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About Portland observer. (Portland, Or.) 1970-current | View Entire Issue (Sept. 26, 2001)
September 26, 2001 Page C ll MINORITY BUSINESS x V X s p e c ia l e d it i o n Jlorthinò I ' (Obstruer I R e c o m m e n d e d B u s in e s s B o o k s Black Wealth Equals Power W e appreciate this special opportunity to recognize and celebrate the many valuable contributions made by minority businesses in the State of Oregon. by R obert L . W allace J ohn W iley & S ons , I nc .; 2 0 0 0 Author, entrepreneur, and management consultant Rob ert Wallace contends that wealth is the one remaining ingredient still missing from the African-American power base. In “Black Wealth: Your Road to Small Business Success,” W allace demonstrates that, while ethnic solidar ity and political power have increased significantly over the past thirty-five years, the creation of personal wealth within the black community has lagged behind. “Black W ealth” gives you expert guidance. Building upon fifteen years of research, Wallace uses inspiring portraits and case studies o f successful African-American and female entrepreneurs. This book identifies and codifies the skills and strategies that were key to the success of these bold pioneers. What emerges is the Wallace 4 Quad rant Model for Entrepreneurial Success, which you can emulate to achieve a similar outcome in your own profes sional life. BLA C K E N T E R P R I S E B U S IN E S S S U C C E S S • St A Dream Team of Mentors by C aroline V . C larke J ohn W iley & S ons , I nc .; 2001 lake a »•w n*»»* »A « •** « M «Rt *•*» Todays Black Xcltieveis on I low They Made It & W hat Thev Learned Kemisti; Ciieiiatii’ ’ Along Johnnie L Cochrac Arm fudge the Wav Biyant Gmnhe! Paste Jonni Spite Lee A. Saif; Rami ' Maxine Wate« Powerful first-person accounts from today’s heroes and role models will inspire you, instruct you, and give you the confidence and determination you need to make your dreams come true. In this extraordinary selection of wisdom based on candid interview, you’ll meet twenty-seven talented, hard working, and successful African Americans. Each of these major figures has a powerful story to tell - and important lessons to teach. “Black Enterprise” Editor-at-Large Caroline Clarke asks each of these superachievers to reveal who they are, what drives them, what moves them, the sources of their courage and strength, and how they overcome adversity. Their thoughtful, honest responses cut straight to the heart of the matter and help you find your own way to achievement. A 1 •i**» tosh»» For information on contracting and programs for Minority-owned firms, call or contact us online: C A R O L IN E V. CL A R K E FROM THE NATION'S »I AUTHOR ITT ON BUCA BUSINESS Dow to Build a Business LACK ZVTERP ............... W endy B eech J ohn W iley & S ons , I nc .; 1999 by Former “Black Enterprise” editor Wendy Beech knows that being a successful business owner takes more than capital and a solid business plan. She offers essential, timely advice on all aspects o f entrepreneurship, includ ing defining and protecting a business idea, researching the industry and the competition, confronting legal is sues, choosing a good location, financing and advertis- ittg. You’ 11 even leant how to make the most of the Internet by establishing a Web presence. Plus, you’ll hear from black entrepreneurs who persevered in the face of seem ingly unbeatable odds and have now joined the ranks of incredibly successful black business owners. This excep tional reference tool also includes: The ten qualities you must possess to be a successful entrepreneur; • • A list of helpful resources at the end of every chapter. FROM THE NATION'S « I AUTHORITY ON B U C K BUSINESS Z.AI NT mn Atifijt with S2 >o. Sit«». I * le»« • llanh--« tin- linaiN • m ) m,irkrt» ami nwfl yixi goals for tlw lillun- IHI ti»«' W I'll • Fimi a l.mkor or fiiiath iai plauiR-r Io »ui« • Teach »nur kids almut inveMing www.ci.portland.or.us/purchase/purchase.htm www.co.multnomah.or.us/contracts Port of Portland FaxBack Line: (503)944-7592 Rhonnda Edmiston: (503) 944-7587 PDC www.portofportland.com IXAU j OPMFAT Portland Development Commission Tyrone Henry: (503) 823-3315 www portlanddev.org/about/conlract.hlml COMMISCRA ill LE Alt \ W«»U I Identify tlw rigtv In« tines» io» tight Develop 4 w inning b tu tiw u pi.tn I i'ui « a n -up vAxh....,»n»i get it Aura».« a r a r a n m (and keep them ) Set p ittin g that guarantees profit H I M R irilN *t ».MirtER • **« »M» »■!«( THAN IRO U lllltll'M I »IMIIIKI« Wendy Beech The State of Oregon Learn to Invest Safely It’s time to take control o f your financial destiny. Written by “Black Enterprise’s” personal finance columnist, James A nderson, the “Black Enterprise Guide to Investing” demystifies investing for beginners and provides a gold mine of solid, practical, easy-to-understand information about stocks, bonds, mutual funds, money markets, and other important investment vehicles. With the help of many fasci nating and instructive real-life stories of people who learned to make investing part of their long-term financial strategy - as well as helpful hints and insights from African-American investors, brokers, and financial planners - Anderson fills you in on what you need to know. James A. Anderson Opportunities, Barriers Exist for Minority Retailers continued Multnomah County Opportunity Hotline: (503) 797-1933 Herman Brame: (503)938-5111 by J ames A , A nderson J ohn W iley & S ons , I nc .; 2001 I.K A H * ll(»W TO: • City of Portland Bureau o f Purchases Buyline: (503) 823-5513 Loretta Young: (503) 823-6850 from C6 day operations. Dad Booker pro vides the day to day m entoring and guidance every day. P eri o d ic a lly , th e g ra n d so n s and granddaughters have been em ployed as office managers or ja n i tors. They too work hard in the sam e tradition as their father, building a com pany that is hon est and hard working. Growth forCJSI is important and risky. Business in the new millen nium requires that they operate with speed and integrity. The abil ity to be competitive and sustain with the marketplace depends upon many things: good business com munication with potential custom- ers, the ability to bid on demand and the ability to stay aware of the current market trends are equally as important as getting the work done. Recently, CJSI has taken on high-end construction cleaning— a section of the cleaning industry that is fast-paced and highly com petitive. Projects such as the final cleaning of PGE Park was under taken and performed within a two- week time span. The Bookers have lived, raised their children and built a business right in a neighborhood known for violence, gangs, drugs, and eco nomic depression. Their refusal to let setbacks get them down has proven them more than worthy of their profitable business and busi ness awards. Their efforts in help ing with the schools and numer ous community affairs have set them apart as leaders with a vested interest in creating a bright future for all concerned in north and north east Portland. Sound business practices at work, good leadership at home and generous community involvement has helped the Bookers lay the foundation for a good formula that has added up to success. Their family, business, and community success is a good example of what it takes to make it out there today. They give hope to other African Americans who want to make it in the independent business world. Providing Oregonians with opportunities to be a part of the legislative process Legislative Administration salutes Minority Business Development Week See what we have to offer: WwwJ_eg^tateT)r.ijs • • • Employment Opportunities Legislative Intern Program Volunteer Programs ...and MORE! 900 C ourt Street NE State Capitol, Room 140 Salem, O regon 97301 503-9861373 i A t ..
