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About The Sunday Oregonian. (Portland, Ore.) 1881-current | View Entire Issue (Dec. 25, 1910)
THE SUNDAY OREGOXIAy, PORTLAND, DECEMBER 25. 1910, It's a Pleasure to Know Those With Whom You Do Business. These AreSuccessful Business Men It's a Recognized Fact That These Men Would Not Be Connected With Any Business That Was Not Run on a Business Basis The Western Auto Co. Has Taken Over the Plant of the Defunct East Side Auto Co. Oar employes you will find courteous and at your service. Our garage is fire, proof and one of the most modern and up-to-date west of the Rocky Mountains. Our machine shop has no equal on the Coast and we guarantee our work. . Prom- DR. G. E. WATTS, President. laeat Paysletaai and SiriMl and Pioneer Aata Dealer. E. D. SI'ITOR, VIee-Presldent and galea Manaver, One of the Beet-Knowai aleaawa la the State. JUDGE K. V. HTTI,EFIEl.D, Sec retary, Prominent Attorney.. f i V- . J . Buying a car from lis, it is not a chance hap pening that you get serv ice. All our cars are tested on track and road before painting and are recog nized by all dealers as one of the best lines on the market. YV. A. CADWELl, Baalaeaa Manager. WtU-Kum Baalaeaa Mia. ' ' . i. MITCHELL, Maater MeebaalOk One With Reeosnised Ability aa a Mechanic. NOTICE The old manage ment of the defunct East Side Auto Co. is not in any way connected with the Western Auto Co. MX PREMIER - MOtS 1 mm BEST BY TEST MOTOR WISE CAR THE DREADNAUGHT CAR East 566 WESTERN AUTO CO. 4 209 Union Ave. North, Cor. Holladay C6138 NOTICE Our demonstrations are free. Write for Catalogue. It would be a pleasure to have you spend one hour with us, so we might show you that we are doing some business and are in a posi tion to take care of you. NEW WHITE COOPE IS NUTTIEST EVER Closed-Body Automobile, Re cent Arrival, Among Pretty Limousines. DRIVER'S SEAT ADJUSTABLE arrangement of Poor Similar to Others Except on Right, Which Entrance I Located Near Rear of Car. Evoking the greatest Interest that haa ever been manifested la a closed bod r automobile la Portland, the new White gasoline coupe, distinguished br a score of Innovations In construction and detail. Is now on exhibition at the White Motor Car Company's salesroom. Mxth and Madiaoa streets. It Is one of the nattiest vehicles of that class that has ever come over the transcontinental railroads to rortland. Ita exterior aa pretty as the prettiest limousine. Its Interior the most finely finished of White automobiles. Ita mechanism of sterling quality and highly polished, and Its easy-rldlng at tributes make the new White roup stand out aa one of the finest cars that feae yet traversed a Portland street or a Multnomah County road. Innovation after Innovation Is Intro duced even to the eye of the uneducated auto let. Some of the features are so pronounced that they cannot but at tract the eye of the casual observer. Chief among theee la the car's carry . tng capacity. It being a four-paeeen-ger vehicle, a feature that la seldom eeen la coupes. Driver's Beat Adjustable. Ita seating arrangement Is novel, the driver's seat belna- an adjustable one. In this manner sliding up close to the steering wheel and levers, permitting entrance and exit on the right side, another White feature for trie year. The main seat la deep, heavily upttoI stered. as Is all the car. of gray cordu roy, aad Is for two passengers. Then, there ts the single stationary seat In the front of the body to the left of the driver's seat. Comfort being the aim for the driver as well aa the other occupants, the driver's seat, like the others, la heavily cushioned, and haa an adjustable bark to It. The levers and mechanism of the oar are placed within easy reach of the chauffeur. The only Impediment to the trim line of the car Is the location of the pree-o-llte gaa tank on the right runnlns-board of the car. However, thla detracts but little from the general air of aeataesa of the car. Window Like Wind Shield. AnoVisr achievement of the designer ta Use arrangement of the front win dow. It being a half window directly la treat of the driver, ralalng outward In the shape of a wind shield. The ether half of the window la Immovable, protecting the passengers from wind , or draft. The driver In enabled to 'rajs its wiaOom aacmga to ran hi car without peering through a plate glass window continually. Another thing la the arrangement of the doors. On the left the door la situ ated like those of another type of en closed car. but upon the the right side there la a vast difference. The dooT there Is located toward the rear of the car. The rear seat does not extend the full width of the car but halta about IS Inches from the right aide of the body, whereby, with the driver's seat forward, there Is ample room for exit on that side of the machine. This la what Is styled the White right exit. Being built upon a 110-Inch wheel base the car la gven a neatly sloping oea in ine rear, in this Is located large