SUNDAY OREG ONI AX, PORTLAND, FEBRUARY 21, 1015.
, THE
: ; r . :
. - - - i
Y.M.G.A.IS OUT FOR
1000 KJ 14 HOURS
Portland and Seattle to Vie
for Laurels in Third Mem
bership Contest.
,START TO BE ON TUESDAY
rilr I Divided Into 50 Districts
for Campaign Results to Be
Tabulated Each Day and
Compared for Eating.
I One thousand members In 14 hours!
. Two hundred and twenty-four men.
welded Into a magnificent piece of or
ganization machinery, on Tuesday will
launch the greatest memoeranip cam
paign in the history of the Portland
Toung Men's Christian Association in
the effort to sweep in 1000 new mem
bers between February Z3 ana Aiarcn .
Promptly at 10 o'clock every morn
inr through the seven days the teams,
of seven men each, will gather at the
association headquarters and start out
for two hours' work.
At the same moment on Tuesday a
campaign of like proportions will re
ruiva the starting gun in the Seattle
Y. M. C. A. In a sensational campaign
of seven days the two associations will
compete on the number of men. boys,
money and points. Each organization
h one membership campaign to its
credit. This will settle the best two
out of three. Every step of the cam
paign has been agreed upon with the
Seattle- association, and returns will be
received here daily, indicating the lat
est standing of Portland in the race.
poor Colonels lot Command.
Portland has been divided into 50
districts. The workers, commanded by
-General" .E U Thompson, of Hertman
& Thompson, and coached by John D.
GoodelL Northwest Industrial Young
"Men's Christian Association secretary,
have been assigned to four -divisions
-commanded in each instance by a
""colonel. The divisions again are divid
ed into eight teams of seven men each
During the campaign each team will
be divided Into subteams to cover a sec
tion of the territory.
Three hundred streetcars of Port
land have carried signs calling atten
tion to the campaign. Three sets of
letters have been sent to 4500 young
men whose names are on file in the
headquarters. Rallies have been held
in the auditorium of the association
each day at luncheon, and the workers
have been inspired with ambition to
make the team to which he belongs
bring in the largest number of men
and boys for the Portland association.
Results to Be Tabulated Dally.
The Portland teams will be called
Into conference at a luncheon at 12:15
each day, when the results of that day
will be tabulated and compared with
advices from Seattle. The members of
the organization are instructed that
they cannot invite any young men into
the association except those whose
names they receive when they report
for work in the morning. Strict rules
have been formulated and instructions
lasned that no infringement will be
tolerated.
The cards are arranged to reduce
steps. Each team captain, in starting
his men. will receive the day s list. The
cards will be so arranged that every
man will see his prospect in rotation,
that is, no steps will be lost in the
canvass.
Portland la Itated Seventh.
The Portland association now ranks
seventh In North America. It has 4320
members on its roll. With the addi
tional 1000 it would leap to fourth place
in associational rating. Following are
the Young Men's Christian Associations
-as thev rank in the United States and
Canada: Boston 6487. New York. West
Side. 6120. Los Angeles 6039. Detroit
6039. Philadelphia 6221. Chicago 6017,
Portland 4320, Seattle 4286.
The members of the campaign
strategy board are: E. L. Thompson.
Bartman & Thompson, general cora
ananding; J. D. Goodell, Northwest In
dustrial Young Mens Christian Asso
ciation secretary, general coach: H. w.
Btone, general secretary and advisor.
The colonels in command of the divi
sions are: W. M. Umbdenstock, I. C.
"Cunningham. R. D. Carpenter. E. B.
jilacNaughton.
; At the same time that the men are
Conducting their canvass. 200 boys will
be scouring the city for more mem
bers of that department. The youngsters
Also have divided Into teams.
The rules on which the scoring of
joints will be figured are:
. Two hundred points for each mem
ber, or renewal.
! One hundred points for each dollar
taid in-
: PERS0lIALMENTI0N.
L J. Hart, of Aurora, is at the Per
kins. J. Joseph, of Hoquiam. is at the Per
kins. M. S. Johnson and Sam Hodges, of
Gold Hill, are both at the Multnomah.
Dr. G. S. Holsington, of Pendleton,
at the Multnomah.
J. C. Woods, of Seattle, Is at the
Carlton.
