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About Portland observer. (Portland, Or.) 1970-current | View Entire Issue (Dec. 21, 2011)
|3ortlanh (Ohserücr Page 16 Income Between 2000 and 2009, the number of African-American households earning $75,000 or more grew by 63.9%, a rate 11.7% greater than the change in the overall population. Education The percentage of African-Americans attending some college or attaining a degree has grown for both men and women from 39.6% to 45.3% and 44.9% to 53.6%, respectively. W ith a buying power of nearly $1 trillion annually, if African-Americans were a country, they’d be the 16th largest country in the world.' Decem ber 21,*2011 r iR a n k ” 1 2 3 4 5 6 7 8 9 10 11 12 13 14 16 17 18 19 20 ------------ 1 Country GDP (purchasing power parity)(B illion $) , United States China Japan India Germany Russia United Kingdom Brazil France Italy Mexico Korea, South Spain Canada Indonesia Turkey Australia Taiwan Iran Poland 14,660 10,090 4,310 4,060 2,940 2,223 2,173 2,172 2,145 1,774 1,567 1,459 1,369 1,330 1,030 961 882 822 819 721 * Source: Target Market News, "The Buying Power of Black America." * * If comparing buying power to Cross Domestic Product (GDP), defined as the value of all goods and services produced w ith in the geographic te rrito ry o f an economy in a given interval, such as a year. * * * Source: Index Mundi WHAT AFRICAN-AMERICANS WATCH Television Viewership Not only does the average African- American household have four or more televisions, but also spends an average of seven hours 12 minutes each day—or 213 hours per month—watching them. This amounts to about 40% more viewing time than the rest of the population. African-American households tend to prefer premium cable channel programming, drama, live or reality television program and sporting events. The 12.5 million African-Americans who tuned into Super Bowl XLV, vs. the 11.2 million who watched the previous year, helped make it the most watched Super Bowl ever. It ranks as the #1 Most Watched Show for African-Americans for January through June 2011. The Grammy Awards, BET Awards and Academy Awards attracted 4.1 million, 3.9 million and 2.5 million African-American viewers respectively. Dancing with the Stars and American idol drew 2.5 and 2.3 million African-American viewers respectively, while The Voice and Sunday Best 4 garnered approximately 1.5 million each’. * Persons Ages 2+. All Day Parts. Live+7. Excludes breakouts, repeats. 2 Copyright © 2011 The Nielsen Company. Top 10 Most Watched Among African-Americans, Ages 18-49 Excluding Sports January-June 2011 (In Millions) ^Rank Program The Game: Season 4 2 Real Housewives Atlanta 3 Let's Stay Together 4 American Idol-Wednesday 3 House of Payne 0 American Idol-Thursday 7 Dancing W ith the Stars Q Grey’s Anatomy Q Law and Order: SVU 10 Apprentice 11 Viewers 3.08 1.76 1.56 1.08 0.97 0.96 0.95 0.83 0.81 0.80 Persons 18-49. Prime Day Part Live+7. Excludes breakouts, repeats, specials, programs <5 minutes, and programs <2 telecasts.