hamper, wherein there la plenty or room tor extra parts or lunchee and other motoring or plcnlclng parapher nalia. The power for driving the coupe la derived from the regulation White touring car engine of JO horsepower. The car Is electrically lighted. It ar rived In Portland last Monday and orders for its duplicate have been sent cast, delivery to be Immediate. see R- E. Veltum Co.. owners of one or the finest and best-equipped gar ages In Eugene, were represented In Portland this week W R. E. Veltum. who visited the Howard Automobile Company and secured from them the sgrory for the Bulck line for the City or cugene and county of Lane, Ore gon. MS ARE PIERCED IS 'TAKEN OVER WESTKR-V ACTOMOB ILE COM PANY ABSORBS FLA ST. Company Takes Possession of Ail Equipment and Building and Will Have Modern Concern. One of the most important transactions in Portland automobile departments oc curred laat week with the absorption of Lthe East Bide Automobile Company by the western Automobile Company. By thla proceeding the Western Automobile Company takes over the finely-equipped automobile garaae building; and all equipment at ZOS North T'nlon avenue. Aa heretofore the Western Automobile Company will be the agents for the Mo- line. Knox and Premier cars. The com pany waa organised a year ago to handle theee car. The office and aarage was formerly located at Ml Alder street. Laat Bummer the East Side Automobile Company waa organized and took over the Weetern Automobile Company, thla combination operating garages on the es,t and west sides of the river. This deal haa been pending for several months. It Is said. The Western Auto mobile Company will no looser operate a garage on the west s:de of the river. At the East Bids plant will be the moat modernly equipped garaire on the Pacifla Coast. This building Is 60x100 feet in dimensions. Is two stortee high of brick and concrete construction, and has 2ft.- 040 feet of floor space, making acoom mcrtattons for loft cars. The officers of the new firm are: Dr. O. E. Watts, preeldent: E. D. Suitor, vice-president and sales manager: K. V. Llttlefleld. secretary: W. A. CadwelL manager, and James Mitchell, master mechanic, and R. O. Hoffman, aalee man. The board of directors Is: Dr. O. E. Watt. E. D. Suitor and E V. Llttlefleld. A. L Vff. of aletn. who la the agent for the Knox. Premier and Molme cars in Marlon and Polk conn ties, was a vis itor to Portland last week. Mr. Eof f haa already disposed of one carload of Molina rara In his territory Fens Bauer, of The Dalles, also visited the Western Automobile Company last week. Mr. Bauer haa the agency for the Mollne. Knox and Premier cats for Wasoo Coustp- Cadillac Car Penetrates to Canada's Frozen North. ATHABASCA IS REACHED In Temperature of 12 Below Zero and on Rough, Snow-Covered Roads, Automobile Goes Many Mile Where Xo Man Dwells. No vehicle wagon or automobile has ever penetrated so far north Into the froxen Canadian wllde as did a Cadillac 111 car a few weeks back, when the fifty-fifth parallel was reached and a short atop made at the northernmost Hudson's Bay trading post on Canadian soil. The trip north was made from Ed monton, In Alberta province, by Tom Evans. Cadillac factory representative on the Pacific Coast, and the Cadillac dealer at Edmonton, In the tatter's new demonstrating car. When the start wee made the ther mometer registered IS degrees below sero, the ground waa rough and frozen hard, and snow had newly fallen. At times the car traveled IS or 20 miles without passing a sign of human hab itation or animal life. After the car traveled about 60 miles the Athabaska River covered with four feet of Ice- was reached, and the car was steered out on the Ice. After another 100 miles Athabasca Landing woe reached, where the party was advised not to attempt to proceed farther north. It was also learned that the Cadillac was the first car to make the trip to Athabasca, and that. few wagons ever made the trip Winter. After a few hours' rest the party pushed on to the Hudson's Bay post over the dog' trail. The following day the return trip to Edmonton was made In lese than five hours, and the Edmonton people were surprised to learn that the Cadillac had earned- the distinction of being the first automobile to penetrate the wilds beyond Athabasca. In fact they could hardly believe that such a trip had been made until the mail carrier ar rived from the Hudson's Bay post some time later and told of having seen the car at the post. A 1911 Flanders "20" started on a non-stop run at Los Angeles, Cal., on December 2. and is running still. On December 12 the car i.ad travelled 4, 992 miles, passing; the former Pacific coast record. The car is after the world's record for non-stop runs, which Is a trifle more than 10.000 miles. The car Is doing all Its running on the city streets and roads and Is running very slowly, averaging not more than 400 miles every 24 hours. Despite this long grueling race the engine haa not missed an explosion. . The Southern