Guy O. Smith, of Salem, is at the
Seward.
M. D. Good, of Albany, is at the
Seward.
O. Kirkpatrick. of Albany, is at the
Perkins.
Royal Condit, of Turner, is at the
Cornelius.
H. C. Wirtz, of Hillsboro, is at the
Cornelius.
K. C. Eldridge. of Independence, is at
the Seward.
P. A. Crummey, of San Jose, Cal., is
at the Oregon.
H. Willingham, of San Francisco, Is
at the Carlton.
Dr. J. I Callaway, of Independence,
is at the Seward.
W. H. Lerchin, a druggist of Salem,
Is at the Oregon.
H. W. Kesslery, of Oak Point, Wash.,
Is at the Nortonia.
Charles J. Ferguson, of Klamath
Falls, is at the Imperial.
M. A. Rickard. a business man of
Corvallis, is at the Oregon.
J. S. Cooper, a hopralser of Inde
pendence, is at the Imperial
Mrs. L. E. MacFa'rland is registered
from Seattle at the Carlton.
Ed Freeman, a business . man of
Woodburn, is at the Nortonia.
T. O. Hearn, of Lalyang. China, is at
the Carlton with his family.
A. H. May. a bellboy at the Benson.
PRESS BEST MEDIUM
Charles F. Berg Shows How
Advertising Pays. .
PROFIT INSTANCES CITED
Class at State University Gets First
Hand Information From Port
land Man Who Lectures in Se
ries Being Held at Eugene.
UNIVERSITY OF OREGON, Eugene,
Or.. Feb. 20. (Special.) "Advertising
pays. '
"One hundred and thirty thousand
dollars invested In advertising brought
$13,000,000 to one insurance company
in one year.
"The man who does not advertise is
the one who bears the expense of the
other fellow's campaign; that is to say
that advertising so reduces the cost or
oline when he comes to a hill, but he
throws on the throttle, advances tne
spark and bowls over the steepest
grade. If he were to retard the spark
and pinch on the gas he would stop
before mveh headwffy was made. The
same principle applies to advertising.
There must be enough of it. You must
advance the spark and gas, for busi
ness is all up hill; there are no level
and smooth grades."
LINE ADVERTISES OREGON
Xorth Bank
Illustratinj
Road Issues Booklet
- Scenic Attractions.
In commemoration of the 26 th annual
congress of the Society of the Sons of
the American Revolution, to be held
In Portland July 19, 20 and 21, the
North Bank Road has published an
illustrated booklet in colors for special
distribution among the members of the
society in all states of the Union. There
are over 13,000 names on the member
ship rolls of the society. The Columbia
River scenio attractions, the Columbia
Highway, Portland, the Oregon sea
coast resorts and various points of in
terest to tourists and convention dele
gates are covered.
This is the first congress of the so
ciety ever held in the Far West and
the special booklet was prepared for
the purpose of fully informing pros
pective travelers concerning Portland
and its environs. The local committee
on railroads and accommodations is
-STRATEGY BOARD" IN Y. M. C. A. MEMBERSHIP CAMPAIGN WHICH WILL BE LAUNCHED TUESDAY
has been advanced to a clerkship for
efficient service.
L. J. Bissell. of Seattle, a well-known
lumberman, is at the Nortonia.
R. Logan, a prominent business man
of La Grande, is at the Oregon.
J. R. Shaw, a lumberman of Mills
City, is registered at the Imperial.
Dr. Elizabeth Lane Howells. of Cor
vallis. is staying at the Multnomah.
W. G. Fortman. an insurance man of
San Francisco, is at the Multnomah.
C. H. . Springer, a business man of
Seattle, is registered at the Perkins.
J. E. Gleason. a prominent farmer of
Goldendale, Wash., is at the Cornelius.
W. J. Stack, a steam-fitting con
tractor, is registered from Superior,
Wis., at the Imperial.
n ri Letter, formerly city editor of
The Oregonian. is registered from La
Grande at the Oregon.
Lewis F. Anderson, an educator of
prominence, is registered: irom n au
Walla at the Portland.
P. E. Fitzgerald, a prominent resi
dent of Cleveland who is touring tne
West, is at the Nortonia.
E. H. Cannon and C. F. Greever. con
struction engineers of Leavenwortn,
Kan., are at the Portland.
