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About The Sunday Oregonian. (Portland, Ore.) 1881-current | View Entire Issue (Feb. 21, 1915)
SUNDAY OREG ONI AX, PORTLAND, FEBRUARY 21, 1015. , THE : ; r . : . - - - i Y.M.G.A.IS OUT FOR 1000 KJ 14 HOURS Portland and Seattle to Vie for Laurels in Third Mem bership Contest. ,START TO BE ON TUESDAY rilr I Divided Into 50 Districts for Campaign Results to Be Tabulated Each Day and Compared for Eating. I One thousand members In 14 hours! . Two hundred and twenty-four men. welded Into a magnificent piece of or ganization machinery, on Tuesday will launch the greatest memoeranip cam paign in the history of the Portland Toung Men's Christian Association in the effort to sweep in 1000 new mem bers between February Z3 ana Aiarcn . Promptly at 10 o'clock every morn inr through the seven days the teams, of seven men each, will gather at the association headquarters and start out for two hours' work. At the same moment on Tuesday a campaign of like proportions will re ruiva the starting gun in the Seattle Y. M. C. A. In a sensational campaign of seven days the two associations will compete on the number of men. boys, money and points. Each organization h one membership campaign to its credit. This will settle the best two out of three. Every step of the cam paign has been agreed upon with the Seattle- association, and returns will be received here daily, indicating the lat est standing of Portland in the race. poor Colonels lot Command. Portland has been divided into 50 districts. The workers, commanded by -General" .E U Thompson, of Hertman & Thompson, and coached by John D. GoodelL Northwest Industrial Young "Men's Christian Association secretary, have been assigned to four -divisions -commanded in each instance by a ""colonel. The divisions again are divid ed into eight teams of seven men each During the campaign each team will be divided Into subteams to cover a sec tion of the territory. Three hundred streetcars of Port land have carried signs calling atten tion to the campaign. Three sets of letters have been sent to 4500 young men whose names are on file in the headquarters. Rallies have been held in the auditorium of the association each day at luncheon, and the workers have been inspired with ambition to make the team to which he belongs bring in the largest number of men and boys for the Portland association. Results to Be Tabulated Dally. The Portland teams will be called Into conference at a luncheon at 12:15 each day, when the results of that day will be tabulated and compared with advices from Seattle. The members of the organization are instructed that they cannot invite any young men into the association except those whose names they receive when they report for work in the morning. Strict rules have been formulated and instructions lasned that no infringement will be tolerated. The cards are arranged to reduce steps. Each team captain, in starting his men. will receive the day s list. The cards will be so arranged that every man will see his prospect in rotation, that is, no steps will be lost in the canvass. Portland la Itated Seventh. The Portland association now ranks seventh In North America. It has 4320 members on its roll. With the addi tional 1000 it would leap to fourth place in associational rating. Following are the Young Men's Christian Associations -as thev rank in the United States and Canada: Boston 6487. New York. West Side. 6120. Los Angeles 6039. Detroit 6039. Philadelphia 6221. Chicago 6017, Portland 4320, Seattle 4286. The members of the campaign strategy board are: E. L. Thompson. Bartman & Thompson, general cora ananding; J. D. Goodell, Northwest In dustrial Young Mens Christian Asso ciation secretary, general coach: H. w. Btone, general secretary and advisor. The colonels in command of the divi sions are: W. M. Umbdenstock, I. C. "Cunningham. R. D. Carpenter. E. B. jilacNaughton. ; At the same time that the men are Conducting their canvass. 