California Automobile Association is In charge of the raoe and haa an observer aboard the car all the time. Such Is the message sent to the local p-M-F Northwest Company by the Los Angeles agent of the Flanders and E-M-F car on, December 16. J. H. Hellbroimer, of Hood River, Or is now the owner of a handsome White gasoline car. having taken one home with him after a visit to the White Motor Car Company, of Portland. Traveling at the speed of 67 miles an hour, Harry Cohen in an E-M-F automobile, won' a race from Ely's rac ing aeroplane on the Atlanta speedway track. The car also defeated a large Btoddard-Day ton with an expert driv ing and a Cole "30." Ely. the aviator, was formerly a Portland man, having been automobile salesman for the Auburn Motor Car Company. He took to maneuvering air craft while In Portland and decided to give up the less exciting automobile selling business for something more lively, going East to take his place alongside the famous aviators of the world. His rise In the world of avia tion has been exceedingly remarkable for he accomplished many feats of dar- In I ing in the air that have celled those he I of the Wright brothers, Curttss, Hamil ton and others. His feat of rising from the deck of a battleship while at sea was the first of Its kind ever made. He has made several other history- making flights. The largest automobile omnibus ever operated on the streets of Portland under construction at Belmore, Mc Douiral & Moores, on upper Alder street. The specially-made body will be ' fitted on the chassis of a White truck, the truck being sent to the body manufacturing company several days ago. The 'bus will be ready -for de livery within the next month. In ad' dltlon to being- the largest 'bus ever seen on Portland streets, it will also be the most finely equipped, according to the builders. The car will have accomodations for IS - passengers and will be electrically lighted throughou as well as finely upholstered and finished. AUTO TRUCKS BEST Two front tires on a Franklin tour. ing car owned by Col. Joseph Blethen of the Seattle Times, have traveled 10,022.8 miles to date and are still running, never having had a punc ture or blow-out. The tires were put on the car March 30, 1910. The left-hand front tire is still running on the air pumped Into it when It was re moved from one wheel 'to another, but outside of that has not been down. No where Is the treading; of these tires worn down 'to a point where the can. vas Is visible. The roads traveled by the car varied from the brick pavements of Seattle to the roads of Washington. M. A. Poppleton, secretary of the Portland Seed Company, last week pur chased a White gasoline oar from the local White agency. Oeorge S. Brackett,. secretary of the White Motor Car Company, who in the absence of C. A. Eastman, is manager of the company, has received definite word that the new White "40" will arrive In Portland some time this week. Many prospective White purchasers are anxiously awaiting the arrival of tha large White machine. Roy S. Wilson, salesman of the How ard Aatomobile Company, visited Seat tle last week on justness connected with the establishment of a Birick agency there In the near future." SAN r RAN CISCO CONTRACTING COMPANY MAKES GOOD TJSE OF BIG AUTOMOBILE TRUCK. ,. -v v ; ,., Vy ;. .. ........ SH-TO.X FRAVKR-.HILLEH TRICK I SED BY OSCAR 8. LEVY C ONSTRCCTIOH COMPANY. Horse Being Supplanted by Gasoline-Driven Machines. HEAVY WORK EASILY DONE Tests Made, by Portland Resident Demonstrate Usefulness - When Sand, Gravel and Weighty Material Is Transported. That the auto truck is destined to very roon supplant the horse In all heavy haul ing, such as the moving of sand, gravel and crushed rock, is the opinion of C. J. Cook, general contractor, of 55 North Seventh street, who is now using six of the gasoline-driven trucks. A little more than a year ago, when there was e. short age of draft teams, Mr. took purchased five big Graham auto trucks and started them hauling gravel, crushed rock and sand in various parts of the city. I cannot say that everything baa been smooth sailing with us in the matter of these motor trucks," said Mr. Cook in an Interview, "but our one year's experience has shown us that gasoline completely outclasses the horse In our kind of work. even thouxb the best auto trucks now of- tered on the market are far from perfect and) are lacking In many essentials for effective handling of heavy materials. Stgaln on Trucks Great. - When asked to specify some of the Im perfections in auto trucks, Mr. Cook said that the Eastern manufacturers evident ly underestimate the tremendous strain to which the vehicles are put in loading and conveying the heavy materials that must be handled continuously. 