it and draw
this through your imn. 's
ii . .i n n hv morninff the
s-rsy hair disappears, and after an-
B . i unlin halm
other application or jwa
Decomcs umuuiuuj --
glossy and you look years younger.
Kola Tablets ,
have many friends who use them as a
general tonic and for Kidney trouble.
Pric 25c per box. 6 boxes for $1.09.
For sale by Laus-Davls Drug Co, id
and Yamhill eta, '
ST
AN ANSWER TO THE RESOLUTIONS RECENTLY PASSED BY THE NEW YORK RETAIL DRY GOODS ASSOCIATION.
etaiiers onsuiuci 5
M
anutacturers
Til.
A Trinity of Interests, all of which benefit directly by the use of Coupons.
An Explanation without an Apology
of a
System of National Service
T"S anrautoit 4vou4on s
fl T TMS HAMIlT'oirOORraKATIOH ftj
A B I O U S methods
are periodically re
eorted to by cer
tain associations
and combinations
in an effort to de
stroy the liberty
and right of an
individual, manu
facturer or mer
chant to exercise
Ms own judgment
in the conduct of
his business and
to restrain competition.
Such metnoas
-nirr rfxvn tra tv to thft thsorr of indi
vidual liberty guaranteed under our system of
Government, but also contrary to all the vari
ous laws enacted by Congress and the States,
to insure free and open competition among
tradespeople, for the protection of the consum- i
ing public.
The recent action of the Sew York Retail
Dry Goods Association in opposition to the use
of premium advertising by means of coupons,
and a covert threat to boycott the products of
manufacturers refusing to yield to their dicta
tion, and the great publicity given the same, Is
to my mind due to a failure of the few mer
chants who instigated such action to compre- .
hend this method of advertising and its
advantages. The resolution adopted by this
association regarding the use of coupons or
similar methods of sharing their profits with
their customers, as a means of increasing the
volume of their sales, not only borders on an
unlawful interference with the individual lib
erty of the manufacturer and the merchant, but
fails to rest on any basic principle of economy
in trade.
These merchants take the position that it is
within their province to refuse to sell goods
in which coupons are packed by manufacturers,
and that they have a right to initiate a nation
wide movement to prevent the further packing
of coupons wih merchandise.
A Public Right Involved.
There is a public right involved in the ques
- tion of the distribution of profit-sharing" con-"
pons, and there is nothing more firmly es
tablished ir the matter of the relations of
business tin n that the customer has a right
to receive full value for the money expended.
It is upon the carrying out of this idea that
business concerns, after years of existence,
come to possess what is termed "Good Will."
This means that they have earned the high
est estimation of the community they serve,
by giving their patrons full valne for every
dollar spent. When any body of merchants
arrogate to themselves the determination of
what they shall give to their customers, and
seek to deny to them the right to share in
the profits of the manufacturers through the
acquisition of coupons, these merchants are
violating the ends of fair trading and are in
viting criticism of their own organization
and methods.
Use of Coupon Reduces Cost to
Consumer.
The idea of sharing profits with customers
is as old as the hills, and during the past
twenty years its effectiveness has been recog
nized and premium advertising has become
a system which embraces the entire nation.
Why, then, do some seventeen dry goods
stores attempt to act in concert to interfere
with a recognized constitutional right and
condemn business methods which thousands
of others employ? Let us see.. According to
the report of their committee the fjiswer is
"that the custom is detrimental to the inter
ests of the retailer, as the cost of the cou
pons' adds to the cost of the merchandise
without increasing its value.'V
An analysis of: this claims-will show that
the i2?rtion is not in accordance with the
facia. It fs'tfeir known that very few re
tailers will stock The product of a manufac
turer until a demand has been created for it.
This demand is usually created by printer's
ink, sampling, billboards, electric signs- and
premium advertising. It is certainly to the
Interest of the retailer to have an article he
carries in stock popularized, and it makes no
difference to him if one or all the above
methods are used to that end by the manu
facturer. His profit on the article is con
trolled by competition, and is no smaller m
one case than the other.
What the Retailer Wants Is In
creased Sales.