W. H. Hornbrook. of Albany, re
cently appointed United States Minis
ter to Slam, is at the Portland..
Mrs. Phil Metschan, Sr., left last
night for Grants Pass, where she will
visit her daughter. Mrs. Kenneth Neil.
Max Pudlish, Pacific Coast repre
sentative of a German wholesale fish
concern, is registered from Astoria,
where he keeps an office while buying
fish for his German employer.
Contractors who have bid on the In
terstate bridge are filling the hotels
while waiting for Tuesday, when the
bids will be opened and the contracts
awarded. Many Eastern and Middle
Western cities are interested.
CHICAGO. Feb 20. (Special.) W. J.
Mason, of Portland. Or., is registered at
the Aditorium Hotel.
PLOT IS CHARGED M SUIT
Auto Company Asks $95,980 for
Loss of Agency for Maxwell.
Conspiracy to take the Maxwell au
tomobile agency away from them is
alleged by the Pacific Motors Company
in a suit filed in County Clerk Cof
fey's offices yesterday against the
Maxwell Motor Sales Corporation. T.
J. Toner, W. H. Beidler, H. C. Skinner
and the H. C. Skinner Company.
The complaint asks total damages of
$95,980, of which $50,000 is exemplary
damages for the action of the Maxwell
company in taking away the agency.
A similar suit filed a week ago asked
$62,000, but did not allege conspiracy
In the changing of the agency.
distribution that the advertiser sells
more goods at less expense than the
nonadvertlser."
These were some of the statements
of Charles F. Berg, of Portland, who
spoke before the class in advertising
at the University Friday afternoon;
Mr. Berg's address was the second of
a series of lectures to be delivered by
Portland business men during the
Spring semester of college.
Advertising Does Pay.
"The Economic Justification of Ad
vertising" was the title of Mr. Berg's
discourse.
"Does advertising pay?"
This was the current running
through the theme and the speaker
backed each remark and statement
with an abundance of facts which
proved conclusively that advertisng
through the columns of the dally
newspaper, periodical, and magazine
is profitable for the advertiser. .
The value of an advertised brand, a
trademark, a name that has been placed
before the public in such a way that
everyone knows the article and knows
that it stands for superiority in that
particular article, was one of the values
of skillful advertising on which Mr.
Berg laid great stress. The success of
large companies who had put their
wares on the market was given as an
illustration of consistent advertising.
Medium of Press Vital.
"Annually millions of dollars' worth
of labor-saving machinery are sold
through the medium of the press." In
pointing how valuable is advertising
to the man of the rural districts,
through the columns of his weekly and
his metropolitan daily, plus the pages
of periodicals and current magazines,
Mr. Berg said:
"Farmers have growing needs to be
supplied and they have money to spend,
yet they can neither supply their needs
or spend their money at home. For a
manufacturer to send salesmen to call
upon the farmers would be slow and
inexpensive, but the press brings the
manufacturers' messages to millions of
farmers and the mails take the orders
to the factory, where the supply and
demand is co-ordinated to the advan
tage of the producer and the saving
of the consumer."
"The man," he said, "seeking the
economic justification of advertising
can do no better than to observe the
success of those who do advertise, and
in so doing compare the price and qual
ity of the advertised goods with the
price and quality of the unadvertised
lines. Many advertising campaigns fail
because the promoters are penny wise
and pound foolish. A man driving an
automobile does not economize on gas-
composed of General Charles F. Beebe,
D. W. Wakefield and W. G. Oberteuf
fer. The committee is sending out let
ters to the state secretaries giving in
formation regarding hotel rates and
assuring visitors that provision will be
made for their comfort and entertain
ment while here. Among other fea
tures of the convention probably will
be a side trip up Columbia Gorge. The
new booklet, which was designed by
the North Bank publicity department,
contains a topographic panorama of the
Columbia River district.
DRAMA TO AIDCLASS FUND
"The Newly 3Iarried Couple" Is for
Lincoln High Scholarship.
The drama, "The Newly - Married
Couple," by Bjonstjerne Bjornson, the
great Norwegian dramatist, is to be
presented on March 13 at the Lincoln
High School by Professor Archibald
R-rtfii of the University of Oregon,
and members of his class in dramatic
interpretation. The play has been ex
ceedinsrlv Dopular on the Scandinavian
stage since its first production at the
Christlania Theater in 1857.