200 boys will be scouring the city for more mem bers of that department. The youngsters Also have divided Into teams. The rules on which the scoring of joints will be figured are: . Two hundred points for each mem ber, or renewal. ! One hundred points for each dollar taid in- : PERS0lIALMENTI0N. L J. Hart, of Aurora, is at the Per kins. J. Joseph, of Hoquiam. is at the Per kins. M. S. Johnson and Sam Hodges, of Gold Hill, are both at the Multnomah. Dr. G. S. Holsington, of Pendleton, at the Multnomah. J. C. Woods, of Seattle, Is at the Carlton. Guy O. Smith, of Salem, is at the Seward. M. D. Good, of Albany, is at the Seward. O. Kirkpatrick. of Albany, is at the Perkins. Royal Condit, of Turner, is at the Cornelius. H. C. Wirtz, of Hillsboro, is at the Cornelius. K. C. Eldridge. of Independence, is at the Seward. P. A. Crummey, of San Jose, Cal., is at the Oregon. H. Willingham, of San Francisco, Is at the Carlton. Dr. J. I Callaway, of Independence, is at the Seward. W. H. Lerchin, a druggist of Salem, Is at the Oregon. H. W. Kesslery, of Oak Point, Wash., Is at the Nortonia. Charles J. Ferguson, of Klamath Falls, is at the Imperial. M. A. Rickard. a business man of Corvallis, is at the Oregon. J. S. Cooper, a hopralser of Inde pendence, is at the Imperial Mrs. L. E. MacFa'rland is registered from Seattle at the Carlton. Ed Freeman, a business . man of Woodburn, is at the Nortonia. T. O. Hearn, of Lalyang. China, is at the Carlton with his family. A. H. May. a bellboy at the Benson. PRESS BEST MEDIUM Charles F. Berg Shows How Advertising Pays. . PROFIT INSTANCES CITED Class at State University Gets First Hand Information From Port land Man Who Lectures in Se ries Being Held at Eugene. UNIVERSITY OF OREGON, Eugene, Or.. Feb. 20. (Special.) "Advertising pays. ' "One hundred and thirty thousand dollars invested In advertising brought $13,000,000 to one insurance company in one year. "The man who does not advertise is the one who bears the expense of the other fellow's campaign; that is to say that advertising so reduces the cost or oline when he comes to a hill, but he throws on the throttle, advances tne spark and bowls over the steepest grade. If he were to retard the spark and pinch on the gas he would stop before mveh headwffy was made. The same principle applies to advertising. There must be enough of it. You must advance the spark and gas, for busi ness is all up hill; there are no level and smooth grades." LINE ADVERTISES OREGON Xorth Bank Illustratinj Road Issues Booklet - Scenic Attractions. In commemoration of the 26 th annual congress of the Society of the Sons of the American Revolution, to be held In Portland July 19, 20 and 21, the North Bank Road has published an illustrated booklet in colors for special distribution among the members of the society in all states of the Union. There are over 13,000 names on the member ship rolls of the society. The Columbia River scenio attractions, the Columbia Highway, Portland, the Oregon sea coast resorts and various points of in terest to tourists and convention dele gates are covered. This is the first congress of the so ciety ever held in the Far West and the special booklet was prepared for the purpose of fully informing pros pective travelers concerning Portland and its environs. The local committee on railroads and accommodations is -STRATEGY BOARD" IN Y. M. C. A. MEMBERSHIP CAMPAIGN WHICH WILL BE LAUNCHED TUESDAY has been advanced to a clerkship for efficient service. L. J. Bissell. of Seattle, a well-known lumberman, is at the Nortonia. R. Logan, a prominent business man of La Grande, is at the Oregon. J. R. Shaw, a lumberman of Mills City, is registered at the Imperial. Dr. Elizabeth Lane Howells. of Cor vallis. is staying at the Multnomah. W. G. Fortman. an insurance man of San Francisco, is at the Multnomah. C. H. . Springer, a business man of Seattle, is registered at the Perkins. J. E. Gleason. a prominent farmer of Goldendale, Wash., is at the Cornelius. W. J. Stack, a steam-fitting con tractor, is registered from Superior, Wis., at the Imperial. n ri Letter, formerly city editor of The Oregonian. is registered from La Grande at the Oregon. Lewis F. Anderson, an educator of prominence, is registered: irom n au Walla at the Portland. P. E. Fitzgerald, a prominent resi dent of Cleveland who is touring tne West, is at the Nortonia. E. H. Cannon and C. F. Greever. con struction engineers of Leavenwortn, Kan., are at the Portland. W. H. Hornbrook. of Albany, re cently appointed United States Minis ter to Slam, is at the Portland.. Mrs. Phil Metschan, Sr., left last night for Grants Pass, where she will visit her