It is obvious that any retailer would prefer
to sell the brand of soap, the wrapper on
which is exchangeable for articles of mer
chandise, if that brand is thereby made more
popular and his sales will be greater than of
another brand for which the demand has not
been created. What, tJien, is the difference
between the wrapper and the coupon intro-
Uuceu 111 we " "jri .
The consumer is not required to pay more
for articles containing coupons, which fact
can be determined by any one sufficiently in
terested to investigate. No manufacturer
would for one moment jeopardize his busi
ness by demanding a higher price for his prod
uct than the same could be bought for else
where without a coupon. Therefore, if the
retailer finds a large and continuing demand
for a coupon bearing product, it is clear that
his profit is increased in proportion to the in
crease of his sales.
Numerous articles of merchandise, the
names of which have been household words
in this country for years, have been popular
ized by the use of the coupon or premium ad
vertising methods, and still show the same
merit in both quality and quantity, and are
selling at a lower price than they were sold
at when they were first put on the market.
The profits of the manufacturer are larger
because of the greatly increased volume of
sales.
No Other System of Advertising Con
tributes so Much to the Manufac
turer and His Customer, the
Consumer.
Another fallacious argument appears in
the report of this committee, to-wit: "that
this system injects a new interest (the cou
pon company) between the manufacturer and
the consumer, which draws a profit out of
a transacttion to which it does not con
tribute." There are and always will be interests be
tween the manufacturer and the consumer.
The manufacturer, to make known to the
public his goods and popularize the same,
must use some or all of the various agencies
available for that purpose, such as news
paper and magazine . advertising, billboards,
street cars, electric signs, premium advertis
ing, etc. The only difference is how each af
fects the consumer, his final customer. If he
adopts any agency other than profit-sharing,
the amount so spent by him goes into the cof
fers of these agencies without any direct
benefit to the consumer, while if the manu
facturer uses the profit-sharing system to ad
vertise his business the consumer who saves
and redeems the coupons receives an article
of standard merchandise of his own selection,
equal in retail value to the amount expended
by the manufacturer for such system of ad
vertising. The profit of the Premium Ad
vertising Company in the transaction is
merely the small margin left after paying at
. wholesale cost for the merchandise given to
the customers of the manufacturer and the
other expenses of conducting its business.
A Trade Stimulant That Protects
Good WilL
' Another reason advanced in the report of
this committee is ''that it creates competi
tion between articles of the same sort, arti
ficially stimulating the sale of goods which it
may not be advantageous to encourage."
This is a rather obscure sentence to tba
general public, and no doubt intentionally
so. It must refer to the manufacturer's prod
uct marketed under the retailer's private
brand. In other words, the manufacturer
must not compete under his own brand with
his own product under a private brand. The
manufacturer's policy of marketing his prod
uct under private brands has undergone a
great change in recent years, the folly of it
having been demonstrated time and again.
The manufacturer may exert himself to give
the highest quality and the greatest quan
tity at the lowest price, and his entire out
put may be taken under a private brand for
a year or so. The following season another
manufacturer may supply this private brand,
and the first manufacturer has lost his busi
ness without recourse. The good will he has
striven so earnestly to build up belongs to
omeone else, and, too late, he recognizes the
fact that good will though intangible is
one of the greatest assets any manufacturer
can hope to possess. This, then, reduces itself
to a question of policy between the manufac
turer and the retailer in the handling of pri
vate brands, and the coupon enters into the
matter only as a method used by the manu
facturer to secure and retain the good will
of the public, to which he is certainly en
titled. Only Kind of Advertising Where Any
Part of the Amount Expended
Reaches Pocket of Consumer.
, Lastly it is asserted in this committee's re
port "that the general use of this system of
advertising would impose a tax on business.
No argument can be brought affirmatively
that does not apply, to every medium of pub
licity adopted by manufacturers. It is true
that all the expenses of the manufacturer
impose a tax on business, whether it be news
paper advertising, billboard, street car ad-
1 vertising, electric signs or any other astern
that he may adopt to make known to the
public his products and popularize the same,
r . 1 j I-- n.oila ! AO rIT TO HO-
but as nas aireauy urm u" -j r
Enjoy
pear the premium advertising system Is the
only one which has ever been devised where
by a considerable part of the advertising cost
reaches the pockets of the consumers, his
final customers, thereby insuring their con
tinued patronage for the retailer who
handles the goods of manufacturer using
this system of advertising, and this is real
profit abarmg.
