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About The Sunday Oregonian. (Portland, Ore.) 1881-current | View Entire Issue (April 16, 1911)
5 THE SUNDAY OREGOXlAy, PORTLAND, ArUIIlG. 1911. - - - . - rnnsHiNG touches are put on theee alder-steeet busi WESTERN FIR TO BE GIVEN CHANCE NE53 BLOCKS. e5 Oregon and Washington Form Organization to Boost Fin est of All Lumber. :rtJ u O u 3 q Li fc-q rj. TfTTl r4 rJ rH r-1 r-l rt ; US i j-u u u u u xj SOUTH ONLY COMPETITOR rwirn odd - lily . i m I,..; fa Pi II 1 1 M ' IKE Yellow Pine of LoaMana and Geor gia Compels Exploitation In East of Prodnct Superior, but Now fndcr Serious Handicap. Lumber and timber Interests of Ore iron and Washington have formed an urbanization known aa the Fir Exploi tation Commission, which haa mapped out an advertising rampikn to extend over a period of three yeara. This cam palgn Is Intended to create a strons; demand for fir lumber In the markets of the Kat and Middle West, where ronsumptlon of lumber Is heaviest. bT 115. when it Is supposed the Tanama rinal will be opened. The Fir Exploitation Commission Is to work Independently of the associa tlona for the general lumber Interests f the two states. It l Intended to raise I30.0AO annually, of wh'ch Oregon will provide probably I10.0''0 a year. Lumber manufacturer. lnters and owners of stumpage. all of whom will benefit from market extension, are ex pelted to contribute. The exploitation commission was or stanlxed by the Oregon and Washing ton Lumber Manufacturers' Associa tion, which Includes the mills of Oregon and those In Washington on the Colum bia River: the Pacific Coast Lumber Manufacturers" Association 'f l"uet Sound and the Southwestern Washing ton Lumber Manufacturers' Association, which takes In the nulls of Orss Mar W and Wltlapa Harbor. The genera committee In chnrjre of the work Is composed of lleorre 5. long. of Ta coma. representative of the Weyer haeuser Interests In this territory; V. f. Yeomana. a manufacturer of Te-Kll. Wash . and K. P. Klngsley. president of the West Oregon I. umber I 'nrnjun y of Unaton. Mr. Klngsley has long been identified with market extension work and was at the head of the organiza tion which conducted a campaign In 11 and lss. which was effective but was planned on a much smaller scale. Sample Sent Out. In these years sample panels of ftr, rut to show the beautiful grain and stained in various shades, were sent out to architects, dealers and builders all over the country. In all. j')rt sets of panels were sent out. and a tremendous Interest in fir for Interior finish wss aroused. The work resulted In the Im proved conditions of the market which prevailed in S. when the lumber manufacturers become so prosperous that they could not he Interested la continuing the exploitation work. "Following the prosperous year of 19ft came the advance of rail freight rates In the Summer of 1907." said Mr. Klngsley yesterday. "This curtailed the Kastern business tremendously and caused a marked depression In the lum ber business from which it has never recovered. "Our former considerable trade in the Xlddle West and East has been given over almost entirely to the yellow pine and cypress of the South. SlatUtlc Arc Convincing. "Government statistics on the lum ber cut show bow things stand. In !. according to these statistics, the total lumber cut of the I'nlted States was 37.ooo.ooi.mn feet, and of this Ore gon and Washington produced 7.000.-0-).0")w feet. In 1509. the latest Gov ernment statistics avallab showed the total cnt was 4J.nno.ooo.ooo feet, and the Oregon and Washington product had fallen to S.0"0.ooo.oii. Thus, in 'the face of an Increase of 1 4 per cent In the cut of the entire country between and 1S"9. the product of Oregon and Washington declined 29 per cent. "These figures are somewhat start ling, but they are facts, and the lum- hermen have he-n seeking, the reason. It Is found in the advance In freight rates, which hsve Itecome In a sense prohibitive to the tVrtral and Kastern states, where the great consumption of lumber Is found. This applies to the lower and common grades of lumber. "The lumbermen have determined by a campaign of education to arouse enough interest throughout this terri tory to stimulate a great demand for upper or clear grades and for that rea son this exploitation campaign is about to be launched. South Greatest Competitor. "Our greatest competition In this ter ritory will be the yellow pine of Louis iana and Georgia, which is the best product of the South and now monopo lizes the market. Southern pine is a very good timber