This is, however, the first time that
the people of Portland have had an op
portunity to witness it. Professor
Reddie's work in dramatization has in
terested a large number of people, and
th nlavs presented by his students
vor were well received. "Rosa
lind," a one-act comedy, by James M.
R.rHn will be given as a curtain
HffAI-
The proceeds from the play are to
o-r. to the fund for a University of Ore
gon scholarship which is to be given
each year by the pupils of the Lincoln
High School to some member of the
senior class.
20 CARS PUT IN BOAT LINE
All-Steel Coaches Ordered to Meet
Xew Liner Service.
ivi-am- nil-steel nassenger coaches are
nn their way from the Eastern shops
to go into service on the Spokane, Port-I.-
jiv SeattiA Railroad between Port
land and Flavel. They are a part of
th new transDortation plan in connec
tion with the new steamship service
i..ninirtii hv- the company to San
Francisco. The new equipment will
make up the steamer trains to be run
on fast schedule from Portland to con
nect with the new liners.
Twenty coaches have been ordered,
including parlor cars, baggage and
mail cars. The new rolling stock is
ovnortctrt to arrive here before the end
nf th month, so as to be available
when the new steamship service is in
augurated.
i
ooo
in 14- Hours"
The Portland Young Men's Christian Asso
ciation proposes to secure luuu new mem
hers in 14 hours during the week of
February 23 to March 2, inclusive, between the hours of 10 A. M. to 12 M.
each day except Sunday.
WHAT?
WHY?
Our building as it now stands will accommodate
1000 new members. We OUGHT to have the
limit with a big waiting list, for the young men
need us and desire to come.
WTT TTfvtfD Every man, young man and boy over 10 years
Bii & D old has an opportunity to join, as well as securing
M.mf at least one other new member. The other fellow
is simply awaiting your request for him to join. This is a big, worthy
event one that needs your help. You should do your part!
Seattle
Also has a. similar contest on!
Shall we let them beat Portland?
i Never!
"1
ooo
in 14 Hours"
Y. M. C. A.
That Great Man-Making Plant of Portland
You!
AID IS PLEDGED TO IDLE
CAMPAIGN FOIl A OKI, is uu-
LIED AT CITV HAXI. MEETING.
Mayor Joins In Work by Hlriaff I-ot
Spaded and VtkIbk Contractors to
v Start on Streets Soon.
As a result of a mass-meeting of un
employed men in the Council Chamber
at the City Hall yesterday, at which it
was shown to the satisfaction of the
Council that there are many deserving
men of families in need of employment,
arrangements were made for a. cam
paign to get residents of the city to
give men work at odd Jobs. In addi
tion, the Council gave its support to a
plan promoted by the Alberta omen s
Improvement Club to erect tents on va
cant lots for the free use by unem
ployed men with families.
The meeting was attended by about
150 men. who explained the difficulty
in getting work of any kind, fjtiful
stories of destitution were told by
some For the immediate benefit of
some of the most needy. Mayor Albee
hired three men to spade up a vacant
lot next to his home, personally paid
the water bills of some of the men and
promised to devote as much of his time
and energy as possible to helping the
men find work. '
Arrangements were made for an ex
change in City Commissioner Brew
ster's office for men of families seeking
work and people willing to engage men
to do odd jobs. All persons who have
work which they are willing to give to
needy men are asked by the Council to
communicate with Commissioner Brew-
The men present yesterday were not
dent Workers of the
World ilk. Many of them are tax
payers and practically all are perma
,f rooiHonts of the city. They ex
pressed a willingness to do any kind
of work.
"There certainly are hundreds of peo.
pie in Portland who would be willing to
help these deserving men," said Mayor
Albee yesterday. "Give them a day s
work spading up vacant lots or clean
ing un vacant property, cutting wood
nr- rlixiner nv kind of WOrk."
Mr .Tnaonhine Sham, of the Alberta
Woman's Improvement Club, was at the
meeting and alter aajournment iuu.
the names of the men who are desirous
of moving into tents on vacant prop-c-fv
whprfl thev can raise gardens and
will' not have to pay rent. About 50 of
the men signed their names to the pe
tition for tents.