'I do not wish to apeak disparagingly of the trucks now being turned out by the various factories," said Mr. Cook. for they are serving their purpose and are doing excellent work on lighter haul ing, but for sand and gravel moving something stronger is required, and1 the tire difficulties must be solved before the best results can be had. .Our experi ments with the trucks showed us this. in a very short time, but even with, these imperfections the vehicles were so far uperior to teams that we decided to keep on using them and to work out such Improvements as we could ourselves." And what progress have you made so for?" Mr. Cook was aaked. "Well, Just enough," he replledv "that we have now set up an automobile fac tory for ourselves and expect to have a model truck of our own ready for opera tion by the first of the year. Machine Strongly Constructed. "We have built this machine of the very strongest materials throughout and have 'equipped, it with a style of wheel which we have evolved after much ex perimenting and which has stood a three months' test most satisfactorily. We will test our new model in every way possi ble and watch It closely for a few weeks, and then we will turn out of our own factory as many more machines as we will need in our business. As to our new tire, continued Mr. Cook, "patent has been applied for and we are modestly expecting it to revolu tionize thiniot In truck hauling. We pre viously tried every conceivable kind of tire, but none of them stood the wear nd tear of heavy loads and rough roads. one orse rubber tires were practical and the wooden block .varieties were Just J about as unsatisfactory. At last we worked out a combination of an outer band of steel and an inner cushion of ' rubber. The steel takes care of the wear and tear and the rubber cushion lessens the shocks and Jarring. We hare used this new -tire oi two of our three ton trucks for three months now and these machines have covered more than 5000 miles without suffering; any percepti ble damage. We take this to mean that', we have at last discovered the proper '' kind of tire for the motor trucks needed ' in our business. Auto Truck Does More Work. Mr. Cook estimates that one auto truck t does the work of two and & half teams Last Summer his five trucks, working night and day, did the hauling that would have required 25 teams working during -the day. Only ten men were required to keep the five trucks in operation night, and day, as against the 25 drivers that -would have been required for the 25 teams. An auto truck will cover about 60 miles a dayC hauling sand or gravel, aa against the 22 or 23 miles covered by a team. "And Incidentally I wish to say," con- Ucluded Mr. Cook, "that a good teamster. promoted to the operation of an auto truck, makes a much better driver than a professional chauffeur. That has been . our experience, at least. it requires . only a few days for a man to learn to- drive an auto truck and if he has for merly been a good teamster he is much more careful of his vehicle than a regu lar chauffeur would be. He avoids chuck b,oles and picks the best parts of the roadi whereas a professional ohauf feur is very apt to go sailing ahead with out troubling to make a little turn to avoid a rough place in the road. Thla all means a lot to the machine. Teamsters Are Qualified. Teamsters need not fear tha encroaah- ment of the automobile In truck work. for they are in every way qualified for : the operation of tne new vemcies. in ine . near future there will be very little de-. mand for patient old "Dobbin" as a mo-." tive oower for the sand or gravel truck. Gasoline is outclassing him mora than two to one. . . . Probably for the first time In tha history of the automobile Industry tha Pacific Northwest has received recog nition in the advertising of a line of automobiles. The Marquette Motor Company of Saginaw, Mich., manufac turers of the Rainier cars, now has In press their catalogue for the season of 1911. General Manager H. E. Shlland, for merly eeneral sales manager for the Bulck Motor Company, during his visit to the Pacific Northwest late last Sum mer, was greatly impressed, not only with the resources of that section, but. with the scenic features as well. He- was so impressed that he decided to utilize a photograph of Mount Rai nier in the advertising of the Rainier. cars and to tnat ena nas secured a handsome photograph of this remark-, able mountain, the picture of which will be reproduced on the front cover of the catalogue for the season of 1911. The Marquette Motor Company, a- side corporation of the General Motors Company, also manufactures the fa mous racing cars, the Marquette Bulcks, has a factory at Saginaw. These cars have but recently been put on the American market in commercial quantities. J. W. Cahow, an experienced auto mobile man, has secured the agenoy for the Warren-Detroit cars for Southern Oregon, and will establish headquarters at Medford. Mr. Cahow has been in specting the various makes of ma chines handled in Portland for soma : time, and finally decided on the War-'' ren-Detroit. Mr. Cahow has visited Medford lev- eral times during the last few months and Is very enthusiastic over the fu ture of that dlstri-