for many purposes, such as framing and interior finishing, bat it Is not aekpted for use in ex terior work of any kind, on account of Its susceptibility to the influence of the elements. If exposed. It will warp, shrink and crack. "Fir Is adapted to both exterior and ieiterlor use and Is not affected by cli matic changes. The marvelous grain effects of the wood lead us to believe that It Is possible by a big advertising campaign to create a great demand for (ir for this purpose alone. "Aa soon as sufficient funds have beea raised to carry on the work we expect to engage a capable advertising man to handle the proposition under direction of the commission. It Is probable that a cg'.lapsittle exhibit In t"-e nature of an artistic bungalow will be prepared and placed In charge of a man and his wife. The bunga low will be somewhat elaborate In detail, finished in beautiful grain fir with walls paneled and ceilings beamed. This exhibit will be moved from place to place and the man In charge will give lectures on the fir and will Illustrate them with motion pictures showing logging and lumber Ing operations in the two states. Ilr finish Not Well Known. "It la our present Idea to exhlbtt this bungalow In the principal renters of the Last where it will be possible to develop trade. Fir finish Is virtually unknown In this territory, and Its pos sibilities should be demonstrated to the people in order to convince them of Its merits and beauties. The con sumers can be reached In this manner possibly better than In any other. "In connection with this exhibit It Is Intended to carry some advertising matter In magazines of National circu lation. It Is possible that we will offer to persons Interested In the wood sam ples of fir to demonstrate Its charac ter to prospective builders. 1 "The recent announcement of a rea sons bl. lumber freight rate to the At lantic Coast by the California-Atlantic Steamship Company demonstrated what we may expect from the Panama canal. & Las feot tb bfaa years' campaign. ill -r-n:i III , I aim on GOOD o no o o o.o-no noon oo o .mm if. Tt WW) n n 1 Ir if N LSI - iv-ru- Cer i1-- , 'c- - 1 r ! ' r- ,- , 1 iti .'! 1 tl i .. iil u 23 !?3 - ft eif iK . -. .e-.sM. .M. ,M. . mr-r&(-j:S : . 4 ' f . ... V 1 s . - . J T 3 E. KM t,. j3 tsr KB jiSiiSiiSiiSiiaiiiaS wiftrMxi ,-s Li.?' 1 k- i vrrr-- 1 -?? ISP 11 . S leassiJ x.yy SXSJUjVG , SJC7Z- . MLZ&?. ssArM I Xt .v..v, . - V rV'm SfUX-GZZy- 7VCArEK JZEWTSSTZf G. seZOSTfe! V outlined to develop a market that will rive us a big demand aa soon as the canal Is opened. "Personally I am an enthusiast In promoting the use of ftr. I feel that we have a wood here better than any other, from an artistic standpoint. For general use flr timber cannot te sur passed. Strength tests- made by the I'nlted States Government place fir lumber absolutely in the front rank. For building freight cars fir la pre ferred to all others. This Is due to the fact that the wood Is not susceptible to climatic changes, and this alone Klves It a great advantage over the Southern IiiiiiIm r. "iilace the dlsappcarMnto ol wblte pine, dealers In the East have been obliged to handle yellow pine largely, and this forces them to carry cypress, spruce, cedar or some other soft wood for exterior work. It is frequently necessary for an Kastern dealer to have on hand a number of varieties of lumber. "Pealere In the Western country need stock only fir. and with that wood they ran satlsfly demands rnr lumber for all purposes. This is an argument In favor of fir that will Instantly appeal to the dealer." The reception room of the $4,000,000 building of the Bureau of American Republics In Washington was tinlshedi in Oregon fir. ' IP aassa nee Will Be Maiisecl May 1st Reservation may be had at the present price between now and that date by mak '.ing your selection and paying a deposit HARTMAN & THOMPSON CHAMBER OF COMMERCE BUILDING BIG DEMAND FOR LOTS L'RtLHl"HST TYPICAL GROWTH OP CITY. ' - OF Popular Addition to Have Asphalt Pavements, Sewers, Water and Cement Sidewalks. . velopment and building of a great city. w itnin me memory ui wiu(jiaitnj.j young: men It was a primeval forest. Less than 40 years ago what is now Laurelhurst came into the possessison of-the late W. S. Ladd. M that time the entire property, with the exception of a few aares on the Base Line road. was a forest of stately nrs. Mr. Ladd set to work to clear the property. He employed 100 Chinese Lna ror me Kreaier y t. ui mo "-v i -an ths work of clearing and i 1 n n H ,uHln went on. In the early '80s the owner conceived the Idea of turning the