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About The Sunday Oregonian. (Portland, Ore.) 1881-current | View Entire Issue (Dec. 13, 1914)
I lO ' . ' TITTiS SUNDAY OREGOyiATf, PC ' . . x . . . F-JIhie Mp3jr The Fifth IP The New Reo The Fifth-The Four" I Wtl Wh Ti Fft BT J i nee rerceasieg rower iviiaoie WHAT NEED WE ADD to what you already know of thia great car? For of course you do know. If you have not owned one, you have many friends who do.t And they have doubt less told you in more extravagant terms than we would care to use. MORE THAN 40,000 of them are today in hands of users: 12,000 were sold last season. AND AS PROVING the popularity of this model we need only say that on November 10th the last Touring Car left the Reo factory. And that for thirty days at least there has not been, so far as we know, a Reo the Fifth on any Dealer's sales-floor anywhere. THE PROOF OF QUALITY in any product is "will it sell in the off-season? Autumn-is supposed to be the off-season for motor cars. Not for Reo cars though we have never known a time when, even with our splendid factory facilities, we were able to make enough Reos to supply the demand. WE HAVE JUST INCREASED our plants nearly 50 per cent necessary to produce the new "Six." And we hope to be able to more nearly supply our dealers this year tfrftn formerly. AS WE HAVE NO AMBITION, however, to be maker of the most automobiles, but of the best, we do not expect, ever, to supply all the demand for Reo cars. That would be our idea of well the reverse of success. " . TO MAKE THEM EVER BETTER so much better that, always, the demand will beckon the supply that is our desire. FOUR YEARS AGO we announced that, after more than 23 years of experimenting testing proving we had produced a chassis that we believed was finality in all essentials of design. And we said so. SOME FRIENDLY RIVALS laughed at that statement said that changes would continue to come with the seasons as they always had. NEVERTHELESS WE WERE CERTAIN In our own minds that, in the three-unit power plant and in other feature that have become known as peculiarly Reo, we had established principles that would not change so long at least as the principles of gas engines remained as they were. IMPROVEMENTS? REFINEMENTS? of course but only in minor details. The world moves and of course we expect to move with it. Reo has from the first been in the van we mean to stay there. BUT IN THE FUNDAMENTALS of a self-propelled g lea sure car, we were convinced we were right, vents have only served to confirm us in that belief. Reo the Fifth is today, in all essentials, the same as then and it is still the leader in its price class. FROM SEASON TO SEASON we have made such improvements as the progress of the science has made possible. And as our facilities have increased and our purchasing ability become greater, weli&ve from time to time reduced the price of Reo r ears at the same time that we have increased the quality and the size. IN THE CASE OF THIS FOUR we have been able to do two things we had considered impossible we have made a bigger, at the same time we have made a still better car. READ THAT AGAIN MULL IT OVER sense the significance of the statement a larger, more luxuri ous car refined and improved at every point where refinement or improvement was possible and at a lesser price! HOW WAS THAT POSSIBLE? you ask. Tell you : THE MOTOR PROVED to have more power than was necessary more than was really desirable for the weight of the car. Refinements, recently made, increased that power still more. SO WE FOUND we could add three and one-half very desirable inches to the length of the car, give the buyer a more luxurious equipage, and yet have a car of ample power. THAT DIFFERENCE IN LENGTH and we made it wider at the same time makes all the difference in the world in the capacity and the comfort of the car. It gives a full door without having to cut the comers to let the wheel-house in. OTHER NOTICEABLE IMPROVEMENTS in a car which formerly seemed almost perfection are: IMPROVED UPHOLSTERING higher backs to seats. Extremely low-back fad is waning. Now back to comfort. IMPROVED WINDSHIELD support with braces running from cowl to body sill secret of success of "One-Man Top." POCKETS in all doors. INSTRUMENTS mounted flush on instrument board. HOOD FASTENERS new and improved type. Stay put and unfasten readily when you want them to. ENTIRELY NSW TOP--a real one-man top. Can actually be put up or down by one man after long use as well as when new. Secret ia in the secure attachment mentioned above. WINDSHIELD Oval moulding and pressed steel construction throughout. Hew method of fastening and top attaches direct to and is Immovably supported by windshield. RADIATOR New method of securing to frame more flexible prevents strains on roughest roads. . More cooling capacity. Cover, one-piece pressed steel same distinctive and "classy" Reo design. WHEEL BASE increased three inches. NOBBY TREAD TIRES on rear wheels and extra wide, oversixed, demountable rims with new locking device. SPRINGS Improved method of lubrication for spring shackles. .STREAMLINE HUB CAPS an exclusive Reo