September 26, 2012
Minority & Small Business Week
Page 29
Turn Your Strategic Plan into Action J
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Tired of investing time and money
in strategic planning processes that
lead nowhere? Be the champion of
your organization for turning your
strategic plan into an action plan, and
making strategic planning an enjoy
able, instead of a dreaded process.
Strategic planning has the ability
to reinvigorate or in some cases
reinvent an organization.
Join Kathy Kniep of the non
profit Association of Oregon in her
Hillsboro Arts and Culture Council
Professional Development Work
shop, “Turning Your Strategic Plan
into an Action Plan” on Thursday,
Oct. 11 from 4-6 p.m. at the Walters
Cultural Arts Center, 527 E. Main St. Kathy Kneip
i mMwowrnw tiiwwiiMiiimiM
n« i nr» wiron
in Hillsboro, just two blocks off the
MAX Blue line.
This fast-paced workshop will
cover the basics of strategic plan
ning, including best practices and
ways to create opportunities for
board, staff, and other stakeholders
to participate in the process to help
ensure your goals are implemented.
Discuss tried and true tips to
prevent your plan from collecting
dust on a shelf and walk away with
tools, ideas, and conviction to make
it happen for your organization!
There is a registration fee of $25
for all participants. Pre-registration
is recommended. For more informa
tion, visit hillsboroarts.org.
w^wiwafii.
Women Will Lead Economic Turnaround
Business
startups for
women at twice
the rate of men
In the face of the recent Congres
sional Budget Office report asserting
the U.S. economy could face further
recession in 2013 amid a “fiscal cliff,”
the role of women as business own
ers and consumers has become down
right critical to the American financial
system.
“The
recessio n -d riv en
entrepreneurism boom has resulted
in women launching their own busi
nesses at twice the rate of men, mak
ing this demographic an economic
force to be reckoned with,” said
Michelle Patterson, executive direc
tor of the California Women’s Con
ference, the largest working women's
conference in North America.
“Women are also the most domi
nant consumers influencing fully 85
percent of all household purchasing
decisions, including half of products
that would seem more oriented to
men, such as automobiles, home im
provement items, and consumer elec
tronics,” Patterson said. “The impact
of women in the marketplace must not
Michelle Peterson
be underestimated given the Bureau
of the Census states that women
currently outnumber men in the
United States by six million.”
Charles D. Vollmer, the founder of
Jobenomics, noted the potential
women have as entrepreneurs to help
the economy.
“This is the decade of women-
owned businesses,” Vollmer said.
“They have greater financial needs
and incentives. There are more quali
fied women with some even serving
as heads of households. These
women have more opportunities, are
highly educated, and have fewer
cultural barriers.”
By starting up all types of busi
nesses, including high-tech compa
nies, consumer goods, and children’s
wares, the female entrepreneur is
generating innovative ideas and cre
ating companies that are putting
people to work and stimulating the
economy through revenues.
Women’s talent in the workplace
is beginning to be accepted by more
companies that are looking for spe
cific first-hand knowledge about
today’s top consumer - women -
and are recognizing the value of spe
cific feminine traits that bode well in
the corporate culture, including a
nurturing attitude, open and ongo
ing communication, and a collabora
tive spirit, which are driving motiva
tion and higher productivity.
Women are also now being tar
geted by boards to join and offer their
insights about how women think and
make decisions about purchases.
Monique Nadeau, president and
chief executive of the Hope Street
Group said, “Because women over
whelmingly hold the consumer pur
chasing pow er in our country,
whether we're talking about individu
als or households, their understand
ing of the market allows them to start
businesses with a high degree of
insight about both their potential
customers and competitors.”
Women are also serving as men
tors to younger women and offering
guidance to help them on the road to
success. It’s vital for today’s women
at work and at home to be prepared,
educated, equipped and empowered
for the task at hand.
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