property into a, uairy farm. chc this purpose ne importea . . i.f i.raav. and Ci 1 1 erTlRf vs. IIUV uri i " " The place continued to be the finest dairy farm in uregon irum u" until It pajd into the hands of the Laurelhurst Company less than two yeara ago. t. In the early momns ol iu rui . W....I.. . nH V V Mead Seattle cai)l- tallsts. came to Tortland with the view of making a large investment in i-ori-land real estate. After going over the situation thorougniy. rney came to the conclusion that Hazelfern Farm, now Laurelhurst, was the finest piece of undeveloped real estate near the city. They associated with them a number of Portland investors and opened negotiations with the Ladd es tate for the purchase of the property. Immediately upon the closing of the deal, which was the largest transac tion in real estate that has ever taken place in Western Oregon they started in to Improve the property and to make of it one of Portland's choicest and most exclusive" residence additions. That no mistake might be made, they emplojed the most competent land scape architect to be had, with the re sult that it is one of the most perfectly laid out residence tracts to be found in any city, every street and avenue being made to conform with the natural lay of the land, the art of contouring being developed to the highest possible de gree. AU the streets are to be paved with asphalt. There are 28 miles of streets in the addition and the work Is now more than half completed. In addition to the paving, the contract for im provements includes the laying o six foot cement sidewalks, sewer, water and gas mains on every street, with laterals extending to the parking strips In front of every lot. The cluster street light has been adopted for Laurelhurst. As fast as the streets are being paved, curb clus ter lights are being installed. In the parking stripe the best varieties ot shade trees have been planted and as the Improvement work progresses the work of installing the curb lights and planting the shade trees will be carried on. Laurelhurst is protected by such a stringent building restriction clause as to eliminate everything of an objec- Chula Vista Addition Homcsltes 50x100 feet, or larger to suit. Streets w ill be graded by May 1. -and Bull 'Run water mains laid soon after. Restrictions the very best to suit the homebullder of moderate means, yet high enough to Insure fine homes In the entire ADDITION. PRICES NOT HIGH. TERMS EASY ENOUGH to let anyone in a steady occupation, with the inclination to save a small per cent of their earnings monthly, to own their own home. I can have your house bflllt for you in CHULA VISTA on any lot partially paid for. COME TO MY OFFICE OR PHONE TO MAKE APPOINTMENT, and I will personally show the property. Chas. E. Johnson Telephone Mala 190K. Office 702 Yeon Building. tionable nature. Under this restric tion all buildings must be set back at least 20 feet from the front lines of lots, or 22 feet from the sidewalks. Laurelhurst has four main boule vards extending entirely through the property, each having a width of 80 feet. The minimum water main is eight inches in diameter. These large mains insure full pressiwe at all times. The sewer mains are of sufficient size to carry off the storm water and water used in flushing the streets. Especial care was taken to put in gas mains large enough to give an ample pressure when' the addition is solidly built up. Everv lot purchaser Is guaranteed that in no part of the addition will a house be erected to cost less than $2500. while on many of the streets the re strictions are as high as $5000. More than $1,000,000 has already been spent on Improvements in Laurelhurst. Building Contract Is Let. Contract lias been 1-t for a two-story brick building to be built for George C. Flaiiders on Williams avenue, near Shaver street, to cost $10,000. It will be CO by 100 feet. Two storeroom will take up the lower floor and on the second floor there will be two flats of five rooms each. $15,000 to Be Expended by the City on abor rark it. T this year. Our list of property in this immediate vicinity is very complete. On the west slope of Mount Tabor, pro tected from the east winds, with a splendid view of the city, less frost, fog and smoke than lower levels, paved streets to the business district, excel lent car service, rich soil for lawns and gardens. Such arc some of the advan tages of this particular location. Look it over. We have a branch office at 60th and Belmont for the accommoda tion of our patrons. Phone Tabor 3194. Clark Cook Company ROOM 6, BOARD OF TRADE BLDG.