fea ture. Covers all bolt heads, dust and oil proof. Removed by small screw-driver no need for large special wrench. ANTI-RATTLER on brakes, and an ti -rattling support. IMPROVED STARTING mechanism same system but doing away with shifting gears; also with sliding contacts and resistance. Silent;, no over-running or roller ratchets nor any part to wear when car is in operation. We think it is perfection. NEW HEADLIGHTS with hingeless, anti-rattllng doors and outside focus attachment. NEW DESIGN FENDERS crown type, closer fitting under pan. Not the cheap-looking rolled type, but the kind you see on high priced cars. NEW METHOD of supporting ignition coil. New design universal joint for generator impossible for backlash or rattle to develop by wear. NEW CYLINDER DESIGN independent exhaust ports. Injector type exhaust manifold. Now low pressure muffler. NEW THREE-PIECE piston rings giving greater power and acceleration. Ball bearing fan one piece hub and larger bearings. IMPROVED VALVE operation mechanisrn larger surfaces, ball joints, self-lubricating. NEW ONE-PIECE cam shaft larger bearings and hardened and ground. . , ADDED FRICTION SURFACE to clutch. New operating mechanism calling for less foot pressure. Improved thrust bearings. EQUIPMENT One-man top. Flush instruments; highest priced d'Arsoval type ammeter and usual tools and accessories. DELIVERIES BEGIN December 15th. Your local dealer will be able to ahow you and to take your order for this matchless car on or about that date. I ill ' 1 A Condition That Was To Others, Proved To B Reo The Fifth Roadster $1000 Reo The Fifth Coupe $1575 1 , ' ,. Ill- WE PROMPTLY TOOK, and are giving you full advantage of it. READ CAREFULLY It's the Silver Lining to the War-Cloud. YOU ARE OF COURSE AWARE that the Reo Motor Car Company is financially the second strongest Automobile concern in the world. OR WEREN'T YOU? We had supposed that knowledge was common' property. Anyway, you can easily ascertain the truth of the assertion. WE WOULDN'T MENTION IT HERE never have before but it is necessary to state the fact in order to explain something that is otherwise unexplainable the wonderful values we are able to "give in the two Reo models shown and priced above. FOR "WONDERFUL VALUES" is the only term that expresses it. Think of it! The New Reo the Fifth that incomparable four, im proved at many points and a larger car than its immediate predecessor and at $125.00 less than last season. AND THE SENSATIONAL REO SIX A six designed and made the Reo way with the Reo guarantee at the amazing price of $1385! THAT CALLS FOR EXPLANATION, for you nor anybody else dreamed it would ever be possible to produce such cars at such prices. SO 'SURE WERE WE OURSELVES of that, we went so far as to state in an advertisement a year ago "no maker ever can not even Reo ever can give greater value than this" speak ing then of Reo the Fifth at $1175. YOU RECALL THE STATEMENT doubtless so when you saw the price, $1050, quoted above and realized also that this latest Reo the Fifth is a larger and an improved car, you wondered. WELL HERE'S THE ANSWER and ffs. mightily interesting. THE GREAT EUROPEAN WAR has created two sets of conditions contradictory in some aspects. . FOR EXAMPLE, while we know that Six Hud dred Millions of dollars go into American bank! every thirty days a guarantee of prosperit and of a market for automobiles in the comin months at the same time you know that thl banks are most conservative about loaning : , out And that is as it should be. Safety Firs AND SO YOU KNOW, If you stop to thin about it that many manufacturers, of autoj mobiles and of other commodities, who wer financially sound but who lacked a large sui plus of cash, found it impossible to borro aunng tne past lew montns. mesa wen necessarilv limited in their capacity to the! own funds. AND THAT WAS WHERE REO, with itl enviable financial position- -having the mone and in cash, and controlled, not by absente shareholders but by men who daily direct, th Reo destinies was able to avail itself of th condition that then existed. TO BUY WHEN OTHERS WERE EAGEB TO SELL and when there was practicall no competition in the buying market: TO MAKE MORE CARS at a time when mod makers must perforce curtail and to navi them ready for our dealers and customers whe the demand will be heaviest NO ONE COULD HAVE FORESEEN thl condition that had arisen. The best authoritiej on world affairs did not anticipate the wax At the time when we said "this is the berf value it will ever be possible for us to give, we had in mind of course the normal condl tions that then existed. Those condition! changed over night. . WHY A FEW MONTHS AGO, if a manufacf turer wanted a few thousand tons of steel, of special kind, he had to go to the mills, sa please and wait his turn. THEN THE WAR The doubt; the uncertain! ty stagnation for a time. THEN IF IT BECAME KNOWN there wa an order for steel in sight we found, figurativelj speaking, representatives of twenty steel mill camping on the steps of a morning, waiting t say please to the purchasing agent. REO MOTOR CAR COMPAI Northwest Distributers NORTHWE Broadway at Couch St. Main