It must be left to the judgment of the
manufacturer to determine which of these
agencies is most valuable to make known to
the public his wares or products, and the in
telligent retailer knows that competition
regulates prices and his profils, and will not
be misled by these fallacious argument of a
few merchants who may be in temporary con
trol of so-called associations and combina
tions. Larger Sales and Smaller Margin of Profit
Slogan of Successful Manufacturers
' and Merchants of Today.
Those merchants who oppose premium ad
vertising still cling to the worn out theory that
few sales and large profits is the bet basis on
which to do their trading. The world has long
ago passed beyond this conception of bnsincsw,
and it is now a fixed principle with all manu
facturers of merchandise and the distributor
that large sales and small profits spell sncccss.
The manufacturer wants to increase his
sales ; he wants to be assured of repeat orders ;
he wants to be sure that his merchandise will
be sold quickly, so that there will be no chance
of it becoming "shop worn" or deteriorated
with age on the shelves of the retailers. The
retailer finds from experience not only in
creased sales, but a distributor thar is niot
economical and effective. All of these ends are
accomplished by giving the public some share
in the profits of a larger annual busine, so
the manufacturer is glad to take the public into
partnership and give them prompt dividends
on their purchases of his goods. There is a
recognized economic law in this idea. It is
shown in the policy of newspapers, maga
zines and other advertising mediums where
users of daily or regular space are given a dis
count over the transient advertiser. It is fur
ther shown by the policy of the rewnpapcr and
magazine to give a lower rate of subscription
to those who subscribe for a full year than for
those who buy a single copy.
The Manufacturer and Retailer
Eaual Benefits.
a
On what ground then can the manufacturer
be assailed when lie seeks to necnre regular
yearly customers for his products by offering'
them "a share in his profits through profit
sharing coupons? To deny him this privilege
or to attempt to abridge it, is to roh him of a
constitutional right. The manufacturer when
he packs a coupon in his merchandise in ex
tending a distinct aid to the retailer, for he
at once gives an impulse to the movement of
those goods from the retailers' shelves to the
hands of the consumer. So there is no antag
onism between the up-to-date manufacturer
and the progressive retailer.
There, fs another important reason why the
retailers-should handle the goods of manu
facturers who pack coupons. Coupons are
only delivered upon actual sales. What form
of advertising is more potential? The cou
pons are saved and redeemed, and thns fol
lows the profit sharing. This increases thrift
and brings the customer to your store again
and again. The up-to-date merchant and
manufacturer realize that every favorable
mention made creates good will, good fricmN
and good customers.
President Wilson has recently said: "l.n
terprise has been checked in this country for
years, because men were moving in a maze of
interrogation points. All sorts of laws and
regulations were contemplated and the many
were afraid of what the few might do, but we
are now living in an age of universal co
operation." .
The Hamilton Profit Sharing Coupon has en
joyed the confidence of many millions or
people. It is readily redeemed, and hundreds
of thousands of homes are made happy by the
addition of some useful or ornamental article
obtained bv saving these "coupons" packed by
progressive and up-to-date manufacturers wit h
their products. If the many milbons of people
in the various cities and towns in the Uniten ,
States saving and redeeming these coupons
were organized and could speak for themselves
there would be no occasion for this article,
Hamilton Coupon are redeemable in stand
ard merchandise of great variety at over frv
hundred premium stores and are exchangeable
for the famous iJ.'T Grn Trading Stamp,
which for eighteen year have been popular
with many millions of consumers.
Think what this means to all manufacturer
packing Hamilton Coupon and merchant giv
injr Gfeen Trading Stamps as an adver-
tiinK" medium. Think what it means to the
millions of their customers who collect coupon,
and stamps as a profit sharing medium. ir
vou realize this you will understand why we
exist and why we will continue to grow.
not required to pay more but as na a.i, ' PciV7aW
The Hamilton Corporation, George B. Caldwell, President.
tttfrm Cr.iir.nns and 'W. Green bt
The Oldest and Largest Profit Sharing System in the World.
i '