daughter. Mrs. Kenneth Neil. Max Pudlish, Pacific Coast repre sentative of a German wholesale fish concern, is registered from Astoria, where he keeps an office while buying fish for his German employer. Contractors who have bid on the In terstate bridge are filling the hotels while waiting for Tuesday, when the bids will be opened and the contracts awarded. Many Eastern and Middle Western cities are interested. CHICAGO. Feb 20. (Special.) W. J. Mason, of Portland. Or., is registered at the Aditorium Hotel. PLOT IS CHARGED M SUIT Auto Company Asks $95,980 for Loss of Agency for Maxwell. Conspiracy to take the Maxwell au tomobile agency away from them is alleged by the Pacific Motors Company in a suit filed in County Clerk Cof fey's offices yesterday against the Maxwell Motor Sales Corporation. T. J. Toner, W. H. Beidler, H. C. Skinner and the H. C. Skinner Company. The complaint asks total damages of $95,980, of which $50,000 is exemplary damages for the action of the Maxwell company in taking away the agency. A similar suit filed a week ago asked $62,000, but did not allege conspiracy In the changing of the agency. distribution that the advertiser sells more goods at less expense than the nonadvertlser." These were some of the statements of Charles F. Berg, of Portland, who spoke before the class in advertising at the University Friday afternoon; Mr. Berg's address was the second of a series of lectures to be delivered by Portland business men during the Spring semester of college. Advertising Does Pay. "The Economic Justification of Ad vertising" was the title of Mr. Berg's discourse. "Does advertising pay?" This was the current running through the theme and the speaker backed each remark and statement with an abundance of facts which proved conclusively that advertisng through the columns of the dally newspaper, periodical, and magazine is profitable for the advertiser. . The value of an advertised brand, a trademark, a name that has been placed before the public in such a way that everyone knows the article and knows that it stands for superiority in that particular article, was one of the values of skillful advertising on which Mr. Berg laid great stress. The success of large companies who had put their wares on the market was given as an illustration of consistent advertising. Medium of Press Vital. "Annually millions of dollars' worth of labor-saving machinery are sold through the medium of the press." In pointing how valuable is advertising to the man of the rural districts, through the columns of his weekly and his metropolitan daily, plus the pages of periodicals and current magazines, Mr. Berg said: "Farmers have growing needs to be supplied and they have money to spend, yet they can neither supply their needs or spend their money at home. For a manufacturer to send salesmen to call upon the farmers would be slow and inexpensive, but the press brings the manufacturers' messages to millions of farmers and the mails take the orders to the factory, where the supply and demand is co-ordinated to the advan tage of the producer and the saving of the consumer." "The man," he said, "seeking the economic justification of advertising can do no better than to observe the success of those who do advertise, and in so doing compare the price and qual ity of the advertised goods with the price and quality of the unadvertised lines. Many advertising campaigns fail because the promoters are penny wise and pound foolish. A man driving an automobile does not economize on gas- composed of General Charles F. Beebe, D. W. Wakefield and W. G. Oberteuf fer. The committee is sending out let ters to the state secretaries giving in formation regarding hotel rates and assuring visitors that provision will be made for their comfort and entertain ment while here. Among other fea tures of the convention probably will be a side trip up Columbia Gorge. The new booklet, which was designed by the North Bank publicity department, contains a topographic panorama of the Columbia River district. DRAMA TO AIDCLASS FUND "The Newly 3Iarried Couple" Is for Lincoln High Scholarship. The drama, "The Newly - Married Couple," by Bjonstjerne Bjornson, the great Norwegian dramatist, is to be presented on March 13 at the Lincoln High School by Professor Archibald R-rtfii of the University of