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About Portland observer. (Portland, Or.) 1970-current | View Entire Issue (Sept. 26, 2012)
September 26, 2012 Minority & Small Business Week Page 29 Turn Your Strategic Plan into Action J Save 20% off I i all regular price i new & used i i CDs, vinyl, and DVDs with this coupon. i i Tired of investing time and money in strategic planning processes that lead nowhere? Be the champion of your organization for turning your strategic plan into an action plan, and making strategic planning an enjoy able, instead of a dreaded process. Strategic planning has the ability to reinvigorate or in some cases reinvent an organization. Join Kathy Kniep of the non profit Association of Oregon in her Hillsboro Arts and Culture Council Professional Development Work shop, “Turning Your Strategic Plan into an Action Plan” on Thursday, Oct. 11 from 4-6 p.m. at the Walters Cultural Arts Center, 527 E. Main St. Kathy Kneip i mMwowrnw tiiwwiiMiiimiM n« i nr» wiron in Hillsboro, just two blocks off the MAX Blue line. This fast-paced workshop will cover the basics of strategic plan ning, including best practices and ways to create opportunities for board, staff, and other stakeholders to participate in the process to help ensure your goals are implemented. Discuss tried and true tips to prevent your plan from collecting dust on a shelf and walk away with tools, ideas, and conviction to make it happen for your organization! There is a registration fee of $25 for all participants. Pre-registration is recommended. For more informa tion, visit hillsboroarts.org. w^wiwafii. Women Will Lead Economic Turnaround Business startups for women at twice the rate of men In the face of the recent Congres sional Budget Office report asserting the U.S. economy could face further recession in 2013 amid a “fiscal cliff,” the role of women as business own ers and consumers has become down right critical to the American financial system. “The recessio n -d riv en entrepreneurism boom has resulted in women launching their own busi nesses at twice the rate of men, mak ing this demographic an economic force to be reckoned with,” said Michelle Patterson, executive direc tor of the California Women’s Con ference, the largest working women's conference in North America. “Women are also the most domi nant consumers influencing fully 85 percent of all household purchasing decisions, including half of products that would seem more oriented to men, such as automobiles, home im provement items, and consumer elec tronics,” Patterson said. “The impact of women in the marketplace must not Michelle Peterson be underestimated given the Bureau of the Census states that women currently outnumber men in the United States by six million.” Charles D. Vollmer, the founder of Jobenomics, noted the potential women have as entrepreneurs to help the economy. “This is the decade of women- owned businesses,” Vollmer said. “They have greater financial needs and incentives. There are more quali fied women with some even serving as heads of households. These women have more opportunities, are highly educated, and have fewer cultural barriers.” By starting up all types of busi nesses, including high-tech compa nies, consumer goods, and children’s wares, the female entrepreneur is generating innovative ideas and cre ating companies that are putting people to work and stimulating the economy through revenues. Women’s talent in the workplace is beginning to be accepted by more companies that are looking for spe cific first-hand knowledge about today’s top consumer - women - and are recognizing the value of spe cific feminine traits that bode well in the corporate culture, including a nurturing attitude, open and ongo ing communication, and a collabora tive spirit, which are driving motiva tion and higher productivity. Women are also now being tar geted by boards to join and offer their insights about how women think and make decisions about purchases. Monique Nadeau, president and chief executive of the Hope Street Group said, “Because women over whelmingly hold the consumer pur chasing pow er in our country, whether we're talking about individu als or households, their understand ing of the market allows them to start businesses with a high degree of insight about both their potential customers and competitors.” Women are also serving as men tors to younger women and offering guidance to help them on the road to success. It’s vital for today’s women at work and at home to be prepared, educated, equipped and empowered for the task at hand. IlM USICI I I M ILLENNIUM Expires 10/15/12. Not valid with any other offer. 32nd & E. Burnside 503-231-8926 www.musicmiliennium.com BUDGET INSURANCE "Your Budget is our Budget" AUTO At Budget we work with many * insurance com HOME panies to find LIFE the best fit for your needs and to fit your Budget. 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