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Income
Between 2000 and 2009, the number
of African-American households earning
$75,000 or more grew by 63.9%, a rate
11.7% greater than the change in the
overall population.
Education
The percentage of African-Americans
attending some college or attaining a
degree has grown for both men and
women from 39.6% to 45.3% and
44.9% to 53.6%, respectively.
W ith a buying
power of nearly
$1 trillion annually,
if African-Americans
were a country, they’d
be the 16th largest
country in the
world.'
Decem ber 21,*2011
r
iR a n k ”
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Country GDP
(purchasing power parity)(B illion $) ,
United States
China
Japan
India
Germany
Russia
United Kingdom
Brazil
France
Italy
Mexico
Korea, South
Spain
Canada
Indonesia
Turkey
Australia
Taiwan
Iran
Poland
14,660
10,090
4,310
4,060
2,940
2,223
2,173
2,172
2,145
1,774
1,567
1,459
1,369
1,330
1,030
961
882
822
819
721
* Source: Target Market News, "The Buying Power of Black
America."
* * If comparing buying power to Cross Domestic Product
(GDP), defined as the value of all goods and services
produced w ith in the geographic te rrito ry o f an economy
in a given interval, such as a year.
* * * Source: Index Mundi
WHAT AFRICAN-AMERICANS WATCH
Television Viewership
Not only does the average African-
American household have four or more
televisions, but also spends an average of
seven hours 12 minutes each day—or 213
hours per month—watching them. This
amounts to about 40% more viewing time
than the rest of the population.
African-American households tend
to prefer premium cable channel
programming, drama, live or reality
television program and sporting events.
The 12.5 million African-Americans
who tuned into Super Bowl XLV, vs. the
11.2 million who watched the previous
year, helped make it the most watched
Super Bowl ever. It ranks as the #1 Most
Watched Show for African-Americans for
January through June 2011. The Grammy
Awards, BET Awards and Academy Awards
attracted 4.1 million, 3.9 million and
2.5 million African-American viewers
respectively. Dancing with the Stars and
American idol drew 2.5 and 2.3 million
African-American viewers respectively,
while The Voice and Sunday Best 4
garnered approximately 1.5 million each’.
* Persons Ages 2+. All Day Parts. Live+7. Excludes breakouts,
repeats.
2
Copyright © 2011 The Nielsen Company.
Top 10 Most Watched Among
African-Americans, Ages 18-49
Excluding Sports
January-June 2011 (In Millions)
^Rank Program
The Game: Season 4
2 Real Housewives Atlanta
3 Let's Stay Together
4 American Idol-Wednesday
3 House of Payne
0 American Idol-Thursday
7 Dancing W ith the Stars
Q Grey’s Anatomy
Q Law and Order: SVU
10 Apprentice 11
Viewers
3.08
1.76
1.56
1.08
0.97
0.96
0.95
0.83
0.81
0.80
Persons 18-49. Prime Day Part Live+7. Excludes breakouts,
repeats, specials, programs <5 minutes, and programs <2
telecasts.