Oregon, and members of his class in dramatic interpretation. The play has been ex ceedinsrlv Dopular on the Scandinavian stage since its first production at the Christlania Theater in 1857. This is, however, the first time that the people of Portland have had an op portunity to witness it. Professor Reddie's work in dramatization has in terested a large number of people, and th nlavs presented by his students vor were well received. "Rosa lind," a one-act comedy, by James M. R.rHn will be given as a curtain HffAI- The proceeds from the play are to o-r. to the fund for a University of Ore gon scholarship which is to be given each year by the pupils of the Lincoln High School to some member of the senior class. 20 CARS PUT IN BOAT LINE All-Steel Coaches Ordered to Meet Xew Liner Service. ivi-am- nil-steel nassenger coaches are nn their way from the Eastern shops to go into service on the Spokane, Port-I.- jiv SeattiA Railroad between Port land and Flavel. They are a part of th new transDortation plan in connec tion with the new steamship service i..ninirtii hv- the company to San Francisco. The new equipment will make up the steamer trains to be run on fast schedule from Portland to con nect with the new liners. Twenty coaches have been ordered, including parlor cars, baggage and mail cars. The new rolling stock is ovnortctrt to arrive here before the end nf th month, so as to be available when the new steamship service is in augurated. i ooo in 14- Hours" The Portland Young Men's Christian Asso ciation proposes to secure luuu new mem hers in 14 hours during the week of February 23 to March 2, inclusive, between the hours of 10 A. M. to 12 M. each day except Sunday. WHAT? WHY? Our building as it now stands will accommodate 1000 new members. We OUGHT to have the limit with a big waiting list, for the young men need us and desire to come. WTT TTfvtfD Every man, young man and boy over 10 years Bii & D old has an opportunity to join, as well as securing M.mf at least one other new member. The other fellow is simply awaiting your request for him to join. This is a big, worthy event one that needs your help. You should do your part! Seattle Also has a. similar contest on! Shall we let them beat Portland? i Never! "1 ooo in 14 Hours" Y. M. C. A. That Great Man-Making Plant of Portland You! AID IS PLEDGED TO IDLE CAMPAIGN FOIl A OKI, is uu- LIED AT CITV HAXI. MEETING. Mayor Joins In Work by Hlriaff I-ot Spaded and VtkIbk Contractors to v Start on Streets Soon. As a result of a mass-meeting of un employed men in the Council Chamber at the City Hall yesterday, at which it was shown to the satisfaction of the Council that there are many deserving men of families in need of employment, arrangements were made for a. cam paign to get residents of the city to give men work at odd Jobs. In addi tion, the Council gave its support to a plan promoted by the Alberta omen s Improvement Club to erect tents on va cant lots for the free use by unem ployed men with families. The meeting was attended by about 150 men. who explained the difficulty in getting work of any kind, fjtiful stories of destitution were told by some For the immediate benefit of some of the most needy. Mayor Albee hired three men to spade up a vacant lot next to his home, personally paid the water bills of some of the men and promised to devote as much of his time and energy as possible to helping the men find work. ' Arrangements were made for an ex change in City Commissioner Brew ster's office for men of families seeking work and people willing to engage men to do odd jobs. All persons who have work which they are willing to give to needy men are asked by the Council to communicate with Commissioner Brew- The men present yesterday were not dent Workers of the World ilk. Many of them are tax payers and practically all are perma ,f rooiHonts of the city. They ex pressed a willingness to do any kind of work. "There certainly are hundreds of peo. pie in Portland who would be willing to help these deserving men," said Mayor Albee yesterday. "Give them a day s work spading up vacant lots or clean ing un vacant property, cutting wood nr- rlixiner nv kind of WOrk." Mr .Tnaonhine Sham, of the Alberta Woman's Improvement Club, was at the meeting and alter aajournment iuu. the names of the men who are desirous of