Commissioner Dieck announced at the
meeting that he is endeavoring to get
contractors to start work on street im
provement contracts as soon as pos
sible He says this will give work to
r.ir men. Commissioner Daly said
he is doing all he can to give men work
in the water bureau, as much as pos
sible of the year's construction being
.mH.r xvav now and planned for the
immediate future.
Astoria Firm to Dike Land Tract,
fi-FLAYS RIVER. Wash., Feb. 20.
(Special. ) Carruthers & Behnke,
OFFICERS AND WORKERS IN Y. M. C A. MEMBERSHIP CAMPAIGN POSE BEFORE CAMERA.
i r 1 --v - : : --
A I
Giiorr ov
TOUSC MEN IS COSTEST CATOlfT BY rHOTOGKAPffiiK 111SKOKS ASSOCIATION BUILDING AFTKIl LLCIIKO. RALLY.
Astoria, have been awarded the con
tract for diking a tract of land on
lower Grays Klver. The dike will he
constructed from A point on Marino
Sverdrup's farm and extend down tne
east bank of Grays River, including
and enlarging the dike already made
on the Westerland place. From there
it will round the bend and extend up
Crooked Creek for some distance. This
will make about BOO acres of land
available for agricultural purposes
which has been worthless In the rast.
TRAVEL EFFECTS NOTED
Exposition Visitors lVoin Portland
to South Begin to Ixavc.
The effects of the opening of the
Panama-Pacific Exposition in San
Francisco already are apparent in the
travel from Portland to the South, ac
cording to J. M. Scott, general pas
senger agent for the Southern Pacific.
"Things have bepn rather quiet for
the past two months and the marked
increase in the travel that already lx
apparent gives good Indication for an
excellent season during the exposition
year." said Mr. Scott yesterday. "We
already have bpen obliged to add to
our service and it is probable that more
additions will b necessary in the im
mediate future. The Coast travel hhould
continue to increase from now on. for
our tickets have been on sale since
February 15. In the Kast they will not
go on sale until March 1 and we can
expect the vanguard of the Kagtern
tourists about the middle of that
month."
An extra standard car ha born put
on Train No. 13. which leaves Portland
for San Francisco at 8:15 1. M. dally,
and on Tueaday an extra standard car
was put on the Shaata. For v ral
days extra day coiu hca have been run
on the through trains south also.
CODE TO BE DISCUSSED
Elorlrloal Ordinance lo lip Toplo
at Meeting on Turi1ay.
Questions which have been ralacd hy
City Attorney La Roche regarding th
legality of certain provlalona of tha
proposed new electrical ordinance will
bo discussed at a meeting of the vari
ous Interests concerned In the office
of City Commissioner Plcck Tueeday
at 2 o'clock.
The electrical code, which haa been
before the f'oiincll for mora than two
months, has been chang-ed In various
ways to enable, the electrical Inspee
tlon division of the department of pub
lic works to keep Incompetent wlremen
from doing con t racti nit. A provision
was placed In the ordinance making It
Impossible for a property owner to n
g:iKA an electrician to assist him with
wiring. The legality of this has heen
questioned.
JI0 rash will send ft Vprtaht
Piano to your home for 1 S . Graves
Milan-. o.. ISt Fourth at Adv.
OTHifiiinuniuiiimiini
niiiif5mi!iniiniiiniiitt3i73:
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Hi
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iuTiwiriiiliiiuiimliiiMinM"'Wl'M,UM,,'l, C
When travelers
enter The Portland
they re kkat Home
greeting here is one that is in
keeping with the best traditions of
this great hotel kindly, re
fined, hospitable.
Whether world-traveler or cit
izen, you can entertain and be
entertained at The Portland in
an environment that pleases.
Every choice viand may be served to you
in dininsr-room or grill. The Portland's
cuisine is of the highest excellence.
Charges are moderate.
A fine orchestra furnishes music
for our guests and for visitors
E
B
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5
1
Ceo. C. Ober. Manager
hum!"'.' .:
...-..aJUllli
Hotel Multnomah
ARCADIAN GARDEN
Table d'Hote Dinner, Sunday, 6 Until 8
Grand Concert Sunday in Lobby
8:30 Until 10
Important Look for An
nouncement of Event
Extraordinary, This Hotel,
Tomorrow's Papers
Hotel Multnomah
n. r
l.. I',
, llnarrft Manager.
Ilejaolda, Aaalalaat Maaaaer.
"I