moving into tents on vacant prop-c-fv whprfl thev can raise gardens and will' not have to pay rent. About 50 of the men signed their names to the pe tition for tents. Commissioner Dieck announced at the meeting that he is endeavoring to get contractors to start work on street im provement contracts as soon as pos sible He says this will give work to r.ir men. Commissioner Daly said he is doing all he can to give men work in the water bureau, as much as pos sible of the year's construction being .mH.r xvav now and planned for the immediate future. Astoria Firm to Dike Land Tract, fi-FLAYS RIVER. Wash., Feb. 20. (Special. ) Carruthers & Behnke, OFFICERS AND WORKERS IN Y. M. C A. MEMBERSHIP CAMPAIGN POSE BEFORE CAMERA. i r 1 --v - : : -- A I Giiorr ov TOUSC MEN IS COSTEST CATOlfT BY rHOTOGKAPffiiK 111SKOKS ASSOCIATION BUILDING AFTKIl LLCIIKO. RALLY. Astoria, have been awarded the con tract for diking a tract of land on lower Grays Klver. The dike will he constructed from A point on Marino Sverdrup's farm and extend down tne east bank of Grays River, including and enlarging the dike already made on the Westerland place. From there it will round the bend and extend up Crooked Creek for some distance. This will make about BOO acres of land available for agricultural purposes which has been worthless In the rast. TRAVEL EFFECTS NOTED Exposition Visitors lVoin Portland to South Begin to Ixavc. The effects of the opening of the Panama-Pacific Exposition in San Francisco already are apparent in the travel from Portland to the South, ac cording to J. M. Scott, general pas senger agent for the Southern Pacific. "Things have bepn rather quiet for the past two months and the marked increase in the travel that already lx apparent gives good Indication for an excellent season during the exposition year." said Mr. Scott yesterday. "We already have bpen obliged to add to our service and it is probable that more additions will b necessary in the im mediate future. The Coast travel hhould continue to increase from now on. for our tickets have been on sale since February 15. In the Kast they will not go on sale until March 1 and we can expect the vanguard of the Kagtern tourists about the middle of that month." An extra standard car ha born put on Train No. 13. which leaves Portland for San Francisco at 8:15 1. M. dally, and on Tueaday an extra standard car was put on the Shaata. For v ral days extra day coiu hca have been run on the through trains south also. CODE TO BE DISCUSSED Elorlrloal Ordinance lo lip Toplo at Meeting on Turi1ay. Questions which have been ralacd hy City Attorney La Roche regarding th legality of certain provlalona of tha proposed new electrical ordinance will bo discussed at a meeting of the vari ous Interests concerned In the office of City Commissioner Plcck Tueeday at 2 o'clock. The electrical code, which haa been before the f'oiincll for mora than two months, has been chang-ed In various ways to enable, the electrical Inspee tlon division of the department of pub lic works to keep Incompetent wlremen from doing con t racti nit. A provision was placed In the ordinance making It Impossible for a property owner to n g:iKA an electrician to assist him with wiring. The legality of this has heen questioned. JI0 rash will send ft Vprtaht Piano to your home for 1 S . Graves Milan-. o.. ISt Fourth at Adv. OTHifiiinuniuiiimiini niiiif5mi!iniiniiiniiitt3i73: 8 m 4MM& ' Hi I ; H The fey Mmf i iuTiwiriiiliiiuiimliiiMinM"'Wl'M,UM,,'l, C When travelers enter The Portland they re kkat Home greeting here is one that is in keeping with the best traditions of this great hotel kindly, re fined, hospitable. Whether world-traveler or cit izen, you can entertain and be entertained at The Portland in an environment that pleases. Every choice viand may be served to you in dininsr-room or grill. The Portland's cuisine is of the highest excellence. Charges are moderate. A fine orchestra furnishes music for our guests and for visitors E B E 5 1 Ceo. C. Ober. Manager hum!"'.' .: ...-..aJUllli Hotel Multnomah ARCADIAN GARDEN Table d'Hote Dinner, Sunday, 6 Until 8 Grand Concert Sunday in Lobby 8:30 Until 10 Important Look for An nouncement of Event Extraordinary, This Hotel, Tomorrow's Papers Hotel Multnomah n. r l.. I', , llnarrft Manager. Ilejaolda, Aaalalaat Maaaaer. "I